Category: PR

New plane launches do not happen very often. And when they do happen, the first flight is one of the most important. Today was one such important day in history, as Airbus launched the first A350 flight, ahead of the Paris Airshow. Like RedBull’s stratosphere jump by Felix Baumgartner, today’s first flight of the Airbus …. continue reading →

“The social era may be frightening for an industry that has traditionally held firm control over marketing and operations, but it has also given airlines the unique opportunity to understand what drives customer actions better than ever before,” as Qatar Today Magazine picked out from one of SimpliFlying’s earlier articles.   This unique opportunity presented …. continue reading →

Note: Originally posted on The Aviation Writer, this article was written by Robeel Haq, author of the blog, and former editor of Aviation Business. Robeel is now working at Etihad Airways.   Old-fashioned airline marketing tactics aren’t enough to engage the ‘connected traveller’ – here’s five reasons why! I’ve been having an interesting discussion with my friend Shashank …. continue reading →

//Correction: The article incorrectly states that this was AirAsia X’s first flight from Perth. They have been flying the route since 2008. Nevertheless, the rules of route launch marketing are still valid. Imagine being served your in-flight meal by none other than Richard Branson – what would you do? You might ask for an autograph, …. continue reading →

The power of key influencers is well documented in marketing. And in the age of the connected traveller, it’s not uncommon to see airlines bringing influential bloggers on fully-paid FAM trips, or even engaging them as official brand ambassadors. Of late, such influencers have been getting real-world benefits too! Take Estonian Air’s much-feted social loyalty program, the first in …. continue reading →

The real test of aviation marketing and communications is in how the airlines and airports respond in times of crises. This month, Helsinki Airport and JetBlue, SimpliFlying Award for Best Airport on Social Media and SimpliFlying Hero in 2012 respectively, were picked out as stalwarts in engaging the modern connected travelers of today. On the …. continue reading →

SimpliFlying and Airport Council International collaborate on training Like any start-up, SimpliFlying has come a long way from its humble beginnings, today having worked with over 30 leading airports and airlines around the world on customer engagement strategy. Today, we are very proud to announce a training alliance with Airport Council International (ACI) to help …. continue reading →

  The topic of customer experience in the airline industry captures more interest in the mainstream media as the Huffington Post and Fox News respectively picked up on Etihad’s global TV campaign and the soaring trend trend of airline customers using Twitter to fast track their feedback. In the latest issue of Low Cost &Regional …. continue reading →

This February, in addition to sharing our insights on engaging the Connected Traveler for airlines to improve branding and revenue opportunities, our CEO, Shashank Nigam was invited by two major media outlets; Channel News Asia (read here), to give his take on SIA’s earnings outlook and on keeping up its premium offerings and looking for partnerships …. continue reading →

What all crises share in common: they catch brands unaware  It’s often said that an airline or airport can never be fully prepared to deal with a crisis. When SimpliFlying advises its clients, we advocate for learning from others and being mentally prepared to ascertain similar crises – especially in this age of social media …. continue reading →