"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
[Free Report] The State of Airport Marketing: 7 Key Trends & Case-Studies
![[Free Report] The State of Airport Marketing: 7 Key Trends & Case-Studies](http://simpliflying.com/wp-content/uploads/2013/06/state-of-airport-marketing-2013-featured-849x350.png?8222af)
After publishing a hugely successful State of Airline Marketing Report last month, which was downloaded over 1000 times, we’re back with another free report, this time aimed at the good folks leading marketing at airports! Airport marketing is finally waking up to the immense opportunities in the age of the connected traveller. Airports are not …. continue reading →
[Presentation] The emerging retail experience in the age of the connected traveler
The internet is all about cats… or at least that’s what some people seem to think. In the past year we have seen the re-emergence of theories claiming that the internet and the social networking revolution of recent years was just a bubble of little importance fuelled by the novelty of these new media. Thankfully however, …. continue reading →
The June 2013 Edition of the Airline Marketing Benchmark Report has 15 fresh case-studies from Etihad, Virgin America, Lufthansa & more!
Last month, we published a free report on the State of Airline Marketing in 2013, which postulates 8 key trends (along with accompanying case-studies) that define the transformed face of airline marketing today. Trends range from Social Loyalty to Crowdsourcing to Experiential Marketing. It received a humongous response and has been downloaded over 1000 times …. continue reading →
A Statistical Analysis of how major Airlines in the Middle East perform on Social Media
Editor’s Note: Here’s another guest post by Peter Claridge of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth insights into numerous metrics as well as information on what kind of content “works” and how competitors are faring. Among …. continue reading →
From Dog-Wear to Branded Hotels: Top 10 Co-Branding & Ancillary Revenues Initiatives by Airlines
Airlines are all about selling flights, and transporting people from point A to point B, right? Well, common wisdom would have us think so, but in recent times, with increased price-competition and falling profits, many airlines have started focusing on ancillary revenues to bring in more revenue. In fact, last year Amadeus projected that ancillary …. continue reading →
Want your new route to make headlines? Bring Richard Branson on-board, like AirAsia X did in Perth!
//Correction: The article incorrectly states that this was AirAsia X’s first flight from Perth. They have been flying the route since 2008. Nevertheless, the rules of route launch marketing are still valid. Imagine being served your in-flight meal by none other than Richard Branson – what would you do? You might ask for an autograph, …. continue reading →
Influencer marketing comes of age in aviation – American Airlines Klout and Eindhoven Airport Facebook VIP in focus
The power of key influencers is well documented in marketing. And in the age of the connected traveller, it’s not uncommon to see airlines bringing influential bloggers on fully-paid FAM trips, or even engaging them as official brand ambassadors. Of late, such influencers have been getting real-world benefits too! Take Estonian Air’s much-feted social loyalty program, the first in …. continue reading →
The May 2013 Edition of the Airline Marketing Benchmark Report has 15 fresh case-studies from Emirates, Singapore Airlines, Qantas, Finnair and more!
Last week we published a free report on the State of Airline Marketing in 2013, which postulates 8 key trends (along with accompanying case-studies) that define the transformed face of airline marketing today. Trends range from Social Loyalty to Crowdsourcing to Experiential Marketing. If you haven’t downloaded it yet, you can do so right away …. continue reading →
[Free Report] The State of Airline Marketing 2013: 8 Key Trends and Case Studies
![[Free Report] The State of Airline Marketing 2013: 8 Key Trends and Case Studies](http://simpliflying.com/wp-content/uploads/2013/04/state-of-airline-marketing-2013-featured-849x350.png?8222af)
Airline marketing is in its most exciting phase ever. It is being transformed, re-moulded and re-fashioned to suit the changing behaviour, habits, desires and needs of the modern, connected travellers. In addition, airline marketing today is also increasingly aware of modern technologies influenced primarily by the proliferation of the internet and smartphones — such as …. continue reading →
The April 2013 Edition of the Airline Marketing Benchmark Report has 15 fresh case-studies from American Airlines, AirAsia, Virgin Atlantic, Air France and more!
Even as you draw yourself out of the heady buzz of April Fools’ initiatives – funny, quirky, bizarre and heart-warming, it’s time once more to bring you the finest airline marketing campaigns for the month gone by. This month’s benchmark report has 15 new case-studies that airline marketers will not want to miss. The Monthly Airline …. continue reading →