"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
For being the driving force behind Air New Zealand’s quirky brand, Jo Brothers is the SimpliFlying Hero for March 2013
Note: Air New Zealand is an old-hand at driving buzz on social media. It has gained much love and popularity for its quirky safety videos, its mascot (remember Rico?), and innovative customer engagement campaigns. Everyone agrees that one of the major reasons behind Air New Zealand’s tremendous brand appeal is its highly-engaging online presence. Hence, despite …. continue reading →
Top 10 Valentine’s Day 2013 Initiatives by Airlines
Valentine’s Day is one of those days that can be a double-edged sword, depending on the personal situation of each person. For airlines, however, it represents a good opportunity to leverage the positive emotions generally associated with this day and to promote their brands and services. This year, airlines have been surprisingly productive in terms …. continue reading →
The November Edition of the Airline Marketing Benchmark Report is here: 15 fresh case-studies from Air New Zealand, Virgin Atlantic, Southwest Airlines and more!
As the year draws to a close, many airlines are preparing for the holiday season with attractive campaigns directed to draw maximum audiences as well as revenues. While it’s great to plan and execute what you think are innovative campaigns, are you keeping an eye on competitors as well? In the ultimate analysis, it will …. continue reading →
Air New Zealand’s Hobbit safety video, “An Unexpected Briefing” goes viral in a matter of hours! #airnzhobbit
Yet another Air New Zealand safety video has gone viral, clocking almost 700,000 views on Youtube on the day of release! The airline has made a habit of releasing videos that instantly hit the groove and are watched by millions. Previously, we’ve featured an interview with the airline’s CEO, Rob Fyfe talking about Rico – their furry mascot, …. continue reading →
SimpliTravel: Top 10 Airline Initiatives to Engage today’s Connected Traveler during the Travel Stage
The SimpliTravel phase of the Connected Traveler Lifecycle is undoubtedly the oldest and more easily understood part of the lifecycle. It refers to the period when the customer is actually traveling. However, this is also a challenging stage because, even though users carry with them an ever-increasing number of devices, the availability of internet connection …. continue reading →
SimpliPlan: Top 10 Initiatives by Airlines to Engage Travelers at the Planning Stage
In our previous Top 10 case-pack we began to analyze the New Traveler Lifecycle and, in particular, the SimpliDream or inspiration phase that takes place when the user has not made the decision to travel or felt the desire to travel. Today, we’ll take a look at the second stage of this lifecycle, that takes …. continue reading →
Air New Zealand's "I am Packed" blog helps travelers SimpliPlan their trips better
“Voyeuristic” is perhaps one of the first words that comes to mind when visiting one of Air New Zealand’s latest initiatives. But that is soon replaced by other thoughts such as “Oh wow! I have to share this” , “This is incredibly useful” and finally “I want to travel”. The reason is simple: we, as …. continue reading →
[eBook] How Airlines Can Drive Loyalty on Social Media | FREE download
So much has been written about the potential and need for driving loyalty through social media on this blog (see Additional Resources below) that a preamble to this eBook is almost unnecessary. However, given that we’ve written so much, now, given the increasing need for airlines to understand how this can actually be done, we’ve …. continue reading →
How airlines and airports can dramatically increase engagement on their Facebook Pages through one simple action
Editor’s Note: After an excellent response to the previous post on How KLM is winning on social media in Europe, here’s another guest post by Peter Claridge of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth …. continue reading →
The Very Best of SimpliFlyingTV – Celebrating One Million views on our YouTube channel!
Some of you already know that we have an active YouTube channel - we call it SimpliFlyingTV - where we regularly post interesting airline-branding and AvGeek videos, often including exclusive interviews with airline executives. A week or so ago, we hit the magical 1,000,000 (we just couldn’t resist putting those zeros there!) views mark – hence, we’ve decided …. continue reading →