SXSW Interactive Festival Begins
12 Mar’10 || FOX 7
Southwest Festival began on Friday with tech savvy professionals, including Shashank Nigam and Michelle Banter, at numerous panels and discussions. One of the co-founders of Twitter, Dom Degola, was one of the featured speakers… read more
Asia, Mid East to help aviation industry soar
11 Mar’10 || Today
… “Air Asia is booming ahead, their latest joint venture was in Vietnam. Tiger Aiways just went IPO, they have new money, new planes coming in, they’re going to expand in the region. South-east Asia, certainly look out for it. India, a lot of domestic airlines will soon be able to fly international, which means a lot of budget airline growth in the region,” said Mr Shashank Nigam, founder and chief executive officer of Simpliflying… read more
Low Cost Airlines World 2010 Asia Pacific Conference
27 Feb’10 || Air Transport News
… Additionally, Mr. Shashank Nigam, Founder & CEO of SimpliFlying presented ways that airlines can drive revenue through social media branding, f.ex by using real-time mediums like Twitter, like JetBlue Cheeps and United Twares, by integrating social media reviews in the booking path in order to boost conversion or by integrating with social media travel tools like TripIt… read more
Mishandled baggage: mission accomplished?
25 Feb’10 || MSNBC
… In 2009, there were fewer passengers, fewer flights and, therefore, fewer checked bags to be mishandled. All those new checked-bag fees, according to SimpliFlying’s Shashank Nigam, caused “many passengers to stop checking-in [any] bags unless absolutely necessary … and frequent fliers to travel light,” unless they can take advantage of elevated mileage status and check their bags for free. “That’s the secret behind the numbers,” he said… read more
Marketing special report: Social media
19 Feb’10 || Flightglobal
… A return on investment is only one way to gauge the success of a campaign, and “it needs to be complemented with a return on engagement, also known as love or buzz”, says Shashank Nigam, chief executive of global airline marketing and branding consultancy Simpliflying… read more
Poor Results Aside, Qantas Remains an Agile Brand – By Shashank Nigam- By Shashank Nigam
18 Feb’10 || CNBC
Qantas unveiled on Thursday a first-half net profit that slumped 72% from the previous year, triggering an 8 percent slide in its stock price. In comments to the media, Chief Executive Alan Joyce defended the results, saying the carrier has done better than most of its rivals… read more
First Class is dead. Long Live First Class.
18 Feb’10 || Travel Insights 100
… PS – if you like stories and analysis on the life, death and opulence of first class travel check out Shashank Nigam August 2009 post on SimplyFlying called ” Singapore Airlines A380 Suites – A Class Beyond First or a First Class Branding Debacle?”… read more
Social Media Drive Sales to Tourism, Online marketing for tourism is social and profitable!!
18 Feb’10 || Blogging Petros
… This post is inspired on the Mashable post about Social Media and how it can drive revenue to airlines and hotels. Therefore I would like to thank Shashank Nigam, its writer for the inspiration. As Shashank very accurately says Social media is no longer the “new” thing, especially for airlines. Looking at JetBlue or Lufthansa we understand that social Media is part of their daily routine… read more
Marketing special report: Social media
17 Feb’10 || Flightglobal
… But airlines are notoriously closed-mouthed about the financial results of such campaigns. “I don’t know that anyone has published specific results and that is the challenge. I can understand the propriety nature of this,” says Harteveldt. A return on investment is only one way to gauge the success of a campaign, and “it needs to be complemented with a return on engagement, also known as love or buzz”, says Shashank Nigam, chief executive of global airline marketing and branding consultancy Simpliflying… read more
Hotel distribution and the Twitter effect
Feb’10 || Tips from the T-List
