ACI Europe conducted a thorough study recently of all its member airports on the continent and found that 77% of all passengers travelled through a social media enabled airport and there has been 800% annual growth for Airports in Central Eastern Europe using these mediums. For more startling facts and stats, enjoy the infographic SimpliFlying has produced in partnership with ACI Europe.

European Airports in social media

Add This Infographic to Your Blog/Website

<br /> <a href=”http://simpliflying.com/wp-content/uploads/SimpliAirport_HD5.png” _mce_href=”http://simpliflying.com/wp-content/uploads/SimpliAirport_HD5.png”><img class=”size-full wp-image-7011 ” title=”Airports social media ” src=”http://simpliflying.com/wp-content/uploads/SimpliAirport_HD5.png” _mce_src=”http://simpliflying.com/wp-content/uploads/SimpliAirport_HD5.png” alt=”" width=”592″ height=”2659″ /></a><br /> Via <a href=”http://simpliflying.com” _mce_href=”http://simpliflying.com”>SimpliFlying</a>.<br />Grab your code <a href=”http://simpliflying.com/2012/infographic-airports-in-social-media-aci-europe-study/” _mce_href=”http://simpliflying.com/2012/infographic-airports-in-social-media-aci-europe-study/”>here.</a><br />

You can get more aviation infographics here.

• [Infographic] How travel marketers calculate ROI on social media and why the future is mobile
• [Infographic] How Airlines across the world are dedicating resources to Social Media
• [Infographic] How mobile is re-shaping travel distribution (gasp!)
• [Infographic] How travel brands are using social media to achieve ROI
• [Exclusive Videographic] How airlines dedicate resources to social media marketing

Since recently returning from the American Association of Airport Executive’s (Great Lakes Region) National Air Service Conference, my mind is buzzing about innovative ways that social media can be used to enhance an airport’s air service development efforts.

At the conference I moderated a panel that was focused on the importance of communicating to the generations and how social media has infiltrated into the air service spectrum of the industry. It is now more important than ever for airports to understand that the ways in which our passengers are communicating and understand that that has evolved to include social media. It is no longer enough to simply market a new route through traditional mediums;  social media needs to be at the forefront of the minds of airports as they are working to enhance air service.

Social Promotions and Route Launches

During the conference session, Justin Meyer, Manager of Air Service Development for the Kansas City International Airport shared how social media is not only changing the way the airport is communicating to passengers of all generations, but also about their recent efforts to launch new service on Alaska Airlines from MCI to Seattle, WA.  The airport had a pre-existing relationship with the carrier, which led to a member of  the staff being invited to fly out on the inaugural flight and tweet about the new service and cool promotion they were running.

Partnering with your airlines to help market a new route is not a new concept for airports, but using social media to enhance the reach is an area on which airports are beginning to place more of a focus.

So what are a few simple ways that an airport can use social media to leverage new or existing routes and possible help to develop new air service for their local communities?

Three ways to revolutionize airport marketing

1. Awareness through a Game – Leverage local community partners to spread the word of destinations through Facebook checki-ns.

   Click here to view the embedded video.

Take a look at what Air China recently embarked on to increase awareness in the Sweden of all the cool Asian destinations they serve.

In order to increase awareness in the Sweeden of the airline’s multiple Asian destinations, they partnered with local Sweeden businesses. While scope and location are always a factor before jumping into a strategy, we feel that airports can learn from this example and could benefit from a similar program.

2. The use of social media to push seat sales for both new and existing markets.
   Your airline partners are already doing it, so why not partner up with them to share the news with your local social followers and fans?  A quick email off to the marketing departments of each airline that serves your market, letting them know that you want to push specials, news, and deals through your social mediums can get an airport started on the right track to social success. 

   The Melbourne Airport created a special Twitter handle just for pushing seat sales. While the account is not very “interactive” with its followers, @MelbFlightDeals has given the airport a channel to share relevant information and deals with followers who are looking for deal specific information.
   

3. The use of social media to run social-based surveys aimed at route development.
   JetBlue recently showcased a fine example of communicating with travelers on how route decisions are made.  The social savvy team posted a simply survey, asking followers to vote of favorite destinations and paired it with an informative blog post about how the airline chooses cities. 

