[Presentation] Future of travel marketing – in the age of mobile and wearables #TDSusa

[Presentation] Future of travel marketing – in the age of mobile and wearables #TDSusa

I had the opportunity today to deliver a keynote presentation at the Eyefortravel Travel Distribution Summit in New York City. I had the pleasure of sharing the stage with Google, Sabre and IHG. The focus of my presentation was to provide an industry outlook into what are the key opportunities for travel marketing, with the advent of mobile

Which were the best airline marketing campaigns in August 2014? Find out in our Airline Marketing Benchmark Report

Which were the best airline marketing campaigns in August 2014? Find out in our Airline Marketing Benchmark Report

Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. Disover 15 new innovative airline marketing campaigns. Every month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by

[CNBC Interview] The Rise of Asian Airports and the Connected Future of Airports

[CNBC Interview] The Rise of Asian Airports and the Connected Future of Airports

I was interviewed last week by CNBC on the rise of Asian airports and the role of connectivity in improving passenger experience. While surveys by companies such as Skytrax focus largely on the quality of facilities, it is important to remember that “having” an experience is only half the battle. The connected airport of the future

The biggest key to success in airline marketing? Vision. And the guts to pursue it.

The biggest key to success in airline marketing? Vision. And the guts to pursue it.

A couple of years ago, in the HQ of an Asian airline, I was having coffee with the SVP of Corporate Communications. When I asked about why the airline doesn’t “listen” to customers on social media, her reply left me stunned. She said, “If it’s important enough, I will read it in the newspapers next morning. Otherwise,

[Roundup] Airlines take up the Ice Bucket Challenge. Which one’s your favourite?

[Roundup] Airlines take up the Ice Bucket Challenge. Which one’s your favourite?

Unless you’ve been completely disconnected over the past couple of weeks you know what’s coming up. In fact, by now, the Ice Bucket Challenge is famous enough to merit its own Wikipedia entry. So yes, I’ll leave you to read that entry if you need to catch up. Instead, here’s a roundup of the best

Which were the best airline marketing campaigns in July 2014? Find out in our Airline Marketing Benchmark Report

Which were the best airline marketing campaigns in July 2014? Find out in our Airline Marketing Benchmark Report

Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. Disover 15 new innovative airline marketing campaigns. Every month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by

What’s Common Between Social Media Content Strategy and TV? Featuring: A Spanish Airline that Really Knows its Stuff

What’s Common Between Social Media Content Strategy and TV? Featuring: A Spanish Airline that Really Knows its Stuff

Social media platforms are starting to look a lot like TV channels. And, no, we are not talking about videos. TV channels make most of their money from advertising, yet most of their efforts are focused on content that costs them money. The reason for this apparent paradox is very simple: users are free to

Responsibility on Social Media: 4 Ways Audiences can Make Crisis Communications Easier for Brands

Responsibility on Social Media: 4 Ways Audiences can Make Crisis Communications Easier for Brands

This is Part Two in a two-part series on social media crisis management and responsible sharing. Read the first part: 3 Lessons for Content Managers. Social media is fraught with dangers of misinformation, panic mongering and, often, sheer malice. It is pertinent, therefore, more than ever before, to address responsibility on social media. Recently, we published

The Evil Face of Social Media Marketing: 3 Lessons on How to Respond to Airline Crises for Content Managers

The Evil Face of Social Media Marketing: 3 Lessons on How to Respond to Airline Crises for Content Managers

This is Part 1 of a 2-part series on how to respond to crises on social media. The first part is addressed to marketers; the second will be addressed to audiences.  Social media is the first source of information people turn to during crisis. Such a scenario makes it necessary for both active content-creators and

Which were the best airline marketing campaigns in June 2014? Find out in our Airline Marketing Benchmark Report

Which were the best airline marketing campaigns in June 2014? Find out in our Airline Marketing Benchmark Report

Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. Disover 15 new innovative airline marketing campaigns. Every month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by

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