Marco Serusi

Marco Serusi

Marketing Consultant at SimpliFlying
Marco is a Marketing Consultant at SimpliFlying and is based in Valencia, Spain. He is a subject matter expert and consultant on social media practice in aviation. He has contributed extensively to thought-leadership in this space as well as held training workshops for senior aviation executives on behalf of SimpliFlying. He advises clients globally on aviation marketing strategy. He’s Italian, but has lived in several countries since he was 18, earning an Air Transport degree in the UK, a pilot license in Florida and an MBA in Spain. He now lives in Valencia, Spain where he previously worked as a Marketing Director.

You can talk to him in Italian, English or Spanish. You can also tweet him at @simplimarco, e-mail him at marco@simpliflying.com.
Marco Serusi
Marco Serusi

Ryanair has a Great Brand. What is the Secret to its Success?

Ryanair has a Great Brand. What is the Secret to its Success?

Ryanair has a great brand It sounds counter-intuitive but it’s true. The Ryanair brand is smart, and other airlines have much to learn from it. What is the secret to its astounding success? Read on to find out. The Ryanair brand is built on a solid foundation and personified by its CEO — with his

[Presentation] Changing Times: The Latest Trends in Airline Marketing

[Presentation] Changing Times: The Latest Trends in Airline Marketing

I had the opportunity to present at the IATA Airs@t User Forum in Athens last week. A polar bear, clinging desperately to the last melting bit of an iceberg, was the first image that came to my mind when asked to speak about the latest trends in Airline Marketing. This famous image is often used

What’s Common Between Social Media Content Strategy and TV? Featuring: A Spanish Airline that Really Knows its Stuff

What’s Common Between Social Media Content Strategy and TV? Featuring: A Spanish Airline that Really Knows its Stuff

Social media platforms are starting to look a lot like TV channels. And, no, we are not talking about videos. TV channels make most of their money from advertising, yet most of their efforts are focused on content that costs them money. The reason for this apparent paradox is very simple: users are free to

Top 10 Airlines Generating Brand Goodwill on Social Media

Top 10 Airlines Generating Brand Goodwill on Social Media

In our crisis management and customer service Top 10s, we looked at how very important social media customer service has become in the age of the Connected Traveller, especially when a crisis ensues. Following this theme, we now take a look at how increased accountability — both operationally as well as in “softer” terms —

“So what exactly do you do again?” Marco Serusi looks back at 2 years with SimpliFlying

“So what exactly do you do again?” Marco Serusi looks back at 2 years with SimpliFlying

- Hi, I’m Marco Serusi, how are you? -I’m good, nice to meet you – […] – So you’re Italian but do you work here? – Well, that’s a hard question, I live in Valencia, I work for a company based in Singapore and I spend my time either travelling the world speaking at conferences

[Presentation] How the Connected Traveller is Changing the Airline Business — SITA Europe Aviation ICT Forum 2013

[Presentation] How the Connected Traveller is Changing the Airline Business — SITA Europe Aviation ICT Forum 2013

Last week SimpliFlying was invited to present at the SITA Europe Aviation ICT Forum 2013, a yearly event held in Vienna where airline industry experts come together with airlines and airports to analyse the latest trends in our industry. This year the focus was on mobility. On behalf of SimpliFlying, I presented several important case

Top 10 Airline YouTube Videos: Airline Marketing Wakes up to the Power of Viral Videos

Top 10 Airline YouTube Videos: Airline Marketing Wakes up to the Power of Viral Videos

In today’s online arena, those brands that come up with a creative and compelling ‘traditional’ commercial — more common today in the form of airline YouTube videos — will be rewarded for their creativity as their work will spread very fast around the world. The biggest development, however, has been the revival of the traditionally

The Airline Marketer’s Guide to Using Facebook Hashtags Effectively

The Airline Marketer’s Guide to Using Facebook Hashtags Effectively

Since Facebook hashtags were introduced a few months ago, brands have been slowly integrating them into their marketing campaigns with different levels of success. Unfortunately, many of these early attempts have failed to fully understand Facebook hashtags — indeed, it’s quite rare to see a brand using Facebook hashtags effectively. Twitter-like campaigns One of the

World Low Cost Airlines Congress: Live-Blog from London #WLCAC

World Low Cost Airlines Congress: Live-Blog from London #WLCAC

The World Low Cost Airlines Congress kicked off today at the Sofitel Hotel in London Heathrow’s T5. Following our much-praised performance last year, SimpliFlying was invited for this year’s edition with an amply magnified presence, replete with a conference booth as well! Given the high volume of Tweets and social media activity from the conference,

JetBlue’s TrueBlue Badges Reveal the Increasing Relevance of Airline Social Loyalty Programs

JetBlue’s TrueBlue Badges Reveal the Increasing Relevance of Airline Social Loyalty Programs

A Festering Problem Loyalty programs are a key element of airlines’ marketing strategies, especially for the promotion of their premium services. However, they have inherent “imperfections” that both marketers and customers grumble about. On the one hand, users are unhappy about the difficulties in using the points earned and, on the other, marketers have long

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