"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
Marco Serusi
Latest posts by Marco Serusi (see all)
- Airbus A350 First Flight on social media – an analysis of #A350FirstFlight - June 14, 2013
- [Presentation] The emerging retail experience in the age of the connected traveler - June 9, 2013
- From Dog-Wear to Branded Hotels: Top 10 Co-Branding & Ancillary Revenues Initiatives by Airlines - May 29, 2013
Airbus A350 First Flight on social media – an analysis of #A350FirstFlight
New plane launches do not happen very often. And when they do happen, the first flight is one of the most important. Today was one such important day in history, as Airbus launched the first A350 flight, ahead of the Paris Airshow. Like RedBull’s stratosphere jump by Felix Baumgartner, today’s first flight of the Airbus …. continue reading →
[Presentation] The emerging retail experience in the age of the connected traveler
The internet is all about cats… or at least that’s what some people seem to think. In the past year we have seen the re-emergence of theories claiming that the internet and the social networking revolution of recent years was just a bubble of little importance fuelled by the novelty of these new media. Thankfully however, …. continue reading →
From Dog-Wear to Branded Hotels: Top 10 Co-Branding & Ancillary Revenues Initiatives by Airlines
Airlines are all about selling flights, and transporting people from point A to point B, right? Well, common wisdom would have us think so, but in recent times, with increased price-competition and falling profits, many airlines have started focusing on ancillary revenues to bring in more revenue. In fact, last year Amadeus projected that ancillary …. continue reading →
Airlines on Pinterest: in-depth look reveals a bit of a graveyard
First published on Tnooz on March 15, 2013. Original article here. After taking an in depth look at Google Plus last month, we decided to take a fresh look at another social network that hit the headlines last year: Pinterest. What we did not know is that we were in for a surprise. Pinterest was one …. continue reading →
[eBook] Crisis Management for Airports and Airlines, in the age of the Connected Traveler
![[eBook] Crisis Management for Airports and Airlines, in the age of the Connected Traveler](http://simpliflying.com/wp-content/uploads/2013/02/landerpage-849x350.png?8222af)
What all crises share in common: they catch brands unaware It’s often said that an airline or airport can never be fully prepared to deal with a crisis. When SimpliFlying advises its clients, we advocate for learning from others and being mentally prepared to ascertain similar crises – especially in this age of social media …. continue reading →
Top 10 Valentine’s Day 2013 Initiatives by Airlines
Valentine’s Day is one of those days that can be a double-edged sword, depending on the personal situation of each person. For airlines, however, it represents a good opportunity to leverage the positive emotions generally associated with this day and to promote their brands and services. This year, airlines have been surprisingly productive in terms …. continue reading →
A Surprising Flight over a Digital Wasteland: Airlines on Google Plus in 2013
As a speaker at an ACI conference recently put it: “Google plus is like Blackpool. It’s one of those places that everyone knows about but nobody wants to go to” … or do they? Last year we did an in-depth analysis of the then brand-new social network to find out what airlines were doing and …. continue reading →
Top 10 Airline Mobile Apps that Engage the Connected Traveler
The rise of the Connected Traveler, spurred by the constantly increasing availability of an Internet connection and ever more powerful portable devices (such as smartphones and tablets) is starting to revolutionize the relationship between airlines and travelers. The Connected Traveler Lifecycle Many travelers, and especially the valuable business travelers, can be seen travelling with all …. continue reading →
Going beyond Christmas Campaigns: Southwest Airlines’ 12 Days of LUV
Now that the holiday season is over, it’s worth reviewing the efforts made by airlines and airports all over the world to leverage the magic of the holiday season. The campaigns we found were some of the best we’ve seen and compare well with those we featured last year in our Top 10 Wow Initiatives case-pack. However, while …. continue reading →
KLM’s Happy Holidays flight brings back happy memories of KLM Surprise and ushers in Christmas cheer
Last year, we released a Top 10 case-pack that showcased what we called “wow” campaigns by airlines during the holiday season. These highlighted the importance of brand associations and how some airlines had attempted to delight their passengers, and win their loyalty and goodwill, during the holiday season through innovative surprises. Recently, KLM, an airline well-known …. continue reading →