"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
SimpliDream – Top 10 Airline Initiatives that Inspire Travel
Let’s face it, the life of an Airline isn’t easy. And it’s not just fuel prices, it’s the product. Many airlines spend a lot of time and energy in making sure that their “in-flight” product is the best and they are probably making a good investment however, no matter how good the product is, the …. continue reading →
Three ways airports can use social media for air service marketing and route development
Since recently returning from the American Association of Airport Executive’s (Great Lakes Region) National Air Service Conference, my mind is buzzing about innovative ways that social media can be used to enhance an airport’s air service development efforts. At the conference I moderated a panel that was focused on the importance of communicating to the …. continue reading →
How BMI SimpliEngaged Customers with a Pinterest Visual Lottery
Engaging customers has always been tricky business for any company but even more so for airlines since they face geographically dispersed audiences that they need to inspire to travel. In our view there are two key elements in this problem. The first one is the need to be where the audience is and the second …. continue reading →
How BmiBaby Used Instagram to Visually Engage Travelers and Locals
Back in 2011, we published a Top 10 on the Best Social Loyalty Initiatives by Airlines that featured a location-based initiative by the British low cost carrier BmiBaby in partnership with Gowalla. The campaign eventually evolved into a wider off-airport engagement strategy where travel experts created virtual city tours based on Gowalla check-ins that allowed …. continue reading →
How airlines and airports can use Pinterest to create brand associations through visual cues
“Pinterest? The name sounds familiar, I must have heard it somewhere, but how exactly is it going to help our airline? “ “I’ve heard of it too but I’m not really sure of what it is and, please, don’t tell me that we need yet another social network!” We’re pretty sure that something similar must …. continue reading →
[Videos] Reliving the Best of Routes Americas 2012
Whether you attended Routes Americas 2012 in Nassau, Bahamas last week and are now wishing that you could return to the sunshine and relive the conference or you missed attending this year and are hoping for a recap, this post is just what you were looking for. Our comprehensive roundup will make you feel as …. continue reading →
KLM reaffirms its social media leadership with its innovative Stewardess Yourself app
The guys at KLM just don’t rest, do they? Over the past year or two, they’ve churned out some of the most excellent social media initiatives designed to delight and engage customers while ensuring that they’re firmly in sight of ultimate business objectives such as driving revenue and loyalty as well. KLM is well known …. continue reading →
[Infographic] The first-ever insights into how airlines are using Google Plus
The new kid on the social block In the world of social media Google Plus is currently the youngest and least understood (albeit, fast rising in popularity) kid on the block. Over its relatively short life it has earned its fair share of both lovers and haters, generating an interesting debate on what it will …. continue reading →
KLM Meet and Seat – social seating for airlines: Live and Exclusive from Amsterdam #meetseat
First, a bit of history. Social seating goes back a long time at SimpliFlying. We were actually the first to point out that choosing potential seating partners via an intelligent social seating system in an airplane would ultimately go mainstream – that was a product powered by our good friends at Satisfly. This was way …. continue reading →
The magic of delighting customers: Top 10 Wow Initiatives by Airlines and Airports
In marketing, we often talk about the value of brand associations, of being at the top of the mind of consumers and having the brand instantly connect with a feeling, memory etc. However, putting all this into practice is probably one of the hardest things in the industry. According to researchers, there can only be 3 …. continue reading →