Category: Insights

New plane launches do not happen very often. And when they do happen, the first flight is one of the most important. Today was one such important day in history, as Airbus launched the first A350 flight, ahead of the Paris Airshow. Like RedBull’s stratosphere jump by Felix Baumgartner, today’s first flight of the Airbus …. continue reading →

After publishing a hugely successful State of Airline Marketing Report last month, which was downloaded over 1000 times, we’re back with another free report, this time aimed at the good folks leading marketing at airports!  Airport marketing is finally waking up to the immense opportunities in the age of the connected traveller. Airports are not …. continue reading →

Editor’s Note: Here’s another guest post by Peter Claridge of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth insights into numerous metrics as well as information on what kind of content “works” and how competitors are faring. Among …. continue reading →

The real test of aviation marketing and communications is in how the airlines and airports respond in times of crises. This month, Helsinki Airport and JetBlue, SimpliFlying Award for Best Airport on Social Media and SimpliFlying Hero in 2012 respectively, were picked out as stalwarts in engaging the modern connected travelers of today. On the …. continue reading →

Airline marketing is in its most exciting phase ever. It is being transformed, re-moulded and re-fashioned to suit the changing behaviour, habits, desires and needs of the modern, connected travellers. In addition, airline marketing today is also increasingly aware of modern technologies influenced primarily by the proliferation of the internet and smartphones — such as …. continue reading →

  The topic of customer experience in the airline industry captures more interest in the mainstream media as the Huffington Post and Fox News respectively picked up on Etihad’s global TV campaign and the soaring trend trend of airline customers using Twitter to fast track their feedback. In the latest issue of Low Cost &Regional …. continue reading →

When we meet with senior aviation executives (non-airline), we often get asked two questions: How can social media work in a B2B context? Can we really sell a plane (or an engine, or a wing or a blade…) by leveraging Facebook or Twitter etc? To this question, we share case studies from Intuit, Ford and …. continue reading →

Editor’s Note: Here’s another guest post by Peter Claridge of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth insights into numerous metrics as well as information on what kind of content “works” and how competitors are faring. Among …. continue reading →

First published on Tnooz on March 15, 2013. Original article here. After taking an in depth look at Google Plus last month, we decided to take a fresh look at another social network that hit the headlines last year: Pinterest. What we did not know is that we were in for a surprise. Pinterest was one …. continue reading →

You don’t need to be a fan or a follower to benefit from social media at Gatwick Airport How many industries have their customers passing through their facilities – some for up to several hours – multiple times a year?  Airports more than most businesses, hold a unique opportunity to engage the offline passenger with …. continue reading →