   Air service surveys are tricky, as the airport can not be certain if the info will be taken to heart by the airline they are hoping to woo, however, community engagement and participation are not to be taken lightly. Airports are often found in the position where they must work to convince an airline of the viability of a certain new market and community engagement is key in air service development.  By engaging the community through the survey and using it as a channel to also inform them of the importance of their support, this just could be a winning way for an airport to use social media in a fun new way.

   Step 1: Create a simple survey aimed at gathering information from your local passengers on travel preferences and needs.
   Step 2: Write a post to the community sharing with them how the process works and the importance of supporting the airport.

   These are just a few ways that airports can begin to use social media as a route development tool. What do you think?

   For more ideas your airport can use social media to engage your passengers, be sure to revisit our 4 Fun Ways Airports Can Drive Engagement Though Foursquare and Top 10 airports on social media or drop us a line at airports@simpliflying.com to learn more about how your airport can use social media to drive engagement and revenue.

• Simplinnovative Air Service Development Marketing by Penticton Airport to get Westjet service
• How BmiBaby Used Instagram to Visually Engage Travelers and Locals
• Thirty questions airline brands and airports must answer to build a strong social media strategy
• How BMI SimpliEngaged Customers with a Pinterest Visual Lottery
• Introducing the newly expanded SimpliFlying team, with special focus on community engagement and airport marketing

Bringing Westjet to Penticton

One of the most innovative of those efforts has come from Penticton Airport in British Columbia, which has a bunch of kids at the airport dancing to “Send me on my Way” from Rusted Root to woo West Jet into considering adding Penticton to their expanding regional network.

In addition to the Youtube video, they’ve creatively  added a Facebook page entitled, ‘Bring WestJet to Penticton‘  and followed up with a Twitter hashtag too, #westjetpenticton, to demonstrate all the local support there is for the service. And the city Mayor is involved in the efforts too!

Click here to view the embedded video.

#westjetpenticton flashmob video...does @mayordanashton have moves like jagger? http://t.co/Ti7udVUt

March 19, 2012 5:58 pm via webReplyRetweetFavorite

@AndrewJakubeit

Andrew Jakubeit

Certainly something to make WestJet route planners to sit up and take notice. And surely a very innovative approach towards air service development marketing, isn’t it?

What did you think of Penticton’s efforts? We’ve previously highlighted innovative airport marketing and air service development efforts from Routes Americas and other airport-marketing related articles. Do you know of others you’d like to share? We’d love to hear in Comments and over on Twitter (@simpliflying).

Meanwhile, if you’re an airport or airline looking to use social media creatively for your marketing, drop us a line at airports@simpliflying.com to learn more about how our  Strategy Consulting and MasterClasses can be customized to your needs.

• Three ways airports can use social media for air service marketing and route development
• Greg Hounslow is the SimpliFlying Hero for April leading WestJet into the new age of social media
• Introducing the newly expanded SimpliFlying team, with special focus on community engagement and airport marketing
• Top 50 case-studies of airlines and airports excelling in social media
• Announcing the judges for SimpliFlying Awards for Excellence in Social Media

1. Check-ins to drive non-aeronautical revenue

Think of a large airport, with thousands of passengers connecting through each day, many with nothing to do after clearing security. Now think of the airport’s non-aeronautical revenue options (retailers, concessions). This is a prime opportunity to influence purchase decisions through a bit of social engagement.

Here’s your Airport “Non-aeronautical Revenue” Challenge: Set up Foursquare check-in venues at participating airport retailers to create a challenge for passengers, aimed at driving non-aeronautical revenues for the airport. The value of the check-in is that each time someone does it, they announce to their friends on Facebook, Twitter or other connected networks that they are at that particular retailer – it’s announcing brand choice, which is better than even net promoter score!

• Informative and Fun: Creation of a scavenger-hunt-like game, complete with signage throughout the terminal and at each participating retailer to encourage check-ins and drive passengers to check-in.
• Incentives to purchase: Retailer specific check-in offers, each with a unique offer or one-time special.
• Rewards: Once the user reaches a set number of check-ins along the challenge path, the user is rewarded with an airport badge or pre-determined prize.

Airline example: Virgin America’s Terminal 2 Takeover

• • • • • • • • Passengers compete with each other to check in at the most airport locations.
              • Passengers aim to earn the lead on a terminal specific leaderboard.
              • Virgin branded program
              • Unique badges

2. Surprise and Delight

Businesses are often looking for ways to “surprise and delight” customers.  Airports can do the same.

