Airport Marketing SimpliRecap: Personal Shoppers, Chinese Social Media, Airport WiFi woes & more!

Airport Marketing SimpliRecap: Personal Shoppers, Chinese Social Media, Airport WiFi woes & more!

Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a feature that ensures that our readers don’t miss the latest in airline and airport marketing. This week’s selection is from the world of airport marketing. Find our previous editions here. An epic rant

Airport Marketing Exchange: Spotlight on Gatwick’s Rebrand #airportmarketingX

Airport Marketing Exchange: Spotlight on Gatwick’s Rebrand #airportmarketingX

Editor’s Note: This article was published in the Airport Marketing Exchange column in Airport World magazine (2014 Issue 1). Airport Marketing Exchange is a regular column by SimpliFlying to elucidate key issues and address how airports can plan their marketing and communications strategy to affect and measure results. Download the pdf of this article here   Today’s

5 Key Aviation Marketing Insights in the Age of the Connected Traveller from ATH’s Airline Marketing Workshop 2014

5 Key Aviation Marketing Insights in the Age of the Connected Traveller from ATH’s Airline Marketing Workshop 2014

Each February since 2000, Athens International Airport’s (ATH) Communications & Marketing Department has organised an annual conference called “Airline Marketing Workshop” with the participation of the General, Commercial, Marketing and Sales Managers of all airlines operating at ATH. On Feb 20 this year, I was invited to Athens as a guest speaker for the “14th

Which were the best airport marketing campaigns from the last quarter of 2013? Find out in our Airport Marketing Benchmark Report

Which were the best airport marketing campaigns from the last quarter of 2013? Find out in our Airport Marketing Benchmark Report

In 2014, competition between airports will be fierce. Airports are investing in offering unique and memorable experiences for travellers, not only to keep them engaged while they are in the terminal, but to also differentiate themselves from other airports in the region (and the world). They also depend on today’s connected travellers’ eagerness to share their experiences with

Eindhoven Airport joins 16 airports on Google Indoor Streetview

Eindhoven Airport joins 16 airports on Google Indoor Streetview

  With the rise of ‘hypermobile’ connected travellers and the fact that for the most, foreign airports can often be confusing places to find your way around, Google yesterday launched an interactive map featuring Street Views of over 65 mass-transit hubs (including train stations). Google has added 16 international airports to it Indoor Street View,

Airport Marketing SimpliRecap: LAX’s Social Media Response after the Shooting, Quality Hunters return, Warsaw Chopin Airport’s Marketing Strategy & more!

Airport Marketing SimpliRecap: LAX’s Social Media Response after the Shooting, Quality Hunters return, Warsaw Chopin Airport’s Marketing Strategy & more!

Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a weekly feature that ensures that our readers don’t miss the latest in airline and airport marketing. This week’s selection is from the world of airport marketing. Find our previous editions here. LAX’s Stellar

Google Indoor Streetview enables experiential marketing for London Gatwick Airport and Emirates A380

Google Indoor Streetview enables experiential marketing for London Gatwick Airport and Emirates A380

London Gatwick on Google Maps Gone are the days when you’d enter an airport only to find yourself lost among hundreds of travellers, themselves trying to figure out where to go. Through a partnership with Google Maps’ Indoor Streetview, London’s Gatwick Airport has enabled passengers to take a tour through the terminal using their connected

Winners at 4th Annual SimpliFlying Awards 2013 – Airlines, Airports and Travel Solutions Providers

Winners at 4th Annual SimpliFlying Awards 2013 – Airlines, Airports and Travel Solutions Providers

SimpliFlying Awards: the authoritative showcase of best social media practices of airlines and airports Earlier today, the top finalists of 4th Annual SimpliFlying Awards shared the best of their social media milestones at the EyeforTravel Online Marketing, Mobile & Social Media in Travel Europe 2013 conference held in Amsterdam. These finalists had been shortlisted as

Airport Marketing Exchange: Thinking differently with Warsaw Chopin #AirportMarketingX

Airport Marketing Exchange: Thinking differently with Warsaw Chopin #AirportMarketingX

Editor’s Note: This is a re-post of the Airport Marketing Exchange column from Oct/ Nov Issue of Airport World magazine. Airport Marketing Exchange is a new regular column by SimpliFlying to elucidate key issues and address how airports can plan their marketing and communications strategy to affect and measure results. In alternate issues, a special report will feature

Research Survey: Airport Social Media Outlook 2013-2014

Research Survey: Airport Social Media Outlook 2013-2014

The Role of Social Media in Airport Marketing The annual Airport Social Media Outlook is one of SimpliFlying’s dedicated research initiatives to explore how airport business goals are being driven on social media, the commitment of resources to manning social media efforts, and the evolving role social media is expected to play for airports over the

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