Shubhodeep Pal

Shubhodeep Pal

Vice President, Products & Operations at SimpliFlying
Shubhodeep Pal is the Vice President of Products and Operations at SimpliFlying and has been leading Product Development, Marketing and Business Development since December 2010 from the headquarters in Singapore. His writings have appeared extensively on SimpliFlying as well as revered industry outlets such as Tnooz, Airlinetrends and Loyalty360. He has considerable experience working in the social media sphere, having also conducted a workshop at the Ministry of Home Affairs, Singapore. He has written an introductory e-book for social media newbies and has previously interned at the Economist Intelligence Unit (EIU) as well. His wide range of interests include startups, programming, economics, geopolitics, film-direction/criticism and literature. His first collection of poems, Interruptions was released in 2009. He can be reached at shubhodeep@simpliflying.com.
Shubhodeep Pal
Shubhodeep Pal

5 Social Media Marketing Lessons for Airlines from the #myNYPD Hashtag Fail

5 Social Media Marketing Lessons for Airlines from the #myNYPD Hashtag Fail

A few years ago, Qantas was one of the first companies to be burnt by social media when what started as a feel-good #QantasLuxury campaign on Twitter, fast devolved into the butt of jokes — and when the jokes start flying on Twitter, all one can do is run for cover. Last night, the New

5 Lessons Airline Marketers Can Learn from Southwest Airlines’ Latest Viral Video

5 Lessons Airline Marketers Can Learn from Southwest Airlines’ Latest Viral Video

Southwest Airlines is the talk of the internet once again. And deservedly so.  The airline, well-known for its creative marketing campaigns and powerful online brand, has delivered — in an apparently unplanned fashion — a viral hit on YouTube. The video, presumably shot on a mobile phone, features an SWA flight attendant reeling off the

Airport Marketing SimpliRecap: Personal Shoppers, Chinese Social Media, Airport WiFi woes & more!

Airport Marketing SimpliRecap: Personal Shoppers, Chinese Social Media, Airport WiFi woes & more!

Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a feature that ensures that our readers don’t miss the latest in airline and airport marketing. This week’s selection is from the world of airport marketing. Find our previous editions here. An epic rant

Which were the best airline marketing campaigns in March 2014? Find out in our Airline Marketing Benchmark Report

Which were the best airline marketing campaigns in March 2014? Find out in our Airline Marketing Benchmark Report

Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact. If

Which were the best airline marketing campaigns in February 2014? Find out in our Airline Marketing Benchmark Report

Which were the best airline marketing campaigns in February 2014? Find out in our Airline Marketing Benchmark Report

Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact. If

[Presentation] How Airlines Can Drive Revenues from the Connected Traveller #ARC14SIN

[Presentation] How Airlines Can Drive Revenues from the Connected Traveller #ARC14SIN

Last week, we were invited to deliver a presentation at the Airline Retail Conference (ARC), Asia-Pacific 2014, held in Singapore. The focus of the presentation was on driving revenues from the Connected Traveller — I spoke about the emergence of the Connected Traveller; key trends regarding the modern traveller behaviour that airlines need to note; and

Airline Marketing SimpliRecap: Virgin America’s in-flight Social Network, KLM introduces social payments, British Airways’ heart-warming ad

Airline Marketing SimpliRecap: Virgin America’s in-flight Social Network, KLM introduces social payments, British Airways’ heart-warming ad

Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a weekly feature that ensures that our readers don’t miss the latest in airline and airport marketing. This week’s selection is from the world of airline marketing. Find our previous editions here. Could Virgin

Which were the best airline marketing campaigns in January 2014? Find out in our Airline Marketing Benchmark Report

Which were the best airline marketing campaigns in January 2014? Find out in our Airline Marketing Benchmark Report

Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact. If

Learn how to use Social Data Insights and Drive Results from the Connected Traveller. Sign up for the SimpliFlying-Skift MasterClass

Learn how to use Social Data Insights and Drive Results from the Connected Traveller. Sign up for the SimpliFlying-Skift MasterClass

Social Media Best Practices From Travel’s Most Socially Effective Brands New York City | March 25, 2014 115 West 30th Street, #1213, New York NY 11109     Early Bird Price | Expired Regular Price | USD 495 per person Leading the travel industry into a new era of customer engagement The new realities of social media

Airline Marketing SimpliRecap: How Airlines are Getting to Know you Better, Allegiant’s Make-a-Wish Plane, Ryanair’s Free Santa Flights & more!

Airline Marketing SimpliRecap: How Airlines are Getting to Know you Better, Allegiant’s Make-a-Wish Plane, Ryanair’s Free Santa Flights & more!

Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a weekly feature that ensures that our readers don’t miss the latest in airline and airport marketing. This week’s selection is from the world of airline marketing. Find our previous editions here. How airlines

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