Last week a very interesting article by Shashank Nigam (Simplyflying) was featured on mashable.com outlining 5 ways hotels and airlines can drive revenue from social media. I am in complete agreement with Shashank, it’s time some of the more traditional travel businesses got on board with social media, it has become very clear this is more than a passing fad. What I found the most intriguing about the article was not what was said, but what was implied (Possibly Intentionally?) about the future of hotel inventory distribution… read more
Simpliflying.com: Imperatives for Airline Social Media Policy
15 Feb’10 || ex-United
… Over at Simpliflying.com, Rachel Levy provides guidance at the 20,000-foot level in her excellent blog post “Five Imperatives For Your Airline’s Social Media Policy.” Job #1 is, of course, to 1) thoroughly understand the external and internal business implications of social networking, and then 2) articulate a policy regarding the use of social networking in the workplace (including customer-facing areas), and as a business tool… read more
PREACH IT! Kevin Smith continues to tweet fire at Southwest, may take his story to Larry King [poll]
15 Feb’10 || LA Times
… “This shouldn’t have a lasting impact on Southwest’s business, just because they handled the issue swiftly,” aviation branding expert Shashank Nigam, of the company Simpliflying, tells the Ministry. “Southwest Airlines is a brand that can withstand such minor blips like Kevin Smith.”… read more
AirAsia lands Vietnam joint venture
12 Feb’10 || FinanceAsia
… Experts generally see AirAsia’s entrance into the market as a positive. “Given that Jetstar already has a base in Vietnam, in the form of Jetstar Pacific, this will be an interesting situation where we might see cooperation, as opposed to heads-on competition, between the two airlines,” said Shashank Nigam, airline marketing and branding strategist and chief executive of Simpliflying. “In the end, I think this might actually turn out to be beneficial for both the airlines.” He added: “It’s other airlines like Tiger Airways, Malaysia Airlines and Vietnam Airlines that now need to act swiftly to ensure that they don’t lose a lot of market share.”… read more
Singapore Air Show Online Coverage by the Numbers
9 Feb’10 || Aerospace Business
… However, Flight Global was not the only one going after the “new generation”. Respected Airline branding expert Shashank Nigam (@SimpliFlying) also made a push for Social Media at the Singapore Air Show. As you can see from this Top 20 list, he was the top contributor amongst the 1583 tweets posted by 315 unique accounts on the show’s #SIN10 stream. As a regular contributor to CNN and CNBC, he essentially tried to carry the “social media torch” to the show hoping that everyone in the industry finally opens their eyes to its potential. Although met with criticism from some (make sure to read the comments), I think he should be commanded for its efforts and enthusiasm. I think of Shashank as a prophet converting one aerospace business at the time to the brave new ways of Social Media… read more
5 Ways Airlines and Hotels Can Drive Revenue with Social Media (By Shashank Nigam)
9 Feb’10 || Mashable.com
Social media is no longer the “new” thing, especially for airlines. JetBlue has over one an a half million followers on Twitter. Lufthansa allows passengers to update their Twitter or Facebook status about where they are in the sky. AirAsia drives buzz about its new destinations through custom micro-sites. However, most airlines (and airports and hotels) are still struggling to earn direct revenue from their social media efforts… read more
AIRSHOW-Quiet Singapore Airshow ends with fewer deals
… “It was disappointing, no commercial (aircraft) deals, everything was on MROs (maintenance, repair and overhaul). People even thought last year’s Dubai Airshow was disappointing,” said aviation analyst Shashank Nigam, who writes a blog on the industry… read more
S’pore Airshow 2010 sees US$10b in deals, down 23% from 2008 show
5 Feb’10 || Channel News Asia
… Shashank Nigam, CEO, SimpliFlying, said: “I don’t think we should read too much into the numbers because if you drill it down, there were no new aircraft orders. Most of the deals are coming from MRO maintenance, aerospace and the biggest order was from the Indian military, for missiles… read more
Webbies 2009 – winners and judges comments
