"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
[Presentation] The emerging retail experience in the age of the connected traveler
The internet is all about cats… or at least that’s what some people seem to think. In the past year we have seen the re-emergence of theories claiming that the internet and the social networking revolution of recent years was just a bubble of little importance fuelled by the novelty of these new media. Thankfully however, …. continue reading →
[Presentation] How travel marketing is changing in Asia with the rise of social and mobile #tdsasia
![[Presentation] How travel marketing is changing in Asia with the rise of social and mobile #tdsasia](http://simpliflying.com/wp-content/uploads/2013/05/Screen-Shot-2013-05-28-at-9.53.19-AM-e1369706087419-806x350.png?f1537c)
I had the pleasure of delivering the opening keynote presentation at the Travel Distribution Summit in Singapore. The region is different, and while there’s lots to learn from airlines around the world, marketing efforts need to be catered to the cultural nuances. In addition to sharing lots of case studies from airlines and hotels from around …. continue reading →
[Presentation] A Statistical Analysis of the Social Media Impact of the American Airlines – US Airways Merger
![[Presentation] A Statistical Analysis of the Social Media Impact of the American Airlines – US Airways Merger](http://simpliflying.com/wp-content/uploads/2013/03/US-Hero_GroundCrew_V01-849x350.jpg?f1537c)
Editor’s Note: Here’s another guest post by Peter Claridge of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth insights into numerous metrics as well as information on what kind of content “works” and how competitors are faring. Among …. continue reading →
[Interview] How Dublin Airport is re-thinking PR and marketing with social media – Paul O’Kane speaks his mind
![[Interview] How Dublin Airport is re-thinking PR and marketing with social media – Paul O’Kane speaks his mind](http://simpliflying.com/wp-content/uploads/2013/02/Screen-shot-2013-02-18-at-8.14.36-PM.png?f1537c)
On 12 FEB, we were invited to present an introduction to our ‘Masterclass for Airports’ at ACI Europe Head Office in Brussels. The morning of the Digital Communications Workshop, hosted by Robert O’Meara of ACI Europe with 24 European airports in attendance, was filled with exciting insights from some of Europe’s airports who are carving …. continue reading →
Engaging the Connected Traveler – how airlines can drive results. Presentation from #airlinemerchandising2013
In our first major conference presentation this year, I had the opportunity to deliver the opening presentation on Day 2 at the Airline Merchandising, Ancillary Revenues and New Commercial Models, organized by Airline Business and FlightGlobal. My main theme was around the connected traveler – who has access to the internet throughout every single phase …. continue reading →
[Presentation] How travel marketing is changing in Asia with the rise of social and mobile #smasia
![[Presentation] How travel marketing is changing in Asia with the rise of social and mobile #smasia](http://simpliflying.com/wp-content/uploads/2012/11/Screen-shot-2012-10-08-at-6.11.24-PM-849x350.png?f1537c)
I had the pleasure of delivering the opening keynote presentation at the Eyefortravel Social Media in Travel Asiasummit, in Hong Kong. The region is different, and while there’s lots to learn from airlines around the world, marketing efforts need to be catered to the cultural nuances. In addition to sharing lots of case studies from airlines …. continue reading →
[Case Study] Social Interest and Photo-sharing for Airports
![[Case Study] Social Interest and Photo-sharing for Airports](http://simpliflying.com/wp-content/uploads/2012/11/instagram-airport1-849x350.jpg?f1537c)
Social media can be leveraged as more than just a conversation and broadcast tool, and the new(er) social photo-sharing platforms are making it even easier for airports to use social media to help drive the existing business goals of the airport and win the interest of the traveling public. This segment of the Simpli-Airports Series takes a deeper …. continue reading →
[Case Study] How to Create Inspiring Social Media Content for an Airport
![[Case Study] How to Create Inspiring Social Media Content for an Airport](http://simpliflying.com/wp-content/uploads/2012/11/cakswa1-849x350.jpg?f1537c)
Social media can be a refreshing way for companies to break through the clutter of traditional media and connect with passengers/customers on a new and more personal level. However, with airports (and other companies) increasingly taking to social channels, the social space is also beginning to become cluttered, and it is becoming tougher to get …. continue reading →
[Presentation] The Road Ahead for Airlines on Social Media – driving results
![[Presentation] The Road Ahead for Airlines on Social Media – driving results](http://simpliflying.com/wp-content/uploads/2012/10/Screen-shot-2012-10-08-at-6.11.24-PM-849x350.png?f1537c)
Last week, I had the opportunity to deliver a presentation at the Eyefortravel Online Marketing & Social Media Summit, Europe, in Amsterdam. The topic was the road ahead for social media for airlines. Having spoken on the topic previously, I thought about giving it a new spin. Since in our recent annual outlook report, we …. continue reading →
[Presentation] Social Customer Service for Airports
![[Presentation] Social Customer Service for Airports](http://simpliflying.com/wp-content/uploads/2012/10/gatwick-airport-featured-849x350.jpeg?f1537c)
Last week I had the opportunity to be a part of the American Association of Airport Executive’s (AAAE) Social Media Summitin Alexandria, VA. As to be expected from a AAAE Social Summit, the conference was a hit and I was delighted to be a part of this social information sharing forum. I was asked to facilitate …. continue reading →