Since starting SimpliFlying, I’ve managed to fly on 93 different airlines. While many ask me about my favorite airline or my favorite lounge, few know that through our work the SimpliFlying [...]
Note: This article was originally published on apex.aero and written by Maryann Simson. SimpliFlying CEO Shashank Nigam launched his first book yesterday at a private event in London. SOAR aims [...]
APEX journalist, Jenn Wint, recently wrote an article on the importance of language in how airline build their brands. An interesting piece I’d say, that serves as a timely reminder for airline [...]
Over the last week, KLM Royal Dutch Airlines set out to help any traveller in the world. Whether or not they were flying KLM. [push h=”14″] Now, read that last sentence again! [...]
American Airlines’ AAdvantage Facebook Fans grow 84 fold in 54 hours. The most successful campaign ever by an airline?
It’s a very simple proposition. “Like” a Facebook fanpage to get a random reward. In the case of American Airlines’ AAdvantage, the reward is to get between 100 to 100,000 [...]
Recently, I discovered that Hainan Airlines of China has been awarded a “5 Star” status by Skytrax putting them in the same reign as Singapore Airlines and Qatar Airways. While Hainan [...]
KLM Surprises and Spanair delights! Can surprises be used as a sustainable brand strategy for airlines?
Spanair delights holiday travelers Just around when thousands were stranded at London’s Heathrow Airport and missing Christmas gatherings, Spanair had delightful surprise in store for their [...]
How often have you been on a flight, browsed through the in-flight magazine, flipped through the IFE channels, only to find nothing that interests you? In fact, as you increasingly travel on [...]
Forget iPads, Malaysian regional airline Firefly (we’ve interviewed the Marketing Director) is using the huble iPod touch to collect feedback from passengers, while they’re in the [...]