Consulting / MasterClasses / Speaking / Partners / Products

Simpliflying is changing the way airlines do business. We help airlines engage customers better and boost profitability. With over 25 airlines and airports, across 5 continents, we know what works.

case studies

Consulting

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Our strategy consulting expertise lies in helping our clients develop strategies that are keenly attuned to the new dynamics of engaging today’s Connected Traveler profitably. We’ve helped our clients develop innovative ways – including a couple of World’s Firsts – to drive business objectives.

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MasterClasses

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SimpliFlying MasterClasses are training modules tailored to your needs. Whether you’re a beginner or an advanced practitioner looking to drive specific business goals, we offer hands-on, case-study intensive courses that your airline or airport will find indispensable.

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Speaking

Our consultants are globally sought-after for delivering keynotes and appearing on panels that help the aviation industry understand and embrace the new dynamics fueling an evolutionary genre of marketing, service, and influence.

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Partners

From scalable social customer service solutions, to advanced analytics software that helps you monitor your social presence while benchmarking yourself against competition, we partner with the best in the industry.

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Products

Apart from partnering with great solution-providers, SimpliFlying offers its proprietary ROI Dashboards for airlines to measure the success of their social campaigns as well as Benchmarking Reports in partnership with airlinetrends.com.

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Testimonials

Our Clients

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Want your new route to make headlines? Bring Richard Branson on-board, like AirAsia X did in Perth!

Want your new route to make headlines? Bring Richard Branson on-board, like AirAsia X did in Perth!

//Correction: The article incorrectly states that this was AirAsia X’s first flight from Perth. They have been flying the route since 2008. Nevertheless, the rules of route launch marketing are still valid. Imagine being served your in-flight meal by none other than Richard Branson – what would you do? You might ask for an autograph, …. continue reading →

Influencer marketing comes of age in aviation – American Airlines Klout and Eindhoven Airport Facebook VIP in focus

Influencer marketing comes of age in aviation – American Airlines Klout and Eindhoven Airport Facebook VIP in focus

The power of key influencers is well documented in marketing. And in the age of the connected traveller, it’s not uncommon to see airlines bringing influential bloggers on fully-paid FAM trips, or even engaging them as official brand ambassadors. Of late, such influencers have been getting real-world benefits too! Take Estonian Air’s much-feted social loyalty program, the first in …. continue reading →

The May 2013 Edition of the Airline Marketing Benchmark Report has 15 fresh case-studies from Emirates, Singapore Airlines, Qantas, Finnair and more!

The May 2013 Edition of the Airline Marketing Benchmark Report has 15 fresh case-studies from Emirates, Singapore Airlines, Qantas, Finnair and more!

Last week we published a free report on the State of Airline Marketing in 2013, which postulates 8 key trends (along with accompanying case-studies) that define the transformed face of airline marketing today. Trends range from Social Loyalty to Crowdsourcing to Experiential Marketing. If you haven’t downloaded it yet, you can do so right away …. continue reading →

[Free Report] The State of Airline Marketing 2013: 8 Key Trends and Case Studies

[Free Report] The State of Airline Marketing 2013: 8 Key Trends and Case Studies

Airline marketing is in its most exciting phase ever. It is being transformed, re-moulded and re-fashioned to suit the changing behaviour, habits, desires and needs of the modern, connected travellers. In addition, airline marketing today is also increasingly aware of modern technologies influenced primarily by the proliferation of the internet and smartphones — such as …. continue reading →

The April 2013 Edition of the Airline Marketing Benchmark Report has 15 fresh case-studies from American Airlines, AirAsia, Virgin Atlantic, Air France and more!

The April 2013 Edition of the Airline Marketing Benchmark Report has 15 fresh case-studies from American Airlines, AirAsia, Virgin Atlantic, Air France and more!

Even as you draw yourself out of the heady buzz of April Fools’ initiatives – funny, quirky, bizarre and heart-warming, it’s time once more to bring you the finest airline marketing campaigns for the month gone by. This month’s benchmark report has 15 new case-studies that airline marketers will not want to miss. The Monthly Airline …. continue reading →

For being the driving force behind Air New Zealand’s quirky brand, Jo Brothers is the SimpliFlying Hero for March 2013

For being the driving force behind Air New Zealand’s quirky brand, Jo Brothers is the SimpliFlying Hero for March 2013

Note: Air New Zealand is an old-hand at driving buzz on social media. It has gained much love and popularity for its quirky safety videos, its mascot (remember Rico?), and innovative customer engagement campaigns. Everyone agrees that one of the major reasons behind Air New Zealand’s tremendous brand appeal is its highly-engaging online presence. Hence, despite …. continue reading →

The SimpliFlying ‘Digital Strategy Checklist for Airports’

The SimpliFlying ‘Digital Strategy Checklist for Airports’

How is your airport driving results from the connected traveller of today? Are you driving non-aeronautical revenues from them? Or real-time customer service? The opportunities are endless. But maybe you need some guidance. During my first 2 months with SimpliFlying, I’ve had the pleasure to speak with many airports at various conferences, airport visits or …. continue reading →

[Interview] Jim Boult, CEO of Christchurch International Airport, formulates strategies for success

[Interview] Jim Boult, CEO of Christchurch International Airport, formulates strategies for success

On 22nd February, 2011, Christchurch – home to hundreds of thousands of people – was struck by a devastating earthquake. It was one of worst disasters ever in New Zealand. Much of the central city with its classic neo-gothic architecture was destroyed. 1200 commercial buildings in the CBD, 75% of all hotels and the bustling convention …. continue reading →

[Presentation] A Statistical Analysis of the Social Media Impact of the American Airlines – US Airways Merger

[Presentation] A Statistical Analysis of the Social Media Impact of the American Airlines – US Airways Merger

Editor’s Note: Here’s another guest post by Peter Claridge of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth insights into numerous metrics as well as information on what kind of content “works” and how competitors are faring. Among …. continue reading →

Airlines on Pinterest: in-depth look reveals a bit of a graveyard

Airlines on Pinterest: in-depth look reveals a bit of a graveyard

First published on Tnooz on March 15, 2013. Original article here. After taking an in depth look at Google Plus last month, we decided to take a fresh look at another social network that hit the headlines last year: Pinterest. What we did not know is that we were in for a surprise. Pinterest was one …. continue reading →

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