Airlines take April Fools’ Day to new heights — WestJet, Scoot, Virgin America, SAS Scandinavian & more!

Airlines take April Fools’ Day to new heights — WestJet, Scoot, Virgin America, SAS Scandinavian & more!

Each year, a number of airlines around the world take April Fools’ Day in their stride and join in the fun with some believable, and many unbelievable gags. April Fools Day airline campaigns help raise brand awareness and engagement in markets that typically would not have even heard of the airline. Some, like WestJet, do

[Presentation] How Airlines Can Drive Revenues from the Connected Traveller #ARC14SIN

[Presentation] How Airlines Can Drive Revenues from the Connected Traveller #ARC14SIN

Last week, we were invited to deliver a presentation at the Airline Retail Conference (ARC), Asia-Pacific 2014, held in Singapore. The focus of the presentation was on driving revenues from the Connected Traveller — I spoke about the emergence of the Connected Traveller; key trends regarding the modern traveller behaviour that airlines need to note; and

Airline Marketing SimpliRecap: How Airlines are Getting to Know you Better, Allegiant’s Make-a-Wish Plane, Ryanair’s Free Santa Flights & more!

Airline Marketing SimpliRecap: How Airlines are Getting to Know you Better, Allegiant’s Make-a-Wish Plane, Ryanair’s Free Santa Flights & more!

Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a weekly feature that ensures that our readers don’t miss the latest in airline and airport marketing. This week’s selection is from the world of airline marketing. Find our previous editions here. How airlines

[Infographic] How Airlines in India are Performing on Social Media

[Infographic] How Airlines in India are Performing on Social Media

Editor’s Note: This is a guest post by Vikas Bysani of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth insights into numerous metrics as well as information on what kind of content “works” and how competitors are

The December 2013 Airline Marketing Benchmark Report features case studies from Westjet, Turkish Airlines, Etihad, Jetstar & more!

The December 2013 Airline Marketing Benchmark Report features case studies from Westjet, Turkish Airlines, Etihad, Jetstar & more!

Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact. If

[Presentation] How to Adapt to the Connected Traveller and Drive Results #smasia

[Presentation] How to Adapt to the Connected Traveller and Drive Results #smasia

I delivered a brief keynote on the advent of the Connected Traveller and how the travel landscape must evolve at Eyefortravel’s Social Media and Mobile in Travel Asia 2013 conference in Hong Kong yesterday. I touched upon the following key points: An all-new travel landscape where travellers are increasingly connected to each other, and expect

Top 10 Airlines Generating Brand Goodwill on Social Media

Top 10 Airlines Generating Brand Goodwill on Social Media

In our crisis management and customer service Top 10s, we looked at how very important social media customer service has become in the age of the Connected Traveller, especially when a crisis ensues. Following this theme, we now take a look at how increased accountability — both operationally as well as in “softer” terms —

Airport Marketing SimpliRecap: LAX’s Social Media Response after the Shooting, Quality Hunters return, Warsaw Chopin Airport’s Marketing Strategy & more!

Airport Marketing SimpliRecap: LAX’s Social Media Response after the Shooting, Quality Hunters return, Warsaw Chopin Airport’s Marketing Strategy & more!

Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a weekly feature that ensures that our readers don’t miss the latest in airline and airport marketing. This week’s selection is from the world of airport marketing. Find our previous editions here. LAX’s Stellar

Protected: [Presentation] How the Connected Traveller is Changing the Airline Business #atsmena

Protected: [Presentation] How the Connected Traveller is Changing the Airline Business #atsmena

There is no excerpt because this is a protected post.

The Inaugural Quarterly Airport Marketing Benchmark Report is here, featuring 15 case studies from London Heathrow, Singapore Changi, Amsterdam Schiphol & more!

The Inaugural Quarterly Airport Marketing Benchmark Report is here, featuring 15 case studies from London Heathrow, Singapore Changi, Amsterdam Schiphol & more!

The digital and mobile revolution has extraordinary implications for every airport as the new Connected Travellers expect airports to be accessible in their “pockets”, whilst receiving excellent customer service and a tailored airport experience on the go. In such a fast-moving environment, it is important not just to be creative and innovative yourself but to

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