"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
Airlines on Pinterest: in-depth look reveals a bit of a graveyard
First published on Tnooz on March 15, 2013. Original article here. After taking an in depth look at Google Plus last month, we decided to take a fresh look at another social network that hit the headlines last year: Pinterest. What we did not know is that we were in for a surprise. Pinterest was one …. continue reading →
[eBook] Crisis Management for Airports and Airlines, in the age of the Connected Traveler
![[eBook] Crisis Management for Airports and Airlines, in the age of the Connected Traveler](http://simpliflying.com/wp-content/uploads/2013/02/landerpage-849x350.png?8222af)
What all crises share in common: they catch brands unaware It’s often said that an airline or airport can never be fully prepared to deal with a crisis. When SimpliFlying advises its clients, we advocate for learning from others and being mentally prepared to ascertain similar crises – especially in this age of social media …. continue reading →
David McMullen joins SimpliFlying as VP, Airports, signalling the next big leap in airport marketing
SimpliFlying started its journey in early 2009 by re-imagining the way airline branding worked, when we introduced the 6X airline branding model. We focused on digital marketing and gradually became one of the most respected resources for cutting-edge airline marketing strategies. Today, we have consulted for over 25 airlines and airports globally, and are pushing …. continue reading →
SimpliFlying in The News – December 2012
December is officially ending and a new year is beginning. At SimpliFlying, we wrapped up the year with four key trends identified to shape the Airport industry in 2013. This went on to be featured in Airport Business and Airport World. On the same side of the fence, United and Continental have come a long …. continue reading →
Nine marketing tips for airlines and airports planning to surprise and wow travelers this holiday season
In the last 24 hours, I’ve received over 30 emails and tweets from airlines sharing their latest surprise campaigns for holiday travelers. In fact, last year, Toronto Pearson Airport surprised me by singing Christmas carols for me, just before I boarded my flight to Vancouver. We even released a Top 10 case-pack that showcased what we called “wow” …. continue reading →
[Case Study] Social Interest and Photo-sharing for Airports
![[Case Study] Social Interest and Photo-sharing for Airports](http://simpliflying.com/wp-content/uploads/2012/11/instagram-airport1-849x350.jpg?8222af)
Social media can be leveraged as more than just a conversation and broadcast tool, and the new(er) social photo-sharing platforms are making it even easier for airports to use social media to help drive the existing business goals of the airport and win the interest of the traveling public. This segment of the Simpli-Airports Series takes a deeper …. continue reading →
[Case Study] How Social Media is Enhancing Airport Customer Service
![[Case Study] How Social Media is Enhancing Airport Customer Service](http://simpliflying.com/wp-content/uploads/2012/11/PDX-call-center-849x350.jpg?8222af)
Customer service, guest relations, passenger experience; No matter what your specific airport calls it, it is a major component of airport operations. This segment of this Simpli-Airports Series focuses on Customer Service and how your airport can benchmark against what others are doing in the social space and use that information as a guidepost for …. continue reading →
Simpli-Airports Series: Exploring Airport Social Successes
We often talk about the age of the Connected Traveler, a concept that holds all too true amongst airports that are embracing the need to connect with passengers and market their services better. More and more, we are seeing increased adoption of a new type of airport marketing powered and enhanced by social media. Smart …. continue reading →
[Report & Infographic] Airport Social Media Outlook 2012/ 2013: Resource allocation, Challenges and ROI
![[Report & Infographic] Airport Social Media Outlook 2012/ 2013: Resource allocation, Challenges and ROI](http://simpliflying.com/wp-content/uploads/2012/10/Screen-Shot-2012-10-17-at-5.13.31-PM-e1350465291799-849x316.png?8222af)
How Airports Allocate Resources to Social Media From airport check-ins to tweets for customer service assistance and Instagram photos from the tarmac, travelers today have a strong interest in social media platforms and usage rates in airports are growing. Following the Airline Social Media Outlook 2012 report, SimpliFlying surveyed 55 airports across the globe in …. continue reading →
How Airports are engaging the connected traveler – stats and strategies #WorldRoutes
Airports around the world are racing to get on to social media and engage travelers in real time. An infographic we produced with ACI-Europe earlier this year showed that 77% of travelers passed through a social-media enabled airport in Europe. Moreover, a large majority are accessing services while traveling too. This is a huge opportunity …. continue reading →