5 Feb’10 || FlightGlobal
… The judges said that SimpliFlying had lots of good content. “It has a good, clear focus and the author writes with authority and verve.”… read more
S’pore Airshow garners US$10b in deals as trade show ends
5 Feb’10 || Channel News Asia
… Shashank Nigam, CEO, SimpliFlying, said: “By the end of the year, AirAsia will have a larger fleet than Singapore Airlines. And by 2012, maybe double. So there’s going to be a renewed focus on low cost carriers and how manufacturers can sell to these players rather than just the legacy airlines.”… read more
Singapore Airshow is Hot, And it’s Not Just the Weather
4 Feb’10 || CNBC
By: Shashank Nigam, CEO, SimpliFlying.com It’s searing hot at the Singapore Airshow – combine 34 degree celsius temperatures with 85% humidity and you can start to imagine why my shoe soles started to melt on the tarmac… read more
CNBC Live Interview: Airlines Look to Cargo Business
3 Feb’10 || CNBC
As more airlines turn to the cargo business, Shashank Nigam, founder and CEO of SimpliFlying, highlights the importance of ancillary revenue for the sector, with CNBC’s Martin Soong… read more
CNBC Live Interview: Rebuilding Garuda’s Brand
3 Feb’10 || CNBC
Garuda Indonesia plans to raise up to $300 million in an IPO this year. The carrier’s CEO, Emirsyah Satar, tells guest host, Shashank Nigam of SimpliFlying & CNBC’s Martin Soong when this is likely to take place and what it plans to do with the funds raised… read more
CNBC Live Interview: Flying Green
3 Feb’10 || CNBC
Environment doesn’t become a priority for aviation until it relates to profit, says Shashank Nigam, founder and CEO of SimpliFlying. He tells CNBC’s Sri Jegarajah, Martin Soong and Amanda Drury that being green means either reducing costs or driving revenue… read more
Indy Transponder 3-FEB-10
3 Feb’10 || Indy Transponder
… What have the first two days of the Singapore Airshow been about? A tag-cloud says it all from SimpliFlying… read more
CNBC Asia- CEO Call
3 Feb’10 || StreetIQ.com
Environment doesn’t become a priority for aviation until it relates to profit, says Shashank Nigam, founder and CEO of SimpliFlying. He tells CNBC’s Sri Jegarajah, Martin Soong and Amanda Drury that being green means either reducing costs or driving revenue… read more
Airshow Notes: No Big New Orders, But Lots of Buzz
3 Feb’10 || CNBC
By: Shashank Nigam, CEO, SimpliFlying.com Much has gone as expected at the Singapore Airshow – no big new orders. Regardless, there were certainly a lot of announcements coming from all corners of the globe… read more
Boeing expects new orders for passenger aircraft to fall short of deliveries
2 Feb’10 || Channel News Asia
… Shashank Nigam, CEO & Aviation Analyst, Simpliflying Pte Ltd, said: “They own an all-Airbus fleet and Airbus can literally milk them if they take care of these clients. “So maybe Boeing can do something like that, maybe Ryan Air or other low-cost airlines which are growing fast… it might be an Indian airline, for example, SpiceJet flies all Boeing or it might be Korean or some other budget airline”… read more
Webbies 09 – The Winners
2 Feb’10 || Flightglobal
… Best Blog: Judged by Reed Business Information’s head of Blogging, Adam Tinworth and Vice President Cabin Design Office at Airbus, Jonathan Norris 1. Things In The Sky 2. SimpliFlying 3. AirPigz… read more
4 Wild Things to Expect at Singapore Airshow 2010
2 Feb’10 || CNBC
By: Shashank Nigam, CEO, SimpliFlying.com What a start to the year has it been from airlines. AirAsia and Jetstar announced world’s first low cost alliance. Japan Airlines filed for bankruptcy and hopes to come out as a different airline, with a different alliance altogether (It even hired a monk as a CEO.)… read more
A ‘timely’ new agreement
29 Jan’10 || TODAY
… Airline branding firm SimpliFlying CEO Shashank Nigam also said that Jetstar has shown strong business agility through its partnerships with Changi Airport and AirAsia. “The new routes are low-yielding and have a high load factor. SIA will see its lower end of the economy class suffer,” Mr Nigam added. Mr Ngiam also said that Changi Airport’s move to keep Jetstar here is timely as it will help secure its hub position against Kuala Lumpur… read more
