As airlines equip themselves with the tools and know-how to conquer the Digital Marketing revolution, we are witnessing increasingly innovative campaigns from airlines around the world to engage their customers and drive results from social media. In such a fast-moving environment, it is important not just to be creative and innovative yourself but to be more striking than your immediate competition as well.


However, given the speed at which things move in digital media, it is no easy task to stay on top of the latest trends, fads and innovations. But the solution is here: Jointly produced by SimpliFlying and airlinetrends.com, the monthly airline marketing benchmark report contains a selection of the 15 most innovative airline marketing and advertising campaigns and assesses their impact.

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Our reports have featured over 300 case-studies from 70+ airlines across 7 global regions over the last two years. These reports are indispensable for marketing and communication professionals working at airlines and creative agencies who want to stay on top of the latest trends and best practices in airline marketing.

  • EUR 4950 per year  | Annual subscription  Get 12 issues, starting from the month of order.
  • EUR 5950 per year  | Annual subscription with 1-hour monthly call Same as above, and includes additional monthly consulting call with SimpliFlying and airlinetrends.com.
  • EUR 550 per report | Single monthly issue  For a one-time purchase.

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Sample Report

For a sneak peek, you can download a free sample report.




You can also contact Shubhodeep Pal directly at shubhodeep@simpliflying.com for queries regarding the reports.



“SimpliFlying’s monthly benchmark reports are a great resource for Turkish Airline’s marketing strategy. In today’s world, where the flow of information is constant and overwhelming, these reports are designed to serve the most relevant and inspirational case-studies from the global airline sector. They fulfil our needs very well.”

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“The Airline Marketing Benchmarking Reports have proven to be an effective resource for monitoring airline advertising and social media campaign trends.  Airlines that consistently seek to differentiate, innovate and find new ways to connect with passengers will find these reports to be an invaluable tool for creative inspiration and benchmarking.”

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“LAN Airlines has found these benchmarking reports very insightful when it comes to staying abreast of the latest marketing innovations. We have been able to use these case studies in our strategy meetings, to ensure we stay ahead of competition as the leading airline in Latin America”

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Previous Reports


Click on the issue to know more about its contents and how to purchase it.

Issue 27: November

Issue 26: October

Issue 25: September

Issue 24: August

Issue 23: July

Issue 22: June

Issue 21: May

Issue 20: April

Issue 19: March

Issue 18: February

Issue 17: January


Issue 16: December

Issue 15: November

Issue 14: October

Issue 13: September

Issue 12: August

Issue 11: July

Issue 10: June

Issue 9: May

Issue 8: April

Issue 7: March

Issue 6: February

Issue 5: January


Issue 4: December

Issue 3: November

Issue 2: October

Issue 1: September

Support: shubhodeep@simpliflying.com