Announcing the Best Airlines in Social Media at SimpliFlying Awards 2014 – Top 3 Finalists

Announcing the Best Airlines in Social Media at SimpliFlying Awards 2014 – Top 3 Finalists

Thank you for supporting the SimpliFlying Awards 2014 with all your votes! After receiving almost 40,000 votes from the public (making up 30% of total score) and judging by our highly-esteemed jury (making up 70% of total score), we are pleased to announce the Top 3 Finalists for our airline categories in this year’s SimpliFlying Awards 2014.   First up

5th Annual SimpliFlying Awards 2014 for Excellence in Social Media

5th Annual SimpliFlying Awards 2014 for Excellence in Social Media

5th Annual SimpliFlying Awards SimpliFlying researches over 600 airlines and airports every 60 days; and the transformation that airline marketing has undergone in recent years is amazing. The SimpliFlying Awards for Excellence in Social Media honour airlines and airports that push the frontier of innovative marketing in this age of connected traveller. Now in its fifth year, SimpliFlying Awards 2014

[Presentation] How Airlines Can Drive Revenues from the Connected Traveller #ARC14SIN

[Presentation] How Airlines Can Drive Revenues from the Connected Traveller #ARC14SIN

Last week, we were invited to deliver a presentation at the Airline Retail Conference (ARC), Asia-Pacific 2014, held in Singapore. The focus of the presentation was on driving revenues from the Connected Traveller — I spoke about the emergence of the Connected Traveller; key trends regarding the modern traveller behaviour that airlines need to note; and

Turkish Airlines Invest on Board Adds a Twist to Online Crowdsourcing and Connects Entrepreneurs with High-Value Investors

Turkish Airlines Invest on Board Adds a Twist to Online Crowdsourcing and Connects Entrepreneurs with High-Value Investors

Turkish Airlines has launched Invest on Board, a crowdsourcing initiative that seeks to connect the best entrepreneurial ideas in Turkey with high-flying investors. The initiative will allow investors to meet startups from the comfort of their seats onboard Turkish Airlines flights. Do watch the video below for a good summary of Turkish Airlines Invest on

[Presentation] Driving Results from the Connected “Foodie” Traveller — FAB Awards 2013

[Presentation] Driving Results from the Connected “Foodie” Traveller — FAB Awards 2013

Last week, SimpliFlying was invited by The Moodie Report to present at the third annual Airport Food & Beverage (FAB) Awards and Conference held at Atlantis The Palm, Dubai. On behalf of SimpliFlying, I delivered a keynote and moderated a panel on “The Digital Dynamic and Age of the Connected Traveller: Best practice in the

Airline Marketing SimpliRecap: Southwest Airlines’ Ancillary Revenue Strategy, Etihad’s Flying Nannies, Thai Airways’ Logo Cover-Up & more!

Airline Marketing SimpliRecap: Southwest Airlines’ Ancillary Revenue Strategy, Etihad’s Flying Nannies, Thai Airways’ Logo Cover-Up & more!

Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a weekly feature that ensures that our readers don’t miss the latest in airline and airport marketing. This week’s selection is from the world of airline marketing. Find our previous editions here. Southwest gets

Airline Marketing SimpliRecap: How to Increase onboard Ancillary Revenues, Air New Zealand’s Romance Class, Top 10 Airlines on Instagram & more!

Airline Marketing SimpliRecap: How to Increase onboard Ancillary Revenues, Air New Zealand’s Romance Class, Top 10 Airlines on Instagram & more!

Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a weekly feature that ensures that our readers don’t miss the latest in airline and airport marketing. This week’s selection is from the world of airline marketing. Find our previous editions

SimpliTrends: Virtual Shopping emerges as one of the most exciting innovations in Airport Marketing

SimpliTrends: Virtual Shopping emerges as one of the most exciting innovations in Airport Marketing

Editor’s Note: SimpliTrends is a new series of articles that will elucidate, to our readers, the latest trends in airline and airport marketing. Read previous articles in the series here. Today’s travellers, with sophisticated mobile devices always at hand, are open to new experiences, especially those that increase convenience and reduce the tedium of waiting at

[Presentation] Supercharging Aviation Marketing in The Age of the Connected Traveller (with a special focus on the Middle East)

[Presentation] Supercharging Aviation Marketing in The Age of the Connected Traveller (with a special focus on the Middle East)

Earlier today, I delivered a keynote at the Arab Aviation and Media Summit 2013, held in the beautiful country of Salalah, Oman. My presentation focused, primarily, on three aspects: the rise of the connected traveller, three of the most important trends in aviation marketing, and three opportunities for brands to leverage the habits and behaviour

Airline Booking goes social, again — Iberia introduces social seating, Qatar allows check-in sharing

Airline Booking goes social, again — Iberia introduces social seating, Qatar allows check-in sharing

Iberia’s social login and seating The trend of making the booking system less transactional, and more social, continues. Following in the footsteps of KLM (Meet & Seat) and airBaltic (Seatbuddy), Spanish national carrier Iberia has now added social elements to seat selection in their booking process. Powered by Satisfly’s social login feature,  Iberia’s  customers  are  now  able

© 2013 SimpliFlying – Singapore | New York | Vancouver. All Rights Reserved.

󰁓
󰀰