Overview

Simpliflying podcasts

SimpliFlying will be releasing Marketing Strategy podcasts for airline and airport marketers on the 1st and 3rd Wednesday of each month.

Each podcast will have great insights on the latest in marketing from the best minds in aviation.
Helmed by Shashank Nigam, the CEO of SimpliFlying, every fortnight we will interview a well-known face from the world of aviation (mostly CxO level folks). The in-depth interviews will be followed by a detailed discussion of insights into the latest in airline and airport marketing by SimpliFlying staff.

The podcasts will be available in two versions – a shorter free version, lasting about 20 minutes, will have only the interview (you can listen to them below or subscribe to SimpliFlying Podcasts on iTunes as well) ; the longer paid version, lasting about 40 minutes, will have the interview as well as the insights along with a detailed pdf transcript. Each premium podcast will be available at an introductory price of only $19 per podcast!

The Episodes

EPISODE 3: Interview with Martijn Van Der Zee KLM’s Vice President for e-commerce plus industry insights

Martijn Van Der Zee KLM’s Vice President for e-commerce The third episode of SimpliFlying Podcasts features KLM’s Vice President for e-commerce Martijn Van Der Zee who explains the secrets behind the airline’s constantly innovative social media strategy and the KLM meet and seat social-seating initiative. The interview is preceded, as usual, by a free industry insights section where we discuss the latest industry news, focusing on the Singapore air show and the possible shift in power from Europe to Asia. Here are some highlights from our interview with KLM:
  • How the idea of the “meet and seat” was conceived and the role of crowdsourcing in the process (11:30)
  • How one slide in a presentation started the viral buzz that anticipated the launch of the campaign (12:20)
  • How the social media team at KLM works (13:30)
  • How KLM assesses ROI on social media (14:25)
  • Privacy concerns on the Meet and Seat campaign (16:45)
  • The demographics of the Meet and Seat users (19:05)
  • Why KLM thinks social media marketing matters (21:30)

EPISODE 2: (Feb. 1st 2012) Interview with Azran Osman-Rani CEO of Air Asia X plus industy insights on the long haul low cost model and social seating

Azran Osman-Rani CEO of Air Asia X In this episode we review some of the latest industry news and insights from the low cost airlines industry and interview Azran Osman-Rani CEO of Air Asia X. In the first part of this episode we focus on airlines embedding their booking engines on facebook and later examine the evolution the low cost airline model has gone trough in the past few years. In the second part we focus on the development of the long haul low cost model and interview the CEO of Air Asia X, an airline that, as well as being well known for its innovations in marketing is also famous for being one of the pioneers of the long haul low cost model. You can get the free, significantly abridged, SimpliFlying Podcasts on iTunes as well! Note: The HTML5 player above should work with most modern browsers including those in mobile devices such as the iPad and iPhone. However, if you’re having trouble playing the file, please use the flash player at the bottom of this post. The free version above only includes a snippet of the interview, if you want to listen to the full interview with Azran and gain some exciting insights as well as secrets to the success of AirAsia get our premium podcast by clicking the button below at an introductory price of only $19. The premium podcast also entitles you to a free copy of the complete podcast transcript. Just email us at podcasts@simpliflying.com to get it.
[Flash player for those having difficulty with the HTML5 player above.] (c) 2012 SimpliFlying Podcasts

EPISODE 1: (Jan 18, 2012): Interview with Tero Taskila, CEO of Estonian Air plus industry insights

Tero Taskila, CEO of Estonian Air Our inaugural podcast has Tero Taskila, CEO of Estonian Air as the guest. In recent months, the airline’s major claim to fame has been that it has developed the world’s first social media based loyalty program on Facebook. To learn more about Estonian Air and its great initiatives straight from their CEO, listen to the free podcast below. You can get the free, significantly abridged, SimpliFlying Podcasts on iTunes as well! (c) 2012 SimpliFlying. All Rights Reserved. Note: The HTML5 player above should work with most modern browsers including those in mobile devices such as the iPad and iPhone. However, if you’re having trouble playing the file, please use the flash player at the bottom of this post. Hope you enjoyed listening to our free podcast! Our premium version has 20 additional minutes of discussions on the hottest trends in the travel market with a focus on aviation. Burning issues such as social loyalty, measuring ROI on social media, opportunities for location-based services etc are discussed in detail. You’ll have access to the complete transcript of the 40-minute podcast as well. We’re offering all this, as we mentioned earlier, at a great introductory price of only $19! [Flash player for those having difficulty with the HTML5 player above.] (c) 2012 SimpliFlying. All Rights reserved.