SpiceJet wins International award for Best Website
1 Feb’10 || afaqs!
… Sharing his experience on the award, Shashank Nigam, CEO, SimpliFlying and one of the judges said, “SpiceJet was in tough competition with the other nominees for the best website award and the judges had a tough time deciding. In the end, the friendly user-interface, the custom content for local travelers and ease of use played a much bigger role in securing the award, rather than just the website functionality”… read more
AirBaltic (by simpliflying.com)
28 Jan’10 || SafeRiga.com
Flying from Berlin to Riga with AirBaltic. Video by simpliflying.com… read more
Social Media and the Airline Industry
27 Jan’10 || Columbia Business School
Shashank Nigam, founder of SimpliFlying, a blog on aviation, branding and technology, discusses the impact of social media on the airline industry and why customers relate better to brands that show a human face with David Rogers, executive director of the Center on Global Brand Leadership, during the 2009 World Brand Congress in Mumbai… read more
Digital natives and airlines
27 Jan’10 || Ole Kassow, Inc
I had the pleasure of being interviewed by one of the most passionate and well-informed airline observers, The AirObserver’s Blog, last week. It’s now online here. I talk about the challenges faced by traditional carriers and low cost carriers alike when dealing with digital natives (Generation Y and Generation Z). I would personally like airlines to put a lot more effort into understanding digital natives and coming up with more great initiatives like Southwest, Cathay and Virgin. Another couple of inspired guys are Chris Brogan and Shashank Nigam… read more
Six Brand Leadership Lessons from Air New Zealand, and the flatbed seat in Economy Class
27 Jan’10 || AirMarketeer© Aviation Event Marketing
from SimpliFlying || Aviation :: Branding :: Technology || Airline marketing, airline brand management, social media, Web 2.0 byShashank Nigam. At the edge of the world, a small airline is pushing the envelope when it comes to doing the right things. This is a hallmark of a brand that is going places, even in times of adversity. If you haven’t already heard, Air New Zealand yesterday revealed a revolutionary flat-bed seat in Economy Class that will re-define the way we travel (Check out Crankyflier’s firsthand coverage here). This prompted a lot of commentary around the world, and I really liked one from Arun Rajagopal (in addition to Cranky’s) with his focus on branding… read more
EyeforTravel Social Media Strategies for Travel 2010
26 Jan’10|| UpTake Travel Industry
… Facebook – “Best Practices to get the Highest ROI on Your Social Media Initiatives” – Many travel companies have a token presence on Facebook, but if you want a meaningful presence with a significant ROI and understand how customers prefer to use Faceboook and engage with them, then don’t miss this one. Speakers for this panel include:- A Representative from Facebook; Fiona Ashley, Director of Marketing, Travelmuse; Shashank Nigam, Founder & CEO, Simpliflying; and Brandie Feuer, Director of Interactive Marketing, Planet Hollywood… read more
Digital Natives: The New Travellers, AO Interview Of Ole Kassow
26 Jan’10 || AirObserver’s Blog
… Anyway, back to your question, the most authentic, open and dialogue-based airline companies are probably Southwest Airlines and Virgin. What they have in common is a great company culture. Check the interview with Paula Berg, the force behind the new media strategy at Southwest… read more
Webbies 09 – The Shortlist
25 Jan’10 || Flightglobal
… Best Blog: Judged by Reed Business Information’s head of Blogging, Adam Tinworth and Vice President Cabin Design Office at Airbus, Jonathan Norris. Nominees are: Things In The Sky, Airboy, AirPigz, GreenAir Online, Randy’s Blog, SimpliFlying… read more
Social Trippin’
22 Jan’10 || Slideshare by Turkish Airlines
… The author of SimpliFlying.com, a well respected and unique airline marketing and branding blog that is well-respected by those in the airline industry and those interested in marketing to travelers. On Twitter, he is one of the Top 5 most “followed” as well as one of the Top 5 most “influential” on airlines. Most recently, Shashank became the youngest awardee of the Global Brand Leadership Award, for his groundbreaking work in airline branding… read more
CNBC Live Interview: The End of Japan Airlines?
