The first webinar of the Airlines 2.0 branding series has been a roaring success. Thanks to everyone who attended the webinar. I’ve been getting some very positive feedback about it already. Here’s what one participant had to say:
“Nigam has an excellent grasp of branding fundamentals. Couple this with his deep understanding of the airline industry and you have a compelling combination that deserves attention and serious consideration.” – Max

I will be posting up the Q&A during the session from the participants in the next couple of days.

Meanwhile, I’m happy to share with you the slides presented during the webinar. You can view them below, or download them for later viewing. Incidentally, the slides were chosen by Slideshare.net as the “Pick of the day” yesterday, alongside a Google Talk! I will be posting the actual webinar recording for the benefit of those who missed out.

Please feel free to send me any thoughts or questions on the presentation.

Special thanks to Jeff Ogden for inviting me to lead the seminar. He’s been my best “remote working” experience till …

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Update, January 8, 2009: This webinar has now been conducted. The slides can be viewed here. The presentation recording will be uploaded soon.  Thanks to all those who attended. Please feel free to send me feedback.

Dear Readers,

I’m pleased to share with you that I’ve been invited to lead a series of free educational online seminars (webinars) on airline marketing and branding over the next few months. This series is being jointly organized with New York based Hospitality Integrated Marketing. The first webinar, entitled “Airlines 2.0: Using technology for innovative branding through the recession” will be held on 8 Jan, 2009, globally.

In this webinar, you will learn how you can:

Get closer to the customer, by using technology innovatively
Interact without interrupting the customer, through seamless integration into their lifestyles
Co-create with your customers, by involving them in the product and service design process
Add a personality to the airline brand through blogging
Determine ROI easily from these efforts

The webinar will include eye-opening case studies from leading airlines like JetBlue, Virgin America, Southwest, AirFrance-KLM, Lufthansa, Singapore Airlines, Cathay Pacific, Malaysia Airlines and more.

I invite you to register for the webinar for your specific region by clicking the respective …