What is the Future of Airline Loyalty in the Age of the Connected Traveller? Five questions to wake airlines up

What is the Future of Airline Loyalty in the Age of the Connected Traveller? Five questions to wake airlines up

Something’s gotta give. I write this, not only as a consultant on digital communication and social marketing, but also as one of the millions of passengers who fly frequently enough to be in the twilight zone between occasional flyers and frequent flyers. I am frustrated by the outdated airline loyalty model that airlines still follow.

[Presentation] Driving Results from the Connected “Foodie” Traveller — FAB Awards 2013

[Presentation] Driving Results from the Connected “Foodie” Traveller — FAB Awards 2013

Last week, SimpliFlying was invited by The Moodie Report to present at the third annual Airport Food & Beverage (FAB) Awards and Conference held at Atlantis The Palm, Dubai. On behalf of SimpliFlying, I delivered a keynote and moderated a panel on “The Digital Dynamic and Age of the Connected Traveller: Best practice in the

JetBlue’s TrueBlue Badges Reveal the Increasing Relevance of Airline Social Loyalty Programs

JetBlue’s TrueBlue Badges Reveal the Increasing Relevance of Airline Social Loyalty Programs

A Festering Problem Loyalty programs are a key element of airlines’ marketing strategies, especially for the promotion of their premium services. However, they have inherent “imperfections” that both marketers and customers grumble about. On the one hand, users are unhappy about the difficulties in using the points earned and, on the other, marketers have long

[Whitepaper] Airline Loyalty in the Age of the Connected Traveller — Supercharged by Facebook Custom Audiences

[Whitepaper] Airline Loyalty in the Age of the Connected Traveller — Supercharged by Facebook Custom Audiences

Consider a hypothetical airline marketer called Emma. She is frustrated. As a star airline marketer – keenly tuned into the latest social technologies and trends – she is eager to find a way to drive engagement with existing customers. Instead of engaging everyone with an opinion about the airline on Facebook, she would like to engage

The New Wave (Featured in Low Cost & Regional Airline Business)

The New Wave (Featured in Low Cost & Regional Airline Business)

Editor’s Note: This article is featured in Low Cost & Regional Airline Business (April 2013 Issue), contributed by Shubhodeep Pal, Senior Innovation Officer at SimpliFlying. To download a soft copy of the full article, please see here.    Billboards are no longer enough to attract well-connected travellers. Social media and the internet have moved the goalposts – and

[SimpliClient] BalticMiles wins Global Innovation in Technology Award at Loyalty 2013

[SimpliClient] BalticMiles wins Global Innovation in Technology Award at Loyalty 2013

Last night, BalticMiles, the multi-partner loyalty program associated with airBaltic, and a SimpliFlying Client, was awarded the Global Innovation in Technology Award at Loyalty 2013 for its BalticMiles Brainstorm initiative. This loyalty program was the world’s first to have a membership tier that is crowdsourced from ideas received on social media via the Facebook app

30 Essential Resources for Airlines and Airports to Effectively Engage the Connected Traveler and Drive Results in 2013

30 Essential Resources for Airlines and Airports to Effectively Engage the Connected Traveler and Drive Results in 2013

As we enter 2013, the expectations from airlines and airports to live up to the new realities of an increasingly connected world are ever more. Passengers are more vocal and connected to their friends and family. They have higher expectations in terms of online engagement and interaction, and are not hesitant to instantly share a

A New Era in Airline Loyalty (Featured in Loyalty360)

A New Era in Airline Loyalty (Featured in Loyalty360)

Editor’s Note: This article was featured in Loyalty Management Magazine by Loyalty360 (July- September Issue), contributed by Shubhodeep Pal, Senior Innovation Officer at SimpliFlying. For a soft copy of the original article, please see here.    There’s a fundamental shift underway. Whereas traditional airline loyalty programs were essentially intended to reward those already loyal—by dint of them being frequent flyers for

The Best Airlines, Airports and Travel Solution Providers in Social Media – Winners of the 3rd SimpliFlying Awards, held at Amsterdam

The Best Airlines, Airports and Travel Solution Providers in Social Media – Winners of the 3rd SimpliFlying Awards, held at Amsterdam

The big day is here at last! Earlier today, the winners in each category of the SimpliFlying Awards for Social Media Excellence 2012 were announced at the EyeforTravel Summit in Amsterdam. Amidst a lot of fanfare, excellent presentations and a glittering awards ceremony, five deserving winners walked away with sparkling trophies that marked their triumph in their

SimpliFlying and airlinetrends.com launch monthly Airline Marketing Benchmark Report featuring 15 of the Most Innovative Airline Campaigns from across the world

SimpliFlying and airlinetrends.com launch monthly Airline Marketing Benchmark Report featuring 15 of the Most Innovative Airline Campaigns from across the world

As airlines equip themselves with the tools and know-how to conquer the Digital Marketing revolution, we are witnessing increasingly innovative campaigns from airlines around the world to engage their customers and drive results from social media. More ostensibly, we are witnesses to an ever-more competitive arena where brand-conscious airlines are utlizing the power of digital

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