Category: Presentations

Editor’s Note: Here’s another guest post by Peter Claridge of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth insights into numerous metrics as well as information on what kind of content “works” and how competitors are faring. Among …. continue reading →

On 12 FEB, we were invited to present an introduction to our ‘Masterclass for Airports’ at ACI Europe Head Office in Brussels. The morning of the Digital Communications Workshop, hosted by Robert O’Meara of ACI Europe with 24 European airports in attendance, was filled with exciting insights from some of Europe’s airports who are carving …. continue reading →

In our first major conference presentation this year, I had the opportunity to deliver the opening presentation on Day 2 at the Airline Merchandising, Ancillary Revenues and New Commercial Models, organized by Airline Business and FlightGlobal. My main theme was around the connected traveler – who has access to the internet throughout every single phase …. continue reading →

I had the pleasure of delivering the opening keynote presentation at the Eyefortravel Social Media in Travel Asiasummit, in Hong Kong. The region is different, and while there’s lots to learn from airlines around the world, marketing efforts need to be catered to the cultural nuances. In addition to sharing lots of case studies from airlines …. continue reading →

Social media can be leveraged as more than just a conversation and broadcast tool, and the new(er) social photo-sharing platforms are making it even easier for airports to use social media to help drive the existing business goals of the airport and win the interest of the traveling public. This segment of the Simpli-Airports Series takes a deeper …. continue reading →

Social media can be a refreshing way for companies to break through the clutter of traditional media and connect with passengers/customers on a new and more personal level. However, with airports (and other companies) increasingly taking to social channels, the social space is also beginning to become cluttered, and it is becoming tougher to get …. continue reading →

Last week, I had the opportunity to deliver a presentation at the Eyefortravel Online Marketing & Social Media Summit, Europe, in Amsterdam. The topic was the road ahead for social media for airlines. Having spoken on the topic previously, I thought about giving it a new spin. Since in our recent annual outlook report, we …. continue reading →

Last week I had the opportunity to be a part of the American Association of Airport Executive’s (AAAE) Social Media Summitin Alexandria, VA.  As to be expected from a AAAE Social Summit, the conference was a hit and I was delighted to be a part of this social information sharing forum. I was asked to facilitate …. continue reading →

We have seen several impressive airline innovations that has upped the game of customer engagement strategy in the aviation industry. An example of a big trend is social seating, as seen from KLM, Estonian Air and Malaysia Airlines. What is often overlooked is the solution providers behind these wonderful initiatives. That is why we have …. continue reading →

Even before social media became top of mind, airports had long been working to engage their communities. Now, be it through fun local promotions, unique community partnerships and co-branded events or business and community engagement through local business leads, the opportunities for airport community engagement are growing with the onset of social platforms and tools. …. continue reading →