WOW Air is hiring a ``Travel Guide``
Home Check-in by Emirates -- godsend or gimmick?
Why Airbus re-branding the C Series aircraft is a logical move
Why British Airways putting #BAMagic videos on IFEs can go both ways
Icelandair introduces an exclusive beer for its 737 MAX launch
How the likes of Primera Air can change Transatlantic air travel forever
What the future holds for digital disruptions in aviation
How Fly Pop is trying to disrupt the VFR market to the UK
How Southwest Airlines handled #flight1380 on social media
The importance of compassion during disruptions. Lessons for Sun Country.
How Thai Airways' Songkran festivities exude authenticity
KLM shares unique travel experiences through ``The Journey`` podcast
Why airlines should be held responsible for the actions of their ``partners``
The subtle difference between a giveaway and a secret menu on planes
Interview with Allen Adamson on how airline brands can Shift Ahead
How a CEO can avoid a PR disaster for the brand
How KLM's ``intern on a mission`` is a brilliant storytelling method
Emirates gives centre stage to women
Why Singapore's Changi Airport tore down the old Budget Terminal to build a brand new Terminal 4
Top 7 airline April Fools Day's pranks and jokes
A groovy codeshare announcement by Fiji Airways and Hong Kong Airlines
Ten years of SimpliFlying: a conversation between father and son
What is SimpliFlying's mantra ``Don't deal with jokers like Joe`` about?
The latest work culture experiment at SimpliFlying does not allow bad hair days
An epic weekend in aviation for Qantas and Air India
Cathay Pacific's cheeky ad for its new lounge
Air New Zealand's Coolest Safety Video lands them in hot soup
One year of hosting a daily Live show on aviation
How Hong Kong Airlines creatively dealt with a lying Instagrammer
Would you take a chance on Air France, after watching their latest ad?
Three non-obvious lessons from Tony Fernandes' book, Flying High
Lack of empathy on United Airlines and Southwest Airlines flights
How Singapore Airlines is making every journey personal
What Tony Fernandes can teach United Airlines executives
How Norwegian Air wins customers hearts with a poetic exchange
Interview with Con Korfiatis, CEO of flyadeal, on the launch of the world's first 100% digital airline
Interview with Guido van Til, Director Digital Strategy at KLM, on building the best airline social media strategy
Interview with All Nippon Airways on building the Avatar
Behind-the-scenes of SimpliFlying retreat
Top 3 insights from Aviation Festival Asia in marketing
SimpliFlying team celebrates the 10th anniversary!
Panel on how top Asian airlines engage and inspire employees at SimpliLab
Panel on the future of airline eCommerce and Analytics at SimpliLab
Crisis communications lessons from Singapore’s SMRT by Prantik Mazumdar
Why Air Canada's rollout of Basic Economy fares feels superior to its peers
How influencer marketing is done at Airbus
Using SOAR for teaching purposes
Today is SimpliFlying's 10th birthday! #SimpliX
Launching a special edition of SOAR for WestJetters
Qantas livery as a flying billboard
Is British Airways succeding in changing the dominant narrative about the airline with #BAmagic videos?
Why is customer service at US airlines in such a sad state?
Why World Duty Free should have just said ``Sorry!``
Two things that Lufthansa did well when launching #LufthansaBlue
What to expect at the upcoming SimpliFlying Lab in Singapore?
Why AirAsia has opened an eSports club for its employees
Lessons in marketing from the Falcon Heavy launch by SpaceX
How charging for carry-on bags could improve passenger experience on Swoop?
Can Etihad Airways succeed as a point-to-point midsize full-service airline operating at low costs?
Why is the #LufthansaBlue livery so controversial?
What Turkish Airlines decided Not To Do
How Harbour Air Seaplanes beats customer expectations
How a simple gesture by a WestJet flight attendant made the flight remarkable
What is flying an airline with an ``out-flight entertainment`` like?
Building a long-term sustainable competitive advantage
How WestJet inspires its employees
The importance of having a hero for airlines
How jetBlue brought back the magic of flying
Singapore Airline's credit card fee fiasco
How Finnair's partnership with Marimekko takes its design language further
Marketing Emirates' Economy Class
Startup lesson: how does SimpiFlying hire the best in aviation?
Going the extra mile on the customer journey
Help SimpliFlying adopt a charity!
Empowering flight attendants to offer on-the-spot compensations
The story of two British Airways brands
The three golden rules for startup success
Why airlines need to bring disruption communications into the 21st century
Celebrate the 200th episode and the 10th year of SimpliFlying!
Turning fare mistakes into opportunities
How could airlines make you choose the middle seat?
What are top aviation executives' predictions for marketing in 2018?
