Posts by Shashank Nigam

Today, I was invited to deliver an opening presentation at the SITA Air Transport IT Summit 2013, just outside Brussels. The session topic was “The Mobile Explosion” and I focused specifically on the connected traveller. My key point was that airlines and airports should stop using social media just for marketing. The Connected Traveller is …. continue reading →

I had the pleasure of delivering the opening keynote presentation at the Travel Distribution Summit in Singapore. The region is different, and while there’s lots to learn from airlines around the world, marketing efforts need to be catered to the cultural nuances. In addition to sharing lots of case studies from airlines and hotels from around …. continue reading →

//Correction: The article incorrectly states that this was AirAsia X’s first flight from Perth. They have been flying the route since 2008. Nevertheless, the rules of route launch marketing are still valid. Imagine being served your in-flight meal by none other than Richard Branson – what would you do? You might ask for an autograph, …. continue reading →

The power of key influencers is well documented in marketing. And in the age of the connected traveller, it’s not uncommon to see airlines bringing influential bloggers on fully-paid FAM trips, or even engaging them as official brand ambassadors. Of late, such influencers have been getting real-world benefits too! Take Estonian Air’s much-feted social loyalty program, the first in …. continue reading →

We’ve grown… It may sound surprising, but SimpliFlying is just crawling out of its toddler-years as a startup. It’s been four years since I left my job in Boston to work full time on my passion, at the intersection of aviation and marketing. And boy, what a ride it has been! What started out as …. continue reading →

The SimpliFlying team is based all over the globe – in Singapore, Spain, the UK, and even Africa! And at least once a year, we have our global retreat where everyone meets to celebrate our achievements, plan for the year ahead and bond together as a team. This year, we’re in Valencia, Spain, and we’d …. continue reading →

When we meet with senior aviation executives (non-airline), we often get asked two questions: How can social media work in a B2B context? Can we really sell a plane (or an engine, or a wing or a blade…) by leveraging Facebook or Twitter etc? To this question, we share case studies from Intuit, Ford and …. continue reading →

I had the great opportunity to present for the first time at the Trinity Forum 2013, which was in its 10th year, and organized by the Moodie Report. And I was honored to deliver a presentation on the topic of how airport travel retailers need to win, in the age of the Connected traveler. Today’s …. continue reading →

Let’s face it – most of us hate being at airports. We want to get out of there as soon as possible, after landing. When in transit, we try to find a quiet spot with a strong wifi signal. And god-forbid, if there’s a charge for wi-fi, we say words that shouldn’t be uttered at …. continue reading →

SimpliFlying started its journey in early 2009 by re-imagining the way airline branding worked, when we introduced the 6X airline branding model. We focused on digital marketing and gradually became one of the most respected resources for cutting-edge airline marketing strategies. Today, we have consulted for over 25 airlines and airports globally, and are pushing …. continue reading →