[Presentation] Changing Times: The Latest Trends in Airline Marketing

[Presentation] Changing Times: The Latest Trends in Airline Marketing

I had the opportunity to present at the IATA Airs@t User Forum in Athens last week. A polar bear, clinging desperately to the last melting bit of an iceberg, was the first image that came to my mind when asked to speak about the latest trends in Airline Marketing. This famous image is often used

[Free Report + Video] The State of Airline Marketing 2014: 7 New Trends with accompanying Case Studies

[Free Report + Video] The State of Airline Marketing 2014: 7 New Trends with accompanying Case Studies

The State of Airline Marketing 2014 what? Published by SimpliFlying and airlinetrends.com, this year’s report has 7 new trends, that show how airline marketing is undergoing a revolution. why? Learn about the 7 key trends in airline marketing today including Visual Culture, Cool Tech, People Power and more! Each trend is accompanied by an illustrative case-study. is the report

[Presentation] How Airlines are Engaging the Connected Traveller — Key Stats, Behaviours and Case-Studies

[Presentation] How Airlines are Engaging the Connected Traveller — Key Stats, Behaviours and Case-Studies

Yesterday, I delivered a keynote at Eyefortravel’s Travel Distribution Summit Asia 2014. I presented some key stats on the emergence of the connected and what airlines need to know about them. I shared the following: Today’s Connected Travellers are deal-seekers. They are multi-screen shoppers. Demographics of connectivity are changing — older users are migrating to

[Infographic] What are the Key Ingredients for Great Airline Marketing?

[Infographic] What are the Key Ingredients for Great Airline Marketing?

Airline marketing is in a state of great change. One of the great pleasures of working in an aviation marketing consultancy is the constant joy in discovering new campaigns by airlines and airports. Airlines, as we mentioned yesterday, have been doing much better than airports when it comes to evolving marketing strategies in the age of

[Presentation] How Airport Retail is Evolving in the Age of the Connected Traveller — TFWA Asia Pacific 2014

[Presentation] How Airport Retail is Evolving in the Age of the Connected Traveller — TFWA Asia Pacific 2014

Earlier today, I presented at the TFWA Asia Pacific Conference 2014.  My focus was the Connected Traveller and the huge opportunities that an intimately connected world provides to airport retailers — especially with reference to how today’s Connected Consumer expects deeper personalisation and relies on product recommendations from friends and acquaintances on social networks. Apart

Airlines take April Fools’ Day to new heights — WestJet, Scoot, Virgin America, SAS Scandinavian & more!

Airlines take April Fools’ Day to new heights — WestJet, Scoot, Virgin America, SAS Scandinavian & more!

Each year, a number of airlines around the world take April Fools’ Day in their stride and join in the fun with some believable, and many unbelievable gags. April Fools Day airline campaigns help raise brand awareness and engagement in markets that typically would not have even heard of the airline. Some, like WestJet, do

[Presentation] How Airlines Can Drive Revenues from the Connected Traveller #ARC14SIN

[Presentation] How Airlines Can Drive Revenues from the Connected Traveller #ARC14SIN

Last week, we were invited to deliver a presentation at the Airline Retail Conference (ARC), Asia-Pacific 2014, held in Singapore. The focus of the presentation was on driving revenues from the Connected Traveller — I spoke about the emergence of the Connected Traveller; key trends regarding the modern traveller behaviour that airlines need to note; and

Airline Marketing SimpliRecap: How Airlines are Getting to Know you Better, Allegiant’s Make-a-Wish Plane, Ryanair’s Free Santa Flights & more!

Airline Marketing SimpliRecap: How Airlines are Getting to Know you Better, Allegiant’s Make-a-Wish Plane, Ryanair’s Free Santa Flights & more!

Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a weekly feature that ensures that our readers don’t miss the latest in airline and airport marketing. This week’s selection is from the world of airline marketing. Find our previous editions here. How airlines

[Infographic] How Airlines in India are Performing on Social Media

[Infographic] How Airlines in India are Performing on Social Media

Editor’s Note: This is a guest post by Vikas Bysani of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth insights into numerous metrics as well as information on what kind of content “works” and how competitors are

The December 2013 Airline Marketing Benchmark Report features case studies from Westjet, Turkish Airlines, Etihad, Jetstar & more!

The December 2013 Airline Marketing Benchmark Report features case studies from Westjet, Turkish Airlines, Etihad, Jetstar & more!

Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact. If

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