SOAR is the first book to chart the journey of eight exceptional airline brands through the eyes of the very people who made it happen – the employees.
It is authored by Shashank Nigam, CEO of SimpliFlying, one of the most sought-after marketing strategy firms globally.
Published by IdeaPress Publishing
The quintessential airline marketing book, SOAR is a treasure chest of case studies based on revealing interviews with C-level executives, middle managers and front-line employees.
Gain in-depth insights into brand execution at the executive, operational and customer level within Singapore Airlines, Southwest, Turkish Airlines, Air New Zealand, AirAsia, Finnair, Vueling and Kulula.
Shashank Nigam is the Founder and CEO of SimpliFlying, one of the most sought-after marketing strategy firm in the industry today. In mere six years, Nigam and his team have helped over 75 airlines and airports become remarkable.
Nigam is the youngest winner of the Global Brand Leadership Award and regularly addresses senior aviation executives across the globe. His impassioned perspectives on airline marketing have been featured in over 100 media outlets, including the BBC, CNBC, Reuters and Bloomberg, and leading publications like the Wall Street Journal and New York Times. His nuanced insights feature in his monthly column in Flight’s Airline Business.
An alumnus of Singapore Management University and Carnegie Mellon University in Information Systems Management and Business Management, he is a true globetrotter. He was born in India, grew up in Singapore, lived in Boston and Kampala and is currently based in Toronto with his wife and daughter.