Resources

A crucial part of a successful marketing plan implementation is reviewing and adjusting the steps and direction regularly. With the first quarter of 2018 being in full swings already, here is our [...]

With social media already becoming a mainstream function at many airline marketing departments, this year we at SimpliFlying have noticed more airlines getting original on social media to [...]

Last week, I had the pleasure of presenting at the APDC (Airline Personnel Directors’ Council) Annual Conference in Singapore. In a closed-room setting with some of the most senior [...]

Aircraft Interiors Expo (or AIX as it is popularly known) is one of the world’s biggest exhibitions on aircraft interiors, held at Hamburg Messe, Germany. This year’s event was held for three [...]

Editor’s Note: This article was originally published by our friends at airlinetrends.com. Read the original article here. In order to connect and engage with ever more experienced, [...]

Existing crisis management focus only on accidents, that happen less than 5% of the time. On the other hand, airline incidents and occurrences make up the bulk of social media volume. These often [...]

Social Media for Airlines: Now and Tomorrow Social media has secured a firm position in the marketing strategies of most airlines. Yet, many executives see a chasm between where airlines are and [...]

I had the opportunity to present at the IATA Airs@t User Forum in Athens last week. [push h=”14″] A polar bear, clinging desperately to the last melting bit of an iceberg, was the [...]