I will be posting up the Q&A during the session from the participants in the next couple of days.

Meanwhile, I’m happy to share with you the slides presented during the webinar. You can view them below, or download them for later viewing. Incidentally, the slides were chosen by Slideshare.net as the “Pick of the day” yesterday, alongside a Google Talk! I will be posting the actual webinar recording for the benefit of those who missed out.

Please feel free to send me any thoughts or questions on the presentation.

Special thanks to Jeff Ogden for inviting me to lead the seminar. He’s been my best “remote working” experience till date.

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Update, January 8, 2009: This webinar has now been conducted. The slides can be viewed here. The presentation recording will be uploaded soon.  Thanks to all those who attended. Please feel free to send me feedback.

Dear Readers,

I’m pleased to share with you that I’ve been invited to lead a series of free educational online seminars (webinars) on airline marketing and branding over the next few months. This series is being jointly organized with New York based Hospitality Integrated Marketing. The first webinar, entitled “Airlines 2.0: Using technology for innovative branding through the recession” will be held on 8 Jan, 2009, globally.

In this webinar, you will learn how you can:

• Get closer to the customer, by using technology innovatively
• Interact without interrupting the customer, through seamless integration into their lifestyles
• Co-create with your customers, by involving them in the product and service design process
• Add a personality to the airline brand through blogging
• Determine ROI easily from these efforts

The webinar will include eye-opening case studies from leading airlines like JetBlue, Virgin America, Southwest, AirFrance-KLM, Lufthansa, Singapore Airlines, Cathay Pacific, Malaysia Airlines and more.

I invite you to register for the webinar for your specific region by clicking the respective banner below. Thanks in advance for all your support. All this wouldn’t be possible without your constant emails of encouragement and comments on this blog. Keep them simply flying in!

Register by clicking the banner below if you’re from The Americas or Europe
(Thursday, 8 Jan 2009, 2PM EST/11AM PDT/7PM GMT)

Register by clicking the banner below if you’re from Middle East or Asia Pacific
(Thursday, 8 Jan 2009, 10AM Dubai/2PM Singapore/5PM Sydney)

Please feel free to forward this information to your friends and colleagues who you think would benefit from this webinar as well.

• Airlines 2.0: Using technology for branding through the recession – webinar slides
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