"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
2013
Online
Airlines on Pinterest: in-depth look reveals a bit of a graveyard
Tnooz || 15 March 2013 Pinterest was one of the star social networks of 2012. Countless articles and reviews and paeans were written about it and, notably, unlike Google Plus, it never received much criticism. When we started analyzing how airlines are using this social network, we quickly realized that things were not as rosy as it might have been expected… Read more!Etihad Makes Big Promise in Global TV Ad Campaign
The Huffington Post || 29 March 2013 For a story I wrote for the New York Times in the summer of 2011, I spent a week training to be a flight attendant with Emirates… Pitching the inflight experience is more important than so many other items on which airlines compete, or so I am told by Shashank Nigam, an airline marketing strategist and CEO of SimpliFlying… Read more! *This article is also published in Seattle Post Intelligencer, “Etihad Ad Shows Beautiful People Doing Beautiful Things”, on 6 March 2013 and APEX, “Etihad CEO says new TV ad shows confidence in carrier’s ability to exceed passenger expectations”, on 6 March 2013.The New Wave
April Issue || Low Cost & Regional Airline Business Billboards are no longer enough to attract well-connected travellers. Social media and the internet have moved the goalposts – and airlines need to be far more savvy, writes Shubhodeep Pal, head of operations and innovation at consulting firm SimpliFlying… Read more!IN FOCUS: Airlines must adapt to social media evolution
Airline Business || 20 February 2013 Airlines will need to stay ahead of the competition by identifying key business goals, such as loyalty. They need to engage the traveller in a specific manner, often via mobile phones, rather than social media alone… Read more!Television
Possible SIA revamp on the cards
Channel News Asia || 7 February 2013 As the aviation industry continues to be plagued by rising fuel costs and weakness in the global economy, Singapore Airlines has seen its profits being squeezed as more travellers turn to cheaper alternatives… "Their premium sector is what holds them up. They've high yielding passengers and if they try to reduce that, they will lose them to other premium carriers like Cathay, Qantas, (or) Emirates," said Shashank Nigam, CEO of Simpliflying… Read more!
Indian Airlines, clipped wings?
BBC World News || 8 February 2013 Are airlines in India Simply-Flying? Shashank Nigam, the CEO of SimpliFlying addresses financial challenges and more on BBC World… Watch here!
2012
Online
Airlines on Pinterest: in-depth look reveals a bit of a graveyard
Tnooz || 15 March 2013 Pinterest was one of the star social networks of 2012. Countless articles and reviews and paeans were written about it and, notably, unlike Google Plus, it never received much criticism. When we started analyzing how airlines are using this social network, we quickly realized that things were not as rosy as it might have been expected… Read more!Etihad Makes Big Promise in Global TV Ad Campaign
The Huffington Post || 29 March 2013 For a story I wrote for the New York Times in the summer of 2011, I spent a week training to be a flight attendant with Emirates… Pitching the inflight experience is more important than so many other items on which airlines compete, or so I am told by Shashank Nigam, an airline marketing strategist and CEO of SimpliFlying… Read more! *This article is also published in Seattle Post Intelligencer, “Etihad Ad Shows Beautiful People Doing Beautiful Things”, on 6 March 2013 and APEX, “Etihad CEO says new TV ad shows confidence in carrier’s ability to exceed passenger expectations”, on 6 March 2013.The New Wave
April Issue || Low Cost & Regional Airline Business Billboards are no longer enough to attract well-connected travellers. Social media and the internet have moved the goalposts – and airlines need to be far more savvy, writes Shubhodeep Pal, head of operations and innovation at consulting firm SimpliFlying… Read more!IN FOCUS: Airlines must adapt to social media evolution
Airline Business || 20 February 2013 Airlines will need to stay ahead of the competition by identifying key business goals, such as loyalty. They need to engage the traveller in a specific manner, often via mobile phones, rather than social media alone… Read more!Television
Possible SIA revamp on the cards
Channel News Asia || 7 February 2013 As the aviation industry continues to be plagued by rising fuel costs and weakness in the global economy, Singapore Airlines has seen its profits being squeezed as more travellers turn to cheaper alternatives… "Their premium sector is what holds them up. They've high yielding passengers and if they try to reduce that, they will lose them to other premium carriers like Cathay, Qantas, (or) Emirates," said Shashank Nigam, CEO of Simpliflying… Read more!
Indian Airlines, clipped wings?
BBC World News || 8 February 2013 Are airlines in India Simply-Flying? Shashank Nigam, the CEO of SimpliFlying addresses financial challenges and more on BBC World… Watch here!
2011
Online
Airlines on Pinterest: in-depth look reveals a bit of a graveyard
Tnooz || 15 March 2013 Pinterest was one of the star social networks of 2012. Countless articles and reviews and paeans were written about it and, notably, unlike Google Plus, it never received much criticism. When we started analyzing how airlines are using this social network, we quickly realized that things were not as rosy as it might have been expected… Read more!Etihad Makes Big Promise in Global TV Ad Campaign
The Huffington Post || 29 March 2013 For a story I wrote for the New York Times in the summer of 2011, I spent a week training to be a flight attendant with Emirates… Pitching the inflight experience is more important than so many other items on which airlines compete, or so I am told by Shashank Nigam, an airline marketing strategist and CEO of SimpliFlying… Read more! *This article is also published in Seattle Post Intelligencer, “Etihad Ad Shows Beautiful People Doing Beautiful Things”, on 6 March 2013 and APEX, “Etihad CEO says new TV ad shows confidence in carrier’s ability to exceed passenger expectations”, on 6 March 2013.The New Wave
April Issue || Low Cost & Regional Airline Business Billboards are no longer enough to attract well-connected travellers. Social media and the internet have moved the goalposts – and airlines need to be far more savvy, writes Shubhodeep Pal, head of operations and innovation at consulting firm SimpliFlying… Read more!IN FOCUS: Airlines must adapt to social media evolution
Airline Business || 20 February 2013 Airlines will need to stay ahead of the competition by identifying key business goals, such as loyalty. They need to engage the traveller in a specific manner, often via mobile phones, rather than social media alone… Read more!Television
Possible SIA revamp on the cards
Channel News Asia || 7 February 2013 As the aviation industry continues to be plagued by rising fuel costs and weakness in the global economy, Singapore Airlines has seen its profits being squeezed as more travellers turn to cheaper alternatives… "Their premium sector is what holds them up. They've high yielding passengers and if they try to reduce that, they will lose them to other premium carriers like Cathay, Qantas, (or) Emirates," said Shashank Nigam, CEO of Simpliflying… Read more!
Indian Airlines, clipped wings?
BBC World News || 8 February 2013 Are airlines in India Simply-Flying? Shashank Nigam, the CEO of SimpliFlying addresses financial challenges and more on BBC World… Watch here!