Airlines sponsoring weather segments on the news is nothing new. We often hear “weather sponsored by…” or “today’s weather brought to you by…”, before or after the segment. What’s new is how airBerlin has started doing it.

German cable television news network N24′s weather girl now presents the weather wearing the full airBerlin cabin service uniform, including the trademark red gloves. If that wasn’t in-your-face enough, the map not only shows the weather of key German cities, but also weather at all airBerlin desinations – with the airBerlin logo on it too!

While some think that this is bad advertising, I’d say this is very creative and a good example  of brand placement. I’m sure airBerlin must be paying much more than just sponsoring the weather, but then again – it’s what it takes to get your destination map shown to all of Germany every hour isn’t it?
What do you think? Slick advertising, or over the top? Let’s hear it on Twitter (@simpliflying) and in the comments.

Last week, I spent three days in Kuala Lumpur, Malaysia, hanging out with Loyalty marketing professionals from around the world at the Loyalty 2010 conference. I met a number of very talented and interesting people, from airlines, hotels and even retails chain that are trying to drive loyalty.

Also part of the event was the Loyalty 2010 Awards for the Most Innovative Loyalty program. The judges had shortlisted the Top 3, and the audience voted for the best. Air Berlin came out tops, though I think each program was very unique. And I share with you here, what makes them so good!

1. Air Berlin’s MyRoute customers earn double miles on their frequently flown routes
Try to solve this problem. You need to get price sensitive customers to fly you on their most-flown routes, which are also the most competitive due to many airlines offering an undifferentiated product on those routes. You know you got to think out of the box when solving this one. And Air Berlin’s Johannes Ganser and Sophie Wennekers, along with their Loyalty Marketing team, did just that.

In April 2009, the airline launched MyRoute where members select …

The airline industry is so dynamic that airlines need to keep coming up with innovative ways to make money to stay in business. This is especially true in the case of budget carriers or Low Cost Airlines (LCCs). One key characteristic of LCCs has been their point-to-point service, moving away from a hub-and-spoke model to save costs. But a new trend, in a totally opposite direction, has recently emerged, as first pointed out by the ITA Travel blog.
LCCs have started serving multiple P2P sections, effectively like a hub and spoke model. Tiger Airways customers can book two flights in one booking using their Flight Combo feature, effectively being able to travel from Chennai to Perth via Singapore, or from Darwin to Hanoi via Singapore. Air Berlin in Europe allows similar flexibility to passengers, flying via Düsseldorf in Germany.

Tiger Airways route map
The latest kid on the block is Air Arabia, the extremely popular Sharjah, UAE based airline. As mentioned on Popagandhi, they have formed a joint-venture with Nepal’s Yeti Airlines to launch a new budget carrier flyyeti.com, offering destinations in Southeast Asia and even Hong Kong based out of Kathmandu. So you can fly from Yerevan, Armenia to Hong Kong via Sharjah and Kathmandu (I’ve been to Armenia, and trust me, it’s not easy to get to that place, and you don’t want to fly Aeroflot). So why does this make sense for LCCs?