"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
The New Wave (Featured in Low Cost & Regional Airline Business)
Editor’s Note: This article is featured in Low Cost & Regional Airline Business (April 2013 Issue), contributed by Shubhodeep Pal, Senior Innovation Officer at SimpliFlying. To download a soft copy of the full article, please see here. Billboards are no longer enough to attract well-connected travellers. Social media and the internet have moved the goalposts – and …. continue reading →
[SimpliClient] BalticMiles wins Global Innovation in Technology Award at Loyalty 2013
![[SimpliClient] BalticMiles wins Global Innovation in Technology Award at Loyalty 2013](http://simpliflying.com/wp-content/uploads/2013/02/BM-award-849x233.png?f1537c)
Last night, BalticMiles, the multi-partner loyalty program associated with airBaltic, and a SimpliFlying Client, was awarded the Global Innovation in Technology Award at Loyalty 2013 for its BalticMiles Brainstorm initiative. This loyalty program was the world’s first to have a membership tier that is crowdsourced from ideas received on social media via the Facebook app …. continue reading →
30 Essential Resources for Airlines and Airports to Effectively Engage the Connected Traveler and Drive Results in 2013
As we enter 2013, the expectations from airlines and airports to live up to the new realities of an increasingly connected world are ever more. Passengers are more vocal and connected to their friends and family. They have higher expectations in terms of online engagement and interaction, and are not hesitant to instantly share a …. continue reading →
A New Era in Airline Loyalty (Featured in Loyalty360)
Editor’s Note: This article was featured in Loyalty Management Magazine by Loyalty360 (July- September Issue), contributed by Shubhodeep Pal, Senior Innovation Officer at SimpliFlying. For a soft copy of the original article, please see here. There’s a fundamental shift underway. Whereas traditional airline loyalty programs were essentially intended to reward those already loyal—by dint of them being frequent flyers for …. continue reading →
The Best Airlines, Airports and Travel Solution Providers in Social Media – Winners of the 3rd SimpliFlying Awards, held at Amsterdam
The big day is here at last! Earlier today, the winners in each category of the SimpliFlying Awards for Social Media Excellence 2012 were announced at the EyeforTravel Summit in Amsterdam. Amidst a lot of fanfare, excellent presentations and a glittering awards ceremony, five deserving winners walked away with sparkling trophies that marked their triumph in their …. continue reading →
SimpliFlying and airlinetrends.com launch monthly Airline Marketing Benchmark Report featuring 15 of the Most Innovative Airline Campaigns from across the world
As airlines equip themselves with the tools and know-how to conquer the Digital Marketing revolution, we are witnessing increasingly innovative campaigns from airlines around the world to engage their customers and drive results from social media. More ostensibly, we are witnesses to an ever-more competitive arena where brand-conscious airlines are utlizing the power of digital …. continue reading →
SimpliTravel: Top 10 Airline Initiatives to Engage today’s Connected Traveler during the Travel Stage
The SimpliTravel phase of the Connected Traveler Lifecycle is undoubtedly the oldest and more easily understood part of the lifecycle. It refers to the period when the customer is actually traveling. However, this is also a challenging stage because, even though users carry with them an ever-increasing number of devices, the availability of internet connection …. continue reading →
Driving Loyalty from The Connected Frequent Flyer – SimpliFlying launches new MasterClass
Over the past few months, SimpliFlying has been sharing its thought-leadership on ‘The Future of Airline Loyalty’, be it for legacy airlines or low-cost carriers. While over 80 per cent of frequent flyers remain dormant in their Frequent Flyer Programs, a study conducted by SimpliFlying and Cranfield University last year revealed that 72 per cent …. continue reading →
Lufthansa's "Blue Legends" app aims to bring Frequent Flyers closer to the brand
Lufthansa’s “Blue Legends” Facebook app is one of the first 10 “Connected Apps” to be offered as a product of Foursquare‘s new development platform. In a nutshell, Foursquare now allows developers to create apps that offer customized experiences to customers based on their check-ins (learn more here). Lufthansa has seized this new opportunity …. continue reading →
[eBook] How Airlines Can Drive Loyalty on Social Media | FREE download
So much has been written about the potential and need for driving loyalty through social media on this blog (see Additional Resources below) that a preamble to this eBook is almost unnecessary. However, given that we’ve written so much, now, given the increasing need for airlines to understand how this can actually be done, we’ve …. continue reading →