Which were the best airline marketing campaigns in September 2014? Find out in our Airline Marketing Benchmark Report

Which were the best airline marketing campaigns in September 2014? Find out in our Airline Marketing Benchmark Report

Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. Disover 15 new innovative airline marketing campaigns. Every month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by

Is KLM the most helpful airline in the world? Re-thinking airline customer service #happytohelp

Is KLM the most helpful airline in the world? Re-thinking airline customer service #happytohelp

Over the last week, KLM Royal Dutch Airlines set out to help any traveller in the world. Whether or not they were flying KLM. Now, read that last sentence again! #happytohelp While most airlines struggle to scale to provide decent customer service via social media to their own passengers, KLM took on the world. Already the

[Presentation] Changing Times: The Latest Trends in Airline Marketing

[Presentation] Changing Times: The Latest Trends in Airline Marketing

I had the opportunity to present at the IATA Airs@t User Forum in Athens last week. A polar bear, clinging desperately to the last melting bit of an iceberg, was the first image that came to my mind when asked to speak about the latest trends in Airline Marketing. This famous image is often used

What goes on behind the scenes of SimpliFlying Awards?

What goes on behind the scenes of SimpliFlying Awards?

Back when we launched the SimpliFlying Awards in 2010, they were the first and only awards dedicated to recognising the best social media practices in the airline industry. Committed to raising the standard of airlines on social media, SimpliFlying Awards promote the exchange of knowledge by honouring the best airlines on social media and inviting them to share their successes with the

SimpliFlying In The News – Aug & Sep 2014: Aviation Marketing Insights in NPR, NYC Aviation, Travel Daily News & more!

SimpliFlying In The News – Aug & Sep 2014: Aviation Marketing Insights in NPR, NYC Aviation, Travel Daily News & more!

Each year, September marks a special month on the SimpliFlying calendar as this is when we celebrate the spirit of social media excellence within the airline industry, through the SimpliFlying Awards. This year, we saw views and participation from over 170 cities around the world for the awards. Most importantly, there was a plenty of

SimpliFlying featured at 2014 Air Transport IT Summit Highlights

SimpliFlying featured at 2014 Air Transport IT Summit Highlights

“You need to know what you measure. Only then can you benchmark yourself against other airlines.” – Shashank Nigam, CEO, SimpliFlying   Age of Connections “Today’s travelers are empowered and we have to deal with them differently. Social media is no longer an afterthought. It’s integral to the airline business. This is the age of

 

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