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SimpliFlying Awards 2017

In conjunction with 


SimpliFlying Awards honour airlines that push the frontier of innovative
marketing. In this longest-running awards dedicated to airlines on
social media, over 50 top airlines have participated including
Cathay Pacific, KLM, American Airlines, Air New Zealand,
Turkish Airlines and Etihad Airways.

WHAT TO KNOW

  • Airlines active on social media in the period starting June 2016 are eligible for joining SimpliFlying Awards 2017. Submissions must reflect campaigns or initiatives from June 2016 onwards.
  • Public nominations are closed now. Shortlisted airlines will be informed and invited to submit a detailed presentation deck.
  • For more FAQs, please refer to the bottom of this page. For last year’s winners and finalists, click here.

“Winning the SimpliFlying Award for Best Social Customer Service was a proud moment for the American Airlines team. The award was recognition that hard work, efficient response, and commitment to delighting customers was paying off. The award paved the way to grow the team, expand to 24/7 response, while maintaining our primary focus to deliver the best social customer service.”

Jonathan Pierce, Director Social Media Communications, American Airlines

IMPORTANT DATES

Updated as of April 18, 2017. The deadline for each below is until 2359 (Eastern Time).

  • May 21, 2017: Deadline for public nominations.
  • May 29, 2017: Five finalists will be shortlisted for each category and invited to submit a detailed deck. The judging panel will be assessing each airline on how it demonstrates innovativeness, engagement and business impact.
  • Jun 30, 2017: Submission deadline for finalists.
  • Aug 8, 2017: The top 3 for each category will be announced and invited to the SimpliFlying Awards ceremony and Airline Marketing Innovation Lab to be held in London on Sep 5-6, 2017 hosted at Aviation Festival.
  • Sep 5, 2017: Finalists are invited to join the exclusive Airline Marketing Innovation Lab in London.
  • Sep 6, 2017: SimpliFlying Awards 2017 ceremony

2017 CATEGORIES

EUROPE
Airlines from Europe that have creatively and effectively integrated social media and/ or other digital technologies into overall marketing and business strategy (across branding, customer service, driving revenue and loyalty etc).

APAC
Airlines from Asia Pacific that have creatively and effectively integrated social media and/ or other digital technologies into overall marketing and business strategy (across branding, customer service, driving revenue and loyalty etc).

MIDDLE EAST
Airlines from Middle East that have creatively and effectively integrated social media and/ or other digital technologies into overall marketing and business strategy (across branding, customer service, driving revenue and loyalty etc).

NORTH AMERICA
Airlines from North America that have creatively and effectively integrated social media and/ or other digital technologies into overall marketing and business strategy (across branding, customer service, driving revenue and loyalty etc).

LATIN AMERICA
Airlines from Central and South America that have creatively and effectively integrated social media and/ or other digital technologies into overall marketing and business strategy (across branding, customer service, driving revenue and loyalty etc).

LAUNCHES
Airlines that leverage social media well to launch a new route, destination, plane or airline product.

BRANDING
Airlines that leverage on social media very effectively to demonstrate or reinforce clear and consistent branding.

CUSTOMER SERVICE
Airlines that do exceptionally well in responding to and engaging with customers on social media to create valuable and meaning relationships.

DRIVING REVENUE
Airlines that are able to drive sales through innovative and targeted campaigns on social media.

MOBILE
Airlines that are able to extensively and creatively leverage mobile to engage or market to connected travellers on-the-go.

“SimpliFlying is the pioneer in connecting the dots between the connected travellers, airlines and airports. SimpliFlying Awards recognises the best in the airline industry, and ultimately leads to a better customer experience in the social sphere.”

Akram Syed Husain, Ex-Head of Social Media, NasAir

JUDGING PANEL

Brittany Masters

Ex-Global Brand Director 777X, Boeing

Brittany Masters had worked at Boeing since December 2008. She is passionate about analyzing market trends and customer needs to develop highly-effective marketing programs. A dynamic brand marketer who is well-versed in all aspects of marketing campaigns from concept development to execution and launch.

Max Kingsley-Jones

Executive Director Content, FlightGlobal

Max Kingsley-Jones has been Executive Director Content for FlightGlobal since April 2015. He was appointed editor of Flight Airline Business in December 2010, having previously spent 14 years with Flight International where he was ultimately Deputy Editor.

Dennis Owen

Ex-Group Manager Social Media, Cathay Pacific

Dennis Owen had worked for Cathay Pacific for 30 years in a number of different roles, from brand marketing to sales to managing cargo, to group manager of social media. With combined knowledge from the various positions, he ensures a holistic approach to project management and social media strategies.

FAQ

Can an airline be nominated for more than one category?
Yes, an airline can be nominated for more than one category.

Is there a fee to participate?
No, there is no fee to participating in SimpliFlying Awards 2017.

Which airlines can apply for the SimpliFlying Awards? Is preference given to SimpliFlying clients?
Any airline can submit a nomination for the SimpliFlying awards, through public nomination (see under “Important Dates” for deadline). No preference is given to whether an airline is a SimpliFlying client or not. It all depends on the merit of the nomination and results achieved through social media efforts.

What are the awards processes like?
To be in the running for this awards, your airline first needs to be nominated. Anyone can submit a nomination, including airline staff.

For each award category, five airlines will be shortlisted and invited to submit a detailed deck to the jury.

Based on the collective scores of the jury, the top 3 for each category will be announced and invited to the awards ceremony in London on September 6, 2017. The finalists are also invited to join the exclusive Airline Marketing Innovation Lab the day before at a discounted rate.

How will the jury be scoring the entries?
Each judge will be looking at how the airlines demonstrate innovativeness, engagement and business impact of social media.

Do I need to be present in London to join in this awards?
If your airline emerges as one of the Top 3 for a category, we strongly recommend that you send a representative to collect the plaque at the awards ceremony in London on September 6. The Airline Marketing Innovation Lab will also be happening the day before in London on September 5 and award finalists are entitled to a special discount.

I have other questions. Who should I reach out to?

For further enquiries about SimpliFlying awards, you can email our team at awards@simpliflying.com

Highlights from 2016 SimpliFlying Awards
and Airline Marketing Innovations Lab

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