Category: Resources

Last week we published a free report on the State of Airline Marketing in 2013, which postulates 8 key trends (along with accompanying case-studies) that define the transformed face of airline marketing today. Trends range from Social Loyalty to Crowdsourcing to Experiential Marketing. If you haven’t downloaded it yet, you can do so right away …. continue reading →

Airline marketing is in its most exciting phase ever. It is being transformed, re-moulded and re-fashioned to suit the changing behaviour, habits, desires and needs of the modern, connected travellers. In addition, airline marketing today is also increasingly aware of modern technologies influenced primarily by the proliferation of the internet and smartphones — such as …. continue reading →

Even as you draw yourself out of the heady buzz of April Fools’ initiatives – funny, quirky, bizarre and heart-warming, it’s time once more to bring you the finest airline marketing campaigns for the month gone by. This month’s benchmark report has 15 new case-studies that airline marketers will not want to miss. The Monthly Airline …. continue reading →

How is your airport driving results from the connected traveller of today? Are you driving non-aeronautical revenues from them? Or real-time customer service? The opportunities are endless. But maybe you need some guidance. During my first 2 months with SimpliFlying, I’ve had the pleasure to speak with many airports at various conferences, airport visits or …. continue reading →

Editor’s Note: Here’s another guest post by Peter Claridge of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth insights into numerous metrics as well as information on what kind of content “works” and how competitors are faring. Among …. continue reading →

The month gone by is a marketer’s delight. Valentine’s Day is arguably the most globally recognisable day for “expressing love” – and airlines were rather keen, as always, to cash in on the feel-good factor this year.  This month’s benchmark report has 15 new case-studies that airline marketers will love (pun intended). The Monthly Airline …. continue reading →

I bring good tidings to you on this Valentine’s Day. It’s that time of the month again, and we’re back with 15 new case-studies that airline marketers will love. If there’s one indispensable marketing resource you fall in love with today, we’re pretty sure it’ll be our Monthly Benchmark Reports. What’s special about them? Read …. continue reading →

A couple of months ago, we released a short infographic accompanied by a premium report that elaborated on the results of an extensive survey we did with over 50 airports that are socially-savvy and are actively engaging today’s Connected Travelers with an eye on driving business goals such as customer service, crisis management and revenue. The …. continue reading →

Time flies past so quickly that it’s often hard to stay abreast of everything that’s happening in the world around. This cannot be truer for airline marketing. Campaigns and initiatives come and go – some flash briefly, enveloping us in temporary awe. Others glow brighter with the passing of days, reminding us that well-planned, steadily …. continue reading →

All in One Book – 42 wisdom quotes, 10 key statistics If there is one book that all aviation marketers should read in 2013, it is ‘Marketing to the Connected Traveler’. A compilation of wisdom quotes from 42 of the world’s top executives − this is the first time that so many top executives have …. continue reading →