5 Key Aviation Marketing Insights in the Age of the Connected Traveller from ATH’s Airline Marketing Workshop 2014

5 Key Aviation Marketing Insights in the Age of the Connected Traveller from ATH’s Airline Marketing Workshop 2014

Each February since 2000, Athens International Airport’s (ATH) Communications & Marketing Department has organised an annual conference called “Airline Marketing Workshop” with the participation of the General, Commercial, Marketing and Sales Managers of all airlines operating at ATH. On Feb 20 this year, I was invited to Athens as a guest speaker for the “14th

Future of social media in travel – Four key predictions. Presentation from #SMtravel14

Future of social media in travel – Four key predictions. Presentation from #SMtravel14

I had the opportunity today to deliver an opening keynote presentation at the Eyefortravel Social Media in Travel Summit in San Francisco. I had the pleasure of sharing the stage with Google, Twitter and Sabre. The focus presentation was to provide an industry outlook into where social media is heading for the travel industry. Specifically,

[Presentation] How Airlines Can Drive Revenues from the Connected Traveller #ARC14SIN

[Presentation] How Airlines Can Drive Revenues from the Connected Traveller #ARC14SIN

Last week, we were invited to deliver a presentation at the Airline Retail Conference (ARC), Asia-Pacific 2014, held in Singapore. The focus of the presentation was on driving revenues from the Connected Traveller — I spoke about the emergence of the Connected Traveller; key trends regarding the modern traveller behaviour that airlines need to note; and

[Presentation] How to Adapt to the Connected Traveller and Drive Results #smasia

[Presentation] How to Adapt to the Connected Traveller and Drive Results #smasia

I delivered a brief keynote on the advent of the Connected Traveller and how the travel landscape must evolve at Eyefortravel’s Social Media and Mobile in Travel Asia 2013 conference in Hong Kong yesterday. I touched upon the following key points: An all-new travel landscape where travellers are increasingly connected to each other, and expect

Top 10 Airlines Generating Brand Goodwill on Social Media

Top 10 Airlines Generating Brand Goodwill on Social Media

In our crisis management and customer service Top 10s, we looked at how very important social media customer service has become in the age of the Connected Traveller, especially when a crisis ensues. Following this theme, we now take a look at how increased accountability — both operationally as well as in “softer” terms —

Protected: [Presentation] How the Connected Traveller is Changing the Airline Business #atsmena

Protected: [Presentation] How the Connected Traveller is Changing the Airline Business #atsmena

There is no excerpt because this is a protected post.

[Presentation] How the Connected Traveller is Changing the Airline Business — SITA Europe Aviation ICT Forum 2013

[Presentation] How the Connected Traveller is Changing the Airline Business — SITA Europe Aviation ICT Forum 2013

Last week SimpliFlying was invited to present at the SITA Europe Aviation ICT Forum 2013, a yearly event held in Vienna where airline industry experts come together with airlines and airports to analyse the latest trends in our industry. This year the focus was on mobility. On behalf of SimpliFlying, I presented several important case

Top 10 Airline YouTube Videos: Airline Marketing Wakes up to the Power of Viral Videos

Top 10 Airline YouTube Videos: Airline Marketing Wakes up to the Power of Viral Videos

In today’s online arena, those brands that come up with a creative and compelling ‘traditional’ commercial — more common today in the form of airline YouTube videos — will be rewarded for their creativity as their work will spread very fast around the world. The biggest development, however, has been the revival of the traditionally

[Presentation] Driving Results from the Connected “Foodie” Traveller — FAB Awards 2013

[Presentation] Driving Results from the Connected “Foodie” Traveller — FAB Awards 2013

Last week, SimpliFlying was invited by The Moodie Report to present at the third annual Airport Food & Beverage (FAB) Awards and Conference held at Atlantis The Palm, Dubai. On behalf of SimpliFlying, I delivered a keynote and moderated a panel on “The Digital Dynamic and Age of the Connected Traveller: Best practice in the

[Presentation] Top 10 Airlines on Instagram: Visual Engagement finds a foothold in the world of Airline Marketing

[Presentation] Top 10 Airlines on Instagram: Visual Engagement finds a foothold in the world of Airline Marketing

A few weeks ago, we published a two-part Special Report on How Airlines are using Instagram. To gain a complete picture of the way airlines are using this new and exciting platform, we performed extensive research that led us to analyse the presence (or lack thereof) of over 150 airline brands on this platform. Based

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