The biggest key to success in airline marketing? Vision. And the guts to pursue it.

The biggest key to success in airline marketing? Vision. And the guts to pursue it.

A couple of years ago, in the HQ of an Asian airline, I was having coffee with the SVP of Corporate Communications. When I asked about why the airline doesn’t “listen” to customers on social media, her reply left me stunned. She said, “If it’s important enough, I will read it in the newspapers next morning. Otherwise,

[Roundup] Airlines take up the Ice Bucket Challenge. Which one’s your favourite?

[Roundup] Airlines take up the Ice Bucket Challenge. Which one’s your favourite?

Unless you’ve been completely disconnected over the past couple of weeks you know what’s coming up. In fact, by now, the Ice Bucket Challenge is famous enough to merit its own Wikipedia entry. So yes, I’ll leave you to read that entry if you need to catch up. Instead, here’s a roundup of the best

Which were the best airline marketing campaigns in July 2014? Find out in our Airline Marketing Benchmark Report

Which were the best airline marketing campaigns in July 2014? Find out in our Airline Marketing Benchmark Report

Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. Disover 15 new innovative airline marketing campaigns. Every month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by

What’s Common Between Social Media Content Strategy and TV? Featuring: A Spanish Airline that Really Knows its Stuff

What’s Common Between Social Media Content Strategy and TV? Featuring: A Spanish Airline that Really Knows its Stuff

Social media platforms are starting to look a lot like TV channels. And, no, we are not talking about videos. TV channels make most of their money from advertising, yet most of their efforts are focused on content that costs them money. The reason for this apparent paradox is very simple: users are free to

Announcing the Best Airlines in Social Media at SimpliFlying Awards 2014 – Top 3 Finalists

Announcing the Best Airlines in Social Media at SimpliFlying Awards 2014 – Top 3 Finalists

Thank you for supporting the SimpliFlying Awards 2014 with all your votes! After receiving almost 40,000 votes from the public (making up 30% of total score) and judging by our highly-esteemed jury (making up 70% of total score), we are pleased to announce the Top 3 Finalists for our airline categories in this year’s SimpliFlying Awards 2014.   First up

Responsibility on Social Media: 4 Ways Audiences can Make Crisis Communications Easier for Brands

Responsibility on Social Media: 4 Ways Audiences can Make Crisis Communications Easier for Brands

This is Part Two in a two-part series on social media crisis management and responsible sharing. Read the first part: 3 Lessons for Content Managers. Social media is fraught with dangers of misinformation, panic mongering and, often, sheer malice. It is pertinent, therefore, more than ever before, to address responsibility on social media. Recently, we published

 

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