Consulting / MasterClasses / Speaking / Partners / Products

Simpliflying is changing the way airlines do business. We help airlines engage customers better and boost profitability. With over 25 airlines and airports, across 5 continents, we know what works.

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Consulting

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Our strategy consulting expertise lies in helping our clients develop strategies that are keenly attuned to the new dynamics of engaging today’s Connected Traveler profitably. We’ve helped our clients develop innovative ways – including a couple of World’s Firsts – to drive business objectives.

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MasterClasses

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SimpliFlying MasterClasses are training modules tailored to your needs. Whether you’re a beginner or an advanced practitioner looking to drive specific business goals, we offer hands-on, case-study intensive courses that your airline or airport will find indispensable.

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Speaking

Our consultants are globally sought-after for delivering keynotes and appearing on panels that help the aviation industry understand and embrace the new dynamics fueling an evolutionary genre of marketing, service, and influence.

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Partners

From scalable social customer service solutions, to advanced analytics software that helps you monitor your social presence while benchmarking yourself against competition, we partner with the best in the industry.

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Products

Apart from partnering with great solution-providers, SimpliFlying offers its proprietary ROI Dashboards for airlines to measure the success of their social campaigns as well as Benchmarking Reports in partnership with airlinetrends.com.

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Testimonials

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The SimpliFlying ‘Digital Strategy Checklist for Airports’

The SimpliFlying ‘Digital Strategy Checklist for Airports’

How is your airport driving results from the connected traveller of today? Are you driving non-aeronautical revenues from them? Or real-time customer service? The opportunities are endless. But maybe you need some guidance. During my first 2 months with SimpliFlying, I’ve had the pleasure to speak with many airports at various conferences, airport visits or …. continue reading →

Facebook CAN help sell planes! How a creative Airbus sales team brings the realities of the connected traveler to life

Facebook CAN help sell planes! How a creative Airbus sales team brings the realities of the connected traveler to life

When we meet with senior aviation executives (non-airline), we often get asked two questions: How can social media work in a B2B context? Can we really sell a plane (or an engine, or a wing or a blade…) by leveraging Facebook or Twitter etc? To this question, we share case studies from Intuit, Ford and …. continue reading →

30 Essential Resources for Airlines and Airports to Effectively Engage the Connected Traveler and Drive Results in 2013

30 Essential Resources for Airlines and Airports to Effectively Engage the Connected Traveler and Drive Results in 2013

As we enter 2013, the expectations from airlines and airports to live up to the new realities of an increasingly connected world are ever more. Passengers are more vocal and connected to their friends and family. They have higher expectations in terms of online engagement and interaction, and are not hesitant to instantly share a …. continue reading →

[Videographic] Airlines and the Connected Traveler: SimpliFlying Social Media Outlook for 2013

[Videographic] Airlines and the Connected Traveler: SimpliFlying Social Media Outlook for 2013

Welcome to a new year – a year full of hope, new beginnings and not least of all, free of Mayan predictions. At SimpliFlying, we’re excited to be back after a short break and kick off with something that will interest and enlighten our readers. A couple of months ago, we released a short infographic …. continue reading →

[Presentation] How travel marketing is changing in Asia with the rise of social and mobile #smasia

[Presentation] How travel marketing is changing in Asia with the rise of social and mobile #smasia

I had the pleasure of delivering the opening keynote presentation at the Eyefortravel Social Media in Travel Asiasummit, in Hong Kong. The region is different, and while there’s lots to learn from airlines around the world, marketing efforts need to be catered to the cultural nuances. In addition to sharing lots of case studies from airlines …. continue reading →

Airline Marketing Benchmark Report Oct 2012: Feat. JetBlue, Air New Zealand, American Airlines & more!

Airline Marketing Benchmark Report Oct 2012: Feat. JetBlue, Air New Zealand, American Airlines & more!

Last month, we released the inaugural edition of the Monthly Airline Marketing Benchmark Report comprising 15 of the most innovative marketing and advertising campaigns by airlines across the world, in partnership with our good friends over at airlinetrends.com. Now, we have released the October edition of the report and will carry on releasing new editions …. continue reading →

[Presentation] The Road Ahead for Airlines on Social Media – driving results

[Presentation] The Road Ahead for Airlines on Social Media – driving results

Last week, I had the opportunity to deliver a presentation at the Eyefortravel Online Marketing & Social Media Summit, Europe, in Amsterdam. The topic was the road ahead for social media for airlines. Having spoken on the topic previously, I thought about giving it a new spin. Since in our recent annual outlook report, we …. continue reading →

The Best Airlines, Airports and Travel Solution Providers in Social Media – Winners of the 3rd SimpliFlying Awards, held at Amsterdam

The Best Airlines, Airports and Travel Solution Providers in Social Media – Winners of the 3rd SimpliFlying Awards, held at Amsterdam

The big day is here at last! Earlier today, the winners in each category of the SimpliFlying Awards for Social Media Excellence 2012 were announced at the EyeforTravel Summit in Amsterdam. Amidst a lot of fanfare, excellent presentations and a glittering awards ceremony, five deserving winners walked away with sparkling trophies that marked their triumph in their …. continue reading →

The 2012 Guide to the Top 10 Airports Engaging Customers Profitably on Social Media

The 2012 Guide to the Top 10 Airports Engaging Customers Profitably on Social Media

In an industry whose purpose is moving people and things, staying in one place might seem like a paradox. But it is an everyday reality for an essential part of the aviation industry: airports. Changing Times Unlike airlines, airports do not have the flexibility of adapting their network based on the market’s demands and are …. continue reading →

SimpliFlying and airlinetrends.com launch monthly Airline Marketing Benchmark Report featuring 15 of the Most Innovative Airline Campaigns from across the world

SimpliFlying and airlinetrends.com launch monthly Airline Marketing Benchmark Report featuring 15 of the Most Innovative Airline Campaigns from across the world

As airlines equip themselves with the tools and know-how to conquer the Digital Marketing revolution, we are witnessing increasingly innovative campaigns from airlines around the world to engage their customers and drive results from social media. More ostensibly, we are witnesses to an ever-more competitive arena where brand-conscious airlines are utlizing the power of digital …. continue reading →

© 2012 SimpliFlying – Singapore | New York | Vancouver. All Rights Reserved.

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