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As part of SimpliFlying University, we offer monthly paid webinars on airline branding, customer engagement and social media. You can sign up for individual webinars at $79 or sign-up for a full year of webinars at a special price of $795. These webinars are offered in partnership with Web Events Solutions.

For more information and complete listings, please visit the Webinars page.

Purchase:

~!~ Annual Discounted Package    |       $795

Available on Demand

~!~ Social Loyalty: How airlines can use virtual incentives to drive real-world loyalty

• The loyal customer of today – meet Tim Freyer
• Differentiating between loyal travelers and frequent fliers
• How IHG drives social loyalty (and what can airlines learn)
• The three paradigms of social loyalty
  • Location! Location! Location!
  • Virtual incentives driving real-world actions
  • Social breakage

• Case Study: BMIbaby and Gowalla
• Case Study: Virgin Atlantic and social gaming
• Case Study: Air New Zealand and Koru Lounges
• The future – a social loyalty tier (and how to get there!)

Wednesday, 6 July, 11am EDT  (UTC-4).

Single purchase                       |       $79

~!~ Social shopping and group buying for airlines – driving revenues from new media

• How airlines are driving revenues from social media
• What is the difference between social shopping and group buying
• Group buying case studies: Lufthansa Brazil and Virgin America
• Social Shopping Case studies: Malaysia Airlines MHBuddy Facebook App and Satisfly
• Evaluation criteria and success metrics before running a group buying deal

Single purchase                       |       $79

[Free] Social CRM for Airlines – Managing the cult and driving true value

How to derive value from the person you’re dealing with, rather than just monitoring conversations.

Single purchase                       |       $0

~!~ Calculating ROI from social media for airlines: How to set Appropriate KPIs and Benchmarks tailored to Your Objectives and Gain Top Management Buy-in

• Clarify and set key objectives that tally with your overall marketing and communications goals
• Understand and utilize key cross-industry benchmarks to put your efforts in context and track success
• What’s better – 1,000 re-tweets or an increase in traffic of 10% to your homepage?
• Should you look for a growth in Facebook likes? Or a growth in special offer redemptions?
• How to link social media initiatives to KPIs?
• Designing and using easy-to-understand dashboards
• Hear top tips to on how to convince your board of the value of social media without clear ROI information

Single purchase                       |       $79

~!~ How airlines can drive profitable customer engagement using location based social media tools

• Why is location-based marketing becoming important?
• Foursquare, Gowalla, Facebook Places – what’s the difference?
• Case Study: KLM Surprises
• Case Study: Continental #Justlanded
• Case Study: Lufthansa’s Oktoberfest
• Location based tools to complement loyalty marketing
• Using location to drive customer service
• 3 steps you can take today to drive results

Single purchase                       |       $79

~!~ How to leverage social media to manage aviation crises

Single purchase                       |       $79