Three ways air ticket re-design can increase brand value

Recently, there was a lot of buzz about Virgin America’s “cute and tiny” boarding passes. The new design made waves not because it was much better, but because it was different. The unique Virgin America experience started the moment a passenger printed out the boarding pass. And guess what, a boarding pass or a ticket is often the only physical item that connects the airline passenger to the brand, even after the event. So shouldn’t airlines be thinking a little more creatively about how to use the air ticket as a tool of prolonged brand engagement with the passenger?

In a recent blog post, Cam Beck at MarkeringProfs.com mentioned that he had attended a workshop by Stephen Anderson and Travis Isaacs on effectively organizing information. The result of that class was an airline ticket redesign Cam and friends did, as shown below. Cam went on to suggest in his article that once unnecessary information has been removed, there enough space for a special offer for the passenger too! …