What does SimpliFlying stand for? Thinking Differently about aviation marketing (and lessons from Simon Sinek)
We’ve grown… It may sound surprising, but SimpliFlying is just crawling out of its toddler-years as a startup. It’s been four years since I left my job in Boston to work full time on my passion, at the intersection of aviation and marketing. And boy, what a ride it has been! What started out as …. continue reading →
The SimpliFlying team gets together for our annual company retreat in Valencia #SimpliRetreat
The SimpliFlying team is based all over the globe – in Singapore, Spain, the UK, and even Africa! And at least once a year, we have our global retreat where everyone meets to celebrate our achievements, plan for the year ahead and bond together as a team. This year, we’re in Valencia, Spain, and we’d …. continue reading →
News Announcement: SimpliFlying to Provide ACI World Members with MasterClass on Airport Social Media Marketing
SimpliFlying and Airport Council International collaborate on training Like any start-up, SimpliFlying has come a long way from its humble beginnings, today having worked with over 30 leading airports and airlines around the world on customer engagement strategy. Today, we are very proud to announce a training alliance with Airport Council International (ACI) to help …. continue reading →
David McMullen joins SimpliFlying as VP, Airports, signalling the next big leap in airport marketing
SimpliFlying started its journey in early 2009 by re-imagining the way airline branding worked, when we introduced the 6X airline branding model. We focused on digital marketing and gradually became one of the most respected resources for cutting-edge airline marketing strategies. Today, we have consulted for over 25 airlines and airports globally, and are pushing …. continue reading →
MasterClass for Airports – Engaging the Connected traveler and driving results that matter
Airports, although inseparable from airlines, are a very different side of the same coin. Engaging today’s Connected Travelers is not only of importance to airlines, but airports too can strategically engage them to amplify their branding and ancillary revenue potential. In fact, many airports have already taken the plunge to connect with these travelers on …. continue reading →
SimpliFlying and airlinetrends.com launch monthly Airline Marketing Benchmark Report featuring 15 of the Most Innovative Airline Campaigns from across the world
As airlines equip themselves with the tools and know-how to conquer the Digital Marketing revolution, we are witnessing increasingly innovative campaigns from airlines around the world to engage their customers and drive results from social media. More ostensibly, we are witnesses to an ever-more competitive arena where brand-conscious airlines are utlizing the power of digital …. continue reading →
What will you do if you have a whole plane to yourself? A challenge for Turkish agencies – create a world record!
Imagine if you had not just a plane seat, but the whole plane to yourself. What would you do with it? Creative, marketing and digital agencies Turkey, it is time to put your creative caps on! Estonian air is offering a chance of a lifetime by giving you an opportunity to think out of the box …. continue reading →
Introducing the New SimpliFlying Experience: Simple, Powerful and Beautiful
The story of SimpliFlying’s growth is stellar. What started as a part-time #Avgeek blog turned full-time obsession with cutting edge airline marketing insights – run solely initially by our CEO/Founder Shashank Nigam – is now a leading consulting firm in aviation branding. With headquarters in Singapore and presence in New York and Vancouver, we are today …. continue reading →
SimpliFlying in The News – July 2012
In addition to speaking at conferences, SimpliFlying is often sought after by leading media outlets to lend our expertise in the latest news discussions. Here is a summary of where SimpliFlying has been featured in the month of July. We hope you will enjoy reading some of the articles! The connected traveler has arrived, now airlines …. continue reading →
Crisis Management for the Connected Traveler: brand new SimpliFlying MasterClass
They say, “Practice makes perfect.” But what is practice without theory or insights from real-world cases? At SimpliFlying, we have been sharing our analysis and theories on customer engagement strategy for airlines and airports. To translate that knowledge into effective skills for airline and airport executives, SimpliFlying has designed the MasterClass – a specialised curriculum …. continue reading →





"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." -
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." -
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." -
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 

