Airline Winners at 5th Annual SimpliFlying Awards 2014 #SFAwards14

Airline Winners at 5th Annual SimpliFlying Awards 2014 #SFAwards14

SimpliFlying Awards: The Authoritative Showcase of Best Social Media Practices of Leading Airlines on Social Media This evening, the top finalists of 5th Annual SimpliFlying Awards shared the best of their social media milestones at the Travel Distribution Summit hosted by EyeforTravel in New York City. These winners and highly commended finalists had been shortlisted from

[Presentation] Future of travel marketing – in the age of mobile and wearables #TDSusa

[Presentation] Future of travel marketing – in the age of mobile and wearables #TDSusa

I had the opportunity today to deliver a keynote presentation at the Eyefortravel Travel Distribution Summit in New York City. I had the pleasure of sharing the stage with Google, Sabre and IHG. The focus of my presentation was to provide an industry outlook into what are the key opportunities for travel marketing, with the advent of mobile

Which were the best airline marketing campaigns in August 2014? Find out in our Airline Marketing Benchmark Report

Which were the best airline marketing campaigns in August 2014? Find out in our Airline Marketing Benchmark Report

Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. Disover 15 new innovative airline marketing campaigns. Every month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by

Airline Branding Basics: Q&A with SimpliFlying’s Li Guen

Airline Branding Basics: Q&A with SimpliFlying’s Li Guen

As head of communications and marketing at SimpliFlying, Li Guen conducts industry research that helps airlines stay ahead of the marketing curve. In a Q&A with Sparksheet@APEX, she shares her take on the promises and pitfalls of airline branding in the digital age. Read the original article here   One of the major changes in the

[CNBC Interview] The Rise of Asian Airports and the Connected Future of Airports

[CNBC Interview] The Rise of Asian Airports and the Connected Future of Airports

I was interviewed last week by CNBC on the rise of Asian airports and the role of connectivity in improving passenger experience. While surveys by companies such as Skytrax focus largely on the quality of facilities, it is important to remember that “having” an experience is only half the battle. The connected airport of the future

The biggest key to success in airline marketing? Vision. And the guts to pursue it.

The biggest key to success in airline marketing? Vision. And the guts to pursue it.

A couple of years ago, in the HQ of an Asian airline, I was having coffee with the SVP of Corporate Communications. When I asked about why the airline doesn’t “listen” to customers on social media, her reply left me stunned. She said, “If it’s important enough, I will read it in the newspapers next morning. Otherwise,

 

© 2013 SimpliFlying – Singapore | New York | Vancouver. All Rights Reserved.

󰁓
󰀰