Meet the JetBlue Team; Jetblue brings a personal element into its Twitter account via JetBlue Team List

JetBlue maintains a comfortable position among some of the best social-media using companies on Twitter. The airline gives nearly non-stop responses to querying customers via their Twitter page (http://twitter.com/JetBlue). The issue with older social media is the disconnect which seems to exist between its facets and the company itself. JetBlue has begun to remedy this situation by creating a spin-off list of their Twitter, JetBlue Team. This quirky group of employees give fast responses to customers via the main twitter page. By establishing a separate Twitter for the JetBlue team itself, the company gives a personal element to an otherwise distanced means of media communication. The “personal” touch is one which is dominating social media and technology today- video blogs are an integral part of the current advertising sector.

JetBlue Team's Twitter List

While the Team page may look more like a cacophony of Tweets than an official List of the company, it shows that the employees Tweet about the same sort of things its customers do. Furthermore, the Team often refers to destination airports of JetBlue, tagging them in posts. This establishes a relevant connection back to the home page of JetBlue’s Twitter and gives the traffic it needs.

The JetBlue Team use their own Twitter accounts to promote JetBlue around the world

How can you do the same?

It’s simple, really. We should hope that the employees which run your social media sites partake in it themselves. Thus a simple List which connects to your main Twitter page can group together the Tweets of individuals.

Lists are a diverse concept and can be used beyond the way JetBlue has. Another feature of Twitter Lists is allowing those who Tweet on it to recommend what others should follow. When self-promotion is the ultimate goal, create Lists which incorporate other parts of your company and clearly outline why you are outstanding. Since the List’s privacy is up to whomever creates it, you can control that also.