In-House Training

Would your flyers like to sit with passengers with similar interests as discovered through social networks? How about selling discounted add-ons that depend on social advocacy? Or perhaps, if you have in-flight wifi, you might like to know how to drive revenues from it without passing on the costs to customers?

With over 20 airline case studies, SimpliFlying is launching a MasterClass on how the Connected Traveller offers a multitude of new opportunities for airines to drive ancillary revenues. Recognizing this potential and adapting swiftly is essential. Is your airline ready to take advantage of this new landscape?

The MasterClass series uniquely merges theory with practice through interactive group exercises, simulations and case studies. Participants walk away with a detailed strategic implementation plan for launching new routes on social media at the end of the class.

For more information, download the Driving Revenues from the Connected Traveller Infosheet.

The same way social media is used to develop insights into new product and route development, social media can also be harnessed to deliver results for the launch of new routes.

With over 20 airline case studies, SimpliFlying is launching a MasterClass on how airlines can use social media not only for PR, but also to create viral buzz around new route launches.

The MasterClass series uniquely merges theory with practice through interactive group exercises, simulations and case studies. Participants walk away with a detailed strategic implementation plan for launching new routes on social media at the end of the class.

For more information, download the Social Media for PR and New Route Launches infosheet.

Airports, although inseparable from airlines, are a very different side of the same coin.

Engaging today’s Connected Travelers is not only of importance to airlines, but airports too can strategically engage them to amplify their branding and ancillary revenue potential. In fact, many airports have already taken the plunge to connect with these travelers on the most important social platforms.

SimpliFlying offers a MasterClass on Airport Marketing 2.0 to help airports leverage social media and use it to drive meaningful business goals. To achieve results that matter, the mix of social media and marketing tactics needs to be optimal.

The MasterClass uniquely merges theories with practice through interactive group exercises, simulations and over 50 airport and airline case studies. At the end of the MasterClass, airport executives walk away with a detailed strategic implementation plan.

For more information, download the Airports MasterClass infosheet.

At SimpliFlying, we help airlines build profitable customer engagement strategies. That means also helping their agencies to help them soar.

To make the agency-client partnership a rewarding one, SimpliFlying has developed a MasterClass to help agencies help their clients soar. Starting with a compelling crash course on the state-of-play of social media in aviation, the MasterClass will help agencies identify business goals that matter to their clients as well as corresponding opportunities in the Connected Traveler Lifecycle.

Targeted at account managers and above, the SimpliFlying Masterclass for Agencies will take participants through a unique curriculum comprising over 50 case studies, high-level frameworks, discussions and simulation exercises.

For more information, download the MasterClass for Agencies Infosheet.

New trends are emerging around “Customer Service”. The challenge now is: Is your airline ready to match up to the evolving play and the new standards that an intricately connected world demands?

With over 20 case studies plus the latest tools and methods to understand customer expectations as well as how to build a customer service lab, this Customer Service Masterclass helps airlines deal diligently with the Connected Travelers of today and formulate a sustainable strategy that sits well with the target audience.

For more information, download the Social Customer Service MasterClass Infosheet.

While over 80 per cent of frequent flyers remain dormant in their Frequent Flyer Programs, a study conducted by SimpliFlying and Cranfield University last year revealed that 72 per cent of Frequent Flyers said they would join a social loyalty program. Is your airline leveraging this opportunity to broaden your loyalty program? Are you nurturing new loyal customers on top of just retaining them?

SimpliFlying has launched a Loyalty MasterClass to help airlines and airports refine their loyalty programs for the Connected Travelers of today. With over 20 case studies plus the latest tools and methods to understand customer expectations, the Loyalty MasterClass emphasizes the need for a clearly defined social loyalty strategy that is result-oriented, not just ad-hoc social initiatives that are buzz- focused. Moreover, traditional loyalty programs need not be perturbed yet – these solutions can easily co-exist with preo-exist with previously established loyalty programs.

For more information, download the Loyalty MasterClass Infosheet.

Did you know that, according to Eezeer, of the 191 airlines on Twitter, less than 90 tweet actively? And of those, 29 airlines provide 80% of all the tweets. Where do you stand in this spectrum of airlines that have embraced social media? And what can you do to stay ahead of competition?

To address these issues, SimpliFlying is launching our Social Media Benchmarking MasterClass for Airlines. This MasterClass is a tailored training initiative to help airlines with at least 10,000 fans on Facebook or Twitter to assess how well they are driving business goals through social media.

For more information, download the Benchmarking MasterClass Infosheet.

Looking at the latest airline ‘turbulences’ on social media such as Korean Air’s #primitiveenergy Twitter incident that began just four days ago, it is more obvious now that airline crises take more forms and shapes than before.

Truth is, airlines are more likely to learn about crises form Facebook or Twitter before hearing from an internal source. To help airline and airport executives become better prepared for crises, the SimpliFlying Masterclass will take participants through a unique curriculum comprising of over 20 case studies, high-level discussions and simulation exercises.

For more information, download the Crisis Management MasterClass infosheet.

Offered by SimpliFlying University, the SimpliFlying MasterClass is, quite simply, in a class of its own. Airline executives get hands-on exposure to the various Web 2.0 tools and platforms while participating in highly interactive sessions that cover more than 50 case-studies. The MasterClass is offered as a ½ day, 1-day and 2-day workshop respectively.

The MasterClass serves as a reality check for airline executives looking to gain cutting edge branding and customer engagement insights, while becoming conversant in the tools and platforms on offer. Sitting through a SimpliFlying MasterClass is like learning to swim by being pushed in the deep end of a pool.

The MasterClass uniquely merges theory with practice through a case study format (over 50 airline examples) that forces participants to think on their feet and derive solutions to real-world challenges encountered with today’s social media savvy travelers.

For more information, download the MasterClass Infosheet.

SimpliFlying’s speaking engagements include keynotes speeches, interactive presentations, panels and customized workshops. They all are designed to meet your objectives, are highly interactive and draw from unique case-studies from across the world.

Contact us at speaking@simpliflying.com to explore further options. We aim to deliver as much value as possible without increasing your costs. For more information, download the Pricing Infosheet.

Note | Fees shown are current on November 1, 2011, and are subject to change.