19 Jan’10 || CNBC
Japan Airlines, Asia’s biggest carrier in terms of revenue, filed for bankruptcy protection Tuesday. Shashank Nigam, founder & CEO of SimpliFlying, has analysis of the company and its outlook… read more
Gulf Carriers Pursue India’s Market
9 Jan’10 || Aerospace Diary
… One analyst monitoring this trend is Shashank Nigam, CEO of Singapore-based SimpliFlying, an airline branding consultancy. He notes that Emirates now leads in number of passengers to the Indian subcontinent from Canada, while Etihad Airways is attracting customers by using short-cycle turnarounds in travel deals… read more
Is A Low Cost Airline Alliance Possible In Europe?
8 Jan’10 || AirObserver’s Blog
… I’d like to quote Simpliflying, whose insight is particularly pertinent especially when we’ve witness such an alliance and with whom I agree. He says that “the most significant difference is the departure from Star Alliance – type marketing or revenue driven alliances. Air Asia and Jetstar have formed a cost alliance… read more
Jetstar and AirAsia join forces
7 Jan’10 || The Straits Times || Asia News Network
… Code-sharing, where a flight operated by one airline is offered as a service by other airlines, could be a prime candidate for cooperation, said Mr Shashank Nigam, chief executive officer of SimpliFlying, an airline branding consultancy headquartered in Singapore… read more
CNBC Live Interview: Analyzing Jetstar-AirAsia Alliance
6 Jan’10 || CNBC
The most distinct part about the alliance between Jetstar and AirAsia is that it is cost-driven, notes Shashank Nigam, CEO at SimpliFlying. He analyzes how this deal will benefit both low-cost carriers, with CNBC’s Martin Soong & Sri Jegarajah… read more
How can an airline create a viral video? – By Shashank Nigam
5 Jan’10 || Travel Reviews || Travel Industry Wire
TAP Air Portugal – a national carrier – maintains a YouTube Channel. Of all the videos they have posted on the channel, hardly any had crossed the 500 views mark in the past one year. Most are showcasing the latest products and are an extension of the marketing arm. This was the case till four days ago… read more
Social Media Predictions for 2010
4 Jan’10 || DrDaveHaleOnline.com
… Shashank Nigam of SimpliFlying Pte. Ltd., HQ in Singapore, states “I’m heading SImpliFlying, an airline branding consulting company out of Singapore, for just over a year now. Our total go-to-market strategy is based on a blog, LinkedIn, Twitter and Facebook. I believe that social media platforms likes LinkedIn, Facebook, Twitter and Wordpress will form the backbone of the social media strategic plan for companies who will use social media for branding their business. We blog regularly, which is then syndicated on selected LinkedIn groups and discussed live on Twitter. This helps us then connect with key executives in airlines the world over who are our main clients, even though we’re headquartered out of Singapore… read more
Dancers liven up Lisbon airport
4 Jan’ 10 || Facing the Street
Yeah, I know, Christmas is over and done. But if you can stomach one more cheery holiday video, check out this great YouTube clip of a surprise dance performance at the Lisbon airport by the staff of TAP Portugal and Aeroportos de Portugal. If check-in agents at my local airport came leaping over the desks to belt out Mariah Carey tunes and do a bit of Saturday Night Fever-style shimmying, it would certainly take a lot of the stress out of flying! Thanks to Shashank Nigam at Simpliflying.com for spreading the word on the video… read more
Social media – With a little help from your friend
Dec’09 || IATA
