"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
Top 10 Valentine’s Day 2013 Initiatives by Airlines
Valentine’s Day is one of those days that can be a double-edged sword, depending on the personal situation of each person. For airlines, however, it represents a good opportunity to leverage the positive emotions generally associated with this day and to promote their brands and services. This year, airlines have been surprisingly productive in terms …. continue reading →
Top 10 Airline Mobile Apps that Engage the Connected Traveler
The rise of the Connected Traveler, spurred by the constantly increasing availability of an Internet connection and ever more powerful portable devices (such as smartphones and tablets) is starting to revolutionize the relationship between airlines and travelers. The Connected Traveler Lifecycle Many travelers, and especially the valuable business travelers, can be seen travelling with all …. continue reading →
30 Essential Resources for Airlines and Airports to Effectively Engage the Connected Traveler and Drive Results in 2013
As we enter 2013, the expectations from airlines and airports to live up to the new realities of an increasingly connected world are ever more. Passengers are more vocal and connected to their friends and family. They have higher expectations in terms of online engagement and interaction, and are not hesitant to instantly share a …. continue reading →
[Rewind] Top 30 Airline Social Media Case-Studies Featured on SimpliFlying in 2012
![[Rewind] Top 30 Airline Social Media Case-Studies Featured on SimpliFlying in 2012](http://simpliflying.com/wp-content/uploads/2012/12/share-your-food-schiphol1.jpeg?dbce70)
It’s that time of year again. An exhilarating year makes way for the next. A journey ends, only for a newer, re-invigorated one to begin. As the holiday season blossoms and the year comes to an end, both companies and individuals start their customary review of their year and make plans to make an even …. continue reading →
Top 10 Plane Launches that have effectively used Social Media
Although planes are a fundamental part of the aviation industry, only a tiny percentage of the millions of passengers they carry are able to tell the difference between the different types. This is because, as we explained in an earlier article, the main reason why people travel is to get to the destination and the …. continue reading →
SimpliShare: Top 10 Airlines that have Leveraged the Power of Social Sharing
Social sharing plays a particularly important role and constitutes the main change agent that is the defining feature of today’s Connected Traveler as compared to the traveler of yore. Thanks to the increasing availability of wireless internet, usage of social media and the ubiquity of smartphones, travelers have become connected, acquiring a previously unknown ability …. continue reading →
The 2012 Guide to the Top 10 Airports Engaging Customers Profitably on Social Media
In an industry whose purpose is moving people and things, staying in one place might seem like a paradox. But it is an everyday reality for an essential part of the aviation industry: airports. Changing Times Unlike airlines, airports do not have the flexibility of adapting their network based on the market’s demands and are …. continue reading →
SimpliTravel: Top 10 Airline Initiatives to Engage today’s Connected Traveler during the Travel Stage
The SimpliTravel phase of the Connected Traveler Lifecycle is undoubtedly the oldest and more easily understood part of the lifecycle. It refers to the period when the customer is actually traveling. However, this is also a challenging stage because, even though users carry with them an ever-increasing number of devices, the availability of internet connection …. continue reading →
SimpliBook: Top 10 Airline Initiatives to Engage Customers in the Booking Phase
In the last two editions of the SimpliFlying Top 10 case-packs we had a look at the initial stages of the Connected Traveler Lifecycle: SimpliDream and SimpliPlan. Today, we’ll look at what is often considered as the “moment of truth”, the SimpliBook stage, where the results of the previous stages are monetized and prospects are …. continue reading →
SimpliPlan: Top 10 Initiatives by Airlines to Engage Travelers at the Planning Stage
In our previous Top 10 case-pack we began to analyze the New Traveler Lifecycle and, in particular, the SimpliDream or inspiration phase that takes place when the user has not made the decision to travel or felt the desire to travel. Today, we’ll take a look at the second stage of this lifecycle, that takes …. continue reading →