[Interview] Boeing’s Randy Tinseth on the future of aviation in Asia Pacific

[Interview] Boeing’s Randy Tinseth on the future of aviation in Asia Pacific

Randy Tinseth has an enviable job if you are into aviation – as the Vice President, Marketing for Boeing Commercial Airplanes, he gets to travel the world, painting the vision of what the future of aviation would look like. Many aviation enthusiasts enjoy reading his more informal insights that he shares on his blog regularly

[Interview] Nok Air CEO Patee Sarasin: How to build a likable airline brand

[Interview] Nok Air CEO Patee Sarasin: How to build a likable airline brand

Over the years, I’ve had the opportunity to interact with many talented airline executives at a personal level. Few in Asia have exuded the charisma of Nok Air CEO Patee Sarasin. Perhaps that comes from him being a rockstar in Thailand – he is a prolific musician who often hosts concerts of his own. Perhaps

Airport Marketing Exchange: Thinking differently with Warsaw Chopin #AirportMarketingX

Airport Marketing Exchange: Thinking differently with Warsaw Chopin #AirportMarketingX

Editor’s Note: This is a re-post of the Airport Marketing Exchange column from Oct/ Nov Issue of Airport World magazine. Airport Marketing Exchange is a new regular column by SimpliFlying to elucidate key issues and address how airports can plan their marketing and communications strategy to affect and measure results. In alternate issues, a special report will feature

[Interview] Jim Boult, CEO of Christchurch International Airport, formulates strategies for success

[Interview] Jim Boult, CEO of Christchurch International Airport, formulates strategies for success

On 22nd February, 2011, Christchurch – home to hundreds of thousands of people – was struck by a devastating earthquake. It was one of worst disasters ever in New Zealand. Much of the central city with its classic neo-gothic architecture was destroyed. 1200 commercial buildings in the CBD, 75% of all hotels and the bustling convention

[Interview] How London Gatwick Airport uses social media to connect with passengers at the airport

[Interview] How London Gatwick Airport uses social media to connect with passengers at the airport

You don’t need to be a fan or a follower to benefit from social media at Gatwick Airport How many industries have their customers passing through their facilities – some for up to several hours – multiple times a year?  Airports more than most businesses, hold a unique opportunity to engage the offline passenger with

[Interview] Finnair to take Social to the Next Level with their in-flight Experience

[Interview] Finnair to take Social to the Next Level with their in-flight Experience

Finnair had a hugely successful Quality Hunters program that ran for two seasons. What’s the next big thing? Finnair, despite being a relatively small national airline as compared to the likes of its Oneworld partners Qantas and Malaysia Airlines, is big online, especially among travelers. Its award-winning marketing initiative, Quality Hunters, was hugely successful, And

[Interview] How Dublin Airport is re-thinking PR and marketing with social media – Paul O’Kane speaks his mind

[Interview] How Dublin Airport is re-thinking PR and marketing with social media – Paul O’Kane speaks his mind

On 12 FEB, we were invited to present an introduction to our ‘Masterclass for Airports’ at ACI Europe Head Office in Brussels. The morning of the Digital Communications Workshop, hosted by Robert O’Meara of ACI Europe with 24 European airports in attendance, was filled with exciting insights from some of Europe’s airports who are carving

Online with Shashank Nigam (Featured in Routes News)

Online with Shashank Nigam (Featured in Routes News)

Editor’s Note: This interview article featuring CEO of SimpliFlying, Shashank Nigam, was published in Routes News (November/ December Issue). For a soft copy of the original article, please see here.    ONLINE WITH:
Social media expert and CEO of consulting firm SimpliFlying, Shashank Nigam, gives his tips for how airlines and airports can improve their social media presence.   Is

Redefining the journey – behind the scenes in the re-branding of Royal Brunei Airlines

Redefining the journey – behind the scenes in the re-branding of Royal Brunei Airlines

Editor’s note: Recently, Royal Brunei Airlines unveiled a new livery on their aircraft, which received a passionate reaction from aviation enthusiasts and travelers the world over. But the new livery is just one aspect of a well-thought re-branding strategy for the airline. Global brand consultancy, Interbrand, was hired to lead this process and in this

[Interview] How Japan Airlines revived its brand by launching 10 mobile apps and engaging heavily in social media

[Interview] How Japan Airlines revived its brand by launching 10 mobile apps and engaging heavily in social media

As most airlines struggle to figure out their mobile and social engagement strategies, there’s one that is doing a stellar job at both! And an unlikely one at that. Japan Airlines, which declared bankruptcy 18 months ago seems like an unlikely candidate for an airline that engages travelers openly amid brand revival, throughout the traveler

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