Top 10 Valentine’s Day 2013 Initiatives by Airlines

Top 10 Valentine’s Day 2013 Initiatives by Airlines

Valentine’s Day is one of those days that can be a double-edged sword, depending on the personal situation of each person. For airlines, however, it represents a good opportunity to leverage the positive emotions generally associated with this day and to promote their brands and services. This year, airlines have been surprisingly productive in terms

A Surprising Flight over a Digital Wasteland: Airlines on Google Plus in 2013

A Surprising Flight over a Digital Wasteland: Airlines on Google Plus in 2013

As a speaker at an ACI conference recently put it: “Google plus is like Blackpool. It’s one of those places that everyone knows about but nobody wants to go to” … or do they?  Last year we did an in-depth analysis of the then brand-new social network to find out what airlines were doing and

Online with Shashank Nigam (Featured in Routes News)

Online with Shashank Nigam (Featured in Routes News)

Editor’s Note: This interview article featuring CEO of SimpliFlying, Shashank Nigam, was published in Routes News (November/ December Issue). For a soft copy of the original article, please see here.    ONLINE WITH:
Social media expert and CEO of consulting firm SimpliFlying, Shashank Nigam, gives his tips for how airlines and airports can improve their social media presence.   Is

[Case Study] Social Interest and Photo-sharing for Airports

[Case Study] Social Interest and Photo-sharing for Airports

Social media can be leveraged as more than just a conversation and broadcast tool, and the new(er) social photo-sharing platforms are making it even easier for airports to use social media to help drive the existing business goals of the airport and win the interest of the traveling public. This segment of the Simpli-Airports Series takes a deeper

New MasterClass from SimpliFlying – Social Media for PR and New Route Launches

New MasterClass from SimpliFlying – Social Media for PR and New Route Launches

PR and Route Launches in The Realm of Social Media PR used to be a one-direction highway but with the advent of the Internet and social networking sites, traditional media is no longer the only ‘public’ that airlines have to factor in for corporate announcements and statements. Today’s consumers seek answers directly from brands and

#SFAwards12 Best Airline in Social Media – Finalist Presentations

#SFAwards12 Best Airline in Social Media – Finalist Presentations

In the race to emerge top at the 3rd Annual SimpliFlying Awards, we’ve heard from global airlines who have scored well at driving customer service and revenue from social media but which will be the Best Airline in Social Media?   While public voting accounts for 50% of the total score, our finalists for this

SimpliDream – Top 10 Airline Initiatives that Inspire Travel

Let’s face it, the life of an Airline isn’t easy. And it’s not just fuel prices, it’s the product. Many airlines spend a lot of time and energy in making sure that their “in-flight” product is the best and they are probably making a good investment however, no matter how good the product is, the

Three ways airports can use social media for air service marketing and route development

Since recently returning from the American Association of Airport Executive’s (Great Lakes Region) National Air Service Conference, my mind is buzzing about innovative ways that social media can be used to enhance an airport’s air service development efforts. At the conference I moderated a panel that was focused on the importance of communicating to the

How BMI SimpliEngaged Customers with a Pinterest Visual Lottery

Engaging customers has always been tricky business for any company but even more so for airlines since they face geographically dispersed audiences that they need to inspire to travel. In our view there are two key elements in this problem.  The first one is the need to be where the audience is and the second

How BmiBaby Used Instagram to Visually Engage Travelers and Locals

Back in 2011, we published a Top 10 on the Best Social Loyalty Initiatives by Airlines that featured a location-based initiative by the British low cost carrier BmiBaby in partnership with Gowalla.  The campaign eventually evolved into a wider off-airport engagement strategy where  travel experts created virtual city tours based on Gowalla check-ins that allowed

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