5 Lessons Airline Marketers Can Learn from Southwest Airlines’ Latest Viral Video

5 Lessons Airline Marketers Can Learn from Southwest Airlines’ Latest Viral Video

Southwest Airlines is the talk of the internet once again. And deservedly so.  The airline, well-known for its creative marketing campaigns and powerful online brand, has delivered — in an apparently unplanned fashion — a viral hit on YouTube. The video, presumably shot on a mobile phone, features an SWA flight attendant reeling off the

Which were the best airline marketing campaigns in March 2014? Find out in our Airline Marketing Benchmark Report

Which were the best airline marketing campaigns in March 2014? Find out in our Airline Marketing Benchmark Report

Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact. If

The move towards #crowdsourcing initiatives by airlines and airports – What do you think about it?

The move towards #crowdsourcing initiatives by airlines and airports – What do you think about it?

      What do you think about airlines and airports using #crowdsourcing initiatives? Tell us in the comments below or join in our LinkedIn discussion here, along with other industry related discussions!

5 Key Aviation Marketing Insights in the Age of the Connected Traveller from ATH’s Airline Marketing Workshop 2014

5 Key Aviation Marketing Insights in the Age of the Connected Traveller from ATH’s Airline Marketing Workshop 2014

Each February since 2000, Athens International Airport’s (ATH) Communications & Marketing Department has organised an annual conference called “Airline Marketing Workshop” with the participation of the General, Commercial, Marketing and Sales Managers of all airlines operating at ATH. On Feb 20 this year, I was invited to Athens as a guest speaker for the “14th

Which were the best airline marketing campaigns in February 2014? Find out in our Airline Marketing Benchmark Report

Which were the best airline marketing campaigns in February 2014? Find out in our Airline Marketing Benchmark Report

Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact. If

A Statistical Analysis of How American Airlines is Mastering Customer Service on Twitter

A Statistical Analysis of How American Airlines is Mastering Customer Service on Twitter

Editor’s Note: This is a guest post by Martin Daniel of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth insights into numerous metrics as well as information on what kind of content “works” and how competitors are faring. Among

Which were the best airline marketing campaigns in January 2014? Find out in our Airline Marketing Benchmark Report

Which were the best airline marketing campaigns in January 2014? Find out in our Airline Marketing Benchmark Report

Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact. If

Which were the best airport marketing campaigns from the last quarter of 2013? Find out in our Airport Marketing Benchmark Report

Which were the best airport marketing campaigns from the last quarter of 2013? Find out in our Airport Marketing Benchmark Report

In 2014, competition between airports will be fierce. Airports are investing in offering unique and memorable experiences for travellers, not only to keep them engaged while they are in the terminal, but to also differentiate themselves from other airports in the region (and the world). They also depend on today’s connected travellers’ eagerness to share their experiences with

[Statistics] How the WestJet Christmas Miracle Video Warmed Hearts and Won the Internet

[Statistics] How the WestJet Christmas Miracle Video Warmed Hearts and Won the Internet

Editor’s Note: This is a guest post by Vikas Bysani of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth insights into numerous metrics as well as information on what kind of content “works” and how competitors are

The December 2013 Airline Marketing Benchmark Report features case studies from Westjet, Turkish Airlines, Etihad, Jetstar & more!

The December 2013 Airline Marketing Benchmark Report features case studies from Westjet, Turkish Airlines, Etihad, Jetstar & more!

Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact. If

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