I’ve done a lot of speaking recently at Eyefortravel events – which are focused on travel and technology. They’ve put out a report on social media and mobile use in travel, based on a survey of their conference attendees. And based on the findings of that report, produced an infographic full of amazing statistics. And we’re proud to be the first to share it here on SimpliFlying.

Hope you enjoy this infographic as much as the one we had previously shared, about how travelers use mobile while during the journey.

Social technologies are gaining huge traction among airlines. There’s simply no denying it. A couple of months ago, we released an infographic that showed how airlines are dedicating resources to social media. Most major airlines, according to the infographic, already have social media teams in place – most are managing cross-departmental strategies. Some even have plans to expand their teams later this year. That infographic was deemed to be a truly important one as far as the topic of airlines in social media was concerned: it received over 100,000 views and was featured in a number of publications including twice on Mashable itself!
Make sense of the chaos
Now, to add to all the hullaballoo, it really doesn’t help that social technologies are not just adding newer features regularly, but new social technologies themselves are being launched a dime a dozen (any takers for Google+ in airlines?).

So if you’re an airline marketer and thinking really hard about which social technologies to adopt apart from the usual suspects, we have the perfect remedy for your troubles. In fact, even if you’ve figured out which social platforms to adopt, you might still be wondering how best to use them or …

It’s official. As of July 2011, there are 191 airlines on Twitter, while only 179 airlines have loyalty programs. The first loyalty program came into existence 30 years ago, in the form of AAdvantage by American Airlines, while the first airlines on Twitter joined just 5o months ago: jetBlue and Delta in May 2007. And what a journey it has already been!

SimpliFlying is back with the Monthly Twitter Report (in partnership with Eezeer) for July 2011 in continuation with our coverage and analysis of the dynamic social media landscape for airlines.

A number of facts are immediately clear from this report:

Airlines are using Twitter more than ever before. The number of tweets increased by 51% from March 2011 to July 2011.
However, most of the tweets are being sent out by a small number of the airlines on Twitter. To be precise, 30 airlines account for 84% of the tweets, which is up from 26 providing 80% of the tweets in the May report.
Delta Air Lines still sends and receives the most number of tweets, which has been the trend since the first report. However, while the response rate to public tweets may seem like a paltry …

At SimpliFlying, we love to track our numbers using Google Analytics. And when we realized that not only was our About Us page the most popular on the site, but people were spending the most time on it too, we thought we should do something really different with it.

Given the success of our last couple of infographics, which garnered over 100,000 views, we wondered – why not create an infographic about SimpliFlying and our journey? And that was it. We gathered key statistics about the website from Google Analytics, collated our list of clients and consolidated all the progress we’ve made over the last couple of years in the eye-candy we’re presenting to you right here! Enjoy the visual

Special thanks to Shubhodeep Pal, who has a great eye for detail, and the design team for doing such a fantastic job with this.

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SimpliFlying is back with the Monthly Twitter Report (in partnership with Eezeer) for June 2011 in continuation with our coverage and analysis of the dynamic social media landscape for airlines.
A number of facts are immediately clear from this report:

Airlines are using Twitter more than ever before. The number of tweets increased by 39% from March 2011 to June 2011. That’s a rather impressive jump!
However, most of the tweets are being sent out by a small number of the airlines on Twitter. To be precise, 26 airlines account for 80% of the tweets.
Delta Airlines is the breakaway champion in terms of receiving tweets addressed to them. They received almost twice as many tweets as the airline with the second-highest inbound tweets.
Airlines are listening to travellers more than ever. They follow almost 600,000 people on Twitter as compared to the nearly 7 million people following airline Twitter accounts.
Airlines receive almost 6x as many tweets as they send out. Why do you think is there such a disparity? Are airline having difficulty managing their resources or do most inbound tweets not merit a response (eg irrelevant rants, indirect conversations etc)?

For more insights, check out the infographic below and let us know what …

SimpliFlying has always endeavoured to offer the best, cutting-edge insights into the airline industry via its infographics. But even by our standards, we outdid ourselves last week. We produced not only an infographic on a very pertinent question (How Airlines Dedicate Resources to Social Media), but we went one step ahead and produced the first-ever videographic on airlines in social media as well. The response, to put it simply, was overwhelming. Not only did our infographic go viral instantly (it reached about 30,000 people in the first couple of days itself), it was also featured later on Mashable where alone it has received about 3500 views till now. How cool is that?

