We will explore issues that affect airlines all across the world, from full service and premium airlines, to budget carriers, all with the airline brand in mind. It doesn’t matter if you’re in the airline industry or not, or whether you’re a novice or an expert when it comes to aviation. The purpose is to have a great discussion on how airlines manage their brands, what they’re doing right, and what they can do better, for us, consumers.

So, come join us in this journey, and provide your valuable feedback and comments.

• Randy Petersen of Flyertalk on airline branding – Part 1 of 2
• Facebook group on airline branding
• LCC 2.0: How low cost airlines can use social media to engage their customers
• Airlines need to build strong digital brands to survive the recession in 2009
• Is Alaska Airlines’ Social Media Execution heading South of Expected?