… There are many more examples but, equally, many carriers are mired in inactivity. “Airline involvement in social media covers the full range,” agrees Shashank Nigam, CEO of branding consultancy Simpliflying. “Some airlines have no presence on social media sites at all, while others have been active for some time across the board.” … read more
Obsession is a Blogger’s Best Friend
Dec’09 || Joe Sent Me blogistan
… And who knew anyone cared about airline branding anymore. Shashank Nigam and his SimpliFlying blog does… read more
28 Awesome Aviation Pros on Twitter – By Shashank Nigam
Nov’09 || Mashable.com
Twitter has a huge aviation community — from airlines and airports, to cabin crew and aviation enthusiasts. Whether you like to fly planes or just watch planes fly, there are lots of aviation geeks on Twitter with whom you can converse about your passions. Many of these interesting tweeps are tapping into Twitter’s real-time network to offer up travel tips, airline recommendations (or warnings), and an inside look at life in the cockpit (or cabin)… read more
Personal services – In-flight connectivity poised to change the passenger experience for ever
Oct’09 || Flightglobal
… Shashank Nigam, chief executive of global airline marketing and branding consultancy SimpliFlying, says: “I’m of the view that in-flight Wi-Fi should be provided free of charge and airlines should look at it as a platform to be used to generate more revenue. Once you have people on the internet, whether via PEDs or the IFE screen, the airline can charge a transaction fee… read more
How to reach the crowd through social media -> the simplifly.com way
20 Oct’09 || innovators.net
This week my friend suggested I have a look at the website simplifly.com and to my surprise it turned out to be an educational blog. In one of his blogs, Shashank Nigam, CEO and founder of simpliflying.com suggests how airlines could make profit by extensive use of social media like twitter. I would suggest the small industries and web based entrepreneurs to watch this slide show. In this Shashank suggests how the airlines could benefit from using the social media tools effectively; to make their profit margin shoot up remarkably. This could be applied to other industries as well, but practiced in a different way… read more
Five lessons in crises handling from the Facebook war between Ryanair and SAS Scandinavian Airline
14 Oct’09 || SAS Scandinavian Airlines Facebook Fan Page
My Ryanair stunt still lives on … In an interesting article social media, branding and airline industry authority, Shashank Nigam, comments on the our use of social media. I believe he gives interesting perspectives and learing for us all… read more
How to charge more and still be a classy airline
19 Oct’ 09 || The Malaysian Insider
… Branding expert Shashank Nigam, who runs his own consultancy, suggested that airlines concerned about the impact of such non-core activities on their image could adopt several tactics, including what he calls “reverse-discounts”… read more
Queen Alia Airport Jordan announces $750m investment in redevelopment
14 Oct’09 || AMEinfo.com
… Shashank Nigam, Founder & CEO, SimpliFlying, said that: “Social Media (Facebook, Twitter, YouTube etc) will be the next driving force for LCCs. If Dell can sell US$ 3 million worth of products in a short span of time why can’t LCCs take advantage of social media? It is entirely possible to clear distressed inventory on Twitter or Facebook.” … read more
Dubai Metro grabs No 1 spot on Twitter
09 Sep’09 || arabianBUSINESS.com
… “Dubai metro has free WiFi? Great! Singapore’s SMRT built it, and we even don’t have that here,” wrote Shashank Nigam in Singapore… read more
‘United Breaks Guitars’ Viral Video Gets Counterpunched!
