"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
SimpliFlying in The News – April 2013. Airport World, B2C, The Flying Social Network and more…
The real test of aviation marketing and communications is in how the airlines and airports respond in times of crises. This month, Helsinki Airport and JetBlue, SimpliFlying Award for Best Airport on Social Media and SimpliFlying Hero in 2012 respectively, were picked out as stalwarts in engaging the modern connected travelers of today. On the …. continue reading →
SimpliFlying in The News – March 2013. Fox News, The Huffington Post, LCRAB, Airport World and more…
The topic of customer experience in the airline industry captures more interest in the mainstream media as the Huffington Post and Fox News respectively picked up on Etihad’s global TV campaign and the soaring trend trend of airline customers using Twitter to fast track their feedback. In the latest issue of Low Cost &Regional …. continue reading →
The SimpliFlying ‘Digital Strategy Checklist for Airports’
How is your airport driving results from the connected traveller of today? Are you driving non-aeronautical revenues from them? Or real-time customer service? The opportunities are endless. But maybe you need some guidance. During my first 2 months with SimpliFlying, I’ve had the pleasure to speak with many airports at various conferences, airport visits or …. continue reading →
[Interview] How London Gatwick Airport uses social media to connect with passengers at the airport
![[Interview] How London Gatwick Airport uses social media to connect with passengers at the airport](http://simpliflying.com/wp-content/uploads/2013/03/Screen-shot-2013-03-05-at-6.58.17-PM-849x350.png?8222af)
You don’t need to be a fan or a follower to benefit from social media at Gatwick Airport How many industries have their customers passing through their facilities – some for up to several hours – multiple times a year? Airports more than most businesses, hold a unique opportunity to engage the offline passenger with …. continue reading →
SimpliFlying in The News – February 2013. BBC, Channel NewsAsia, Airline Business and more…
This February, in addition to sharing our insights on engaging the Connected Traveler for airlines to improve branding and revenue opportunities, our CEO, Shashank Nigam was invited by two major media outlets; Channel News Asia (read here), to give his take on SIA’s earnings outlook and on keeping up its premium offerings and looking for partnerships …. continue reading →
[SimpliClient] BalticMiles wins Global Innovation in Technology Award at Loyalty 2013
![[SimpliClient] BalticMiles wins Global Innovation in Technology Award at Loyalty 2013](http://simpliflying.com/wp-content/uploads/2013/02/BM-award-849x233.png?8222af)
Last night, BalticMiles, the multi-partner loyalty program associated with airBaltic, and a SimpliFlying Client, was awarded the Global Innovation in Technology Award at Loyalty 2013 for its BalticMiles Brainstorm initiative. This loyalty program was the world’s first to have a membership tier that is crowdsourced from ideas received on social media via the Facebook app …. continue reading →
SimpliFlying in The News – January 2013
All Nippon Airways’s grounding of its 787 Dreamliner jets had claimed the headlines in many media outlets. Many have given their estimation of the impact of this incident on ANA’s, as well as Boeing’s, revenues and brand reputation. In a recent article, our CEO, Shashank Nigam, was sought for his take on this issue by …. continue reading →
[Videographic] Airports and the Connected Traveler: SimpliFlying Social Media Outlook for 2013
![[Videographic] Airports and the Connected Traveler: SimpliFlying Social Media Outlook for 2013](http://simpliflying.com/wp-content/uploads/2013/01/airport-videographic-2013-849x350.png?8222af)
A couple of months ago, we released a short infographic accompanied by a premium report that elaborated on the results of an extensive survey we did with over 50 airports that are socially-savvy and are actively engaging today’s Connected Travelers with an eye on driving business goals such as customer service, crisis management and revenue. The …. continue reading →
[eBook] Wisdom Quotes on Marketing to the Connected Traveler
![[eBook] Wisdom Quotes on Marketing to the Connected Traveler](http://simpliflying.com/wp-content/uploads/2013/01/Cover2-e1358232516333-849x350.png?8222af)
All in One Book – 42 wisdom quotes, 10 key statistics If there is one book that all aviation marketers should read in 2013, it is ‘Marketing to the Connected Traveler’. A compilation of wisdom quotes from 42 of the world’s top executives − this is the first time that so many top executives have …. continue reading →
Gatwick Airport CEO Stewart Wingate adds a face to the brand, answering questions Live on Twitter #askGatwick
The end of a faceless airport brand How often is it that you write to an airline or an airport, and get a reply with no signature, or one which says “this is a computer generated message, and no signature is required”? That has been the case with most airline and airport brands, because it’s …. continue reading →