Which were the best airline marketing campaigns in October 2014? Find out in our Airline Marketing Benchmark Report

Which were the best airline marketing campaigns in October 2014? Find out in our Airline Marketing Benchmark Report

Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. Disover 15 new innovative airline marketing campaigns. Every month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by

What is the Future of Airline Loyalty in the Age of the Connected Traveller? Five questions to wake airlines up

What is the Future of Airline Loyalty in the Age of the Connected Traveller? Five questions to wake airlines up

Something’s gotta give. I write this, not only as a consultant on digital communication and social marketing, but also as one of the millions of passengers who fly frequently enough to be in the twilight zone between occasional flyers and frequent flyers. I am frustrated by the outdated airline loyalty model that airlines still follow.

Which were the best airport marketing campaigns from the third quarter of 2014? Find out in our Airport Marketing Benchmark Report

Which were the best airport marketing campaigns from the third quarter of 2014? Find out in our Airport Marketing Benchmark Report

In a world of short attention spans and increasing options, advertising is undergoing an unprecedented change. Our latest airport marketing benchmark report highlights the airport brands that are developing strategies that will resonate with 21st-century travellers. Online content helps people express emotion and connect with each other around shared passions. Users want to interact through

Ryanair has a Great Brand. What is the Secret to its Success?

Ryanair has a Great Brand. What is the Secret to its Success?

Ryanair has a great brand It sounds counter-intuitive but it’s true. The Ryanair brand is smart, and other airlines have much to learn from it. What is the secret to its astounding success? Read on to find out. The Ryanair brand is built on a solid foundation and personified by its CEO — with his

Which were the best airline marketing campaigns in September 2014? Find out in our Airline Marketing Benchmark Report

Which were the best airline marketing campaigns in September 2014? Find out in our Airline Marketing Benchmark Report

Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. Disover 15 new innovative airline marketing campaigns. Every month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by

Which were the best airline marketing campaigns in August 2014? Find out in our Airline Marketing Benchmark Report

Which were the best airline marketing campaigns in August 2014? Find out in our Airline Marketing Benchmark Report

Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. Disover 15 new innovative airline marketing campaigns. Every month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by

[CNBC Interview] The Rise of Asian Airports and the Connected Future of Airports

[CNBC Interview] The Rise of Asian Airports and the Connected Future of Airports

I was interviewed last week by CNBC on the rise of Asian airports and the role of connectivity in improving passenger experience. While surveys by companies such as Skytrax focus largely on the quality of facilities, it is important to remember that “having” an experience is only half the battle. The connected airport of the future

[Roundup] Airlines take up the Ice Bucket Challenge. Which one’s your favourite?

[Roundup] Airlines take up the Ice Bucket Challenge. Which one’s your favourite?

Unless you’ve been completely disconnected over the past couple of weeks you know what’s coming up. In fact, by now, the Ice Bucket Challenge is famous enough to merit its own Wikipedia entry. So yes, I’ll leave you to read that entry if you need to catch up. Instead, here’s a roundup of the best

Which were the best airline marketing campaigns in July 2014? Find out in our Airline Marketing Benchmark Report

Which were the best airline marketing campaigns in July 2014? Find out in our Airline Marketing Benchmark Report

Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. Disover 15 new innovative airline marketing campaigns. Every month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by

What’s Common Between Social Media Content Strategy and TV? Featuring: A Spanish Airline that Really Knows its Stuff

What’s Common Between Social Media Content Strategy and TV? Featuring: A Spanish Airline that Really Knows its Stuff

Social media platforms are starting to look a lot like TV channels. And, no, we are not talking about videos. TV channels make most of their money from advertising, yet most of their efforts are focused on content that costs them money. The reason for this apparent paradox is very simple: users are free to

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