28 Aug’09 || InvestorSpot
… On August 21, 2009, Shashank Nigam, the founder and CEO of SimpliFlying felt the need to support United Airlines by providing them with some free advice. In a carefully crafted backstory,Shashank describes the steps that led up to the creation of his ‘counterpoint’ video titled ‘United Breaks Guitars – the Answer’… read more
So you work for an Airline? Here are eleven steps to lead the social media branding initiative – By Shashank Nigam
26 Aug’09 || Southwest.com
Three airlines, three rockstars. Heard of Morgan Johnston? On Google, “Morgan Johnston Jetblue” produces over 37,000 results, as compared to “Dave Barger jetblue”, which returns 26,800 results. Dave Barger is the CEO of the airline, and Morgan Johnston leads JetBlue’s social media branding strategy. Morgan was into video production, before he joined JetBlue’s Corporate Communications department in early 2007… read more
The Answer
25 Aug’09 || Sandbox
… Now Shashank Nigam who authors the blog “Simpliflying” made a clever move: He himself made a song which provides United Airlines with 10 solutions to dealing with this “social media attack” in a fun, innovative way and engaging its passengers, too. Watch his YouTube video response, talking about the things United could do to rescue their brand… read more
The Fate of Air India
12 Aug’09 || Aviation Week
Via his Twitter account, I see Shashank Nigam of Simpliflying has been talking a lot about the fate of Air India. For a little hint about how he feels, read Why Indians need to get over Air India and recognize Emirates as the national carrier over at his blog. And he also points to this interview in Business Today with Praful Patel, India’s civil aviation minister, who talks about likely paths for an Air India restructuring. As to how they got here… read more
Connectivity explored as AirAsia X mulls long-term IFE&C strategy
12 Aug’09 || Flightglobal
… But it exemplifies the type of innovative thinking for which the low-fares carrier is becoming renowned, according to Shashank Nigam, the CEO of SimpliFlying, a global airline marketing and branding consultancy… read more
6 ways to leverage social media for smoother travel
6 Aug’09 || CNN.com
… “When it comes to a holistic social media strategy, I feel many airlines are either lost, or still experimenting,” says Shashank Nigam, the chief executive of the aviation branding company SimpliFlying. “Or at least that’s how it seems to the outsider.” Pick a travel company at the vanguard of these changes, and you’re likelier to be heard. Nigam says among the airlines, JetBlue, Southwest and Alaska Airlines, have reached that level. Many other travel brands, including Marriott, Starwood and Hertz also have strong social media presences… read more
How to grow your business using social networks
1 July’09 || Dare
… Shashank Nigam is the Founder & CEO of SimpliFlying.com, a blog on airline branding. This interview with Shashank was conducted by direct messaging on twitter (@simpliflying) over three days and across different twitter clients. Being done on twitter, both questions and answers have a 140 character limit… read more
Things With Wings Podcast: Airlines And Social Media
16 July’09 || AviationWeek
Late last month at a low-cost carrier conference in Miami, I sat down with airline marketing and branding strategist Shashank Nigam of SimpliFlying to talk about airline use of social media–or the lack thereof. Listen to this Things With Wings podcast (14:44) to hear Nigam explain… read more
6 ways to leverage social media for a better vacation
6 July’09 || MSNBC
… “When it comes to a holistic social media strategy, I feel many airlines are either lost, or still experimenting,” says Shashank Nigam, the chief executive of the aviation branding company SimpliFlying. “Or at least that’s how it seems to the outsider.” Pick a travel company at the vanguard of these changes, and you’re likelier to be heard. Nigam says among the airlines, JetBlue, Southwest and Alaska Airlines, have reached that level. Many other travel brands, including Marriott, Starwood and Hertz also have strong social media presences… read more
Naked airline people.
13 May’09 || DaveBarry.com
Reblog of “The Air New Zealand brand bares all – CEO and staff go nude in latest TV advertisement” … read more
JetBlue CEO David Barger: Crazy Like a Fox?
8 May’09 || AviationWeek
… That sums it up in a nutshell. Yes, there are thousands of industry-related blogs out there, and 90+ percent of them aren’t worth reading. But Cranky is not one of them, and there are many other airline/aviation bloggers out there doing great reporting. The ones on my Google Reader include … Airline branding blog Simpliflying… read more
Tweepitition launched for aviation geeks
3 May’09 || Thirty Thousand Feet Blog
Airline branding expert, author of the outstanding Simpliflying blog, and previous Airplane Geeks Podcast guest Shashank Nigam has created an interesting little contest. Winners receive autographed copies of the book on Singapore Airlines, “Flying High in a Competitive Industry: Secrets of the World’s Leading Airline” and there is also an a 4GB Apple iPod shuffle to be had… read more
Simpliflying Blog Puts Airline Branding in Its Crosshairs
17 April’09 || AviationWeek
… A few months ago, I began reading the Simpliflying blog, written by Shashank Nigam. Nigam, a self-professed airline and branding geek (he’s written 2 books on the topic), calls his blog the world’s largest airline branding resource, with more than 200 case studies available, averaging 3 a week… read more
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