[Interview] Finnair to take Social to the Next Level with their in-flight Experience

[Interview] Finnair to take Social to the Next Level with their in-flight Experience

Finnair had a hugely successful Quality Hunters program that ran for two seasons. What’s the next big thing? Finnair, despite being a relatively small national airline as compared to the likes of its Oneworld partners Qantas and Malaysia Airlines, is big online, especially among travelers. Its award-winning marketing initiative, Quality Hunters, was hugely successful, And

[eBook] Crisis Management for Airports and Airlines, in the age of the Connected Traveler

[eBook] Crisis Management for Airports and Airlines, in the age of the Connected Traveler

What all crises share in common: they catch brands unaware  It’s often said that an airline or airport can never be fully prepared to deal with a crisis. When SimpliFlying advises its clients, we advocate for learning from others and being mentally prepared to ascertain similar crises – especially in this age of social media

Top 10 Valentine’s Day 2013 Initiatives by Airlines

Top 10 Valentine’s Day 2013 Initiatives by Airlines

Valentine’s Day is one of those days that can be a double-edged sword, depending on the personal situation of each person. For airlines, however, it represents a good opportunity to leverage the positive emotions generally associated with this day and to promote their brands and services. This year, airlines have been surprisingly productive in terms

A Surprising Flight over a Digital Wasteland: Airlines on Google Plus in 2013

A Surprising Flight over a Digital Wasteland: Airlines on Google Plus in 2013

As a speaker at an ACI conference recently put it: “Google plus is like Blackpool. It’s one of those places that everyone knows about but nobody wants to go to” … or do they?  Last year we did an in-depth analysis of the then brand-new social network to find out what airlines were doing and

Online with Shashank Nigam (Featured in Routes News)

Online with Shashank Nigam (Featured in Routes News)

Editor’s Note: This interview article featuring CEO of SimpliFlying, Shashank Nigam, was published in Routes News (November/ December Issue). For a soft copy of the original article, please see here.    ONLINE WITH:
Social media expert and CEO of consulting firm SimpliFlying, Shashank Nigam, gives his tips for how airlines and airports can improve their social media presence.   Is

[Case Study] Social Interest and Photo-sharing for Airports

[Case Study] Social Interest and Photo-sharing for Airports

Social media can be leveraged as more than just a conversation and broadcast tool, and the new(er) social photo-sharing platforms are making it even easier for airports to use social media to help drive the existing business goals of the airport and win the interest of the traveling public. This segment of the Simpli-Airports Series takes a deeper

New MasterClass from SimpliFlying – Social Media for PR and New Route Launches

New MasterClass from SimpliFlying – Social Media for PR and New Route Launches

PR and Route Launches in The Realm of Social Media PR used to be a one-direction highway but with the advent of the Internet and social networking sites, traditional media is no longer the only ‘public’ that airlines have to factor in for corporate announcements and statements. Today’s consumers seek answers directly from brands and

#SFAwards12 Best Airline in Social Media – Finalist Presentations

#SFAwards12 Best Airline in Social Media – Finalist Presentations

In the race to emerge top at the 3rd Annual SimpliFlying Awards, we’ve heard from global airlines who have scored well at driving customer service and revenue from social media but which will be the Best Airline in Social Media?   While public voting accounts for 50% of the total score, our finalists for this

SimpliDream – Top 10 Airline Initiatives that Inspire Travel

Let’s face it, the life of an Airline isn’t easy. And it’s not just fuel prices, it’s the product. Many airlines spend a lot of time and energy in making sure that their “in-flight” product is the best and they are probably making a good investment however, no matter how good the product is, the

Three ways airports can use social media for air service marketing and route development

Since recently returning from the American Association of Airport Executive’s (Great Lakes Region) National Air Service Conference, my mind is buzzing about innovative ways that social media can be used to enhance an airport’s air service development efforts. At the conference I moderated a panel that was focused on the importance of communicating to the

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