SimpliFlying In The News – July 2014: Aviation Marketing Insights in Wall Street Journal, IBTimes, Tnooz and more

SimpliFlying In The News – July 2014: Aviation Marketing Insights in Wall Street Journal, IBTimes, Tnooz and more

The world was shaken this month when MH17 flight was shot down when flying over a conflict zone in Ukraine. This was the second mega crisis that Malaysia Airlines had to deal with in less than four months. As the investigations go on to uncover facts of the incident, many in aviation industry are contemplating what will happen

SimpliFlying in The News – May/ June 2014: Aviation Marketing Insights in Flight Chic, Airport Improvement Magazine and more!

SimpliFlying in The News – May/ June 2014: Aviation Marketing Insights in Flight Chic, Airport Improvement Magazine and more!

Our CEO, Shashank Nigam, spoke at a star-studded SITA summit earlier this month, on the future of social media for airlines, alongside Eash Sundaram, CIO of JetBlue Airways and Susana Brown, MD of Operations Technologies at American Airlines who delved into their social media strategy. This spurred an interesting article by Marisa Garcia, “Airlines: Is

SimpliFlying in The News – April 2014: Aviation Marketing Insights in USA Today, Airport World and more!

SimpliFlying in The News – April 2014: Aviation Marketing Insights in USA Today, Airport World and more!

In this age of increased connectivity and mobility, how exactly can airports tap into the connected travellers market? This is one of the many questions we tackle with our column in Airport World magazine, Airport Marketing Exchange. The most recent April/ May issue consists of a double treat from SimpliFlying. In addition to #AirportMarketingX, we explore

Turkish Airlines “Widen Your World” blog shares crewsourced destination tips with travellers

Turkish Airlines “Widen Your World” blog shares crewsourced destination tips with travellers

In February, Neset Dereli was at the Ploshchad Revolyutsii Metro station in Moscow, where he spotted a dog’s statue where the nose was clearly worn out. He realised that it was because you’re supposed to be showered with good luck by rubbing the nose. Instead of just sharing this travel tip with his Facebook friends or

SimpliFlying in The News – March 2014: Aviation Marketing Insights in Wall Street Journal, BBC, Channel News Asia and more!

SimpliFlying in The News – March 2014: Aviation Marketing Insights in Wall Street Journal, BBC, Channel News Asia and more!

Aside from sharing some of our takes on recent news in March, SimpliFlying continues to advocate for airlines to engage today’s connected travellers. It is important that airlines do not forget to bring it all back to the organisational business objectives.   Below is where SimpliFlying has shared our take on aviation issues in media

SimpliFlying in The News – January, February 2014: Aviation Marketing Insights in BBC, Channel News Asia and more!

SimpliFlying in The News – January, February 2014: Aviation Marketing Insights in BBC, Channel News Asia and more!

The first two months of 2014 has seen some exciting moments for SimpliFlying as our CEO, Shashank Nigam, was featured on BBC and Channel News Asia sharing his take on the Singapore Airshow.   In addition to the usual excitement around airplane deals, this year’s Singapore Airshow explored aviation from interesting angles including how can

SimpliFlying in The News – December 2013: Aviation Marketing Insights in NBC News, Airport World and more!

SimpliFlying in The News – December 2013: Aviation Marketing Insights in NBC News, Airport World and more!

Earlier this December, SimpliFlying published a list of key findings from a recent survey, Airport Social Media Outlook 2013/ 2014, conducted with close to 50 global airports regarding their resource allocation to social media as well as their outlook for the next year.   Several differences had been noted between airports on North America versus

Kobe vs Messi selfie shootout advertisement by Turkish Airlines goes viral (and 6 ideas to improve it) #kobevsmessi

Kobe vs Messi selfie shootout advertisement by Turkish Airlines goes viral (and 6 ideas to improve it) #kobevsmessi

Imagine you’re the VP of Marketing at Turkish Airlines, and you need to deal with Kobe and Messi. You’ve got a tough job. First, you got to create a new advertisement that gets more than 100 million views on Youtube (because that how viral your last advertisement went). Then, you’ve got to come up with a

SimpliFlying in The News – October/ November 2013: Aviation Marketing Insights in SITA, CNBC, China Daily Asia and more!

SimpliFlying in The News – October/ November 2013: Aviation Marketing Insights in SITA, CNBC, China Daily Asia and more!

“The SimpliFlying Awards winners exemplify the spirit of innovation and demonstrate a deep understanding of their customers – being able to link their social media efforts to key business goals like customer service and loyalty. It is an exciting time ahead for travel brands.” November has always been a special month on the SimpliFlying calendar

Top 10 Airlines Generating Brand Goodwill on Social Media

Top 10 Airlines Generating Brand Goodwill on Social Media

In our crisis management and customer service Top 10s, we looked at how very important social media customer service has become in the age of the Connected Traveller, especially when a crisis ensues. Following this theme, we now take a look at how increased accountability — both operationally as well as in “softer” terms —

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