Archives

Every month, we sift through hundreds of airline social media pages for innovative marketing initiatives. It forms the backbone of our research and consulting, enabling us to build a [...]

The Air New Zealand marketing team is not a stranger to nifty marketing. They are known for their wacky safety videos, and for the recent wager they had with Qantas over the Rugby World Cup [...]

The Authoritative Meeting of The Best Airlines in Social Media Last evening, top airlines gathered at the SimpliFlying Awards 2015 for Excellence in Social Media held at The Bellagio, Las Vegas [...]

After rigorous evaluation by our highly esteemed jury, we are pleased to announce the Top 3 airlines for the award categories in SimpliFlying Awards 2015. All the finalists this year are invited [...]

While never stated explicitly, there seems to a tacit agreement that (creative) safety videos can only be produced by airlines with certain specific brand characteristics. This is an unfortunate [...]

Based on public nominations and SimpliFlying Honeycomb analysis, we are proud to announce the airline finalists of 2015 SimpliFlying Awards for each award category below. These airline finalists [...]

As a young boy, I used to watch Star Wars and wonder if any of those flying machines would be real one day. Part of that dream came true a few weeks ago, when ANA made a deal with Walt Disney [...]

Editor’s Note: As part of our SimpliLeader series, in which we showcase the best minds in aviation, here’s an interview with Mike Tod, Chief Marketing and Customer Officer, Air New [...]

Just a few years ago, the only place you’d have expected to see an airline safety video would have been on-board a plane. And even then, you’d have tuned out within the first few [...]