SimpliFlying

SimpliFlying

At SimpliFlying, in everything we do, we believe in thinking differently about aviation marketing. Having worked with over 30 airlines and airports across 5 continents, we understand the intersection of aviation and marketing better than anyone else. We have the most experience. The most clients. The most success.

SimpliFlying.com is one of the Top 2 blogs on aviation, and the Twitter handle (@simpliflying) is one of the Top 5 most influential on airlines, with over 12,000 followers. If you're keen to tap our expertise, email us at helpmesoar@simpliflying.com
SimpliFlying
SimpliFlying

5th Annual SimpliFlying Awards 2014 for Excellence in Social Media

5th Annual SimpliFlying Awards 2014 for Excellence in Social Media

5th Annual SimpliFlying Awards SimpliFlying researches over 600 airlines and airports every 60 days; and the transformation that airline marketing has undergone in recent years is amazing. The SimpliFlying Awards for Excellence in Social Media honour airlines and airports that push the frontier of innovative marketing in this age of connected traveller. Now in its fifth year, SimpliFlying Awards 2014

The Art of Communication between Airports and Local Community

The Art of Communication between Airports and Local Community

How are social media, online engagement and other initiatives helping airports communicate with local communities? Over the years, Los Angeles International Airport (LAX) has given its social media platforms more prominence. Presently, it is a key and valuable communication channel for local stakeholders and the community. Its public relations specialist, Katherine Alvarado, explains: “Social media

[Event] Where Finnish Airport Expertise Intersects European Aviation Thought-Leadership – Airport Cluster Finland 5th Seminar #acfhelsinki

[Event] Where Finnish Airport Expertise Intersects European Aviation Thought-Leadership – Airport Cluster Finland 5th Seminar #acfhelsinki

If there is one event to meet and hear from the heavyweights from Finnish aviation industry, including Helsinki Airport and Finnair C-level executives, this will be the one to attend. The airport ecosystem is a complex one. Even in tough market conditions, technologies and passengers continue to rapidly evolve. How will the bigger picture look

Can Airports Tap the Connected Travellers to Improve Passenger Experience?

Can Airports Tap the Connected Travellers to Improve Passenger Experience?

Editor’s Note: This article is published in the Airport Marketing Exchange column in Airport World magazine (2014 Issue 2). Airport Marketing Exchange is a regular column by SimpliFlying to elucidate key issues and address how airports can plan their marketing and communications strategy to affect and measure results. Download the pdf of this article here In this age of

[Event] Leading Travel Brands Discuss Social Strategy in New York. Have you booked your place? #SimpliSkift

[Event] Leading Travel Brands Discuss Social Strategy in New York. Have you booked your place? #SimpliSkift

Social Media Best Practices From Travel’s Most Socially Effective Brands New York City | March 25, 2014 115 West 30th Street, #1213, New York NY 11109     Early Bird Price | Expired Regular Price | USD 495 per person Major travel brands are already registered Leading the travel industry into a new era of customer engagement

The move towards #crowdsourcing initiatives by airlines and airports – What do you think about it?

The move towards #crowdsourcing initiatives by airlines and airports – What do you think about it?

      What do you think about airlines and airports using #crowdsourcing initiatives? Tell us in the comments below or join in our LinkedIn discussion here, along with other industry related discussions!

Singapore Airlines A380 Emergency Landing in Baku: Analyzing user behavior on social media, and how to deal with a crisis

Singapore Airlines A380 Emergency Landing in Baku: Analyzing user behavior on social media, and how to deal with a crisis

On the 6th of January 2014, a Singapore Airlines A380 was diverted to Baku, Azerbaijan due to a pressurization problem that caused an emergency descent and a lengthy wait at the airport for the passengers. A comment on a popular aviation forum about the incident cheekily outlined the steps pilots take during an emergency: 1.

Airport Social Media Outlook 2013/ 2014: More Airports Are Investing in Social Media

Airport Social Media Outlook 2013/ 2014: More Airports Are Investing in Social Media

51% of airports stated that they would be increasing their social media budget for 2014, compared to a year ago when only 38% were confident of increasing their budget. Airport Social Media Outlook 2013/ 2014 Over this year, there has been a rising number of social media initiatives from airports. While that is good empirical

Research Survey: Airline Social Media Outlook 2013-2014 Survey

Research Survey: Airline Social Media Outlook 2013-2014 Survey

How Airlines Dedicate Resources to Social Media How do airlines manage their budget for social media? How much manpower do they allocate for social media? How do airlines make sense of social media and map it back to their business goals? These are just a few of the questions that we seek to find answers

Winners at 4th Annual SimpliFlying Awards 2013 – Airlines, Airports and Travel Solutions Providers

Winners at 4th Annual SimpliFlying Awards 2013 – Airlines, Airports and Travel Solutions Providers

SimpliFlying Awards: the authoritative showcase of best social media practices of airlines and airports Earlier today, the top finalists of 4th Annual SimpliFlying Awards shared the best of their social media milestones at the EyeforTravel Online Marketing, Mobile & Social Media in Travel Europe 2013 conference held in Amsterdam. These finalists had been shortlisted as

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