Now, we’ve also gone ahead and put together a presentation that gives you first-hand access to the wider, more complete data-set collected from airlines.

How Airlines Dedicate resources to Social Media

The key questions we tried to answer via the data collected from about 25 airlines across the world, were: …

Continuing our coverage and analysis of the dynamic social media landscape for airlines, we’ve released the May 2011 Airlines on Twitter report with Eezeer. Data around airlines on Twitter this month reveals a few stark facts:

99.9% of all tweets are about service item issues – like flight delays, baggage inquiries and other customer service issues that’d typically go to the call center. Ironically, only 13% of all resources at airlines are dedicated from customer service departments typically.
While the number of airlines on Twitter has reaching the 200 mark, at 189, 27 of all airlines still make up 80% of the tweets
While Delta still remains the airline receiving and sending most tweets, it only replied to 17% of the tweets it received, up from compared to 11% last month
Porter Airlines of Canada has the highest global satisfaction score of 111.8 this month, and till date, unseating Air New Zealand, which scored 107.6 last month
AirAsia this month not only became the first airline outside of the US to have a million Facebook fans, it also remains at #2 in terms of mentions on Twitter, followed by TAM Brazil.

More …

Yesterday, we released our exclusive infographic on How Airlines across the world are dedicating resources to Social Media. Quite unsurprisingly, given that we chose to address a previously unaddressed set of statistics about airlines in social media, the response was fantastic!

The infographic has, since yesterday, received direct 200+ hits and on the last 50 mentions on Twitter alone it has reached almost 30,000 people.

Incredible, right?

But, hold your breaths, because today we have something even more incredible for you. After putting together the infographic, we went one step ahead and asked ourselves: How do we get our message across to the most number of people given that we have some rather useful insights? And we asked ourselves again: How do we engage more of our audience? The answer was simple: Why not do a videographic too? This videographic is, quite simply, yesterday’s infographic on steroids.

 
Why you should definitely view this videographic

Sometimes the finer details are missed when you look at something as large and data-heavy as an infographic.
A video, with voiceover and narration has much better recall value.
You don’t have to do your analysis – we’ve analyzed the infographic for you in this video walkthrough.
Since sharing a video …

Everybody agrees that social media is here to stay. Most airlines by now have an active social media presence – Facebook pages, Twitter accounts and even check-in locations for location-based apps. While it is rather simple to set up such accounts, it takes considerable effort to actually get in fans and followers and start conversations that are meaningful and benefit both the airline as well as the customers. Moreover, while some airlines have more than 1 million fans on Facebook, some have around 10,000.

So how are airlines managing their social media presence? What plans do they have for managing their teams in the future? How large or small are these teams? Do greater follower numbers imply greater effort? Find out the answer to all these questions and more in our exclusive infographic, which has been produced after we got in touch with over 25 airlines around the world and compiled the responses in the graphical format. Special thanks to our good friends over at EezeerDataLab for providing data about the number of tweets in their monthly Twitter reports.

This infographic will also be coupled with a videographic and a slide deck with more detailed analysis …

Continuing our coverage and analysis of the dynamic social media landscape for airlines, we’ve released the April 2011 Airlines on Twitter report with Eezeer. Data around airlines on Twitter this month reveals a few stark facts:

99.8% of all tweets are about service item issues – like flight delays, baggage inquiries and other customer service issues that’d typically go to the call center
While the number of airlines on Twitter has increased 10% to 184, 27 of all airlines make up 80% of the tweets (this number stood at 30 last month)
While Delta still remains the airline receiving and sending most tweets, it only replied to 11% of the tweets it received, as compared to 18.2% last month
While there’s a 250% increase in tweets about Timeliness, it is also the worst rated item in terms of satisfaction, with a score of -81.6
Air New Zealand has the highest global satisfaction score of 107.6 this month, unseating Cathay Pacific, which scored 107.7 last month

More interesting data and facts in the infographic below. Enjoy!
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