Can Airports Tap the Connected Travellers to Improve Passenger Experience?

Can Airports Tap the Connected Travellers to Improve Passenger Experience?

Editor’s Note: This article is published in the Airport Marketing Exchange column in Airport World magazine (2014 Issue 2). Airport Marketing Exchange is a regular column by SimpliFlying to elucidate key issues and address how airports can plan their marketing and communications strategy to affect and measure results. Download the pdf of this article here In this age of

[Interview] Boeing’s Randy Tinseth on the future of aviation in Asia Pacific

[Interview] Boeing’s Randy Tinseth on the future of aviation in Asia Pacific

Randy Tinseth has an enviable job if you are into aviation – as the Vice President, Marketing for Boeing Commercial Airplanes, he gets to travel the world, painting the vision of what the future of aviation would look like. Many aviation enthusiasts enjoy reading his more informal insights that he shares on his blog regularly

[Interview] Nok Air CEO Patee Sarasin: How to build a likable airline brand

[Interview] Nok Air CEO Patee Sarasin: How to build a likable airline brand

Over the years, I’ve had the opportunity to interact with many talented airline executives at a personal level. Few in Asia have exuded the charisma of Nok Air CEO Patee Sarasin. Perhaps that comes from him being a rockstar in Thailand – he is a prolific musician who often hosts concerts of his own. Perhaps

Airport Marketing Exchange: Spotlight on Gatwick’s Rebrand #airportmarketingX

Airport Marketing Exchange: Spotlight on Gatwick’s Rebrand #airportmarketingX

Editor’s Note: This article was published in the Airport Marketing Exchange column in Airport World magazine (2014 Issue 1). Airport Marketing Exchange is a regular column by SimpliFlying to elucidate key issues and address how airports can plan their marketing and communications strategy to affect and measure results. Download the pdf of this article here   Today’s

The move towards #crowdsourcing initiatives by airlines and airports – What do you think about it?

The move towards #crowdsourcing initiatives by airlines and airports – What do you think about it?

      What do you think about airlines and airports using #crowdsourcing initiatives? Tell us in the comments below or join in our LinkedIn discussion here, along with other industry related discussions!

Airport Marketing Exchange: Thinking differently with Warsaw Chopin #AirportMarketingX

Airport Marketing Exchange: Thinking differently with Warsaw Chopin #AirportMarketingX

Editor’s Note: This is a re-post of the Airport Marketing Exchange column from Oct/ Nov Issue of Airport World magazine. Airport Marketing Exchange is a new regular column by SimpliFlying to elucidate key issues and address how airports can plan their marketing and communications strategy to affect and measure results. In alternate issues, a special report will feature

Rick Blatstein, visionary founder of OTG, is the SimpliFlying Hero for May 2013 in recognition of OTG’s innovative work with airports

Rick Blatstein, visionary founder of OTG, is the SimpliFlying Hero for May 2013 in recognition of OTG’s innovative work with airports

Note: Rick Blatstein’s foresight into consumer trends and its ability to deliver innovative concepts has led to OTG partnerships with leading airlines such as Delta and JetBlue. More recently, OTG Management has opened its second ICRAVE designed ‘MinniBar‘ at Minneapolis-St Paul International Airport. Design inspired by Minnesota as the land of 10,000 lakes, the space is

[Interview] Jim Boult, CEO of Christchurch International Airport, formulates strategies for success

[Interview] Jim Boult, CEO of Christchurch International Airport, formulates strategies for success

On 22nd February, 2011, Christchurch – home to hundreds of thousands of people – was struck by a devastating earthquake. It was one of worst disasters ever in New Zealand. Much of the central city with its classic neo-gothic architecture was destroyed. 1200 commercial buildings in the CBD, 75% of all hotels and the bustling convention

[Interview] How London Gatwick Airport uses social media to connect with passengers at the airport

[Interview] How London Gatwick Airport uses social media to connect with passengers at the airport

You don’t need to be a fan or a follower to benefit from social media at Gatwick Airport How many industries have their customers passing through their facilities – some for up to several hours – multiple times a year?  Airports more than most businesses, hold a unique opportunity to engage the offline passenger with

[Interview] Finnair to take Social to the Next Level with their in-flight Experience

[Interview] Finnair to take Social to the Next Level with their in-flight Experience

Finnair had a hugely successful Quality Hunters program that ran for two seasons. What’s the next big thing? Finnair, despite being a relatively small national airline as compared to the likes of its Oneworld partners Qantas and Malaysia Airlines, is big online, especially among travelers. Its award-winning marketing initiative, Quality Hunters, was hugely successful, And

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