The 8th Annual
SimpliFlying Awards

September 4, 2018 – London

In conjunction with Aviation Festival

SimpliFlying Awards, airline marketing awards, social media awards

SimpliFlying Awards honour airlines that push the frontier of innovative marketing. In this longest-running awards dedicated to recognizing the best in airline social and digital marketing, over 50 top airlines have participated including Cathay Pacific, KLM, American Airlines, and Air New Zealand.



    Airlines that are able to drive sales through innovative and targeted campaigns on social media and other digital channels.


    Airlines that do exceptionally well in responding to and engaging with customers on social media to create valuable and meaning relationships.


    Airlines that leverage social media and digital well to launch a new route, destination, plane or airline product.


    Airlines that are able to extensively and creatively leverage mobile to engage or market to connected travellers on-the-go.


    Airlines that are able to leverage influencer marketing on social media to create meaningful interactions with relevant audiences.


    Airlines that cannot afford to hire Lionel Messi but still manage to do a fantastic job in social and digital marketing.


    Airlines that have creatively and effectively integrated social media and/or other digital technologies into overall marketing and business strategy (across branding, customer service, driving revenue and loyalty etc).


    Airlines that have done an exceptional job in handling disruptions on social media in a timely and compassionate manner.

    N.B. This category is judged by SimpliFlying, therefore no submissions are required.

“WestJet was honoured to win the 2017 SimpliFlying Award for Best Airline in Social Media. Each year we challenge ourselves to improve all aspects of our social media to ensure we are bringing true value to our guests and supporting our overall business goals. Having our industry peers recognize those efforts as best-in-the-world was a significant source of pride for everyone involved in supporting social media at WestJet. The award helped us continue to push ahead with initiatives that will have a positive impact on our digital guest experience in the future.”

Greg Hounslow, Emerging Media Manager, WestJet


Updated as of April 23, 2018. The deadline for each below is until 2359 (Eastern Time).

  • May 30, 2018: Deadline for public nominations.
  • June 4, 2018: Five finalists will be shortlisted for each category and invited to submit a detailed deck. The judging panel will be assessing each airline on how it demonstrates innovativeness, engagement and business impact.
  • Jun 29, 2018: Submission deadline for finalists.
  • Aug 8, 2018: The top 3 for each category will be announced and invited to the SimpliFlying Awards ceremony and Airline Marketing Innovation Lab to be held in London on Sep 4-5, 2018 hosted at Aviation Festival.
  • Sep 4, 2018: Finalists are invited to join the exclusive Airline Marketing Innovation Lab in London.
  • Sep 5, 2018: The 8th SimpliFlying Awards 2018 ceremony at the Business Design Centre in London.


SimpliFlying Awards

Brittany Masters
Ex-Global Brand Director 777X at Boeing, Co-Founder at Roam Free

Dennis Owen
General Manager, Branding and Social Media at Hong Kong Airlines

Max Kingsley-Jones
Executive Director Content at FlightGlobal

N.B. Judging panel for 2018 to be announced shortly.

“Winning the SimpliFlying Award for Best Social Customer Service was a proud moment for the American Airlines team. The award was recognition that hard work, efficient response, and commitment to delighting customers was paying off. The award paved the way to grow the team, expand to 24/7 response, while maintaining our primary focus to deliver the best social customer service.”

Jonathan Pierce, Director Social Media Communications, American Airlines


Which airlines can apply for the SimpliFlying Awards?
Airlines active on social and digital channels in the period starting June 2017 are eligible for joining SimpliFlying Awards 2018. Submissions must reflect campaigns or initiatives from June 2017 onwards.

Can an airline be nominated for more than one category?
Yes, an airline can be nominated for more than one category (see under “Important Dates” for deadline).

Is there a fee to participate?
No, there is no fee to participating in SimpliFlying Awards 2018.

Is preference given to SimpliFlying clients?
No preference is given to whether an airline is a SimpliFlying client or not. It all depends on the merit of the nomination and results achieved through social media and digital efforts.

What are the awards processes like?
To be in the running for this awards, your airline first needs to be nominated. Anyone can submit a nomination, including airline staff.

For each award category, five airlines will be shortlisted and invited to submit a detailed deck to the jury.

Based on the collective scores of the jury, the top 3 for each category will be announced and invited to the awards ceremony in London on September 5, 2018. The finalists are also invited to join the exclusive Airline Marketing Innovation Lab the day before.

How will the jury be scoring the entries?
Each judge will be looking at how the airlines demonstrate innovativeness, engagement and business impact of social media.

Do I need to be present in London to join in this awards?
If your airline emerges as one of the Top 3 for a category, we strongly recommend that you send a representative to collect the plaque at the awards ceremony in London on September 5. The Airline Marketing Innovation Lab will also be happening the day before in London on September 4.

I have other questions. Who should I reach out to?

For further enquiries about SimpliFlying awards, you can email our team at

Highlights from 2016 SimpliFlying Awards
and Airline Marketing Innovations Lab

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