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New Attitude towards Airline Marketing

SOAR is the first book to chart the journey of eight exceptional airline brands through the eyes of the very people who made it happen – the employees. 

It is authored by Shashank Nigam, CEO of SimpliFlying, one of the most sought-after marketing strategy firms globally.

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You can order one copy for $25. Though, our real hope is you’ll order a bunch of them and distribute/sell/give away copies to your friends and colleagues. So if you order five, we’ll send you ten. And if you order 40, we’ll send you a hundred. That’s as low as $10 a book, just so you can share the knowledge!

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Join the conversation on #SimpliSOAR

Featuring 8 Exceptional Airline Brands

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The quintessential airline marketing book, SOAR is a treasure chest of case studies based on revealing interviews with C-level executives, middle managers and front-line employees.

Gain in-depth insights into brand execution at the executive, operational and customer level within Singapore Airlines, Southwest, Turkish Airlines, Air New Zealand, AirAsia, Finnair, Vueling and Kulula.

“This is the first book to have uncovered and consolidated the best practices in airline marketing. A must-read for anyone looking to build a career in commercial aviation.”
Dr. Mario Hardy, CEO, PATA
“SOAR gives you the blueprint for designing long lasting brands. Shashank rocks: read It now, before the airline that competes with you does.”
Gianfranco “Panda” Beting, Author, Spotter and former VP Marketing & Communication, Azul
“Shashank Nigam’s vision is fully expressed by his analysis of these powerful connections between these airline brands, their customers and their employees.  He is the leading steward pushing the boundaries of airline marketing, a pioneer to do so.”
Jeff Cacy, former Managing Director of Airline Marketing, Boeing
“You feel it in the near-perfection customer service of Singapore Girls, when Tony Fernandes replies to your tweet or when you hear Herb Kelleher laugh. Nigam reveals how the best airlines in the world create lasting bonds.”
Patrick Baudis, VP Marketing, Bombardier Commercial Aircraft
“I’ve learnt a great deal from Shashank, and you will too. His book uncovers the secrets of the best airline brands in the world, which will help your airline stay ahead of competition, for a long time to come.”
Nicola Lange, Director – Premium Services, Lufthansa
“A classical airline is a commodity business that requires good execution, which many do. The airlines covered in SOAR get it that this business is consumer focused, brand-oriented now – it is they who will dominate the 21st century travel.”
Mark Lapidus, CEO, Amedeo
Shashank Nigam gets it: to build a lasting brand, you can’t be following the usual rules of marketing. Like the airlines covered in the book, you need to think beyond the ordinary.”
Patrick Murphy, former Chairman, Ryanair
“One of those rare books that’s full of inspiring stories and actionable strategies, which can help you excel in your job as a marketer”
Dr. Bernd Schmitt, Author, Director – Center on Global Brand Leadership, Columbia Business School
“SOAR brings home the importance of creativity and empowerment in developing successful a successful airline brand. It’s a great reminder that allowing people to think big can create a strong connection with your customers.”
Mary Ellen Jones, VP Americas Sales, Pratt & Whitney, President of The Wings Club
“Shashank’s book SOAR reads very well, and gives the feeling of a longtime friend dispensing wisdom, sharing advice, and motivating you to do your best. It’s not a dreary lecture, but rather SOAR is entertaining storytelling that pushes us to fly higher and stronger with our employees, brands, and customers.”
Jay Sorensen, President, IdeaWorksCompany

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About The Author

Shashank Nigam is the Founder and CEO of SimpliFlying, one of the most sought-after marketing strategy firm in the industry today. In mere six years, Nigam and his team have helped over 75 airlines and airports become remarkable.

Nigam is the youngest winner of the Global Brand Leadership Award and regularly addresses senior aviation executives across the globe. His impassioned perspectives on airline marketing have been featured in over 100 media outlets, including the BBC, CNBC, Reuters and Bloomberg, and leading publications like the Wall Street Journal and New York Times. His nuanced insights feature in his monthly column in Flight’s Airline Business.

An alumnus of Singapore Management University and Carnegie Mellon University in Information Systems Management and Business Management, he is a true globetrotter. He was born in India, grew up in Singapore, lived in Boston and Kampala and is currently based in Toronto with his wife and daughter.

Highlights from SOAR Book Launch Party in London 2016

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SOAR Book Launch

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PRICED TO SHARE

You can order one copy for $25. Though, our real hope is you’ll order a bunch of them and distribute/sell/give away copies to your friends and colleagues. So if you order five, we’ll send you ten. And if you order 40, we’ll send you a hundred. That’s as low as $10 a book, just so you can share the knowledge!

 

Enjoy!

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SOIR 2017

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