"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
[Interview] Jim Boult, CEO of Christchurch International Airport, formulates strategies for success
![[Interview] Jim Boult, CEO of Christchurch International Airport, formulates strategies for success](http://simpliflying.com/wp-content/uploads/2013/03/1-Front-of-terminal-at-Christchurch-Airport-849x350.jpg?dbce70)
On 22nd February, 2011, Christchurch – home to hundreds of thousands of people – was struck by a devastating earthquake. It was one of worst disasters ever in New Zealand. Much of the central city with its classic neo-gothic architecture was destroyed. 1200 commercial buildings in the CBD, 75% of all hotels and the bustling convention …. continue reading →
[Interview] How London Gatwick Airport uses social media to connect with passengers at the airport
![[Interview] How London Gatwick Airport uses social media to connect with passengers at the airport](http://simpliflying.com/wp-content/uploads/2013/03/Screen-shot-2013-03-05-at-6.58.17-PM-849x350.png?dbce70)
You don’t need to be a fan or a follower to benefit from social media at Gatwick Airport How many industries have their customers passing through their facilities – some for up to several hours – multiple times a year? Airports more than most businesses, hold a unique opportunity to engage the offline passenger with …. continue reading →
[Interview] Finnair to take Social to the Next Level with their in-flight Experience
![[Interview] Finnair to take Social to the Next Level with their in-flight Experience](http://simpliflying.com/wp-content/uploads/2013/02/Screen-Shot-2013-02-26-at-2.40.22-PM-e1361864482135-849x301.png?dbce70)
Finnair had a hugely successful Quality Hunters program that ran for two seasons. What’s the next big thing? Finnair, despite being a relatively small national airline as compared to the likes of its Oneworld partners Qantas and Malaysia Airlines, is big online, especially among travelers. Its award-winning marketing initiative, Quality Hunters, was hugely successful, And …. continue reading →
[Interview] How Dublin Airport is re-thinking PR and marketing with social media – Paul O’Kane speaks his mind
![[Interview] How Dublin Airport is re-thinking PR and marketing with social media – Paul O’Kane speaks his mind](http://simpliflying.com/wp-content/uploads/2013/02/Screen-shot-2013-02-18-at-8.14.36-PM.png?dbce70)
On 12 FEB, we were invited to present an introduction to our ‘Masterclass for Airports’ at ACI Europe Head Office in Brussels. The morning of the Digital Communications Workshop, hosted by Robert O’Meara of ACI Europe with 24 European airports in attendance, was filled with exciting insights from some of Europe’s airports who are carving …. continue reading →
Online with Shashank Nigam (Featured in Routes News)
Editor’s Note: This interview article featuring CEO of SimpliFlying, Shashank Nigam, was published in Routes News (November/ December Issue). For a soft copy of the original article, please see here. ONLINE WITH: Social media expert and CEO of consulting firm SimpliFlying, Shashank Nigam, gives his tips for how airlines and airports can improve their social media presence. Is …. continue reading →
Redefining the journey – behind the scenes in the re-branding of Royal Brunei Airlines
Editor’s note: Recently, Royal Brunei Airlines unveiled a new livery on their aircraft, which received a passionate reaction from aviation enthusiasts and travelers the world over. But the new livery is just one aspect of a well-thought re-branding strategy for the airline. Global brand consultancy, Interbrand, was hired to lead this process and in this …. continue reading →
[Interview] How Japan Airlines revived its brand by launching 10 mobile apps and engaging heavily in social media
![[Interview] How Japan Airlines revived its brand by launching 10 mobile apps and engaging heavily in social media](http://simpliflying.com/wp-content/uploads/2012/11/Screen-shot-2012-11-06-at-11.46.16-PM-849x350.png?dbce70)
As most airlines struggle to figure out their mobile and social engagement strategies, there’s one that is doing a stellar job at both! And an unlikely one at that. Japan Airlines, which declared bankruptcy 18 months ago seems like an unlikely candidate for an airline that engages travelers openly amid brand revival, throughout the traveler …. continue reading →
Virgin America goes social and personal with new IFE system, powered by Salesforce.com
Editor’s Note: About 18 months ago, I had the opportunity to visit Virgin America’s HQ in San Francisco and got the whim that they were evaluating Salesforce.com as their CRM system. Then last year, I saw the same system in action at KLM, being used to manage social media relationships. In this guest post, airlinetrends.com …. continue reading →
[Interview] Gary Wicks shares how Boeing Commercial Airplanes takes the social media bull by its horns
![[Interview] Gary Wicks shares how Boeing Commercial Airplanes takes the social media bull by its horns](http://simpliflying.com/wp-content/uploads/2012/10/boeingHQ-660x350.jpeg?dbce70)
If you’re wondering why Boeing has such a strong social media presence, even though they can’t sell any planes on Twitter, we’ve got the answers for you in this interview. Boeing wants to position itself as a “forward thinking, thought leading driver of innovation in the industry”, shares Director of Digital Strategy at Boeing Commercial …. continue reading →
[Interview] Jonathan Pierce, Director of Social at American Airlines, Sheds Light on How the Airline Drives Results from Social Media
![[Interview] Jonathan Pierce, Director of Social at American Airlines, Sheds Light on How the Airline Drives Results from Social Media](http://simpliflying.com/wp-content/uploads/2012/08/american-lrargerich-flickr-849x350.jpeg?dbce70)
Jonathan Pierce is leading change at one of the world’s largest carriers: American Airlines. As the Director of Social Media Communications, Jonathan leads a team of 12 individuals who are in charge of American’s online Customer Engagement efforts. Having worked at American for over a decade, Jonathan took up this freshly-minted position in March 2011. …. continue reading →