Consulting / MasterClasses / Speaking / Partners / Products

Simpliflying is changing the way airlines do business. We help airlines engage customers better and boost profitability. With over 25 airlines and airports, across 5 continents, we know what works.

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Consulting

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Our strategy consulting expertise lies in helping our clients develop strategies that are keenly attuned to the new dynamics of engaging today’s Connected Traveler profitably. We’ve helped our clients develop innovative ways – including a couple of World’s Firsts – to drive business objectives.

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MasterClasses

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SimpliFlying MasterClasses are training modules tailored to your needs. Whether you’re a beginner or an advanced practitioner looking to drive specific business goals, we offer hands-on, case-study intensive courses that your airline or airport will find indispensable.

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Speaking

Our consultants are globally sought-after for delivering keynotes and appearing on panels that help the aviation industry understand and embrace the new dynamics fueling an evolutionary genre of marketing, service, and influence.

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Partners

From scalable social customer service solutions, to advanced analytics software that helps you monitor your social presence while benchmarking yourself against competition, we partner with the best in the industry.

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Products

Apart from partnering with great solution-providers, SimpliFlying offers its proprietary ROI Dashboards for airlines to measure the success of their social campaigns as well as Benchmarking Reports in partnership with airlinetrends.com.

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Testimonials

Our Clients

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Influencer marketing comes of age in aviation – American Airlines Klout and Eindhoven Airport Facebook VIP in focus

Influencer marketing comes of age in aviation – American Airlines Klout and Eindhoven Airport Facebook VIP in focus

The power of key influencers is well documented in marketing. And in the age of the connected traveller, it’s not uncommon to see airlines bringing influential bloggers on fully-paid FAM trips, or even engaging them as official brand ambassadors. Of late, such influencers have been getting real-world benefits too! Take Estonian Air’s much-feted social loyalty program, the first in …. continue reading →

[Interview] Gary Wicks shares how Boeing Commercial Airplanes takes the social media bull by its horns

[Interview] Gary Wicks shares how Boeing Commercial Airplanes takes the social media bull by its horns

If you’re wondering why Boeing has such a strong social media presence, even though they can’t sell any planes on Twitter, we’ve got the answers for you in this interview. Boeing wants to position itself as a “forward thinking, thought leading driver of innovation in the industry”, shares Director of Digital Strategy at Boeing Commercial …. continue reading →

Becoming a World Class airline brand – what Emirates can learn from Singapore Airlines (and how I missed my first flight)

Becoming a World Class airline brand – what Emirates can learn from Singapore Airlines (and how I missed my first flight)

I recently read a quote by famous poet, Dr Maya Angelou, “I’ve learned that you can tell a lot about a person by the way he/she handles these three things: a rainy day, lost luggage, and tangled Christmas tree lights.” The essence of this quote is a person’s true colors show when things go wrong. …. continue reading →

Two tales of Customer Experience – AirAsia X versus Kingfisher Airlines

Editor’s note: This is a guest post by Shaun Smith, who has been a key catalyst in expanding management focus from the tactical issues of customer service to the much wider and strategic issue of customer experience. Shaun is also the author of “BOLD”. Find out more about him here. What’s the biggest obstacle to implementing …. continue reading →

How airlines can drive and measure ROI from social media (Plus: Free passes for webinar)

In a recent conversation with a senior airline executive at a conference in Singapore, he proudly boasted to me how successful his airline’s social media efforts have been. “We will soon be the most followed airline in the country, even ahead of the national carrier!”. I didn’t quite understand what he was so happy about. …. continue reading →

Airlines and airports in social media should think about scalability of efforts, not just buzz!

Recently, the Eurpoean airline Jet2 shut down its Twitter account. Possibly because they couldn’t scale up their efforts. Well, at least Jet2 officially shut it down. Many other airlines and airports that caught the wave of excitement about social media last year and started Twitter and Facebook accounts didn’t have a strategy behind scaling their …. continue reading →

Travel agents can differentiate by displaying online reviews

It’s not just airlines that are in a blood-bath when it comes to competing for customers. Real-world travel agents themselves often find themselves amidst cut-throat competition with one another. Especially in times when airlines are cutting commission rates to zero percent. Moreover, there are online travel agencies taking away business. These travel agents can now …. continue reading →

How AirAsia is rocking it in India, and how airlines in India can leverage their entry

AirAsia’s India market entry has recently created waves and lots of discussion about what this means for the future of the industry in India, specifically local airlines. I was interviewed by a leading business newspaper in India on this, and here are excerpts from that interview. How do you think Air Asia permeates a market …. continue reading →

Is Alaska Airlines' Social Media Execution heading South of Expected?

Alaska Airlines is known for being nimble when it comes to customer service, and well loved, because it is smaller than most US airlines. When they got started with social media, there were one of the first to do things right, and had a great vision too, as I highlighted in my interviews and articles …. continue reading →

Kulula Airlines – the most "fun" airline brand in the world?

I’ve often mentioned in my keynote presentations, that an airline brand is not what you say it is, it’s what they say it is. And I found a perfect example of this today – reading a post in the Airliners.net forums about Kulula.com – the South African LCC. Wait….let me rephrase that. Kulula.com – THE …. continue reading →

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