The tipping point for free in-flight Wi-Fi: a $1171 bill on Singapore Airlines for Jeremy Gutsche

The tipping point for free in-flight Wi-Fi: a $1171 bill on Singapore Airlines for Jeremy Gutsche

The tipping point Jeremy Gutsche has had to pay $1171 for using Wi-Fi on his Singapore Airlines flight from London to Singapore. That’s worth over two years of high-speed internet connection fee in Jeremy’s hometown Toronto. Charging for Wi-Fi is possibly the biggest risk airline brands face in the next decade. Moreover, if we take into account Emirates’ announcement

Which were the best airline marketing campaigns in October 2014? Find out in our Airline Marketing Benchmark Report

Which were the best airline marketing campaigns in October 2014? Find out in our Airline Marketing Benchmark Report

Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. Disover 15 new innovative airline marketing campaigns. Every month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by

Airline Social Media Outlook 2015: Budget, Challenges and Metrics

Airline Social Media Outlook 2015: Budget, Challenges and Metrics

Social Media for Airlines: Now and Tomorrow Social media has secured a firm position in the marketing strategies of most airlines. Yet, many executives see a chasm between where airlines are and where they should be in leveraging social media to achieve business goals. Conducted since 2010, SimpliFlying Airlines Social Media Outlook Survey has been

SimpliFlying In The News – Oct 2014: Aviation Marketing Insights in Tnooz, Live Mint & More!

SimpliFlying In The News – Oct 2014: Aviation Marketing Insights in Tnooz, Live Mint & More!

Each year we conduct a research study to understand how airlines allocate resources (staffing, budget etc) to social media. This year’s Airline Social Media Outlook 2015 was slightly different.   In addition to finding out how resource allocation to social media is being managed, we sought to find out the difference in attitude and ideals

What is the Future of Airline Loyalty in the Age of the Connected Traveller? Five questions to wake airlines up

What is the Future of Airline Loyalty in the Age of the Connected Traveller? Five questions to wake airlines up

Something’s gotta give. I write this, not only as a consultant on digital communication and social marketing, but also as one of the millions of passengers who fly frequently enough to be in the twilight zone between occasional flyers and frequent flyers. I am frustrated by the outdated airline loyalty model that airlines still follow.

Which were the best airport marketing campaigns from the third quarter of 2014? Find out in our Airport Marketing Benchmark Report

Which were the best airport marketing campaigns from the third quarter of 2014? Find out in our Airport Marketing Benchmark Report

In a world of short attention spans and increasing options, advertising is undergoing an unprecedented change. Our latest airport marketing benchmark report highlights the airport brands that are developing strategies that will resonate with 21st-century travellers. Online content helps people express emotion and connect with each other around shared passions. Users want to interact through

 

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