"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
[Free Report] The State of Airport Marketing: 7 Key Trends & Case-Studies
![[Free Report] The State of Airport Marketing: 7 Key Trends & Case-Studies](http://simpliflying.com/wp-content/uploads/2013/06/state-of-airport-marketing-2013-featured-849x350.png?8222af)
After publishing a hugely successful State of Airline Marketing Report last month, which was downloaded over 1000 times, we’re back with another free report, this time aimed at the good folks leading marketing at airports! Airport marketing is finally waking up to the immense opportunities in the age of the connected traveller. Airports are not …. continue reading →
Rick Blatstein, visionary founder of OTG, is the SimpliFlying Hero for May 2013 in recognition of OTG’s innovative work with airports
Note: Rick Blatstein’s foresight into consumer trends and its ability to deliver innovative concepts has led to OTG partnerships with leading airlines such as Delta and JetBlue. More recently, OTG Management has opened its second ICRAVE designed ‘MinniBar‘ at Minneapolis-St Paul International Airport. Design inspired by Minnesota as the land of 10,000 lakes, the space is …. continue reading →
From Dog-Wear to Branded Hotels: Top 10 Co-Branding & Ancillary Revenues Initiatives by Airlines
Airlines are all about selling flights, and transporting people from point A to point B, right? Well, common wisdom would have us think so, but in recent times, with increased price-competition and falling profits, many airlines have started focusing on ancillary revenues to bring in more revenue. In fact, last year Amadeus projected that ancillary …. continue reading →
[Presentation] How travel marketing is changing in Asia with the rise of social and mobile #tdsasia
![[Presentation] How travel marketing is changing in Asia with the rise of social and mobile #tdsasia](http://simpliflying.com/wp-content/uploads/2013/05/Screen-Shot-2013-05-28-at-9.53.19-AM-e1369706087419-806x350.png?8222af)
I had the pleasure of delivering the opening keynote presentation at the Travel Distribution Summit in Singapore. The region is different, and while there’s lots to learn from airlines around the world, marketing efforts need to be catered to the cultural nuances. In addition to sharing lots of case studies from airlines and hotels from around …. continue reading →
The SimpliFlying ‘Digital Strategy Checklist for Airports’
How is your airport driving results from the connected traveller of today? Are you driving non-aeronautical revenues from them? Or real-time customer service? The opportunities are endless. But maybe you need some guidance. During my first 2 months with SimpliFlying, I’ve had the pleasure to speak with many airports at various conferences, airport visits or …. continue reading →
Facebook CAN help sell planes! How a creative Airbus sales team brings the realities of the connected traveler to life
When we meet with senior aviation executives (non-airline), we often get asked two questions: How can social media work in a B2B context? Can we really sell a plane (or an engine, or a wing or a blade…) by leveraging Facebook or Twitter etc? To this question, we share case studies from Intuit, Ford and …. continue reading →
30 Essential Resources for Airlines and Airports to Effectively Engage the Connected Traveler and Drive Results in 2013
As we enter 2013, the expectations from airlines and airports to live up to the new realities of an increasingly connected world are ever more. Passengers are more vocal and connected to their friends and family. They have higher expectations in terms of online engagement and interaction, and are not hesitant to instantly share a …. continue reading →
[Videographic] Airlines and the Connected Traveler: SimpliFlying Social Media Outlook for 2013
![[Videographic] Airlines and the Connected Traveler: SimpliFlying Social Media Outlook for 2013](http://simpliflying.com/wp-content/uploads/2013/01/airline-outlook-videographic-849x350.png?8222af)
Welcome to a new year – a year full of hope, new beginnings and not least of all, free of Mayan predictions. At SimpliFlying, we’re excited to be back after a short break and kick off with something that will interest and enlighten our readers. A couple of months ago, we released a short infographic …. continue reading →
[Presentation] How travel marketing is changing in Asia with the rise of social and mobile #smasia
![[Presentation] How travel marketing is changing in Asia with the rise of social and mobile #smasia](http://simpliflying.com/wp-content/uploads/2012/11/Screen-shot-2012-10-08-at-6.11.24-PM-849x350.png?8222af)
I had the pleasure of delivering the opening keynote presentation at the Eyefortravel Social Media in Travel Asiasummit, in Hong Kong. The region is different, and while there’s lots to learn from airlines around the world, marketing efforts need to be catered to the cultural nuances. In addition to sharing lots of case studies from airlines …. continue reading →
Airline Marketing Benchmark Report Oct 2012: Feat. JetBlue, Air New Zealand, American Airlines & more!
Last month, we released the inaugural edition of the Monthly Airline Marketing Benchmark Report comprising 15 of the most innovative marketing and advertising campaigns by airlines across the world, in partnership with our good friends over at airlinetrends.com. Now, we have released the October edition of the report and will carry on releasing new editions …. continue reading →