Turkish Airlines “Widen Your World” blog shares crewsourced destination tips with travellers

Turkish Airlines “Widen Your World” blog shares crewsourced destination tips with travellers

In February, Neset Dereli was at the Ploshchad Revolyutsii Metro station in Moscow, where he spotted a dog’s statue where the nose was clearly worn out. He realised that it was because you’re supposed to be showered with good luck by rubbing the nose. Instead of just sharing this travel tip with his Facebook friends or

SimpliFlying in The News – March 2014: Aviation Marketing Insights in Wall Street Journal, BBC, Channel News Asia and more!

SimpliFlying in The News – March 2014: Aviation Marketing Insights in Wall Street Journal, BBC, Channel News Asia and more!

Aside from sharing some of our takes on recent news in March, SimpliFlying continues to advocate for airlines to engage today’s connected travellers. It is important that airlines do not forget to bring it all back to the organisational business objectives.   Below is where SimpliFlying has shared our take on aviation issues in media

SimpliFlying in The News – January, February 2014: Aviation Marketing Insights in BBC, Channel News Asia and more!

SimpliFlying in The News – January, February 2014: Aviation Marketing Insights in BBC, Channel News Asia and more!

The first two months of 2014 has seen some exciting moments for SimpliFlying as our CEO, Shashank Nigam, was featured on BBC and Channel News Asia sharing his take on the Singapore Airshow.   In addition to the usual excitement around airplane deals, this year’s Singapore Airshow explored aviation from interesting angles including how can

SimpliFlying in The News – December 2013: Aviation Marketing Insights in NBC News, Airport World and more!

SimpliFlying in The News – December 2013: Aviation Marketing Insights in NBC News, Airport World and more!

Earlier this December, SimpliFlying published a list of key findings from a recent survey, Airport Social Media Outlook 2013/ 2014, conducted with close to 50 global airports regarding their resource allocation to social media as well as their outlook for the next year.   Several differences had been noted between airports on North America versus

Kobe vs Messi selfie shootout advertisement by Turkish Airlines goes viral (and 6 ideas to improve it) #kobevsmessi

Kobe vs Messi selfie shootout advertisement by Turkish Airlines goes viral (and 6 ideas to improve it) #kobevsmessi

Imagine you’re the VP of Marketing at Turkish Airlines, and you need to deal with Kobe and Messi. You’ve got a tough job. First, you got to create a new advertisement that gets more than 100 million views on Youtube (because that how viral your last advertisement went). Then, you’ve got to come up with a

SimpliFlying in The News – October/ November 2013: Aviation Marketing Insights in SITA, CNBC, China Daily Asia and more!

SimpliFlying in The News – October/ November 2013: Aviation Marketing Insights in SITA, CNBC, China Daily Asia and more!

“The SimpliFlying Awards winners exemplify the spirit of innovation and demonstrate a deep understanding of their customers – being able to link their social media efforts to key business goals like customer service and loyalty. It is an exciting time ahead for travel brands.” November has always been a special month on the SimpliFlying calendar

Top 10 Airlines Generating Brand Goodwill on Social Media

Top 10 Airlines Generating Brand Goodwill on Social Media

In our crisis management and customer service Top 10s, we looked at how very important social media customer service has become in the age of the Connected Traveller, especially when a crisis ensues. Following this theme, we now take a look at how increased accountability — both operationally as well as in “softer” terms —

SimpliFlying in The News – September 2013: Aviation Marketing Insights in BBC, Daily Mail, Business Standard, News.com.au and more!

SimpliFlying in The News – September 2013: Aviation Marketing Insights in BBC, Daily Mail, Business Standard, News.com.au and more!

“Airport marketing is waking up to the immense opportunities in today’s age of ‘connected travellers’. These travellers, ever more hungry for new experiences, like to carry their living room with them as they travel – a smartphone, an iPad, a laptop.” In fact, it seems carrying their living room with them is just a small

SimpliFlying in The News – August 2013: Aviation Marketing Insights in NTV Kenya, Airport World, FTE and more!

SimpliFlying in The News – August 2013: Aviation Marketing Insights in NTV Kenya, Airport World, FTE and more!

“The exchange between leading figures in airport marketing will shed light latest trends and innovations, by hearing about the success of airport marketing, directly from the airport — combined with SimpliFlying’s own leading opinions, that continue to question, inspire and reinvent global airport brands.”   SimpliFlying is partnering with Airport World to put together in the

SimpliFlying in The News – July 2013. AAP, Airport World, San Jose Mercury News and more!

SimpliFlying in The News – July 2013. AAP, Airport World, San Jose Mercury News and more!

“Unfortunately, Asiana Airlines, with the world’s eyes set on it, was slow to respond and was far from satisfying the insatiable need.”   This month, one particular incident gripped travellers and airline brands around the world – the Asiana Airlines crash at San Francisco International Airport. To bear in the mind the learnings from this

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