FB event2

SimpliFlying Awards 2017

SimpliFlying Awards honour airlines that push the frontier of innovative marketing.

In this longest-running awards dedicated to airlines on social media, over 50 top airlines have participated including Cathay Pacific, KLM, American Airlines, Air New Zealand, Turkish Airlines and Etihad Airways.

WHAT TO KNOW

  • Airlines active on social media in the period starting June 2016 are eligible for joining SimpliFlying Awards 2017. Submissions must reflect campaigns or initiatives from June 2016 onwards.
  • Public nominations are closed now. Shortlisted airlines will be informed and invited to submit a detailed presentation deck.
  • For more FAQs, please refer to the bottom of this page. For last year’s winners and finalists, click here.

IMPORTANT DATES

The deadline for each date below is until 2359 (Eastern Time).
Note: Nominations are closed.

  • May 21, 2017: Deadline for public nominations.
  • May 29, 2017: Five finalists will be shortlisted for each category and invited to submit a detailed deck. The judging panel will be assessing each airline on how it demonstrates innovativeness, engagement and business impact.
  • Jun 30, 2017: Submission deadline for finalists.
  • Aug 8, 2017: The top 3 for each category will be announced and invited to the SimpliFlying Awards ceremony and Airline Marketing Innovation Lab to be held in London on Sep 5-6, 2017 hosted at Aviation Festival.
  • Sep 5, 2017: Finalists are invited to join the exclusive Airline Marketing Innovation Lab in London at special rate.
  • Sep 6, 2017: SimpliFlying Awards 2017 ceremony

2017 CATEGORIES

EUROPE
Airlines from Europe that have creatively and effectively integrated social media and/ or other digital technologies into overall marketing and business strategy (across branding, customer service, driving revenue and loyalty etc).

APAC
Airlines from Asia Pacific that have creatively and effectively integrated social media and/ or other digital technologies into overall marketing and business strategy (across branding, customer service, driving revenue and loyalty etc).

MIDDLE EAST
Airlines from Middle East that have creatively and effectively integrated social media and/ or other digital technologies into overall marketing and business strategy (across branding, customer service, driving revenue and loyalty etc).

NORTH AMERICA
Airlines from North America that have creatively and effectively integrated social media and/ or other digital technologies into overall marketing and business strategy (across branding, customer service, driving revenue and loyalty etc).

LATIN AMERICA
Airlines from Central and South America that have creatively and effectively integrated social media and/ or other digital technologies into overall marketing and business strategy (across branding, customer service, driving revenue and loyalty etc).

LAUNCHES
Airlines that leverage social media well to launch a new route, destination, plane or airline product.

BRANDING
Airlines that leverage on social media very effectively to demonstrate or reinforce clear and consistent branding.

CUSTOMER SERVICE
Airlines that do exceptionally well in responding to and engaging with customers on social media to create valuable and meaning relationships.

DRIVING REVENUE
Airlines that are able to drive sales through innovative and targeted campaigns on social media.

MOBILE 
Airlines that are able to extensively and creatively leverage mobile to engage or market to connected travellers on-the-go.

“The Simpliflying Awards have become the most prestigious honor afforded to airlines innovating in social media. If there was any lingering doubt about whether sound social media strategies can deliver ROI and myriad other benefits to airlines and passengers, they were put to rest by this year’s outstanding submissions to the Awards.”
Mary Kirby, Founder and Editor of Runway Girl Network
“Winning the SimpliFlying Award for Best Social Customer Service was a proud moment for the American Airlines team. The award was recognition that hard work, efficient response, and commitment to delighting customers was paying off. The award paved the way to grow the team, expand to 24/7 response, while maintaining our primary focus to deliver the best social customer service.”
Jonathan Pierce, Director Social Media Communications, American Airlines
“SimpliFlying is the pioneer in connecting the dots between the connected travellers, airlines and airports. SimpliFlying Awards recognises the best in the airline industry, and ultimately leads to a better customer experience in the social sphere.”
Akram Syed Husain, Ex-Head of Social Media, NasAir

JUDGING PANEL

To be announced soon.

FAQs

Can an airline be nominated for more than one category?

Yes, an airline can be nominated for more than one category.

Is there a fee to participate?
No, there is no fee to participating in SimpliFlying Awards 2017.

Which airlines can apply for the SimpliFlying Awards? Is preference given to SimpliFlying clients?
Any airline can submit a nomination for the SimpliFlying awards, through public nomination (see under “Important Dates” for deadline). No preference is given to whether an airline is a SimpliFlying client or not. It all depends on the merit of the nomination and results achieved through social media efforts.

What are the awards processes like? 
To be in the running for this awards, your airline first needs to be nominated. Anyone can submit a nomination, including airline staff.

