Baltia Air Lines using social media to re-launch

Baltia Air Lines has been looking to take-off for over 20 years, and now are finally making serious moves to do so. The American airline has had more than its share of set-backs to prevent flight in those years; financial woes and lack of route approval amidst the then uneasy USSR hurt the airline in its starting years.

This new kid on the runway recently made news with their purchase of a Boeing 747. The formal press release was accompanied by a YouTube video which welcomed Baltia’s new prize into Malaysia for tune-up. The video is one of two recently uploaded by thee airline, accompanied by promises of more to come. It’s nice to see that even in its most early stages of setup, Baltia is making an effort to utilize social media. By introducing marketing via YouTube and Twitter, the airline is establishing itself in the new era and can only improve from here!

Baltia’s Twitter does not hide its grass roots- which in the case of this newbie airline may be beneficial to its followers. The account already boasts 539 followers and is clearly geared toward the shareholders whose investments laid the foundation for Baltia’s take-off. Despite less-than-impressive tweets, Baltia’s quick updates and thank-you’s set the stage for a Twitter account which uses the ‘personal touch’ in reaching out to followers (a trend social media has been flocking to).

Baltia’s take-off is a slow process, but looks to gain speed when round trips increase and profit begins. Travelling between the US and Russia, Baltia will be making one round trip (JFK to St. Petersburg) in its first month, three per week in the second and hopes to make five trips in the third. Baltia will offer four classes in flight- coach (voyager), coach plus (super voyager), business and first. Baltia remains hopeful and projects a $40 million profit off the 747 annually.

Hopefully for Baltia, the tenth time is the charm in take-off! We’ll continue to see how the airline uses social media in its most crucial time, hopefully expanding to Facebook as business finds ground. Starting your launch right with social media- Clever, Baltia!