Let’s take a look back at the KLM Surprises initiative:

• Passengers were chosen at random after checking into specific KLM airports and gates.
• Passenger was researched through social media, to find a unique gift that would delight that specific passenger.
• Delighted passengers share stories with family/friends spreading their word and new loyalty even further.
• Dedicated time frame.
• Dedicated KLM Surprise team

Airport “Surprise and Delight” Challenge: Think of ways to implement a similar surprise and delight tactic at your airport.  It could be as simple as broadcasting that two “XYZ Airport Surprises” will take place each week, following randomly choosing a foursquare check-in, and researching that passenger and their habits and pairing them with a unique prize, or even a generic airport prize.

If you have not already viewed the KLM Surprises video, we suggest taking a look. It is filled with great ideas and causes us to smile each time we view it.

Click here to view the embedded video.

3. “Foursquare Specials” as rewards for frequent airport usage

This may be one of the most fundamental ways to drive engagement through Foursquare, but sometimes we need reminded of the simple ways to engage.

Foursquare specials offer the opportunity to try out various types of rewards for checking in. These go live immediately and can change weekly or monthly. Four square specials can almost be seen as a trial run for using location-based tools within your airport.

Airport “Check In Specials” Challenge: Find a special that fits your airport brand and budget.

Decide the following:

• Number of check ins necessary before reward/special is offered
• Levels to reach various rewards/specials
• Items that fit the airport’s specific budget requirements (these can vary from a free coffee on the first check in, to $5 off retail after 5 check ins, to one day free parking after checking in at the airport 5 times in one month).
• Have a little fun. Find the best mix for your airport brand and budget.

4. A free “CRM system” – (yes, free!)

Do you know the Mayor of your airport?  Do you know what he likes to eat for breakfast? Where he gets his car washed? If he prefers Starbucks or Dunkin’ Donuts? We often refer to this as being “creepy” but really it is just another type of passenger tracking. Foursquare can act as a CRM system without actually paying for a CRM system.

How, you ask? Once you have claimed your airport venue, you can request a list of all past airport “mayors.” Take this opportunity to learn more about them, their habits, and then start engaging them. They are, after-all, a sampling of your frequent flyers.

Start gaining insights about the behavior of your customers by looking into their habits when outside of the airport walls.  Foursquare offers the opportunity to take a deeper look at each person checking in, and start learning their travel and behavior patterns. These patterns can help us to market to the more directly, and figure out how to engage them while they are in the airport.

While we have focused on Foursquare for this post, remember that driving engagement through location-based tools doesn’t stop here. Once you find the best program for your airport, Facebook Places, Twitter, Gowalla, Yelp, Loopt and even Google Latitude are other location-based tools to consider.

For more ideas be sure to revisit our Top 10 ways Airlines Have Used Location-Based Tools and Top 10 airports on social media or drop us a line at airports@simpliflying.com to learn more about how your airport can use Foursquare to drive engagement and revenue through location-based tools.

• Top 10 Location-Based-Service Initiatives by Airlines (Foursquare, Gowalla, Loopt and more..)
• Are location-based services a blessing for the airline brand?
• Three ways airports can use social media for air service marketing and route development
• Top 10 Airports on Social Media – case studies of the airports best at driving engagement
• [Presentation] How airports can track passengers, throughout the Evolving Traveler Life Cycle

“I’ve heard of it too but I’m not really sure of what it is and, please, don’t tell me that we need yet another social network!”

We’re pretty sure that something similar must have gone through the minds of many airline and airport marketers over the past few weeks. According to some sources, Pinterest, the newest kid on the social block, is driving more traffic to company pages than “big” social networks like Linkedin or Google+ and people are spending more time on this addictive social network than just about any other platform except Facebook and Twitter.

But, what does it all mean ?

It could have simply been just another social network, or just another link sharing site that happened to be good at generating traffic while being visually appealing.  But luckily for us, it isn’t just that!

From a technical point of view Pinterest is a social-bookmarking website or, in other words, a website that allows people to highlight and share content that they find interesting. However, unlike other similar websites, it does so by asking users to share content through images while organizing it in themed groups known as Pinboards. Each Pinboard can have multiple pins all related to the theme of that Pinboard.

