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Air New Zealand sets new standards in building a “green” airline brand of the future
On September 12, 2008, Air New Zealand flew from Auckland to San Francisco in what 270 passengers believed was just a regular flight. But just before take-off, they were informed that they were part of an experiment to fly “green”.
By the end of the flight, the experiment cut waiting time, trimmed flying time, saved 1,200 gallons of fuel, eliminated 30,000 pounds of harmful carbon emissions and took a quieter landing approach at San Francisco International Airport, according to the LA Times.
Flying “Green” to lower costs
In an era when airlines are struggling with high costs, Air New Zealand demonstrated to that there is no need to ruin already floundering airline brands by nickel-and-diming customers in order to increase profits. Flying “green” saves substantially more costs compared to increasing profits by measures like charging a baggage fee. In fact, cost savings from less fuel consumption might just be passed to the customer by some airlines in the future.
Moreover, building an environmentally friendly brand resonates better with customers better too. In December, Air New Zealand plans to fly a Boeing 747 jumbo jet partially powered by fuel refined from the seeds of the jatropha, a type of fast-growing weed.
The airline’s environmental efforts are “consistent with what motivates people to come to New Zealand,” Chief Executive Rob Fyfe said.
How can other airlines learn from Air NZ on flying “green”?
In addition to flying the “great circle route” – the shortest distance between two points, here are some key steps Air New Zealand took in this flight to be kind to Mother Nature and save substantial costs – most of which can easily be duplicated by other airlines.
