"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
SimpliBook: Top 10 Airline Initiatives to Engage Customers in the Booking Phase
In the last two editions of the SimpliFlying Top 10 case-packs we had a look at the initial stages of the Connected Traveler Lifecycle: SimpliDream and SimpliPlan. Today, we’ll look at what is often considered as the “moment of truth”, the SimpliBook stage, where the results of the previous stages are monetized and prospects are …. continue reading →
How airlines and airports can use Pinterest to create brand associations through visual cues
“Pinterest? The name sounds familiar, I must have heard it somewhere, but how exactly is it going to help our airline? “ “I’ve heard of it too but I’m not really sure of what it is and, please, don’t tell me that we need yet another social network!” We’re pretty sure that something similar must …. continue reading →
[Infographic] The first-ever insights into how airlines are using Google Plus
The new kid on the social block In the world of social media Google Plus is currently the youngest and least understood (albeit, fast rising in popularity) kid on the block. Over its relatively short life it has earned its fair share of both lovers and haters, generating an interesting debate on what it will …. continue reading →
Top 10 Articles of 2011
The past year has been an interesting and very successful one for Simpliflying with a number of new client acquisitions and tons of exciting free resources such as infographics and Top 10 case-packs posted regularly to the blog amongst other things. At the brink of the new year, we relive ten of the most popular …. continue reading →
Customer Service 2.0: Top 10 Airlines and Airports performing Customer Service through Social Media
If twenty years ago one had asked an airline marketing executive about the dangers that a bad experience, passed on through word of mouth, could represent for the company’s image and brand he/she would have probably laughed. And with some degree of reason too! After all, those were the good old days when, if one …. continue reading →
Airlines in social media – the road ahead. Keynote presentation from #APEX2011
I had the pleasure of presenting at the APEX 2011 Summit in Seattle this week. I was opening the social media Education Track with a presentation that aimed to set the tone for the rest of the day – and worthy speakers to follow. Hence, I focused on the road ahead for social media at …. continue reading →
The essence of SimpliFlying, in an infographic. Introducing the coolest About Us page in the industry!
At SimpliFlying, we love to track our numbers using Google Analytics. And when we realized that not only was our About Us page the most popular on the site, but people were spending the most time on it too, we thought we should do something really different with it. Given the success of our last …. continue reading →
Whitepaper – Getting over "Airrogance" – How airlines can live up to the new realities of customer engagement
How many times have you read a whitepaper that introduced new vocabulary to the English language? That too in the aviation industry? Our 2nd ever whitepaper does exactly that (Read the first one: 6 Steps to a Swashbuckling Airline Brand), introducing a concept called “Airrogance“, which is essentially arrogance applied to the airline industry when …. continue reading →
Presentation on airlines and social media from FTMA & Freddies 2009, now available
Dear fellow aviation and branding enthusiasts, As many of you might be aware, I’ve been at Ft. Lauderdale in Florida today for a keynote presentation at the FTMA/Freddies Conference on the topic I love the most – airline branding and social media. I’ve just done the presentation and received a phenomenal response to it. And …. continue reading →
How does JetBlue build a strong digital airline brand?
Image via Wikipedia In my recent webinar on airline branding, I used the examples of JetBlue Airways to demonstrate how an airline can successfully adopt a holistic Web 2.0 branding strategy. A number of webinar participants wanted to learn more about it, so I got to the heart of the matter. So that you could …. continue reading →