Category: Revenue

How is your airport driving results from the connected traveller of today? Are you driving non-aeronautical revenues from them? Or real-time customer service? The opportunities are endless. But maybe you need some guidance. During my first 2 months with SimpliFlying, I’ve had the pleasure to speak with many airports at various conferences, airport visits or …. continue reading →

When we meet with senior aviation executives (non-airline), we often get asked two questions: How can social media work in a B2B context? Can we really sell a plane (or an engine, or a wing or a blade…) by leveraging Facebook or Twitter etc? To this question, we share case studies from Intuit, Ford and …. continue reading →

As we enter 2013, the expectations from airlines and airports to live up to the new realities of an increasingly connected world are ever more. Passengers are more vocal and connected to their friends and family. They have higher expectations in terms of online engagement and interaction, and are not hesitant to instantly share a …. continue reading →

Welcome to a new year – a year full of hope, new beginnings and not least of all, free of Mayan predictions. At SimpliFlying, we’re excited to be back after a short break and kick off with something that will interest and enlighten our readers. A couple of months ago, we released a short infographic …. continue reading →

I had the pleasure of delivering the opening keynote presentation at the Eyefortravel Social Media in Travel Asiasummit, in Hong Kong. The region is different, and while there’s lots to learn from airlines around the world, marketing efforts need to be catered to the cultural nuances. In addition to sharing lots of case studies from airlines …. continue reading →

Last month, we released the inaugural edition of the Monthly Airline Marketing Benchmark Report comprising 15 of the most innovative marketing and advertising campaigns by airlines across the world, in partnership with our good friends over at airlinetrends.com. Now, we have released the October edition of the report and will carry on releasing new editions …. continue reading →

Last week, I had the opportunity to deliver a presentation at the Eyefortravel Online Marketing & Social Media Summit, Europe, in Amsterdam. The topic was the road ahead for social media for airlines. Having spoken on the topic previously, I thought about giving it a new spin. Since in our recent annual outlook report, we …. continue reading →

The big day is here at last! Earlier today, the winners in each category of the SimpliFlying Awards for Social Media Excellence 2012 were announced at the EyeforTravel Summit in Amsterdam. Amidst a lot of fanfare, excellent presentations and a glittering awards ceremony, five deserving winners walked away with sparkling trophies that marked their triumph in their …. continue reading →

In an industry whose purpose is moving people and things, staying in one place might seem like a paradox. But it is an everyday reality for an essential part of the aviation industry: airports. Changing Times Unlike airlines, airports do not have the flexibility of adapting their network based on the market’s demands and are …. continue reading →

As airlines equip themselves with the tools and know-how to conquer the Digital Marketing revolution, we are witnessing increasingly innovative campaigns from airlines around the world to engage their customers and drive results from social media. More ostensibly, we are witnesses to an ever-more competitive arena where brand-conscious airlines are utlizing the power of digital …. continue reading →