What is it actually like?

Each individual image represents a link that, if clicked, will lead the to the page where it was pinned from, thus generating traffic, but most importantly each image carries emotional content and a visual appeal that distinguishes this website from its competitors. What’s interesting iss that even though the image shows a certain number of users following SimpliFlying’s profile on Pinterest, users can choose to follow specific Pinboards as well; this has led to an interesting anomaly where many of our boards have got about 50+ followers in the first 7 days since we launched our profile.

Images are effective

Unlike text, images are processed very quickly by the brain and often carry an emotional component that is immediately transmitted to the viewer. When we add this to the fact that content on Pinterest is shared and organized according to each user’s personal interests, we get a social network that is heavily focussed on sharing emotions, desires, interests (and links) through images. Or, in other words, a marketer’s dream.

If used correctly Pinterest has an enormous potential to allow brands to get closer to their target markets, by allowing them to create content aggregates (Pinboards) that appeal to different types of users who are willing to share them because they feel an emotional attachment to them.

On Pinterest users mostly share the future, not the past

Furthermore, unlike other social networks, the nature of Pinterest means that users do not always share things that happened to them in the past but often things that they like and would want to have (or do) in their future, thus adding a great potential for Pinterest to be used as a destination and aspirational marketing tool.

For airlines and airports this could mean adding a whole new emotional dimension to their marketing efforts, by allowing them to connect their brands to the experience of travel, the beauty of the destination or just about any other concept they wish, or are able to, represent with images.

A growing trend

Although there are still only a handful of airlines and airports on Pinterest, there seems to be a growing trend towards the adoption of this new platform and its usage seems to be focused on communicating brand values and associating the travel experience with the destinations that it leads to.

At SimpliFlying we strongly believe that this platform has great branding potential and, if used correctly, could prove invaluable to both small and large businesses. For this reason we have created two specialized Pinboards to showcase the best examples of Airlines and Airport pins, and have already readied our consultants and trainers to provide expert advice on how to use this platform.

If you wish to learn more about how SimpliFlying can help your airline or airport harness the powers of the social web (or even only Pinterest) and engage travelers profitably , we offer Strategy Consulting and MasterClasses that can be customized to your needs. You can get in touch with us directly at shubhodeep@simpliflying.com.

Find SimpliFlying on Pinterest here.

• How BMI SimpliEngaged Customers with a Pinterest Visual Lottery
• Airlines rush to get brand pages on Google+, but why? 7 questions to ask before you join a new social media platform
• How BmiBaby Used Instagram to Visually Engage Travelers and Locals
• Airports That Twitter & Why It Is An Effective Tool (for the airport brand)
• [Infographic] The first-ever insights into how airlines are using Google Plus

Two things that SimpliFlying loves to see are conference #hashtags and the use of social media to increase audience engagement. Both of these things were in full
effect at Routes Americas.

Leading up to the conference I quickly learned which of the socially tapped-in industry players would be attending, and was able to follow their arrivals and expectations through twitter and the #RoutesAmericas hashtag. Throughout the event many tweeters also seemed to be following along with the conference #hashtag from afar.

Sunshine and (Aviation) Matchmaking

When I arrived in Nassau, I learned that Routes also had the foresight to offer attendees a conference specific smartphone application – something that proved to be invaluable for keeping up with agendas and re-caps. Our sources at UBM Aviation Routes tell us that while the use of a Routes conference app debuted at the 2011 World Routes event,  this is the first time an app has been used for a Routes Regional event and that 207 unique visitors used the app.

It works on all of the major smartphone platforms (iPhone, Android and Blackberry) and provided users with a full list of delegates and online profiles, which is key for event followup. I found myself constantly checking the app to keep on top of the daily agenda and to use the map features to find my way through the expansive resort.  My favorite features were the HUB News section and the social media links, as they created an easy way to keep up with current conference updates.

• Routes Americas 2012 – Airport-Airline Relationship Building at its Best
• Indigo Airlines goes international chic with latest brand campaign – the model of a modern global airline
• Simplinnovative Air Service Development Marketing by Penticton Airport to get Westjet service
• [Video] The best holiday greetings from airlines this season
• Social Media for Airlines Conference – Live coverage from London #SMairlines

Routes Americas is a gathering of airlines, airports, aviation service providers and industry experts focused around air service development. With a constantly changing and evolving industry like aviation, the people in our great industry are always on the move, figuring out what direction to grow, what direction to stop growing and, quite simply, what to do next.

