"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
[Videographic] Airlines and the Connected Traveler: SimpliFlying Social Media Outlook for 2013
![[Videographic] Airlines and the Connected Traveler: SimpliFlying Social Media Outlook for 2013](http://simpliflying.com/wp-content/uploads/2013/01/airline-outlook-videographic-849x350.png?dbce70)
Welcome to a new year – a year full of hope, new beginnings and not least of all, free of Mayan predictions. At SimpliFlying, we’re excited to be back after a short break and kick off with something that will interest and enlighten our readers. A couple of months ago, we released a short infographic …. continue reading →
‘Social’ Security (Featured in Low Cost & Regional Airline Business)
Since it was first published in September 2012, the SimpliFlying Airline Social Media Outlook 2012 has been gaining a lot of attention. The survey statistics have been shared extensively on Twitter. Most recently, Low Cost & Regional Airline Business magazine has run a three-page feature on our survey report and we are very happy to share …. continue reading →
[Report & Infographic] Airport Social Media Outlook 2012/ 2013: Resource allocation, Challenges and ROI
![[Report & Infographic] Airport Social Media Outlook 2012/ 2013: Resource allocation, Challenges and ROI](http://simpliflying.com/wp-content/uploads/2012/10/Screen-Shot-2012-10-17-at-5.13.31-PM-e1350465291799-849x316.png?dbce70)
How Airports Allocate Resources to Social Media From airport check-ins to tweets for customer service assistance and Instagram photos from the tarmac, travelers today have a strong interest in social media platforms and usage rates in airports are growing. Following the Airline Social Media Outlook 2012 report, SimpliFlying surveyed 55 airports across the globe in …. continue reading →
[Report & Infographic] Airline Social Media Outlook 2012/ 2013: Resource allocation, Challenges and ROI
![[Report & Infographic] Airline Social Media Outlook 2012/ 2013: Resource allocation, Challenges and ROI](http://simpliflying.com/wp-content/uploads/2012/09/Lander-Page_Official-849x350.jpg?dbce70)
To understand what happens behind-the-scenes at the best airlines on social media, SimpliFlying conducted an original survey with 29 of the most social-savvy airlines around the world. Airline Social Media Outlook 2012 delves into how airlines dedicate resources to social media in terms of budgets and staffing. It also answers key questions about the challenges airlines …. continue reading →
[Infographic] How airlines around the world are using Instagram and what should you be doing
Editor’s note: This is a guest post by UK-based Dirk Singer from The Rabbit Agency, which is the creative force behind BMI’s rise on Instagram. —— A year ago, the mobile photo social network Instagram had less than ten million users. Yet it was growing faster than Facebook or Twitter were at comparable periods. As …. continue reading →
[Infographic] Airports in social media – ACI Europe Study reveals startling data
While we’ve been releasing a great amount of research on how airlines have been driving results and engaging customer through social media, how airports do it has mostly been an enigma. The wait is over. ACI Europe conducted a thorough study recently of all its member airports on the continent and found that 77% of …. continue reading →
[Infographic] The first-ever insights into how airlines are using Google Plus
The new kid on the social block In the world of social media Google Plus is currently the youngest and least understood (albeit, fast rising in popularity) kid on the block. Over its relatively short life it has earned its fair share of both lovers and haters, generating an interesting debate on what it will …. continue reading →
[Infographic] How travel marketers calculate ROI on social media and why the future is mobile
Over the last year, SimpliFlying went pretty big with infographics. Big both in terms of the issues we tackled and the buzz we generated. We scored especially huge hits with our social future of loyalty and resources dedicated to social media infographics, apart from the regular Monthly Airlines on Twitter Report published in partnership with …. continue reading →
The future of airline loyalty – here is what it looks like
I recently had the opportunity to write a feature article in the Airline Passenger Experience Magazine, led by none other than Jon Norris and Mary Kirby, of the Runway Girl fame. The article explored in a detailed fashion the behavior of the frequent traveler of today, who is not only always connected, but always engaging …. continue reading →
Airlines on Twitter Monthly Report for November 2011: increasing engagement but 30 airlines produce over 80% of tweets
Our friends at Eezeer have analysed the Twitter habits of airlines as well as their fans/customers for the month of November and have produced the Monthly Twitter Report in continuation with their monthly coverage and analysis of the dynamic social media landscape for airlines. At the close of the year, it’s worth pausing to consider how quickly …. continue reading →