Note: This is a cross-post from Steven Frischling’s Flying with Fish blog. Steven Frischling, aka: Fish, is a self employed photographer, and founder of The Travel Strategist, who has flown approximately 1,000,000 miles since he began to track his mileage 2005.
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Airports have been seeking new ways to communicate with their passengers for decades. From the original implementation of flip-board arrivals/departures boards through websites with live flight status, airports seek to inform and interact with their passengers.

Until very recently the interaction between airports and their passengers has been one-way. The airport supplying the information and the passengers taking the information. Occasionally there have been post card surveys and website surveys, but opportunity to directly interact with passengers has been extremely limited…until the creation of social media.

Throughout the past year multiple airports have began exploring, instituting and exploiting the potential of social media, primarily the use of Twitter. As I continue to follow a growing list of airports using Twitter, some major airports have signed up then fallen to the wayside, while a number of ‘smaller’ airports have fully embraced the potential of services, such as Twitter.

Of the airports I follow on Twitter I have been most impressed by …

In my recent brand review of Qatar Airways’ Business and First Class, I mentioned that the X-Factor in the whole experience was actually on the ground – their exclusive terminal for premium passengers in transit.

I experienced similar feelings last Friday, as I was given a private tour of JetBlue Airways’ swanky new Terminal 5 (old TWA terminal) at JFK airport in New York. Given the large proportion of time travelers spend in terminals these days, especially for short-haul flights, what JetBlue has created at JFK can be a game-changer. And here are three reasons why I feel it can do wonders for the already well-loved airline brand that is JetBlue.

1. It didn’t feel like a traditional US airport (at all!)
As  you walk in to T5, the first thing that strikes you the feeling of space – lots of it. That’s created by the high ceilings and tons of natural light coming through the glass panes. Moreover, there’s soft music playing at T5 (reminded my of Singapore …