The focus of the Routes Americas event, and similar events that take place throughout the year, is often analogized with what common culture refers to as “speed dating.”  These meetings sometimes lead to new air service but most importantly allow airlines the opportunity to meet with multiple airports over the two-day period and to get a feel for what each community could bring to the table if the airline were to consider service.  Airports get the chance to wow the airlines with news and updates on their communities and even send the airline planning reps home with cool, memorable marketing trinkets.

As a former, small airport, marketing and development director, this will be the first “speed dating” event where I will not have any “dates” set up and I am looking forward to watching from the sidelines and getting a different view of the dynamics.  I am excited to listen in on the Live Airline Briefings; five airlines, five very different market segments, five (hopefully) open briefings, complete with live discussion on airline brands and upcoming plans for route development in the Americas.

From European charter carrier, TUI and full service European carrier British Airways Carrier, to two US low cost carriers (Allegiant and Alaska) and a Latin American Full Services carrier (TAM) we should have a pretty good program ahead of us.
What is the TAM growth strategy for the Americas and how is the LAN merger playing into that?  TAM currently only serves three cities in North America but perhaps the merger will open up new west coast opportunities.

Will British airways share any insight into the strategy for London Gatwick following their purchase of BMI slots at London Heathrow?

Allegiant Air has become a well-known domestic leisure carrier over the past few years, providing a unique vacation product at low fares, but international strategies for this carrier are still in development and Keith Hansen is expected to update us on next steps.

We reached out to a few aviation insiders to hear their thoughts on the upcoming briefings and the expectations seem to shadow my own: Candid, honest airline insight.

Justin Meyer, Manager of Air Service Development at Kansas City International Airport, is specifically looking forward to Ben Munson’s Alaska Airlines briefing. Alaska launches new nonstop flights between Kansas City and Seattle just three weeks after the event concludes.

From Justin’s perspective, “airline strategies are changing more frequently than ever before and the airline briefings at Routes Americas will provide air service professionals with the latest updates from airline decision makers, allowing airports to ensure they are on the same page with current and potential airline partners.”

Routes Americas, similar to many other route development conferences, is a channel for airports to access airline planners, creating priceless networking opportunities which help to build relationships and foundations for successful partnerships.

I wanted to hear a bit more about airline expectations from the conference, so I got in touch with Ben Munson, Manager, Network Planning at Alaska Airlines to find out more about what they hope to gain from participating in the live airline briefings. Ben shared with me that he too is looking forward to the opportunity to meet with some unique airports/markets in the Americas. Ben is hoping to reach a larger audience during the briefing and to answer questions, to free up time in the one-on-one meetings for sharing the non-generic details with airports.

Ben’s tip to airports going into Routes Americas – “Share the information that is not easily accessible from our sources.” Airline planners can pull standard DOT data and OAG schedule data all day long – use the one-on-one meetings at Routes to sell your community and provide the unique insight that the planners can’t pull from a database.  Community wins, local business trends; share what makes your community unique and a great fit to the network strategy.

Brad DiFore, Managing Partner at Ailevon told us that he specifically hopes to find insight into the non-U.S. carriers.

“My hope is that they (the carriers) provide some candid insight as to the direction of their networks.  I think that oftentimes airline planners are so close to their own network and the constantly evolving nature of their plans/priorities, that they assume outsiders know what their priorities are.”

Sunshine + industry news and updates + airline/airport networking time– sounds like I have an exciting few days ahead of me.

Are you attending Routes Americas? We want to hear about your Routes Americas 2012 experience first hand.

Keep a look out for SimpliFlying while in Nassau to share video accounts of your Routes experience. SimpliFlying will be on deck throughout the conference to help document the takeaways of this fantastic development forum.

• Simplinnovative Air Service Development Marketing by Penticton Airport to get Westjet service
• [Videos] Reliving the Best of Routes Americas 2012
• Three ways airports can use social media for air service marketing and route development
• Multi leg flights on budget airlines, great idea
• Announcing the judges for SimpliFlying Awards for Excellence in Social Media

In my MasterClasses, I often ask, “How long is your brand engagement with a can of Coke? How about with Starbucks?” The answer is about 5 mins for Coke and about 90 mins for Starbucks.

