[Presentation] How Airlines Can Drive Revenues from the Connected Traveller #ARC14SIN

[Presentation] How Airlines Can Drive Revenues from the Connected Traveller #ARC14SIN

Last week, we were invited to deliver a presentation at the Airline Retail Conference (ARC), Asia-Pacific 2014, held in Singapore. The focus of the presentation was on driving revenues from the Connected Traveller — I spoke about the emergence of the Connected Traveller; key trends regarding the modern traveller behaviour that airlines need to note; and

Turkish Airlines Invest on Board Adds a Twist to Online Crowdsourcing and Connects Entrepreneurs with High-Value Investors

Turkish Airlines Invest on Board Adds a Twist to Online Crowdsourcing and Connects Entrepreneurs with High-Value Investors

Turkish Airlines has launched Invest on Board, a crowdsourcing initiative that seeks to connect the best entrepreneurial ideas in Turkey with high-flying investors. The initiative will allow investors to meet startups from the comfort of their seats onboard Turkish Airlines flights. Do watch the video below for a good summary of Turkish Airlines Invest on

[Presentation] Driving Results from the Connected “Foodie” Traveller — FAB Awards 2013

[Presentation] Driving Results from the Connected “Foodie” Traveller — FAB Awards 2013

Last week, SimpliFlying was invited by The Moodie Report to present at the third annual Airport Food & Beverage (FAB) Awards and Conference held at Atlantis The Palm, Dubai. On behalf of SimpliFlying, I delivered a keynote and moderated a panel on “The Digital Dynamic and Age of the Connected Traveller: Best practice in the

Airline Marketing SimpliRecap: Southwest Airlines’ Ancillary Revenue Strategy, Etihad’s Flying Nannies, Thai Airways’ Logo Cover-Up & more!

Airline Marketing SimpliRecap: Southwest Airlines’ Ancillary Revenue Strategy, Etihad’s Flying Nannies, Thai Airways’ Logo Cover-Up & more!

Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a weekly feature that ensures that our readers don’t miss the latest in airline and airport marketing. This week’s selection is from the world of airline marketing. Find our previous editions here. Southwest gets

Airline Marketing SimpliRecap: How to Increase onboard Ancillary Revenues, Air New Zealand’s Romance Class, Top 10 Airlines on Instagram & more!

Airline Marketing SimpliRecap: How to Increase onboard Ancillary Revenues, Air New Zealand’s Romance Class, Top 10 Airlines on Instagram & more!

Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a weekly feature that ensures that our readers don’t miss the latest in airline and airport marketing. This week’s selection is from the world of airline marketing. Find our previous editions

SimpliTrends: Virtual Shopping emerges as one of the most exciting innovations in Airport Marketing

SimpliTrends: Virtual Shopping emerges as one of the most exciting innovations in Airport Marketing

Editor’s Note: SimpliTrends is a new series of articles that will elucidate, to our readers, the latest trends in airline and airport marketing. Read previous articles in the series here. Today’s travellers, with sophisticated mobile devices always at hand, are open to new experiences, especially those that increase convenience and reduce the tedium of waiting at

[Presentation] Supercharging Aviation Marketing in The Age of the Connected Traveller (with a special focus on the Middle East)

[Presentation] Supercharging Aviation Marketing in The Age of the Connected Traveller (with a special focus on the Middle East)

Earlier today, I delivered a keynote at the Arab Aviation and Media Summit 2013, held in the beautiful country of Salalah, Oman. My presentation focused, primarily, on three aspects: the rise of the connected traveller, three of the most important trends in aviation marketing, and three opportunities for brands to leverage the habits and behaviour

Airline Booking goes social, again — Iberia introduces social seating, Qatar allows check-in sharing

Airline Booking goes social, again — Iberia introduces social seating, Qatar allows check-in sharing

Iberia’s social login and seating The trend of making the booking system less transactional, and more social, continues. Following in the footsteps of KLM (Meet & Seat) and airBaltic (Seatbuddy), Spanish national carrier Iberia has now added social elements to seat selection in their booking process. Powered by Satisfly’s social login feature,  Iberia’s  customers  are  now  able

[Free Report] The State of Airport Marketing: 7 Key Trends & Case-Studies

[Free Report] The State of Airport Marketing: 7 Key Trends & Case-Studies

After publishing a hugely successful State of Airline Marketing Report last month, which was downloaded over 1000 times, we’re back with another free report, this time aimed at the good folks leading marketing at airports!  Airport marketing is finally waking up to the immense opportunities in the age of the connected traveller. Airports are not

Rick Blatstein, visionary founder of OTG, is the SimpliFlying Hero for May 2013 in recognition of OTG’s innovative work with airports

Rick Blatstein, visionary founder of OTG, is the SimpliFlying Hero for May 2013 in recognition of OTG’s innovative work with airports

Note: Rick Blatstein’s foresight into consumer trends and its ability to deliver innovative concepts has led to OTG partnerships with leading airlines such as Delta and JetBlue. More recently, OTG Management has opened its second ICRAVE designed ‘MinniBar‘ at Minneapolis-St Paul International Airport. Design inspired by Minnesota as the land of 10,000 lakes, the space is

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