Best SimpliFlying Live! Show interviews of 2017
Why airlines want you to steal their stuff?
Behind-the-scenes of #WestJetChristmas
Why Turkish Airlines focuses so much on the food
How did Delta Air Lines cope with the Atlanta airport power outage from a crisis comms perspective?
The secret of successful airline brand
Join the best airline marketing minds in Singapore, Miami and London!
Why JetBlue's new board game upset many
Etihad Airways' new buy-on-board offering
Aeroflot, the world's most powerful airline brand
Emirates' Virtual Windows and the Future of Aviation
How an LCC Cebu Pacific wins passengers' hearts
Debate over Lufthansa's Skytrax 5 star rating
Delta going above and beyond for its passengers
The KLM care tag
'Tis the season... for creative airline marketing!
How American Airlines dealt with its IT glitch leaving flights over Christmas without pilots
How does Air Canada's new Signature Suite lounge up the ante?
How did Jetstar Airways successfully deal with flight cancellations in Bali?
WestJet's 12 days of Christmas
Tony Fernandes as a breaking artist
Have you flown the world's most punctual airline?
KLM Royal Dutch Airlines stops servicing customers on LinkedIn, but why?
Why are regional connections so alluring for many airlines?
Farewell flights on Boeing 747
Southwest Airlines' cheeky pre-flight safety demonstrations
IndiGo's brand under fire
Finnavia's #LifeInHel Campaign
Equipping crews with body cameras
What you didn't know about the new Emirates' cabins
The importance of First Class
Singapore Airlines' smart improvements in the new A380 fleet
Innovative payments take flight
Training of Delta's new flight attendants in a new reality show
Why surprise-and-delight marketing campaigns are starting to feel like #fakeNews
Making profit from ancillary fees
Story behind Volaris' customer service
How big of a difference can one flight make?
Vueling's Game of Thrones booking engine
Delta's baggage notifications
SimpliFlying MasterClass in Las Vegas
Is navigating an airline website like visiting Ikea?
The future of long-haul travel by Elon Musk
Airbus-Bombardier C series deal - a masterstroke?
British Airways' video #BAmagic
Top three bloopers of the first 150 SimpliLive episodes
The importance of clear airline marketing communications
Airline profits in the US
Finnair's branding for Asia
The KLM Flight Upgrader
Is Joon trying too hard to appeal to Millennials?
United's launch of Polaris
Finding a unique brand value proposition
The future of in-flight entertainment
Social media crisis analysis of Air France's flight #AF66
Southwest's pet allergy incident
The launch of Swoop
The fire triangle of crisis communications
Should all airlines be early adapters in technology?
The future of airline loyalty
Lessons on innovation at airlines from ``rewind fees``
The story behind Dave Carroll's new song for airlines ``SORRY``
How should airlines behave in the aftermath of a natural disaster?
Ajay Singh, the CEO of SpiceJet, on the airline turnaround of the decade
Interview with Henry Harteveldt on the future of technology in airlines
Interview with Rossen Dimitrov, Chief Guest Experience Officer of WestJet
Hugh Aitken from Skyscanner on the future of airline commerce, Bots and conversion
CEO of Relay42, Tomas Salfischberger, on the importance of personalization for airlines
Stephany Van Willigenburg from Google on the best advice for airlines
The future of airline commerce and social media live from #AviationFest
Ross Feinstein from American Airlines on the future of social customer care
STG Aerospace CEO, Nigel Duncan, on the importance of cabin lighting for #PaxEx
Honoring the best airlines in the world on social media #SFawards17
What makes #SimpliRetreats so critical to our culture and success as a team?
Eash Sundaram of jetBlue on technology, innovation and leadership
Is Expedia's CEO, Dara Khosrowshahi, up to the task of being the Uber CEO?
Brand personification for new C Series by SWISS
Would you like to video call your reservations agent?
The importance of transparency in communications
Would you like to hire an entire airline eCommerce team?
Best #Eclipse2017 initiatives
Upcoming Labs in London and Las Vegas!
The coolest airline offices in the world
Would you pay more to fly on a new aircraft?
How making one change skyrocketed our team productivity, happiness, and creativity
Following my passion for aviation
Best airline stopover programs
Interview with Campbell Wilson on Singapore Airlines
Does requiring a dress code have an impact on an airline brand?
Lufthansa's #Inspiredby Heimweh campaign
Safety videos as marketing strategy
Betting against the odds
Shouldn't we all have a bit of fun in aviation?
Implementation of an airline social media command center
How should airlines deal with flight diversions?
The epidemic of fake airline social media metrics
Round-up of first 100 episodes!
Reflecting on a 31-year career in airline marketing
The world's first silent disco at 35K feet!
How can airlines use sonic branding?
