Shashank Nigam

Shashank Nigam

CEO at SimpliFlying
Shashank Nigam is the CEO of SimpliFlying and a globally sought-after consultant, speaker and thought-leader on airline branding and customer engagement strategy. He is also the youngest winner of the Global Brand Leadership Award and has addressed senior aviation executives globally, from Chile to Canada and from Sydney to San Francisco.

Shashank's perspectives have found their way into major media outlets, including CNN Travel, CNBC, MSNBC, Bloomberg UTV, Mashable and in leading publications like Airline Business, ATW, Aviation Week, and others.

Shashank studied Information Systems Management and Business Management at Singapore Management University and Carnegie Mellon University. Hailing from India, he splits his time between Singapore and Vancouver, among other cities.
Shashank Nigam
Shashank Nigam

Air Canada baggage toss video requires deeper thinking about passenger experience #paxEx

Air Canada baggage toss video requires deeper thinking about passenger experience #paxEx

Darren Van Slyke is an Air Canada million miler, and a fan of the airline. On April 17, 2014, he was traveling from Toronto to Vancouver, on the airline’s brand new Boeing 777. Seated next to him was Dwayne Stewart. Both of them were in Premium Economy. As they waited for boarding to be completed,

British Airways Visit Soon tugs on the heartstrings, with Tourism Australia #visitsoon

British Airways Visit Soon tugs on the heartstrings, with Tourism Australia #visitsoon

Imagine you have gone to watch a movie in the theatre. And it turns to be about your family! That’s exactly what happened to Alec and Catherine, two elderly British couple whose daughter moved to Australia with her family a few years ago. As they sat in the packed theatre, they realised that the subject of

Turkish Airlines “Widen Your World” blog shares crewsourced destination tips with travellers

Turkish Airlines “Widen Your World” blog shares crewsourced destination tips with travellers

In February, Neset Dereli was at the Ploshchad Revolyutsii Metro station in Moscow, where he spotted a dog’s statue where the nose was clearly worn out. He realised that it was because you’re supposed to be showered with good luck by rubbing the nose. Instead of just sharing this travel tip with his Facebook friends or

[Interview] Boeing’s Randy Tinseth on the future of aviation in Asia Pacific

[Interview] Boeing’s Randy Tinseth on the future of aviation in Asia Pacific

Randy Tinseth has an enviable job if you are into aviation – as the Vice President, Marketing for Boeing Commercial Airplanes, he gets to travel the world, painting the vision of what the future of aviation would look like. Many aviation enthusiasts enjoy reading his more informal insights that he shares on his blog regularly

The power of instant gratification, and why it’s still important in airline branding

The power of instant gratification, and why it’s still important in airline branding

I was recently in New York City, to deliver the SimpliFlying-Skift MasterClass, and I stayed at the Marriott Downtown in Manhattan. It’s a great property, and I had an enjoyable stay. Though, on the drive back to Canada, I kept thinking about a conversation I had with the concierge… When I hit Platinum level in

[Interview] Nok Air CEO Patee Sarasin: How to build a likable airline brand

[Interview] Nok Air CEO Patee Sarasin: How to build a likable airline brand

Over the years, I’ve had the opportunity to interact with many talented airline executives at a personal level. Few in Asia have exuded the charisma of Nok Air CEO Patee Sarasin. Perhaps that comes from him being a rockstar in Thailand – he is a prolific musician who often hosts concerts of his own. Perhaps

Airlines take April Fools’ Day to new heights — WestJet, Scoot, Virgin America, SAS Scandinavian & more!

Airlines take April Fools’ Day to new heights — WestJet, Scoot, Virgin America, SAS Scandinavian & more!

Each year, a number of airlines around the world take April Fools’ Day in their stride and join in the fun with some believable, and many unbelievable gags. April Fools Day airline campaigns help raise brand awareness and engagement in markets that typically would not have even heard of the airline. Some, like WestJet, do

Future of social media in travel – Four key predictions. Presentation from #SMtravel14

Future of social media in travel – Four key predictions. Presentation from #SMtravel14

I had the opportunity today to deliver an opening keynote presentation at the Eyefortravel Social Media in Travel Summit in San Francisco. I had the pleasure of sharing the stage with Google, Twitter and Sabre. The focus presentation was to provide an industry outlook into where social media is heading for the travel industry. Specifically,

Ethiopian Airlines Hijacking to Geneva – Lessons in social media crisis management #ET702

Ethiopian Airlines Hijacking to Geneva – Lessons in social media crisis management #ET702

On February 17, 2014, as Ethiopian Airlines flight ET702 flew past its scheduled destination of Rome, aviation experts and novices alike started sharing information online at the speed of light. It didn’t help that the airplane started “squawking 7500″, aviation radio-speak for a hijacking alert. Once the aircraft had landed — with only 10 minutes

Airline marketers bring on the holiday cheer – jetBlue #flyitforward, Virgin Atlantic’s Little Red Christmas choir, Cathay Pacific Flashmob

Airline marketers bring on the holiday cheer – jetBlue #flyitforward, Virgin Atlantic’s Little Red Christmas choir, Cathay Pacific Flashmob

Just as the Christmas and New Year holiday travel kicks in, airlines around the world are going out of their way to be very nice to travellers – especially in times that flights are likely to get delayed. WestJet in Canada kick-started the season earlier in December with real-time gift-giving by Santa. Now, jetBlue, Virgin

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