SimpliFlying In The News – July 2014: Aviation Marketing Insights in Wall Street Journal, IBTimes, Tnooz and more

SimpliFlying In The News – July 2014: Aviation Marketing Insights in Wall Street Journal, IBTimes, Tnooz and more

The world was shaken this month when MH17 flight was shot down when flying over a conflict zone in Ukraine. This was the second mega crisis that Malaysia Airlines had to deal with in less than four months. As the investigations go on to uncover facts of the incident, many in aviation industry are contemplating what will happen

Airport Marketing Exchange: Changi’s Success With Connected Travellers #airportmarketingX

Airport Marketing Exchange: Changi’s Success With Connected Travellers #airportmarketingX

Editor’s Note: This article was published in the Airport Marketing Exchange column in Airport World magazine (2014 Issue 4). Airport Marketing Exchange is a regular column by SimpliFlying to elucidate key issues and address how airports can plan their marketing and communications strategy to affect and measure results. Download the pdf of this article here Beyond meeting travellers’ expectations

[Interview] Boeing’s Randy Tinseth on the future of aviation in Asia Pacific

[Interview] Boeing’s Randy Tinseth on the future of aviation in Asia Pacific

Randy Tinseth has an enviable job if you are into aviation – as the Vice President, Marketing for Boeing Commercial Airplanes, he gets to travel the world, painting the vision of what the future of aviation would look like. Many aviation enthusiasts enjoy reading his more informal insights that he shares on his blog regularly

[Interview] Nok Air CEO Patee Sarasin: How to build a likable airline brand

[Interview] Nok Air CEO Patee Sarasin: How to build a likable airline brand

Over the years, I’ve had the opportunity to interact with many talented airline executives at a personal level. Few in Asia have exuded the charisma of Nok Air CEO Patee Sarasin. Perhaps that comes from him being a rockstar in Thailand – he is a prolific musician who often hosts concerts of his own. Perhaps

Airport Marketing Exchange: Thinking differently with Warsaw Chopin #AirportMarketingX

Airport Marketing Exchange: Thinking differently with Warsaw Chopin #AirportMarketingX

Editor’s Note: This is a re-post of the Airport Marketing Exchange column from Oct/ Nov Issue of Airport World magazine. Airport Marketing Exchange is a new regular column by SimpliFlying to elucidate key issues and address how airports can plan their marketing and communications strategy to affect and measure results. In alternate issues, a special report will feature

[Interview] Jim Boult, CEO of Christchurch International Airport, formulates strategies for success

[Interview] Jim Boult, CEO of Christchurch International Airport, formulates strategies for success

On 22nd February, 2011, Christchurch – home to hundreds of thousands of people – was struck by a devastating earthquake. It was one of worst disasters ever in New Zealand. Much of the central city with its classic neo-gothic architecture was destroyed. 1200 commercial buildings in the CBD, 75% of all hotels and the bustling convention

[Interview] How London Gatwick Airport uses social media to connect with passengers at the airport

[Interview] How London Gatwick Airport uses social media to connect with passengers at the airport

You don’t need to be a fan or a follower to benefit from social media at Gatwick Airport How many industries have their customers passing through their facilities – some for up to several hours – multiple times a year?  Airports more than most businesses, hold a unique opportunity to engage the offline passenger with

[Interview] Finnair to take Social to the Next Level with their in-flight Experience

[Interview] Finnair to take Social to the Next Level with their in-flight Experience

Finnair had a hugely successful Quality Hunters program that ran for two seasons. What’s the next big thing? Finnair, despite being a relatively small national airline as compared to the likes of its Oneworld partners Qantas and Malaysia Airlines, is big online, especially among travelers. Its award-winning marketing initiative, Quality Hunters, was hugely successful, And

[Interview] How Dublin Airport is re-thinking PR and marketing with social media – Paul O’Kane speaks his mind

[Interview] How Dublin Airport is re-thinking PR and marketing with social media – Paul O’Kane speaks his mind

On 12 FEB, we were invited to present an introduction to our ‘Masterclass for Airports’ at ACI Europe Head Office in Brussels. The morning of the Digital Communications Workshop, hosted by Robert O’Meara of ACI Europe with 24 European airports in attendance, was filled with exciting insights from some of Europe’s airports who are carving

Online with Shashank Nigam (Featured in Routes News)

Online with Shashank Nigam (Featured in Routes News)

Editor’s Note: This interview article featuring CEO of SimpliFlying, Shashank Nigam, was published in Routes News (November/ December Issue). For a soft copy of the original article, please see here.    ONLINE WITH:
Social media expert and CEO of consulting firm SimpliFlying, Shashank Nigam, gives his tips for how airlines and airports can improve their social media presence.   Is

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