"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
Facebook CAN help sell planes! How a creative Airbus sales team brings the realities of the connected traveler to life
When we meet with senior aviation executives (non-airline), we often get asked two questions: How can social media work in a B2B context? Can we really sell a plane (or an engine, or a wing or a blade…) by leveraging Facebook or Twitter etc? To this question, we share case studies from Intuit, Ford and …. continue reading →
[Case Study] Social Interest and Photo-sharing for Airports
![[Case Study] Social Interest and Photo-sharing for Airports](http://simpliflying.com/wp-content/uploads/2012/11/instagram-airport1-849x350.jpg?f1537c)
Social media can be leveraged as more than just a conversation and broadcast tool, and the new(er) social photo-sharing platforms are making it even easier for airports to use social media to help drive the existing business goals of the airport and win the interest of the traveling public. This segment of the Simpli-Airports Series takes a deeper …. continue reading →
[Interview] How Japan Airlines revived its brand by launching 10 mobile apps and engaging heavily in social media
![[Interview] How Japan Airlines revived its brand by launching 10 mobile apps and engaging heavily in social media](http://simpliflying.com/wp-content/uploads/2012/11/Screen-shot-2012-11-06-at-11.46.16-PM-849x350.png?f1537c)
As most airlines struggle to figure out their mobile and social engagement strategies, there’s one that is doing a stellar job at both! And an unlikely one at that. Japan Airlines, which declared bankruptcy 18 months ago seems like an unlikely candidate for an airline that engages travelers openly amid brand revival, throughout the traveler …. continue reading →
[Interview] Gary Wicks shares how Boeing Commercial Airplanes takes the social media bull by its horns
![[Interview] Gary Wicks shares how Boeing Commercial Airplanes takes the social media bull by its horns](http://simpliflying.com/wp-content/uploads/2012/10/boeingHQ-660x350.jpeg?f1537c)
If you’re wondering why Boeing has such a strong social media presence, even though they can’t sell any planes on Twitter, we’ve got the answers for you in this interview. Boeing wants to position itself as a “forward thinking, thought leading driver of innovation in the industry”, shares Director of Digital Strategy at Boeing Commercial …. continue reading →
[Presentation] Social Customer Service for Airports
![[Presentation] Social Customer Service for Airports](http://simpliflying.com/wp-content/uploads/2012/10/gatwick-airport-featured-849x350.jpeg?f1537c)
Last week I had the opportunity to be a part of the American Association of Airport Executive’s (AAAE) Social Media Summitin Alexandria, VA. As to be expected from a AAAE Social Summit, the conference was a hit and I was delighted to be a part of this social information sharing forum. I was asked to facilitate …. continue reading →
#SFAwards12 Best Airline in Social Media – Finalist Presentations
In the race to emerge top at the 3rd Annual SimpliFlying Awards, we’ve heard from global airlines who have scored well at driving customer service and revenue from social media but which will be the Best Airline in Social Media? While public voting accounts for 50% of the total score, our finalists for this …. continue reading →
#SFAwards12 Best Airports in Social Media – Finalist Presentations
Most airports began as a place of systems and processes. Getting through an airport was an inevitable chore that was often a need not always driven by a want. As air travel becomes more accessible, today’s travelers can choose their preferred routes and what airports they would like to transit at. To stay competitive, airports …. continue reading →
#SFAwards12 Best Social Media Solution Provider for Travel – Top 3 Finalist Presentations
We have seen several impressive airline innovations that has upped the game of customer engagement strategy in the aviation industry. An example of a big trend is social seating, as seen from KLM, Estonian Air and Malaysia Airlines. What is often overlooked is the solution providers behind these wonderful initiatives. That is why we have …. continue reading →
Finalist Presentations for Best Airlines Driving Customer Service from Social Media at SimpliFlying Awards 2012
It has been noted that customer service is the most common cross-functional role among airlines that have social media staff working across departments. (More to come from our Airline Social Media Outlook 2012 report this month!) That said, does social customer service bring anything different to the table? At this year’s SimpliFlying Awards, we seek …. continue reading →
Finalist Presentations for Best Airlines Driving Revenue from Social Media at SimpliFlying Awards 2012
Which social media platform is best for selling and driving airline revenue? While Facebook is currently the most commonly used among our finalists for ‘Best Airlines Driving Revenue from Social Media‘, other platforms such YouTube and blogs are not discounted from their ability to drive sales as well. Voting may have been over (over 25,000 …. continue reading →