Airport Marketing Exchange: Spotlight on Gatwick’s Rebrand #airportmarketingX

Airport Marketing Exchange: Spotlight on Gatwick’s Rebrand #airportmarketingX

Editor’s Note: This article was published in the Airport Marketing Exchange column in Airport World magazine (2014 Issue 1). Airport Marketing Exchange is a regular column by SimpliFlying to elucidate key issues and address how airports can plan their marketing and communications strategy to affect and measure results. Download the pdf of this article here   Today’s

SimpliFlying in The News – December 2013: Aviation Marketing Insights in NBC News, Airport World and more!

SimpliFlying in The News – December 2013: Aviation Marketing Insights in NBC News, Airport World and more!

Earlier this December, SimpliFlying published a list of key findings from a recent survey, Airport Social Media Outlook 2013/ 2014, conducted with close to 50 global airports regarding their resource allocation to social media as well as their outlook for the next year.   Several differences had been noted between airports on North America versus

SimpliFlying in The News – October/ November 2013: Aviation Marketing Insights in SITA, CNBC, China Daily Asia and more!

SimpliFlying in The News – October/ November 2013: Aviation Marketing Insights in SITA, CNBC, China Daily Asia and more!

“The SimpliFlying Awards winners exemplify the spirit of innovation and demonstrate a deep understanding of their customers – being able to link their social media efforts to key business goals like customer service and loyalty. It is an exciting time ahead for travel brands.” November has always been a special month on the SimpliFlying calendar

The Inaugural Quarterly Airport Marketing Benchmark Report is here, featuring 15 case studies from London Heathrow, Singapore Changi, Amsterdam Schiphol & more!

The Inaugural Quarterly Airport Marketing Benchmark Report is here, featuring 15 case studies from London Heathrow, Singapore Changi, Amsterdam Schiphol & more!

The digital and mobile revolution has extraordinary implications for every airport as the new Connected Travellers expect airports to be accessible in their “pockets”, whilst receiving excellent customer service and a tailored airport experience on the go. In such a fast-moving environment, it is important not just to be creative and innovative yourself but to

The November Edition of the Airline Marketing Benchmark Report features case studies from Ryanair, Emirates, Cathay Pacific, Turkish Airlines & more!

The November Edition of the Airline Marketing Benchmark Report features case studies from Ryanair, Emirates, Cathay Pacific, Turkish Airlines & more!

Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact. If

Airport Marketing Exchange: Thinking differently with Warsaw Chopin #AirportMarketingX

Airport Marketing Exchange: Thinking differently with Warsaw Chopin #AirportMarketingX

Editor’s Note: This is a re-post of the Airport Marketing Exchange column from Oct/ Nov Issue of Airport World magazine. Airport Marketing Exchange is a new regular column by SimpliFlying to elucidate key issues and address how airports can plan their marketing and communications strategy to affect and measure results. In alternate issues, a special report will feature

The October 2013 Edition of the Airline Marketing Benchmark Report has 15 fresh case-studies from JetBlue, Emirates, Iberia, Japan Airlines & more!

The October 2013 Edition of the Airline Marketing Benchmark Report has 15 fresh case-studies from JetBlue, Emirates, Iberia, Japan Airlines & more!

The Monthly Airline Marketing Benchmark Report helps in keeping abreast of the most innovative airline marketing initiatives across the world. Comprising 15 fresh case-studies each month, this report is produced in partnership with our good friends at airlinetrends.com. This October report is the fourteenth in the series and if you haven’t subscribed yet, you’ve already

SimpliFlying in The News – September 2013: Aviation Marketing Insights in BBC, Daily Mail, Business Standard, News.com.au and more!

SimpliFlying in The News – September 2013: Aviation Marketing Insights in BBC, Daily Mail, Business Standard, News.com.au and more!

“Airport marketing is waking up to the immense opportunities in today’s age of ‘connected travellers’. These travellers, ever more hungry for new experiences, like to carry their living room with them as they travel – a smartphone, an iPad, a laptop.” In fact, it seems carrying their living room with them is just a small

SimpliFlying in The News – April 2013. Airport World, B2C, The Flying Social Network and more…

SimpliFlying in The News – April 2013. Airport World, B2C, The Flying Social Network and more…

The real test of aviation marketing and communications is in how the airlines and airports respond in times of crises. This month, Helsinki Airport and JetBlue, SimpliFlying Award for Best Airport on Social Media and SimpliFlying Hero in 2012 respectively, were picked out as stalwarts in engaging the modern connected travelers of today. On the

SimpliFlying in The News – March 2013. Fox News, The Huffington Post, LCRAB, Airport World and more…

SimpliFlying in The News – March 2013. Fox News, The Huffington Post, LCRAB, Airport World and more…

  The topic of customer experience in the airline industry captures more interest in the mainstream media as the Huffington Post and Fox News respectively picked up on Etihad’s global TV campaign and the soaring trend trend of airline customers using Twitter to fast track their feedback. In the latest issue of Low Cost &Regional

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