SimpliFlying

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Dear Readers,

I’ll be vacationing in Australia for a week. And I’d like to take a holiday in the true sense, hence, there will be no posts for one week, starting this Friday. But you can look forward to some very exciting content coming up in September, including an audio interview with Dimitrios Papadogonas, Director of marketing at Virgin America which will be featured on Monday, Sept 9, 2008.

Cheers!
Shashank

Dear Readers,

I’m delighted to share the news with you that Interbrand’s Brandchannel.com has just published the white paper on airline branding, “Six steps to building a swashbuckling brand,” authored by me. Brandchannel.com is the leading online exchange about all things branding. Hence it is an honor for the it to be selected as the featured white paper for last week. You can read it online or download the paper here. I’d love to have your comments and feedback.

Thanks for all your support.

Regards,
Shashank

A new Facebook group for those interested in Airline branding has just been established, to further the discussion on the cutting edge in this field. Please click here to join.

Author’s Note: Here’s an article of mine that was published in The New Paper in Singapore last year.
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THERE are not many leisure activities you can do that doesn’t require you to fork out some money - whether it is going to a club, swimming at a public pool, taking up golf lessons, or going to the cinema or bowling alley.

But thankfully, some still exist, including spending a day just lazing by the beach - if you don’t factor in the cost of whipping up picnic goodies or rentingbicycles.

At Changi Beach, a time-honoured pastime is still going strong - if not getting a revival, thanks to the Internet. Together with Tanah Merah Coast Road and Laguna Golf Course, this place in the eastern past of Singapore is popular with plane enthusiasts. Or, as they are called, plane spotters.

From all of these locations, you can get close to planes during their landing or take-offs at Changi Airport.

Read the rest of this entry »

There are a lot of blogs about branding, and even more about airlines, but hardly any dedicated to how airlines brand themselves. Welcome to Simpliflying, a unique blog about airline branding.

We will explore issues that affect airlines all across the world, from full service and premium airlines, to budget carriers, all with the airline brand in mind. It doesn’t matter if you’re in the airline industry or not, or whether you’re a novice or an expert when it comes to aviation. The purpose is to have a great discussion on how airlines manage their brands, what they’re doing right, and what they can do better, for us, consumers.

So, come join us in this journey, and provide your valuable feedback and comments.