Commentary

Last Sunday night, a Thai Airways Airbus A330 landing in Bangkok went wrong when the nose gear collapsed and the plane skid off the runway. Fortunately, only 14 people received minor injuries. [...]

Yesterday, airline marketing and customer service changed — arguably irreversibly — after a man spent a whopping $1000 on buying a Promoted Tweet to seek British Airways’ (and [...]

Tiger Airways has rebranded itself as Tigerair, with the jumping tiger gone from the fuselage and more contemporary, simple titles. Much more like an LCC, like Peach in Japan.  The airline has [...]

New plane launches do not happen very often. And when they do happen, the first flight is one of the most important. Today was one such important day in history, as Airbus launched the first A350 [...]

When we meet with senior aviation executives (non-airline), we often get asked two questions: How can social media work in a B2B context? Can we really sell a plane (or an engine, or a wing or a [...]

I recently read a quote by famous poet, Dr Maya Angelou, “I’ve learned that you can tell a lot about a person by the way he/she handles these three things: a rainy day, lost luggage, [...]

Last week, I had the opportunity to attend the Airlines in Transition conference in Istanbul, organized by CAPA. The main draw was the list of leading airline CEOs who’re at the helm of [...]

As the newest member of the SimpliFlying team, the past month has already been a whirlwind and now I am about to jet off to Nassau, Bahamas for Routes Americas. Routes Americas is a gathering of [...]

What a year it has been for the airline industry when it comes to marketing. With healthier profits this year, we’ve seen many airlines push the envelop when it comes to marketing and [...]

Some of you know from my tweets that I was in Africa for the first time this month, in Kampala, Uganda to be specific. It was a great experience to be finally on the continent that I had heard so [...]