Category: Resources

Each year, a number of airlines around the world take April Fools’ Day in their stride and join in the fun with some believable, and many unbelievable gags. April Fools Day airline campaigns help raise brand awareness and engagement in markets that typically would not have even heard of the airline. Some, like WestJet, do →

Last week, we were invited to deliver a presentation at the Airline Retail Conference (ARC), Asia-Pacific 2014, held in Singapore. The focus of the presentation was on driving revenues from the Connected Traveller — I spoke about the emergence of the Connected Traveller; key trends regarding the modern traveller behaviour that airlines need to note; and →

Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a weekly feature that ensures that our readers don’t miss the latest in airline and airport marketing. This week’s selection is from the world of airline marketing. Find our previous editions here. How airlines →

Editor’s Note: This is a guest post by Vikas Bysani of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth insights into numerous metrics as well as information on what kind of content “works” and how competitors are →

Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact. If →

I delivered a brief keynote on the advent of the Connected Traveller and how the travel landscape must evolve at Eyefortravel’s Social Media and Mobile in Travel Asia 2013 conference in Hong Kong yesterday. I touched upon the following key points: An all-new travel landscape where travellers are increasingly connected to each other, and expect →

In our crisis management and customer service Top 10s, we looked at how very important social media customer service has become in the age of the Connected Traveller, especially when a crisis ensues. Following this theme, we now take a look at how increased accountability — both operationally as well as in “softer” terms — →

Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a weekly feature that ensures that our readers don’t miss the latest in airline and airport marketing. This week’s selection is from the world of airport marketing. Find our previous editions here. LAX’s Stellar →

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The digital and mobile revolution has extraordinary implications for every airport as the new Connected Travellers expect airports to be accessible in their “pockets”, whilst receiving excellent customer service and a tailored airport experience on the go. In such a fast-moving environment, it is important not just to be creative and innovative yourself but to →