"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
SimpliShare: Top 10 Airlines that have Leveraged the Power of Social Sharing
Social sharing plays a particularly important role and constitutes the main change agent that is the defining feature of today’s Connected Traveler as compared to the traveler of yore. Thanks to the increasing availability of wireless internet, usage of social media and the ubiquity of smartphones, travelers have become connected, acquiring a previously unknown ability …. continue reading →
airBaltic introduces intelligent seating with SeatBuddy, powered by Satisfly – the cabin gets social
Seated behind me on my flight from Johannesburg yesterday, there was a London-based businessman who was traveling to Uganda to source new export orders. Next to him was a person from UN who was traveling to Congo to help refugees. I learnt a lot more than just these facts about these two men, without even …. continue reading →
The Best Airlines Driving Revenue Through Social Media – Introducing the Top 5 nominees for the 2nd SimpliFlying Awards for Social Media Excellence
The buzz is palpable! After a heady round of nominations (69 nominees in 10 days) we’re down to the fun bit – the real voting to shortlist the Top 3 who’ll be invited to Amsterdam on October 10th for the 2nd Annual SimpliFlying Awards for Excellence in Social Media. Amazingly, we received more than 5000 …. continue reading →
SimpliFlying Awards for Social Media Excellence for Airlines – Winners, photos and finalist presentations
After 12,000 votes in just over a week were received, the top 3 most voted airlines made their presentations to the panel of judges before the winners were decided, for the inaugural SimpliFlying Awards in Social Media Excellence for airlines. These presentations were made at the SimpliFlying-Airline Business ‘Social media for the aviation industry‘ conference held …. continue reading →
Karlis Smiltens – the man behind airBaltic's rise in social media is the SimpliFlying Hero for August 2010
Last month, we received a record number of nominations for the SimpliFlying Heroes, and more than one for Karlis Smiltens. And rightly so, since airBaltic [Disclosure: SimpliFlying client] is described to “probably have a larger presence in social media than in the real world”. And for helping achieve this, Karlis is the SimpliFlying Hero for …. continue reading →
SimpliFlying and Airline Business launch social media conference for airlines and airports [Plus: how you can win two passes]
Update: airBaltic has kindly agreed to fly in the winners of this contest to London for FREE, from anywhere on their network! All you have to do is fulfill the conditions below, and follow airBaltic on Twitter. Social media is increasingly becoming a tool of strategic competitive advantage for airlines. Delta Airlines now sells tickets …. continue reading →
8 ways airlines can foster real-world interaction to complement their social media strategy (and how 8 airlines do it!)
I have received an enthusiastic response to my article written late last week, about why the social “we”b is about the real-world relationships, just as much as it is about online interaction. In that, I recollected how the best side-effect of Twitter has been the number of highly talented individuals I’ve been able to meet …. continue reading →
What makes airBaltic's "hybrid" airline model so successful? Interview with CCO Tero Taskila
Once in a while, I come across an innovative airline which is lead by executives who love to think out of the box. Last year, it was AirAsia that left me stunned. Now, it’s airBaltic. During my recent trip to Athens, Greece, I met up with Tero Taskila, the Chief Commercial Officer of the airline …. continue reading →