SimpliFlying

SimpliFlying

At SimpliFlying, in everything we do, we believe in thinking differently about aviation marketing. Having worked with over 30 airlines and airports across 5 continents, we understand the intersection of aviation and marketing better than anyone else. We have the most experience. The most clients. The most success.

SimpliFlying.com is one of the Top 2 blogs on aviation, and the Twitter handle (@simpliflying) is one of the Top 5 most influential on airlines, with over 12,000 followers. If you're keen to tap our expertise, email us at helpmesoar@simpliflying.com
SimpliFlying
SimpliFlying

[Event] Leading Travel Brands Discuss Social Strategy in New York. Have you booked your place? #SimpliSkift

[Event] Leading Travel Brands Discuss Social Strategy in New York. Have you booked your place? #SimpliSkift

Social Media Best Practices From Travel’s Most Socially Effective Brands New York City | March 25, 2014 115 West 30th Street, #1213, New York NY 11109     Early Bird Price | Expired Regular Price | USD 495 per person Major travel brands are already registered Leading the travel industry into a new era of customer engagement

The move towards #crowdsourcing initiatives by airlines and airports – What do you think about it?

The move towards #crowdsourcing initiatives by airlines and airports – What do you think about it?

      What do you think about airlines and airports using #crowdsourcing initiatives? Tell us in the comments below or join in our LinkedIn discussion here, along with other industry related discussions!

Singapore Airlines A380 Emergency Landing in Baku: Analyzing user behavior on social media, and how to deal with a crisis

Singapore Airlines A380 Emergency Landing in Baku: Analyzing user behavior on social media, and how to deal with a crisis

On the 6th of January 2014, a Singapore Airlines A380 was diverted to Baku, Azerbaijan due to a pressurization problem that caused an emergency descent and a lengthy wait at the airport for the passengers. A comment on a popular aviation forum about the incident cheekily outlined the steps pilots take during an emergency: 1.

Airport Social Media Outlook 2013/ 2014: More Airports Are Investing in Social Media

Airport Social Media Outlook 2013/ 2014: More Airports Are Investing in Social Media

51% of airports stated that they would be increasing their social media budget for 2014, compared to a year ago when only 38% were confident of increasing their budget. Airport Social Media Outlook 2013/ 2014 Over this year, there has been a rising number of social media initiatives from airports. While that is good empirical

Research Survey: Airline Social Media Outlook 2013-2014 Survey

Research Survey: Airline Social Media Outlook 2013-2014 Survey

How Airlines Dedicate Resources to Social Media How do airlines manage their budget for social media? How much manpower do they allocate for social media? How do airlines make sense of social media and map it back to their business goals? These are just a few of the questions that we seek to find answers

Winners at 4th Annual SimpliFlying Awards 2013 – Airlines, Airports and Travel Solutions Providers

Winners at 4th Annual SimpliFlying Awards 2013 – Airlines, Airports and Travel Solutions Providers

SimpliFlying Awards: the authoritative showcase of best social media practices of airlines and airports Earlier today, the top finalists of 4th Annual SimpliFlying Awards shared the best of their social media milestones at the EyeforTravel Online Marketing, Mobile & Social Media in Travel Europe 2013 conference held in Amsterdam. These finalists had been shortlisted as

Research Survey: Airport Social Media Outlook 2013-2014

Research Survey: Airport Social Media Outlook 2013-2014

The Role of Social Media in Airport Marketing The annual Airport Social Media Outlook is one of SimpliFlying’s dedicated research initiatives to explore how airport business goals are being driven on social media, the commitment of resources to manning social media efforts, and the evolving role social media is expected to play for airports over the

Announcing the Top 3 in #SFAwards13 Best Airline on Social Media, Best Airport on Social Media and Best Emerging Airline/ Airport

Announcing the Top 3 in #SFAwards13 Best Airline on Social Media, Best Airport on Social Media and Best Emerging Airline/ Airport

In less than three weeks from now, four winners (one from each award category) will walk away proudly with deserving affirmations of social media supremacy. After a rigorous process of nominations, shortlisting, voting (over 37,000 votes received!) and judging, we are pleased to announce the Top 3 finalists in the following three categories of the

#SFAwards13 Best Emerging Airline/ Airport on Social Media – Finalist Presentations

#SFAwards13 Best Emerging Airline/ Airport on Social Media – Finalist Presentations

New this year – Best Emerging Airline/ Airport on Social Media Aside from the fact that we are expecting to reach a new record in the number of votes (over 33,000 and counting), one of the reasons why we are particularly excited about this year’s SimpliFlying Awards is the introduction of the new award category –

#SFAwards13 Best Airport on Social Media – Finalist Presentations

#SFAwards13 Best Airport on Social Media – Finalist Presentations

Today, we reveal the finalist presentations for the second category for 4th Annual SimpliFlying Awards - Best Airport on Social Media. Who will blow the judges away? Remember, the judges are going to score each presentation pitch based based on three criteria: Innovation Engagement Campaign Results. In addition to the judges score, voting – which makes up 50%

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