"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
Brand Placement 2.0: airBerlin sponsors the weather girl, weather map and more..
Airlines sponsoring weather segments on the news is nothing new. We often hear “weather sponsored by…” or “today’s weather brought to you by…”, before or after the segment. What’s new is how airBerlin has started doing it. German cable television news network N24′s weather girl now presents the weather wearing the full airBerlin cabin service …. continue reading →
Five lessons from the most innovative loyalty programs in the world – Inspired from Loyalty 2010
Last week, I spent three days in Kuala Lumpur, Malaysia, hanging out with Loyalty marketing professionals from around the world at the Loyalty 2010 conference. I met a number of very talented and interesting people, from airlines, hotels and even retails chain that are trying to drive loyalty. Also part of the event was the …. continue reading →
Multi leg flights on budget airlines, great idea
The airline industry is so dynamic that airlines need to keep coming up with innovative ways to make money to stay in business. This is especially true in the case of budget carriers or Low Cost Airlines (LCCs). One key characteristic of LCCs has been their point-to-point service, moving away from a hub-and-spoke model to …. continue reading →