5 Social Media Marketing Lessons for Airlines from the #myNYPD Hashtag Fail

5 Social Media Marketing Lessons for Airlines from the #myNYPD Hashtag Fail

A few years ago, Qantas was one of the first companies to be burnt by social media when what started as a feel-good #QantasLuxury campaign on Twitter, fast devolved into the butt of jokes — and when the jokes start flying on Twitter, all one can do is run for cover. Last night, the New

Should social media dictate HR policies? Lessons from Air Canada and American Airlines

Should social media dictate HR policies? Lessons from Air Canada and American Airlines

Two major incidents flared up in the last few days, in the world of airline marketing. Let me first share a quick overview of what happened. To fire, or not to fire? The American Airlines way Last week, US Airways tweeted out possibly the most lewd image ever sent out from a corporate account. For the

British Airways Visit Soon tugs on the heartstrings, with Tourism Australia #visitsoon

British Airways Visit Soon tugs on the heartstrings, with Tourism Australia #visitsoon

Imagine you have gone to watch a movie in the theatre. And it turns to be about your family! That’s exactly what happened to Alec and Catherine, two elderly British couple whose daughter moved to Australia with her family a few years ago. As they sat in the packed theatre, they realised that the subject of

5 Lessons Airline Marketers Can Learn from Southwest Airlines’ Latest Viral Video

5 Lessons Airline Marketers Can Learn from Southwest Airlines’ Latest Viral Video

Southwest Airlines is the talk of the internet once again. And deservedly so.  The airline, well-known for its creative marketing campaigns and powerful online brand, has delivered — in an apparently unplanned fashion — a viral hit on YouTube. The video, presumably shot on a mobile phone, features an SWA flight attendant reeling off the

Airport Marketing SimpliRecap: Personal Shoppers, Chinese Social Media, Airport WiFi woes & more!

Airport Marketing SimpliRecap: Personal Shoppers, Chinese Social Media, Airport WiFi woes & more!

Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a feature that ensures that our readers don’t miss the latest in airline and airport marketing. This week’s selection is from the world of airport marketing. Find our previous editions here. An epic rant

Turkish Airlines “Widen Your World” blog shares crewsourced destination tips with travellers

Turkish Airlines “Widen Your World” blog shares crewsourced destination tips with travellers

In February, Neset Dereli was at the Ploshchad Revolyutsii Metro station in Moscow, where he spotted a dog’s statue where the nose was clearly worn out. He realised that it was because you’re supposed to be showered with good luck by rubbing the nose. Instead of just sharing this travel tip with his Facebook friends or

Which were the best airline marketing campaigns in March 2014? Find out in our Airline Marketing Benchmark Report

Which were the best airline marketing campaigns in March 2014? Find out in our Airline Marketing Benchmark Report

Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact. If

Airlines take April Fools’ Day to new heights — WestJet, Scoot, Virgin America, SAS Scandinavian & more!

Airlines take April Fools’ Day to new heights — WestJet, Scoot, Virgin America, SAS Scandinavian & more!

Each year, a number of airlines around the world take April Fools’ Day in their stride and join in the fun with some believable, and many unbelievable gags. April Fools Day airline campaigns help raise brand awareness and engagement in markets that typically would not have even heard of the airline. Some, like WestJet, do

5 Key Aviation Marketing Insights in the Age of the Connected Traveller from ATH’s Airline Marketing Workshop 2014

5 Key Aviation Marketing Insights in the Age of the Connected Traveller from ATH’s Airline Marketing Workshop 2014

Each February since 2000, Athens International Airport’s (ATH) Communications & Marketing Department has organised an annual conference called “Airline Marketing Workshop” with the participation of the General, Commercial, Marketing and Sales Managers of all airlines operating at ATH. On Feb 20 this year, I was invited to Athens as a guest speaker for the “14th

Which were the best airline marketing campaigns in February 2014? Find out in our Airline Marketing Benchmark Report

Which were the best airline marketing campaigns in February 2014? Find out in our Airline Marketing Benchmark Report

Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact. If

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