Author Archives: Shashank Nigam
[Presentation] from TFWA 2012: The Connected Travelers – how to engage and drive results from them
I had the chance to present to a large gathering of airport and airport retail professionals today at the TFWA Asia-Pacific conference in Singapore. My main theme was around the connected traveler – who has access to the internet throughout every single phase of travel – from the taxi he takes to the airport, to [...]
Are you creating an immersive brand experience for your airline?
A tale from Istanbul… When I entered the offices of PEAK Games in Istanbul a couple of weeks back, here’s what I saw: Instead of being greeted by a receptionist asking who I was there to meet, a huge Ogre-like creature was asking me to start playing. I dumped my laptop bag and immediately immersed [...]
[PICS] Turkish Airlines International CIP Lounge in Istanbul – possibly the best Star Alliance lounge there is!
Imagine walking into a plush bathroom with LED-lit rain-shower, which syncs with your mobile device’s Bluetooth so that you can listen to your favorite tunes through the surround sound speakers and not miss a phone call, while you take a shower. Imagine then stepping out and being attracted by the aroma of fresh Turkish Pide [...]
Posted in Airports, Engagement Tagged CIP lounge, Istanbul, Star Alliance, Turkish Airlines Comments closed
[Infographic] Airports in social media – ACI Europe Study reveals startling data
While we’ve been releasing a great amount of research on how airlines have been driving results and engaging customer through social media, how airports do it has mostly been an enigma. The wait is over. ACI Europe conducted a thorough study recently of all its member airports on the continent and found that 77% of [...]
Posted in Airports, Infographics, Resources Tagged ACI Europe, airports, Social media Comments closed
CAPA’s Airlines in Transition conference, and what I learnt from five airline CEOs about the future
Last week, I had the opportunity to attend the Airlines in Transition conference in Istanbul, organized by CAPA. The main draw was the list of leading airline CEOs who’re at the helm of mostly “hybrid” carriers – those that are neither legacy, nor purely LCC. The discussion that ensued over the couple of days at [...]
[Presentation] Social Media ROI – here’s how airlines can measure it through dashboards
I had the opportunity today to deliver a keynote on how airlines and travel brands are driving social media ROI at the Eyefortravel Travel Distribution Summit in London. The theme was on driving ROI from social media efforts for travel companies – airlines, airports, hotels etc. And as with all my presentations, I’m posting the presentation [...]
Posted in Engagement, Presentations, Revenue Tagged eyefortravel, Presentations, Prezi, social media ROI Leave a comment
Royal Brunei Airlines emergency landing of flight BI098 – SimpliBrilliant Crises Management in the digital age
While air travel is one of the safest mode of transportation, emergencies do occur sometimes and on April 15, 2012, a Royal Brunei Airlines flight had a hiccup. Here’s what was posted on the airline’s blog about the incident: Royal Brunei Airlines Boeing 777-200 flight number BI098, from Dubai to Bandar Seri Begawan, on 15 [...]
Posted in Crisis Mgmt, Customer Service Tagged crises management, emergency landing, Royal Brunei Airlines, Social media 5 Comments