For each award category, five airlines will be shortlisted and invited to submit a detailed deck to the jury.

Based on the collective scores of the jury, the top 3 for each category will be announced and invited to the awardsceremony  in London on September 6, 2017. The finalists are also invited to join the exclusive Airline Marketing Innovation Lab the day before at a discounted rate.

How will the jury be scoring the entries?
Each judge will be looking at how the airlines demonstrate innovativeness, engagement and business impact of social media.

Do I need to be present in London to join in this awards?
If your airline emerges as one of the Top 3 for a category, we strongly recommend that you send a representative to collect the plaque at the awards ceremony in London on September 6. The Airline Marketing Innovation Lab will also be happening the day before in London on September 5 and award finalists are entitled to a special discount.

I have other questions. Who should I reach out to?

For further enquiries about SimpliFlying awards, you can email our team at awards@simpliflying.com

Highlights from 2016 SimpliFlying Awards
and Airline Marketing Innovations Lab

YouTube Preview Image

×

Glimpses of SimpliFlying MasterClasses

[justified_image_grid preset=16 load_more=once facebook_id=281699728546545 facebook_album=625135130869668,523567647693084,495402663842916,614424888607359,487598837956632,485943598122156,717097075006806,468024249914091,422283264488190,573269512722897,556111114438737,564296266953555,554272487955933,554703807912801  facebook_caching=1440 facebook_image_size=normal facebook_count=no fb_actual_cover_photo=yes]

×

Leave your credentials here and we will email it shortly.

Airline Marketing Benchmark Reports Sample

  • This field is for validation purposes and should be left unchanged.
×

Crisis Communications Reports

  • This field is for validation purposes and should be left unchanged.
×
×

State of Airline Marketing 2014

  • This field is for validation purposes and should be left unchanged.
×

State of Airline Marketing 2013

  • This field is for validation purposes and should be left unchanged.
×

State of Airport Marketing 2013

  • This field is for validation purposes and should be left unchanged.
×

6X Whitepaper

  • This field is for validation purposes and should be left unchanged.
×

Loyalty eBook

  • This field is for validation purposes and should be left unchanged.
×

Top 30 Case Pack

  • This field is for validation purposes and should be left unchanged.
×

Custom Audiences Loyalty Whitepaper

  • This field is for validation purposes and should be left unchanged.
×

Airline Social Media Outlook 2015

  • This field is for validation purposes and should be left unchanged.
×

Loyalty Marketing Benchmark Reports

  • This field is for validation purposes and should be left unchanged.
×

Expert Insights on Airline Marketing

  • This field is for validation purposes and should be left unchanged.
×

Airport Marketing Benchmark Reports

  • This field is for validation purposes and should be left unchanged.
×
×
×

Airline Marketing Innovations Lab

    We will follow up shortly via email regarding further information.
  • This field is for validation purposes and should be left unchanged.
×

Soar

  • This field is for validation purposes and should be left unchanged.
×

Airline Social Media Outlook 2016

  • This field is for validation purposes and should be left unchanged.
×
×

State of Airline Marketing 2016

  • This field is for validation purposes and should be left unchanged.
×

Crisis Starter Guide 2016

  • This field is for validation purposes and should be left unchanged.
×

Crisis Starter Guide 2016 - Non Airlines

  • This field is for validation purposes and should be left unchanged.
×

Nomination for SimpliFlying Awards

×

SimpliWishes

×
×

SOAR Book Launch

  • Date: Feb 20, 2017 Time: 6 PM Venue: Suntec Singapore International Convention and Exhibition Centre

  • This field is for validation purposes and should be left unchanged.
×

SOAR Order

  • Price: $24.98 Quantity:
    *Get a discount for an order of over 100 books
  • This field is for validation purposes and should be left unchanged.
×

SimpliFlying Airline Social Media Outlook 2017

  • This field is for validation purposes and should be left unchanged.
×

SimpliFlying Airline Social Media Outlook 2017

  • This field is for validation purposes and should be left unchanged.
×

PRICED TO SHARE

You can order one copy for $25. Though, our real hope is you’ll order a bunch of them and distribute/sell/give away copies to your friends and colleagues. So, we’re offering bulk order discounts up to 40% just so you can share the knowledge!

 

Enjoy!

×
×
Webinar SimpliFlying -15below
×
Download a sample chapter of SOAR

Leave your credentials here and we will email it shortly.

×
SOIR 2017

Airline Marketing Trends Report (State of the Industry)

  • This field is for validation purposes and should be left unchanged.
×

Institute - Sign up for "Spotter"

  • This field is for validation purposes and should be left unchanged.
×

Institute - Corporate Enquiry

  • This field is for validation purposes and should be left unchanged.
×

Institute - Request for More Information (General)

×