Ryanair has a Great Brand. What is the Secret to its Success?

Ryanair has a Great Brand. What is the Secret to its Success?

Ryanair has a great brand It sounds counter-intuitive but it’s true. The Ryanair brand is smart, and other airlines have much to learn from it. What is the secret to its astounding success? Read on to find out. The Ryanair brand is built on a solid foundation and personified by its CEO — with his

Is KLM the most helpful airline in the world? Re-thinking airline customer service #happytohelp

Is KLM the most helpful airline in the world? Re-thinking airline customer service #happytohelp

Over the last week, KLM Royal Dutch Airlines set out to help any traveller in the world. Whether or not they were flying KLM. Now, read that last sentence again! #happytohelp While most airlines struggle to scale to provide decent customer service via social media to their own passengers, KLM took on the world. Already the

[Presentation] Changing Times: The Latest Trends in Airline Marketing

[Presentation] Changing Times: The Latest Trends in Airline Marketing

I had the opportunity to present at the IATA Airs@t User Forum in Athens last week. A polar bear, clinging desperately to the last melting bit of an iceberg, was the first image that came to my mind when asked to speak about the latest trends in Airline Marketing. This famous image is often used

Announcing the Best Airlines in Social Media at SimpliFlying Awards 2014 – Top 3 Finalists

Announcing the Best Airlines in Social Media at SimpliFlying Awards 2014 – Top 3 Finalists

Thank you for supporting the SimpliFlying Awards 2014 with all your votes! After receiving almost 40,000 votes from the public (making up 30% of total score) and judging by our highly-esteemed jury (making up 70% of total score), we are pleased to announce the Top 3 Finalists for our airline categories in this year’s SimpliFlying Awards 2014.   First up

Airlines need to embrace real time customer service through social media – Case Study

Airlines need to embrace real time customer service through social media – Case Study

A few weeks back, Jennifer Bourdeau was getting ready for her holiday to Lisbon, when she was not allowed to board her flight on TAP Portugal since it was over-booked. She reached Lisbon 12 hours after she was supposed to arrive. On the way back to France, she was off-loaded again due to other reasons,

5th Annual SimpliFlying Awards 2014 for Excellence in Social Media

5th Annual SimpliFlying Awards 2014 for Excellence in Social Media

5th Annual SimpliFlying Awards SimpliFlying researches over 600 airlines and airports every 60 days; and the transformation that airline marketing has undergone in recent years is amazing. The SimpliFlying Awards for Excellence in Social Media honour airlines and airports that push the frontier of innovative marketing in this age of connected traveller. Now in its fifth year, SimpliFlying Awards 2014

Air Canada baggage toss video requires deeper thinking about passenger experience #paxEx

Air Canada baggage toss video requires deeper thinking about passenger experience #paxEx

Darren Van Slyke is an Air Canada million miler, and a fan of the airline. On April 17, 2014, he was traveling from Toronto to Vancouver, on the airline’s brand new Boeing 777. Seated next to him was Dwayne Stewart. Both of them were in Premium Economy. As they waited for boarding to be completed,

Future of social media in travel – Four key predictions. Presentation from #SMtravel14

Future of social media in travel – Four key predictions. Presentation from #SMtravel14

I had the opportunity today to deliver an opening keynote presentation at the Eyefortravel Social Media in Travel Summit in San Francisco. I had the pleasure of sharing the stage with Google, Twitter and Sabre. The focus presentation was to provide an industry outlook into where social media is heading for the travel industry. Specifically,

Ethiopian Airlines Hijacking to Geneva – Lessons in social media crisis management #ET702

Ethiopian Airlines Hijacking to Geneva – Lessons in social media crisis management #ET702

On February 17, 2014, as Ethiopian Airlines flight ET702 flew past its scheduled destination of Rome, aviation experts and novices alike started sharing information online at the speed of light. It didn’t help that the airplane started “squawking 7500″, aviation radio-speak for a hijacking alert. Once the aircraft had landed — with only 10 minutes

A Statistical Analysis of How American Airlines is Mastering Customer Service on Twitter

A Statistical Analysis of How American Airlines is Mastering Customer Service on Twitter

Editor’s Note: This is a guest post by Martin Daniel of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth insights into numerous metrics as well as information on what kind of content “works” and how competitors are faring. Among

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