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 Thai Airways logo cover-up after Flight TG 679 runway accident in Bangkok — pointless in the Instagram age
By Shashank Nigam
September 10, 2013

Thai Airways logo cover-up after Flight TG 679 runway accident in Bangkok — pointless in the Instagram age

Last Sunday night, a Thai Airways Airbus A330 landing in Bangkok went wrong when the nose gear collapsed and the plane skid off the runway. Fortunately, only 14 people received minor injuries. [...]

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 Three ways airline marketing changed forever after a man spent $1000 on a promoted tweet when British Airways lost his bag
By Shashank Nigam
September 4, 2013

Three ways airline marketing changed forever after a man spent $1000 on a promoted tweet when British Airways lost his bag

Yesterday, airline marketing and customer service changed — arguably irreversibly — after a man spent a whopping $1000 on buying a Promoted Tweet to seek British Airways’ (and [...]

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By Shashank Nigam
July 3, 2013

Tiger Airways rebrands to Tigerair, to be more warm and genuine. Hope the warmth goes beyond a new logo

Tiger Airways has rebranded itself as Tigerair, with the jumping tiger gone from the fuselage and more contemporary, simple titles. Much more like an LCC, like Peach in Japan.  The airline has [...]

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 Airbus A350 First Flight on social media – an analysis of #A350FirstFlight
By Marco Serusi
June 14, 2013

Airbus A350 First Flight on social media – an analysis of #A350FirstFlight

New plane launches do not happen very often. And when they do happen, the first flight is one of the most important. Today was one such important day in history, as Airbus launched the first A350 [...]

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By Shashank Nigam
March 25, 2013

Facebook CAN help sell planes! How a creative Airbus sales team brings the realities of the connected traveler to life

When we meet with senior aviation executives (non-airline), we often get asked two questions: How can social media work in a B2B context? Can we really sell a plane (or an engine, or a wing or a [...]

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 Becoming a World Class airline brand – what Emirates can learn from Singapore Airlines (and how I missed my first flight)
By Shashank Nigam
October 12, 2012

Becoming a World Class airline brand – what Emirates can learn from Singapore Airlines (and how I missed my first flight)

I recently read a quote by famous poet, Dr Maya Angelou, “I’ve learned that you can tell a lot about a person by the way he/she handles these three things: a rainy day, lost luggage, [...]

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By Shashank Nigam
April 24, 2012

CAPA’s Airlines in Transition conference, and what I learnt from five airline CEOs about the future

Last week, I had the opportunity to attend the Airlines in Transition conference in Istanbul, organized by CAPA. The main draw was the list of leading airline CEOs who’re at the helm of [...]

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By add-dev
February 14, 2012

Routes Americas 2012 – Airport-Airline Relationship Building at its Best

As the newest member of the SimpliFlying team, the past month has already been a whirlwind and now I am about to jet off to Nassau, Bahamas for Routes Americas. Routes Americas is a gathering of [...]

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By Shashank Nigam
December 29, 2011

Top 11 marketing and social media innovations by airlines in 2011

What a year it has been for the airline industry when it comes to marketing. With healthier profits this year, we’ve seen many airlines push the envelop when it comes to marketing and [...]

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By Shashank Nigam
November 21, 2011

Why a country that doesn’t have a national airline should never start one (especially those in Africa)

Some of you know from my tweets that I was in Africa for the first time this month, in Kampala, Uganda to be specific. It was a great experience to be finally on the continent that I had heard so [...]

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