Category: Engagement

//Correction: The article incorrectly states that this was AirAsia X’s first flight from Perth. They have been flying the route since 2008. Nevertheless, the rules of route launch marketing are still valid. Imagine being served your in-flight meal by none other than Richard Branson – what would you do? You might ask for an autograph, …. continue reading →

The power of key influencers is well documented in marketing. And in the age of the connected traveller, it’s not uncommon to see airlines bringing influential bloggers on fully-paid FAM trips, or even engaging them as official brand ambassadors. Of late, such influencers have been getting real-world benefits too! Take Estonian Air’s much-feted social loyalty program, the first in …. continue reading →

Last week we published a free report on the State of Airline Marketing in 2013, which postulates 8 key trends (along with accompanying case-studies) that define the transformed face of airline marketing today. Trends range from Social Loyalty to Crowdsourcing to Experiential Marketing. If you haven’t downloaded it yet, you can do so right away …. continue reading →

Airline marketing is in its most exciting phase ever. It is being transformed, re-moulded and re-fashioned to suit the changing behaviour, habits, desires and needs of the modern, connected travellers. In addition, airline marketing today is also increasingly aware of modern technologies influenced primarily by the proliferation of the internet and smartphones — such as …. continue reading →

Even as you draw yourself out of the heady buzz of April Fools’ initiatives – funny, quirky, bizarre and heart-warming, it’s time once more to bring you the finest airline marketing campaigns for the month gone by. This month’s benchmark report has 15 new case-studies that airline marketers will not want to miss. The Monthly Airline …. continue reading →

Note: Air New Zealand is an old-hand at driving buzz on social media. It has gained much love and popularity for its quirky safety videos, its mascot (remember Rico?), and innovative customer engagement campaigns. Everyone agrees that one of the major reasons behind Air New Zealand’s tremendous brand appeal is its highly-engaging online presence. Hence, despite …. continue reading →

How is your airport driving results from the connected traveller of today? Are you driving non-aeronautical revenues from them? Or real-time customer service? The opportunities are endless. But maybe you need some guidance. During my first 2 months with SimpliFlying, I’ve had the pleasure to speak with many airports at various conferences, airport visits or …. continue reading →

On 22nd February, 2011, Christchurch – home to hundreds of thousands of people – was struck by a devastating earthquake. It was one of worst disasters ever in New Zealand. Much of the central city with its classic neo-gothic architecture was destroyed. 1200 commercial buildings in the CBD, 75% of all hotels and the bustling convention …. continue reading →

Editor’s Note: Here’s another guest post by Peter Claridge of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth insights into numerous metrics as well as information on what kind of content “works” and how competitors are faring. Among …. continue reading →

First published on Tnooz on March 15, 2013. Original article here. After taking an in depth look at Google Plus last month, we decided to take a fresh look at another social network that hit the headlines last year: Pinterest. What we did not know is that we were in for a surprise. Pinterest was one …. continue reading →