Category: Crisis Mgmt

You don’t need to be a fan or a follower to benefit from social media at Gatwick Airport How many industries have their customers passing through their facilities – some for up to several hours – multiple times a year?  Airports more than most businesses, hold a unique opportunity to engage the offline passenger with …. continue reading →

What all crises share in common: they catch brands unaware  It’s often said that an airline or airport can never be fully prepared to deal with a crisis. When SimpliFlying advises its clients, we advocate for learning from others and being mentally prepared to ascertain similar crises – especially in this age of social media …. continue reading →

As we enter 2013, the expectations from airlines and airports to live up to the new realities of an increasingly connected world are ever more. Passengers are more vocal and connected to their friends and family. They have higher expectations in terms of online engagement and interaction, and are not hesitant to instantly share a …. continue reading →

It’s that time of year again. An exhilarating year makes way for the next. A journey ends, only for a newer, re-invigorated one to begin. As the holiday season blossoms and the year comes to an end, both companies and individuals start their customary review of their year and make plans to make an even …. continue reading →

Customer service, guest relations, passenger experience; No matter what your specific airport calls it, it is a major component of airport operations. This segment of this Simpli-Airports Series focuses on Customer Service and how your airport can benchmark against what others are doing in the social space and use that information as a guidepost for …. continue reading →

In late August, the Spanish low-cost airline Vueling hit the headlines when the news of a possible hijacking spread like wildfire. Luckily, for both the airline and those on board, it was just a false alarm. However, their slow response on social media prompted us to write a detailed analysis of what happened and how …. continue reading →

In an industry whose purpose is moving people and things, staying in one place might seem like a paradox. But it is an everyday reality for an essential part of the aviation industry: airports. Changing Times Unlike airlines, airports do not have the flexibility of adapting their network based on the market’s demands and are …. continue reading →

As airlines equip themselves with the tools and know-how to conquer the Digital Marketing revolution, we are witnessing increasingly innovative campaigns from airlines around the world to engage their customers and drive results from social media. More ostensibly, we are witnesses to an ever-more competitive arena where brand-conscious airlines are utlizing the power of digital …. continue reading →

Can a promotion, an offer or a social initiative ever be too successful? Instinctively, it would appear that the more successful a campaign is, the better. Let’s take, for example, an airline that has 3 million followers on Facebook and launches a discount code for its audience. It seems logical to assume that the “dream” …. continue reading →

At SimpliFlying, we help airlines build profitable customer engagement strategies. That means also helping their agencies to help them soar.   Delivering measurable initiatives that drive business goals For an airline, the business behind flying involves so much more than just flying passengers. The airline business is a uniquely sophisticated one that switches between product and …. continue reading →