Top 10 Airlines Generating Brand Goodwill on Social Media

Top 10 Airlines Generating Brand Goodwill on Social Media

In our crisis management and customer service Top 10s, we looked at how very important social media customer service has become in the age of the Connected Traveller, especially when a crisis ensues. Following this theme, we now take a look at how increased accountability — both operationally as well as in “softer” terms —

Winners at 4th Annual SimpliFlying Awards 2013 – Airlines, Airports and Travel Solutions Providers

Winners at 4th Annual SimpliFlying Awards 2013 – Airlines, Airports and Travel Solutions Providers

SimpliFlying Awards: the authoritative showcase of best social media practices of airlines and airports Earlier today, the top finalists of 4th Annual SimpliFlying Awards shared the best of their social media milestones at the EyeforTravel Online Marketing, Mobile & Social Media in Travel Europe 2013 conference held in Amsterdam. These finalists had been shortlisted as

Top 10 Airline YouTube Videos: Airline Marketing Wakes up to the Power of Viral Videos

Top 10 Airline YouTube Videos: Airline Marketing Wakes up to the Power of Viral Videos

In today’s online arena, those brands that come up with a creative and compelling ‘traditional’ commercial — more common today in the form of airline YouTube videos — will be rewarded for their creativity as their work will spread very fast around the world. The biggest development, however, has been the revival of the traditionally

[Presentation] Top 10 Airlines on Instagram: Visual Engagement finds a foothold in the world of Airline Marketing

[Presentation] Top 10 Airlines on Instagram: Visual Engagement finds a foothold in the world of Airline Marketing

A few weeks ago, we published a two-part Special Report on How Airlines are using Instagram. To gain a complete picture of the way airlines are using this new and exciting platform, we performed extensive research that led us to analyse the presence (or lack thereof) of over 150 airline brands on this platform. Based

[Presentation] Top 10 Airline Blogs — How Blogs fit into the overall Content/Marketing Strategy of Airlines

[Presentation] Top 10 Airline Blogs — How Blogs fit into the overall Content/Marketing Strategy of Airlines

Blogs are one of the most prevalent form of online communication platforms, as well as one of the most resilient and adaptable ones. They have been around since the late 90s and have taken so many different forms that sometimes it is hard to identify them as such. Some of them, like the ones you

[Free Report] The State of Airport Marketing: 7 Key Trends & Case-Studies

[Free Report] The State of Airport Marketing: 7 Key Trends & Case-Studies

After publishing a hugely successful State of Airline Marketing Report last month, which was downloaded over 1000 times, we’re back with another free report, this time aimed at the good folks leading marketing at airports!  Airport marketing is finally waking up to the immense opportunities in the age of the connected traveller. Airports are not

From Dog-Wear to Branded Hotels: Top 10 Co-Branding & Ancillary Revenues Initiatives by Airlines

From Dog-Wear to Branded Hotels: Top 10 Co-Branding & Ancillary Revenues Initiatives by Airlines

Airlines are all about selling flights, and transporting people from point A to point B, right?  Well, common wisdom would have us think so, but in recent times, with increased price-competition and falling profits, many airlines have started focusing on ancillary revenues to bring in more revenue. In fact, last year Amadeus projected that ancillary

Top 10 Valentine’s Day 2013 Initiatives by Airlines

Top 10 Valentine’s Day 2013 Initiatives by Airlines

Valentine’s Day is one of those days that can be a double-edged sword, depending on the personal situation of each person. For airlines, however, it represents a good opportunity to leverage the positive emotions generally associated with this day and to promote their brands and services. This year, airlines have been surprisingly productive in terms

Top 10 Airline Mobile Apps that Engage the Connected Traveler

Top 10 Airline Mobile Apps that Engage the Connected Traveler

The rise of the Connected Traveler, spurred by the constantly increasing availability of an Internet connection and ever more powerful portable devices (such as smartphones and tablets) is starting to revolutionize the relationship between airlines and travelers. The Connected Traveler Lifecycle  Many travelers, and especially the valuable business travelers, can be seen travelling with all

30 Essential Resources for Airlines and Airports to Effectively Engage the Connected Traveler and Drive Results in 2013

30 Essential Resources for Airlines and Airports to Effectively Engage the Connected Traveler and Drive Results in 2013

As we enter 2013, the expectations from airlines and airports to live up to the new realities of an increasingly connected world are ever more. Passengers are more vocal and connected to their friends and family. They have higher expectations in terms of online engagement and interaction, and are not hesitant to instantly share a

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