[Roundup] Airlines take up the Ice Bucket Challenge. Which one’s your favourite?

[Roundup] Airlines take up the Ice Bucket Challenge. Which one’s your favourite?

Unless you’ve been completely disconnected over the past couple of weeks you know what’s coming up. In fact, by now, the Ice Bucket Challenge is famous enough to merit its own Wikipedia entry. So yes, I’ll leave you to read that entry if you need to catch up. Instead, here’s a roundup of the best

Which were the best airline marketing campaigns in July 2014? Find out in our Airline Marketing Benchmark Report

Which were the best airline marketing campaigns in July 2014? Find out in our Airline Marketing Benchmark Report

Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. Disover 15 new innovative airline marketing campaigns. Every month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by

What’s Common Between Social Media Content Strategy and TV? Featuring: A Spanish Airline that Really Knows its Stuff

What’s Common Between Social Media Content Strategy and TV? Featuring: A Spanish Airline that Really Knows its Stuff

Social media platforms are starting to look a lot like TV channels. And, no, we are not talking about videos. TV channels make most of their money from advertising, yet most of their efforts are focused on content that costs them money. The reason for this apparent paradox is very simple: users are free to

Responsibility on Social Media: 4 Ways Audiences can Make Crisis Communications Easier for Brands

Responsibility on Social Media: 4 Ways Audiences can Make Crisis Communications Easier for Brands

This is Part Two in a two-part series on social media crisis management and responsible sharing. Read the first part: 3 Lessons for Content Managers. Social media is fraught with dangers of misinformation, panic mongering and, often, sheer malice. It is pertinent, therefore, more than ever before, to address responsibility on social media. Recently, we published

The Evil Face of Social Media Marketing: 3 Lessons on How to Respond to Airline Crises for Content Managers

The Evil Face of Social Media Marketing: 3 Lessons on How to Respond to Airline Crises for Content Managers

This is Part 1 of a 2-part series on how to respond to crises on social media. The first part is addressed to marketers; the second will be addressed to audiences.  Social media is the first source of information people turn to during crisis. Such a scenario makes it necessary for both active content-creators and

[Free Report + Video] The State of Airline Marketing 2014: 7 New Trends with accompanying Case Studies

[Free Report + Video] The State of Airline Marketing 2014: 7 New Trends with accompanying Case Studies

The State of Airline Marketing 2014 what? Published by SimpliFlying and airlinetrends.com, this year’s report has 7 new trends, that show how airline marketing is undergoing a revolution. why? Learn about the 7 key trends in airline marketing today including Visual Culture, Cool Tech, People Power and more! Each trend is accompanied by an illustrative case-study. is the report

Which were the best airline marketing campaigns in June 2014? Find out in our Airline Marketing Benchmark Report

Which were the best airline marketing campaigns in June 2014? Find out in our Airline Marketing Benchmark Report

Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. Disover 15 new innovative airline marketing campaigns. Every month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by

Which were the best airport marketing campaigns from the second quarter of 2014? Find out in our Airport Marketing Benchmark Report

Which were the best airport marketing campaigns from the second quarter of 2014? Find out in our Airport Marketing Benchmark Report

In a world of short attention spans and increasing options, advertising is undergoing an unprecedented change. Our latest airport marketing benchmark report highlights the airport brands that are developing strategies that will resonate with 21st-century travellers. Online content helps people express emotion and connect with each other around shared passions. Users want to interact through

The Pros and Cons of Airline Marketing’s Selfie Fever — and Five Questions for Airline Marketers

The Pros and Cons of Airline Marketing’s Selfie Fever — and Five Questions for Airline Marketers

A couple of weeks ago, we published a brief history of the airline selfie. It’s your quintessential guide to everything that you need to about the selfie and how it seems to have taken the world of aviation by storm.  We were not wrong. In the short time that has elapsed between the publication of that article

[Presentation] Smart travellers. Smarter Airlines. How can airlines stay ahead in the age of mobile and wearables? #ATIS2014

[Presentation] Smart travellers. Smarter Airlines. How can airlines stay ahead in the age of mobile and wearables? #ATIS2014

Rapid and reliable services on-demand, instant information at their fingertips and entertainment on tap. What will tomorrow’s travelers demand as they progress through every step of the journey, from planning to booking, and arrivals to destination? How will they want to consume the services on offer and what implications does that have for airlines and

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