Finnair's partnership with Marimekko
Invitation to #SimpliLab in London
What does it mean to be an airline for millennials?
British Airways' new safety video
American Airlines honors JFK team member
Lessons on airline branding from a creepy urinal advertisement
Frequent Flyer's birthday surprises
Competitive edge for airline product vs. service
How should airline CEOs do an apology right?
Air New Zealand's new safety video
What led SpiceJet to a remarkable turnaround?
Is price the product or something else for airlines?
The best of First Class offerings
What is the bare minimum a Business Class traveller needs today?
What are Apple and Uber learning from airlines?
Discussing the digital future of Finnair with Chief Digital Officer, Katri Harra-Salonen
Delta Air Lines + Jet Airways?
The positive side of United's fiasco
Explaining Qatar Airways' behavior
Will Ryanair become the Amazon of the airline world?
The secrets to Singapore Airlines' success in implementing strategy
What would top aviation executives advise their 25year old self?
How Norwegian is shaking up aviation
A recap of the best conversations from #PAS17
Brought to you by
Interview with Mark Lapidus from Amedeo
Interview with the Chairman of SAUDIA
Interview with Carsten Spohr from Lufthansa
Interview with Ilker Ayci from Turkish Airlines
Interview with Niko Bezuidenhout from fastjet
Interview with Xia Cai from Oman Air
Interview with Nick Leontidis from CAE
Interview with Marc Parent from CAE
Interview with Rob Dewar from Bombardier
Interview with Martin Gauss from Air Baltic
Interview with Randy Tinseth from Boeing
Opening episode from Le Bourget
What to expect from the Paris Air Show 2017?
How important are uniforms as a symbol of the airline brand?
How important are ancillary revenues for marketing an airline brand?
Which airlines have stood out and which haven't so far in 2017? Part 2.
Which airlines have stood out and which haven't so far in 2017? Part 1.
How did Kulula become the world's funniest airline?
Meet SimpliFlying at Paris Air Show!
Why every airline needs to have a social media command center right now?
How can airlines best deal with Brand eXternalities?
How should airlines tackle information dissemination during a mass disruption?
Round-up of first 50 SimpliLive episodes
The story behind our crazy work culture experiment
How can airlines inspire and be inspired by tourism agencies?
How Air New Zealand came to “own” airline safety videos?
How have 9/11 and social media changed air travel forever?
Interview with the CEO of AirAsia X, Benyamin Ismail
What is crew-marketing about?
Can airlines hack their way to success?
Why is low-cost long-haul so hard?
How Royal Jordanian Airlines broke the internet with timely marketing?
Air Canada ditches Aeroplan
Life of an #avgeek
In conversation with APEX CEO Joe Leader on leadership, #PaxEx and turnaround
My 6-star American Airlines flight
Lessons in airline marketing from a creperie in Montreal
What will happen if more executives dealt with the customers?
Baiba's journey at SimpliFlying
787s and ULCC - what does it mean for Westjet?
Customer service as marketing
How can an airline build a sustainable competitive advantage?
What is it like working at SimpliFlying for 5 years?
Can he win back your trust?
What can airlines learn from Uber about customer service?
What will the future of airline social customer service look like?
How American Airlines prevented AA591 stroller incident from spiraling out of control?
WestJet's new ULCC -- a genius move?
How and why my first flight on Singapore airlines was remarkable?
Why is it important not to deal with “Jokers like Joe”?
Helena Kaartinen @ Finnair: A story of compassion and trust
The Age of Enragement: How can airlines brands SOAR in this new era?
Why do we fly? Why airlines exist in the first place?
Why the new TripAdvisor rankings for airlines signal a shift towards transparency?
What needs to be done by April 30 to save the United brand?
Why SimpliFlying will boycott United due to #flight3411
Five ways airlines can take Twitter customer service to the next level
Why airlines need to appoint a Chief Storyteller in 2017?
Marco Serusi shares what it's like working at SimpliFlying for over 5 years!
Why legacy airlines face the challenge of investing in services and cutting costs, at the same time?
“Never say never” attitude exemplified by the office boy who became first officer
Which airlines ran the most creative April Fool's Day gags, and why do they matter?
Deconstructing the birth of a new product #SimpliLab
How to learn to say “no” to more things than you say “yes” to?
The story of how I built credibility to begin with and then got my first client
Looking back at all the creative ways airlines have dealt with the #electronicsban
How United Airlines messed up on social media and what other airlines can learn?
Alaska Airline announced that the Virgin America brand will be no more. My two cents.
The story of how I went from working at a tech startup to starting an airline blog..
How we barely managed to get copies of SOAR shipped in time for the launch!
How can airlines minimize the damages to their brands? #ElectronicsBan
The launch of IAG's new airline Level