Consulting / MasterClasses / Speaking / Partners / Products

Simpliflying is changing the way airlines do business. We help airlines engage customers better and boost profitability. With over 25 airlines and airports, across 5 continents, we know what works.

case studies

Consulting

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Our strategy consulting expertise lies in helping our clients develop strategies that are keenly attuned to the new dynamics of engaging today’s Connected Traveler profitably. We’ve helped our clients develop innovative ways – including a couple of World’s Firsts – to drive business objectives.

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MasterClasses

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SimpliFlying MasterClasses are training modules tailored to your needs. Whether you’re a beginner or an advanced practitioner looking to drive specific business goals, we offer hands-on, case-study intensive courses that your airline or airport will find indispensable.

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Speaking

Our consultants are globally sought-after for delivering keynotes and appearing on panels that help the aviation industry understand and embrace the new dynamics fueling an evolutionary genre of marketing, service, and influence.

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Partners

From scalable social customer service solutions, to advanced analytics software that helps you monitor your social presence while benchmarking yourself against competition, we partner with the best in the industry.

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Products

Apart from partnering with great solution-providers, SimpliFlying offers its proprietary ROI Dashboards for airlines to measure the success of their social campaigns as well as Benchmarking Reports in partnership with airlinetrends.com.

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Testimonials

Our Clients

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[Interview] Jim Boult, CEO of Christchurch International Airport, formulates strategies for success

[Interview] Jim Boult, CEO of Christchurch International Airport, formulates strategies for success

On 22nd February, 2011, Christchurch – home to hundreds of thousands of people – was struck by a devastating earthquake. It was one of worst disasters ever in New Zealand. Much of the central city with its classic neo-gothic architecture was destroyed. 1200 commercial buildings in the CBD, 75% of all hotels and the bustling convention …. continue reading →

[Interview] How London Gatwick Airport uses social media to connect with passengers at the airport

[Interview] How London Gatwick Airport uses social media to connect with passengers at the airport

You don’t need to be a fan or a follower to benefit from social media at Gatwick Airport How many industries have their customers passing through their facilities – some for up to several hours – multiple times a year?  Airports more than most businesses, hold a unique opportunity to engage the offline passenger with …. continue reading →

[Interview] Finnair to take Social to the Next Level with their in-flight Experience

[Interview] Finnair to take Social to the Next Level with their in-flight Experience

Finnair had a hugely successful Quality Hunters program that ran for two seasons. What’s the next big thing? Finnair, despite being a relatively small national airline as compared to the likes of its Oneworld partners Qantas and Malaysia Airlines, is big online, especially among travelers. Its award-winning marketing initiative, Quality Hunters, was hugely successful, And …. continue reading →

[Interview] How Dublin Airport is re-thinking PR and marketing with social media – Paul O’Kane speaks his mind

[Interview] How Dublin Airport is re-thinking PR and marketing with social media – Paul O’Kane speaks his mind

On 12 FEB, we were invited to present an introduction to our ‘Masterclass for Airports’ at ACI Europe Head Office in Brussels. The morning of the Digital Communications Workshop, hosted by Robert O’Meara of ACI Europe with 24 European airports in attendance, was filled with exciting insights from some of Europe’s airports who are carving …. continue reading →

Online with Shashank Nigam (Featured in Routes News)

Online with Shashank Nigam (Featured in Routes News)

Editor’s Note: This interview article featuring CEO of SimpliFlying, Shashank Nigam, was published in Routes News (November/ December Issue). For a soft copy of the original article, please see here.    ONLINE WITH:
Social media expert and CEO of consulting firm SimpliFlying, Shashank Nigam, gives his tips for how airlines and airports can improve their social media presence.   Is …. continue reading →

Redefining the journey – behind the scenes in the re-branding of Royal Brunei Airlines

Redefining the journey – behind the scenes in the re-branding of Royal Brunei Airlines

Editor’s note: Recently, Royal Brunei Airlines unveiled a new livery on their aircraft, which received a passionate reaction from aviation enthusiasts and travelers the world over. But the new livery is just one aspect of a well-thought re-branding strategy for the airline. Global brand consultancy, Interbrand, was hired to lead this process and in this …. continue reading →

[Interview] How Japan Airlines revived its brand by launching 10 mobile apps and engaging heavily in social media

[Interview] How Japan Airlines revived its brand by launching 10 mobile apps and engaging heavily in social media

As most airlines struggle to figure out their mobile and social engagement strategies, there’s one that is doing a stellar job at both! And an unlikely one at that. Japan Airlines, which declared bankruptcy 18 months ago seems like an unlikely candidate for an airline that engages travelers openly amid brand revival, throughout the traveler …. continue reading →

Virgin America goes social and personal with new IFE system, powered by Salesforce.com

Virgin America goes social and personal with new IFE system, powered by Salesforce.com

Editor’s Note: About 18 months ago, I had the opportunity to visit Virgin America’s HQ in San Francisco and got the whim that they were evaluating Salesforce.com as their CRM system. Then last year, I saw the same system in action at KLM, being used to manage social media relationships.  In this guest post, airlinetrends.com …. continue reading →

[Interview] Gary Wicks shares how Boeing Commercial Airplanes takes the social media bull by its horns

[Interview] Gary Wicks shares how Boeing Commercial Airplanes takes the social media bull by its horns

If you’re wondering why Boeing has such a strong social media presence, even though they can’t sell any planes on Twitter, we’ve got the answers for you in this interview. Boeing wants to position itself as a “forward thinking, thought leading driver of innovation in the industry”, shares Director of Digital Strategy at Boeing Commercial …. continue reading →

[Interview] Jonathan Pierce, Director of Social at American Airlines, Sheds Light on How the Airline Drives Results from Social Media

[Interview] Jonathan Pierce, Director of Social at American Airlines, Sheds Light on How the Airline Drives Results from Social Media

Jonathan Pierce is leading change at one of the world’s largest carriers: American Airlines. As the Director of Social Media Communications, Jonathan leads a team of 12 individuals who are in charge of American’s online Customer Engagement efforts. Having worked at American for over a decade, Jonathan took up this freshly-minted position in March 2011. …. continue reading →

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