The Evil Face of Social Media Marketing: 3 Lessons on How to Respond to Airline Crises for Content Managers

The Evil Face of Social Media Marketing: 3 Lessons on How to Respond to Airline Crises for Content Managers

This is Part 1 of a 2-part series on how to respond to crises on social media. The first part is addressed to marketers; the second will be addressed to audiences.  Social media is the first source of information people turn to during crisis. Such a scenario makes it necessary for both active content-creators and

[Free Report + Video] The State of Airline Marketing 2014: 7 New Trends with accompanying Case Studies

[Free Report + Video] The State of Airline Marketing 2014: 7 New Trends with accompanying Case Studies

The State of Airline Marketing 2014 what? Published by SimpliFlying and airlinetrends.com, this year’s report has 7 new trends, that show how airline marketing is undergoing a revolution. why? Learn about the 7 key trends in airline marketing today including Visual Culture, Cool Tech, People Power and more! Each trend is accompanied by an illustrative case-study. is the report

Which were the best airline marketing campaigns in June 2014? Find out in our Airline Marketing Benchmark Report

Which were the best airline marketing campaigns in June 2014? Find out in our Airline Marketing Benchmark Report

Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. Disover 15 new innovative airline marketing campaigns. Every month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by

Which were the best airport marketing campaigns from the second quarter of 2014? Find out in our Airport Marketing Benchmark Report

Which were the best airport marketing campaigns from the second quarter of 2014? Find out in our Airport Marketing Benchmark Report

In a world of short attention spans and increasing options, advertising is undergoing an unprecedented change. Our latest airport marketing benchmark report highlights the airport brands that are developing strategies that will resonate with 21st-century travellers. Online content helps people express emotion and connect with each other around shared passions. Users want to interact through

The Pros and Cons of Airline Marketing’s Selfie Fever — and Five Questions for Airline Marketers

The Pros and Cons of Airline Marketing’s Selfie Fever — and Five Questions for Airline Marketers

A couple of weeks ago, we published a brief history of the airline selfie. It’s your quintessential guide to everything that you need to about the selfie and how it seems to have taken the world of aviation by storm.  We were not wrong. In the short time that has elapsed between the publication of that article

[Presentation] Smart travellers. Smarter Airlines. How can airlines stay ahead in the age of mobile and wearables? #ATIS2014

[Presentation] Smart travellers. Smarter Airlines. How can airlines stay ahead in the age of mobile and wearables? #ATIS2014

Rapid and reliable services on-demand, instant information at their fingertips and entertainment on tap. What will tomorrow’s travelers demand as they progress through every step of the journey, from planning to booking, and arrivals to destination? How will they want to consume the services on offer and what implications does that have for airlines and

Which were the best airline marketing campaigns in May 2014? Find out in our Airline Marketing Benchmark Report

Which were the best airline marketing campaigns in May 2014? Find out in our Airline Marketing Benchmark Report

Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. Disover 15 new innovative airline marketing campaigns. Every month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by

A Brief History of the Airline Selfie — and all about KLM’s latest CitySelfie Contest

A Brief History of the Airline Selfie — and all about KLM’s latest CitySelfie Contest

You’d think selfies were invented just for the airline industry. The rise of the selfie has been inexorable. It has not only made it as a dictionary entry but was also declared the word of the year by the Oxford Dictionary. More interesting still, has been the rise in its popularity amongst travellers. Consider the recent

[Infographic] What are the Key Ingredients for Great Airline Marketing?

[Infographic] What are the Key Ingredients for Great Airline Marketing?

Airline marketing is in a state of great change. One of the great pleasures of working in an aviation marketing consultancy is the constant joy in discovering new campaigns by airlines and airports. Airlines, as we mentioned yesterday, have been doing much better than airports when it comes to evolving marketing strategies in the age of

Part 1: Why are Airports so far behind Airlines in Social and Digital Marketing? Key Statistics You Should Know

Part 1: Why are Airports so far behind Airlines in Social and Digital Marketing? Key Statistics You Should Know

Why aren’t airports facing reality yet? For the last few years, airports have got away with being tawdry in social strategy simply because they always had the valid reason that airlines had a head-start on them. But that reason is fast becoming an excuse. Even as the rate of change in marketing has intensified, and

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