[Infographic] What are the Key Ingredients for Great Airline Marketing?

[Infographic] What are the Key Ingredients for Great Airline Marketing?

Airline marketing is in a state of great change. One of the great pleasures of working in an aviation marketing consultancy is the constant joy in discovering new campaigns by airlines and airports. Airlines, as we mentioned yesterday, have been doing much better than airports when it comes to evolving marketing strategies in the age of

[Infographic] How Airlines in India are Performing on Social Media

[Infographic] How Airlines in India are Performing on Social Media

Editor’s Note: This is a guest post by Vikas Bysani of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth insights into numerous metrics as well as information on what kind of content “works” and how competitors are

[Videographic] Airlines and the Connected Traveler: SimpliFlying Social Media Outlook for 2013

[Videographic] Airlines and the Connected Traveler: SimpliFlying Social Media Outlook for 2013

Welcome to a new year – a year full of hope, new beginnings and not least of all, free of Mayan predictions. At SimpliFlying, we’re excited to be back after a short break and kick off with something that will interest and enlighten our readers. A couple of months ago, we released a short infographic

‘Social’ Security (Featured in Low Cost & Regional Airline Business)

‘Social’ Security (Featured in Low Cost & Regional Airline Business)

Since it was first published in September 2012, the SimpliFlying Airline Social Media Outlook 2012 has been gaining a lot of attention. The survey statistics have been shared extensively on Twitter. Most recently, Low Cost & Regional Airline Business magazine has run a three-page feature on our survey report and we are very happy to share

[Report & Infographic] Airport Social Media Outlook 2012/ 2013: Resource allocation, Challenges and ROI

[Report & Infographic] Airport Social Media Outlook 2012/ 2013: Resource allocation, Challenges and ROI

How Airports Allocate Resources to Social Media From airport check-ins to tweets for customer service assistance and Instagram photos from the tarmac, travelers today have a strong interest in social media platforms and usage rates in airports are growing. Following the Airline Social Media Outlook 2012 report, SimpliFlying surveyed 55 airports across the globe in

[Report & Infographic] Airline Social Media Outlook 2012/ 2013: Resource allocation, Challenges and ROI

[Report & Infographic] Airline Social Media Outlook 2012/ 2013: Resource allocation, Challenges and ROI

To understand what happens behind-the-scenes at the best airlines on social media, SimpliFlying conducted an original survey with 29 of the most social-savvy airlines around the world. Airline Social Media Outlook 2012 delves into how airlines dedicate resources to social media in terms of budgets and staffing. It also answers key questions about the challenges airlines

[Infographic] How airlines around the world are using Instagram and what should you be doing

Editor’s note: This is a guest post by UK-based Dirk Singer from The Rabbit Agency, which is the creative force behind BMI’s rise on Instagram. —— A year ago, the mobile photo social network Instagram had less than ten million users.  Yet it was growing faster than Facebook or Twitter were at comparable periods. As

[Infographic] Airports in social media – ACI Europe Study reveals startling data

While we’ve been releasing a great amount of research on how airlines have been driving results and engaging customer through social media, how airports do it has mostly been an enigma. The wait is over. ACI Europe conducted a thorough study recently of all its member airports on the continent and found that 77% of

[Infographic] The first-ever insights into how airlines are using Google Plus

The new kid on the social block In the world of social media Google Plus is currently the youngest and least understood (albeit, fast rising in popularity) kid on the block. Over its relatively short life it has earned its fair share of both lovers and haters, generating an interesting debate on what it will

[Infographic] How travel marketers calculate ROI on social media and why the future is mobile

Over the last year, SimpliFlying went pretty big with infographics. Big both in terms of the issues we tackled and the buzz we generated. We scored especially huge hits with our social future of loyalty and resources dedicated to social media infographics, apart from the regular Monthly Airlines on Twitter Report published in partnership with

© 2013 SimpliFlying – Singapore | New York | Vancouver. All Rights Reserved.

󰁓
󰀰