Airline Social Media Outlook 2015: Budget, Challenges and Metrics

Airline Social Media Outlook 2015: Budget, Challenges and Metrics

Social Media for Airlines: Now and Tomorrow Social media marketing has secured a firm position in the marketing strategies of most airlines. Yet, many executives see a chasm between where airlines are and where they should be in leveraging social media to achieve business goals. Conducted since 2010, SimpliFlying Airlines Social Media Outlook Survey has

Ryanair has a Great Brand. What is the Secret to its Success?

Ryanair has a Great Brand. What is the Secret to its Success?

Ryanair has a great brand It sounds counter-intuitive but it’s true. The Ryanair brand is smart, and other airlines have much to learn from it. What is the secret to its astounding success? Read on to find out. The Ryanair brand is built on a solid foundation and personified by its CEO — with his

Which were the best airline marketing campaigns in September 2014? Find out in our Airline Marketing Benchmark Report

Which were the best airline marketing campaigns in September 2014? Find out in our Airline Marketing Benchmark Report

Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. Disover 15 new innovative airline marketing campaigns. Every month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by

Is KLM the most helpful airline in the world? Re-thinking airline customer service #happytohelp

Is KLM the most helpful airline in the world? Re-thinking airline customer service #happytohelp

Over the last week, KLM Royal Dutch Airlines set out to help any traveller in the world. Whether or not they were flying KLM. Now, read that last sentence again! #happytohelp While most airlines struggle to scale to provide decent customer service via social media to their own passengers, KLM took on the world. Already the

[Presentation] Changing Times: The Latest Trends in Airline Marketing

[Presentation] Changing Times: The Latest Trends in Airline Marketing

I had the opportunity to present at the IATA Airs@t User Forum in Athens last week. A polar bear, clinging desperately to the last melting bit of an iceberg, was the first image that came to my mind when asked to speak about the latest trends in Airline Marketing. This famous image is often used

What goes on behind the scenes of SimpliFlying Awards?

What goes on behind the scenes of SimpliFlying Awards?

Back when we launched the SimpliFlying Awards in 2010, they were the first and only awards dedicated to recognising the best social media practices in the airline industry. Committed to raising the standard of airlines on social media, SimpliFlying Awards promote the exchange of knowledge by honouring the best airlines on social media and inviting them to share their successes with the

 

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