Editor’s Note: This is the second of a two-part exploration of the fraught relationship between the modern traveller and airlines — and the paradox at the heart of their relationships. Today’s [...]
Last month, I flew for the first time on GoAir, a domestic low-cost carrier in India. It was also the first time I heard a strange announcement that seems to be the practice on GoAir flights. [...]
A few weeks ago, I walked into a random coffee store in Seattle, called the 15th Ave E Coffee and Tea. The menu looked liked the usual corner coffee shop’s — and the coffee tasted [...]
APEX journalist, Jenn Wint, recently wrote an article on the importance of language in how airline build their brands. An interesting piece I’d say, that serves as a timely reminder for airline [...]
SimpliLeader: Sanjiv Kapoor, COO at SpiceJet, on Bombardier Q400 Fleet, the Brand and the Future of the Airline.
As part of our SimpliLeader series, in which we showcase the best minds in aviation, we met the Chief Operating Officer of SpiceJet, Sanjiv Kapoor. Sanjiv discussed matters ranging from social [...]
Ryanair has a great brand [push h=”14″] It sounds counter-intuitive but it’s true. The Ryanair brand is smart, and other airlines have much to learn from it. What is the secret [...]
As head of communications and marketing at SimpliFlying, Li Guen conducts industry research that helps airlines stay ahead of the marketing curve. In a Q&A with Sparksheet@APEX, she shares [...]