Which were the best airport marketing campaigns from the third quarter of 2014? Find out in our Airport Marketing Benchmark Report

Which were the best airport marketing campaigns from the third quarter of 2014? Find out in our Airport Marketing Benchmark Report

In a world of short attention spans and increasing options, advertising is undergoing an unprecedented change. Our latest airport marketing benchmark report highlights the airport brands that are developing strategies that will resonate with 21st-century travellers. Online content helps people express emotion and connect with each other around shared passions. Users want to interact through

Airport Marketing Exchange: Delivering A Better Airport Experience Via Crowdsourcing Ideas

Airport Marketing Exchange: Delivering A Better Airport Experience Via Crowdsourcing Ideas

Editor’s Note: This is a repost of the article by SimpliFlying on Airport World online here. Crowdsourcing, put simply, is the seeking of ideas, opinions, solutions or feedback from large audiences. While this can also be done offline, the existence of social platforms has made it very simple and easy to instantly reach out to

[CNBC Interview] The Rise of Asian Airports and the Connected Future of Airports

[CNBC Interview] The Rise of Asian Airports and the Connected Future of Airports

I was interviewed last week by CNBC on the rise of Asian airports and the role of connectivity in improving passenger experience. While surveys by companies such as Skytrax focus largely on the quality of facilities, it is important to remember that “having” an experience is only half the battle. The connected airport of the future

Which were the best airport marketing campaigns from the second quarter of 2014? Find out in our Airport Marketing Benchmark Report

Which were the best airport marketing campaigns from the second quarter of 2014? Find out in our Airport Marketing Benchmark Report

In a world of short attention spans and increasing options, advertising is undergoing an unprecedented change. Our latest airport marketing benchmark report highlights the airport brands that are developing strategies that will resonate with 21st-century travellers. Online content helps people express emotion and connect with each other around shared passions. Users want to interact through

Airport Marketing Exchange: Changi’s Success With Connected Travellers #airportmarketingX

Airport Marketing Exchange: Changi’s Success With Connected Travellers #airportmarketingX

Editor’s Note: This article was published in the Airport Marketing Exchange column in Airport World magazine (2014 Issue 4). Airport Marketing Exchange is a regular column by SimpliFlying to elucidate key issues and address how airports can plan their marketing and communications strategy to affect and measure results. Download the pdf of this article here Beyond meeting travellers’ expectations

Can Airports Tap the Connected Travellers to Improve Passenger Experience?

Can Airports Tap the Connected Travellers to Improve Passenger Experience?

Editor’s Note: This article is published in the Airport Marketing Exchange column in Airport World magazine (2014 Issue 2). Airport Marketing Exchange is a regular column by SimpliFlying to elucidate key issues and address how airports can plan their marketing and communications strategy to affect and measure results. Download the pdf of this article here In this age of

Part 1: Why are Airports so far behind Airlines in Social and Digital Marketing? Key Statistics You Should Know

Part 1: Why are Airports so far behind Airlines in Social and Digital Marketing? Key Statistics You Should Know

Why aren’t airports facing reality yet? For the last few years, airports have got away with being tawdry in social strategy simply because they always had the valid reason that airlines had a head-start on them. But that reason is fast becoming an excuse. Even as the rate of change in marketing has intensified, and

[Presentation] How Airport Retail is Evolving in the Age of the Connected Traveller — TFWA Asia Pacific 2014

[Presentation] How Airport Retail is Evolving in the Age of the Connected Traveller — TFWA Asia Pacific 2014

Earlier today, I presented at the TFWA Asia Pacific Conference 2014.  My focus was the Connected Traveller and the huge opportunities that an intimately connected world provides to airport retailers — especially with reference to how today’s Connected Consumer expects deeper personalisation and relies on product recommendations from friends and acquaintances on social networks. Apart

Which were the best airport marketing campaigns from the first quarter of 2014? Find out in our Airport Marketing Benchmark Report

Which were the best airport marketing campaigns from the first quarter of 2014? Find out in our Airport Marketing Benchmark Report

In a world of short attention spans and increasing options, advertising is undergoing an unprecedented change. Our latest airport marketing benchmark report highlights the airport brands that are developing strategies that will resonate with 21st-century travellers. Online content helps people express emotion and connect with each other around shared passions. Users want to interact through

Airport Marketing SimpliRecap: Personal Shoppers, Chinese Social Media, Airport WiFi woes & more!

Airport Marketing SimpliRecap: Personal Shoppers, Chinese Social Media, Airport WiFi woes & more!

Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a feature that ensures that our readers don’t miss the latest in airline and airport marketing. This week’s selection is from the world of airport marketing. Find our previous editions here. An epic rant

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