"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
The SimpliFlying ‘Digital Strategy Checklist for Airports’
How is your airport driving results from the connected traveller of today? Are you driving non-aeronautical revenues from them? Or real-time customer service? The opportunities are endless. But maybe you need some guidance. During my first 2 months with SimpliFlying, I’ve had the pleasure to speak with many airports at various conferences, airport visits or …. continue reading →
[Videographic] Airports and the Connected Traveler: SimpliFlying Social Media Outlook for 2013
![[Videographic] Airports and the Connected Traveler: SimpliFlying Social Media Outlook for 2013](http://simpliflying.com/wp-content/uploads/2013/01/airport-videographic-2013-849x350.png?dbce70)
A couple of months ago, we released a short infographic accompanied by a premium report that elaborated on the results of an extensive survey we did with over 50 airports that are socially-savvy and are actively engaging today’s Connected Travelers with an eye on driving business goals such as customer service, crisis management and revenue. The …. continue reading →
Gatwick Airport CEO Stewart Wingate adds a face to the brand, answering questions Live on Twitter #askGatwick
The end of a faceless airport brand How often is it that you write to an airline or an airport, and get a reply with no signature, or one which says “this is a computer generated message, and no signature is required”? That has been the case with most airline and airport brands, because it’s …. continue reading →
30 Essential Resources for Airlines and Airports to Effectively Engage the Connected Traveler and Drive Results in 2013
As we enter 2013, the expectations from airlines and airports to live up to the new realities of an increasingly connected world are ever more. Passengers are more vocal and connected to their friends and family. They have higher expectations in terms of online engagement and interaction, and are not hesitant to instantly share a …. continue reading →
[Videographic] Airlines and the Connected Traveler: SimpliFlying Social Media Outlook for 2013
![[Videographic] Airlines and the Connected Traveler: SimpliFlying Social Media Outlook for 2013](http://simpliflying.com/wp-content/uploads/2013/01/airline-outlook-videographic-849x350.png?dbce70)
Welcome to a new year – a year full of hope, new beginnings and not least of all, free of Mayan predictions. At SimpliFlying, we’re excited to be back after a short break and kick off with something that will interest and enlighten our readers. A couple of months ago, we released a short infographic …. continue reading →
Social Customer Service (Featured in Airline Business)
Editor’s Note: This article was featured in Airline Business (September Issue), contributed by CEO of SimpliFlying, Shashank Nigam. For a soft copy of the original article, please see here. Airlines that have innovated customer service though online media have elevated passenger expectations to a level that sets a high standard for others to follow, …. continue reading →
[Case Study] Social Crowd-Sourcing for Airports
![[Case Study] Social Crowd-Sourcing for Airports](http://simpliflying.com/wp-content/uploads/2012/11/Helsinki-Blog-header-849x350.jpg?dbce70)
The Helsinki Airport strives to bring to life the vibrancies of the city by incorporating local culture into the terminal but also brings to life the ideas and requests of its patrons. Our final segment of the Simpli-airports series is on Airport Passenger Crowdsourcing – a concept that was brought to life through the Finnair/Helsinki Airport. …. continue reading →
What your Audience on Social Media Expects and What You Should Be Doing to Retain their Attention
Let me start with a screenshot that explains the premise for this article. Look, I get all the excuses. I really do. The airline doesn’t have enough resources. The Marketing department already has enough to do. Corporate Communications can’t spare anyone. It’s impossible to monitor everything on Facebook and Twitter. It’s ridiculous to think that …. continue reading →
[Case Study] How Social Media is Enhancing Airport Customer Service
![[Case Study] How Social Media is Enhancing Airport Customer Service](http://simpliflying.com/wp-content/uploads/2012/11/PDX-call-center-849x350.jpg?dbce70)
Customer service, guest relations, passenger experience; No matter what your specific airport calls it, it is a major component of airport operations. This segment of this Simpli-Airports Series focuses on Customer Service and how your airport can benchmark against what others are doing in the social space and use that information as a guidepost for …. continue reading →
Virgin America goes social and personal with new IFE system, powered by Salesforce.com
Editor’s Note: About 18 months ago, I had the opportunity to visit Virgin America’s HQ in San Francisco and got the whim that they were evaluating Salesforce.com as their CRM system. Then last year, I saw the same system in action at KLM, being used to manage social media relationships. In this guest post, airlinetrends.com …. continue reading →