As many of you have probably heard on the news, Air France Flight 447, an Airbus A330-203 (A332), disappeared a couple of nights ago, flying to Paris (CDG) after departing Rio Di Janeiro (GIG). It’s the first fatal crash of the A330 since 1992, when the plane went into service. Right now as Air France, the Brazilian military and Airbus work to find out the minimize the public relations damage that is caused by any crash, especially an unexplainable lost aircraft, there are lots of lessons to be learnt in how a leading airline brand should deal with disaster.
What Air France did well in the aftermath of the crash?
Though there are lots of people affected in the aftermath of an airplane crash, from the plane manufacturer to the air traffic controllers, priority must be given to the relatives of those lost in the accident. Air France as done a pretty decent job of this, despite not knowing where the plane was and the cause of the crash.
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