Category Archive for: "Resources"

Last week, I had the pleasure of presenting at the APDC (Airline Personnel Directors’ Council) Annual Conference in Singapore. In a closed-room setting with some of the most senior [...]

Which were the best airline marketing campaigns in January 2015? Find out in our Airline Marketing Benchmark Report

February 16, 2015

Engagement, Features, Resources

Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline [...]

Inspiration for 2015: The Best Airline Marketing Campaigns from last year

January 8, 2015

Customer Service, Engagement, Features, Insights, Loyalty, Resources

Editor’s Note: This article was originally published by our friends at airlinetrends.com. Read the original article here. In order to connect and engage with ever more experienced, [...]

Airlines to hold on tight to social media this Christmas, hopefully with good crisis communications plan in place

December 17, 2014

Crisis Mgmt, Customer Service, Expertise, Features, Insights, Resources

Existing crisis management focus only on accidents, that happen less than 5% of the time. On the other hand, airline incidents and occurrences make up the bulk of social media volume. These often [...]

Which were the best airline marketing campaigns in November 2014? Find out in our Airline Marketing Benchmark Report

December 15, 2014

Engagement, Features, Resources

Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline [...]

Airline Social Media Outlook 2015: Budget, Challenges and Metrics

November 12, 2014

Expertise, Infographics, Insights, Resources

Social Media for Airlines: Now and Tomorrow Social media has secured a firm position in the marketing strategies of most airlines. Yet, many executives see a chasm between where airlines are and [...]

[Presentation] Changing Times: The Latest Trends in Airline Marketing

October 14, 2014

Customer Service, Engagement, Presentations, Resources

I had the opportunity to present at the IATA Airs@t User Forum in Athens last week. A polar bear, clinging desperately to the last melting bit of an iceberg, was the first image that came to my [...]

[Free Report + Video] The State of Airline Marketing 2014: 7 New Trends with accompanying Case Studies

July 17, 2014

Features, Insights, Resources

The State of Airline Marketing 2014 What? Published by SimpliFlying and airlinetrends.com, this year’s report has 7 new trends, that show how airline marketing is undergoing a revolution. [...]

[Presentation] How Airlines are Engaging the Connected Traveller — Key Stats, Behaviours and Case-Studies

May 28, 2014

Engagement, Presentations, Resources

Yesterday, I delivered a keynote at Eyefortravel’s Travel Distribution Summit Asia 2014. I presented some key stats on the emergence of the connected and what airlines need to know about [...]

Glimpses of SimpliFlying MasterClasses

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Category Archive for: "Resources"

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