Now, if I were to ask you how long is your brand engagement with an airport? How about an airline? The answer can range from at least two hours to over 24hrs! So why is it that our time spent in an airport (especially after security) is the most boring? How is it that airlines have 24 hrs with their customers captive, and yet service recovery is an issue if something goes wrong? It’s because the old rules of branding that would apply to Coke and Starbucks don’t necessarily apply to airlines and airports!

When we released our white paper on airline branding and introduced the 6X model, the premise was that branding for airlines and airports is different due to the length of brand engagement. What would Coke pay to have a brand engagement of two hours? How much more profit do you think Starbucks would make if the customer sat there for 24 hours, rather than in a plane?

Think about it!

Now, think about what you can do to leverage the captive audience at your airport, or in your airplane. There are already good examples. Changi Airport has a butterfly garden and a huge slide! KLM surprises people while they’re waiting. Cebu Pacific has flight attendants that dance and perform magic tricks on-board.

So, what can you do differently in 2012 to drive more revenue from the captive customer? How can you engage them better? How can you make them happier?

Food for thought…

P.S: Some interesting thoughts on this have recently been shared by Ogilvy’s Rohit Bhargava and Oracle’s Adarsh Pete. Sumit Roy wrote a highly acclaimed guest post here last year as well.

• Asiana Airlines perks up the brand by adding summer fun in the air
• What lessons can airlines learn from Starbucks about branding?
• Top 10 Airports on Social Media – case studies of the airports best at driving engagement
• Why the in-flight wi-fi business model needs a re-think (Hint: airlines can learn from airports)
• Best Airports in Social Media: Top 5 Airports nominated for the SimpliFlying Awards for Social Media Excellence 2011

While I focused on key business goals like driving customer service and non-aeronautical revenue, I shared case studies from this year’s SimpliFlying Award winner London Gatwick and nominee Changi, among others. During the half-day MasterClass, I shared in-depth case studies and gave the participants a feel of how using free tools like socialmention.com and Geochirp.com can make their job easy when trying to engage customers.

I share with you here my Prezi presentation from the conference. A video recording will be posted up soon as well. Would love your comments on this.

 

ACI on Prezi

@simpliflying presentation was grand. #smartairports #Airportx

November 30, 2011 3:42 am via Twitter for iPhoneReplyRetweetFavorite

@msjolund

Mattias Sjölund

#airportX interesting session on how social would revolutionize airport and airline revenue

November 30, 2011 3:09 am via Twitter for BlackBerry®ReplyRetweetFavorite

@Simillonpat

Patricia Simillon

Big crowd for @simpliflying Presentation @ #AirportX -a repeat of his stellar performance @ ACI EUROPE event in Lisbon! http://t.co/BhifmQzB

November 30, 2011 7:31 am via webReplyRetweetFavorite

@ACI_EUROPE

ACI EUROPE

• Driving revenues and engaging customers in-flight – presentation from Airline Retail Conference #arc2012
• Airlines 2.0: Using technology for branding through the recession – webinar slides
• Thai Airways get hands on social media training to drive brand strategy for the airline
• Results oriented social media strategy for airlines and airports – keynote from Navitaire Customer Summit
• [Presentation] How airports can track passengers, throughout the Evolving Traveler Life Cycle

And the results have been announced. Some usual suspects taking home the prizes while some smaller players claim an emphatic victory. Click on each category name to see the campaigns that were so keenly contested for these awards.

Best Airport in Social Media

Best Hotel in Social Media

(CitizenM Hotels)

Best Airline driving revenue via social media

Best Airline driving customer service and crisis management via social media

…And finally the big one!

Best Airline in Social Media

Moments from the Awards ceremony

The wait is over!

Live from Amsterdam, we’re bringing you the 2nd Annual SimpliFlying Awards for Excellence in social media – honoring the best airlines, airports and hotels in the world.

It has been a riveting contest. After 134 nominations and over 31,000 votes, we’re in Amsterdam for the final reckoning. The final shortlisted nominees are geared up to deliver their final pitches. Our three esteemed judges are ready with their marksheets and pencils. You can follow all the live action from the event via our streaming Twitter feed below.

If all the live tweeting action is too fast for you, check out the slide-deck below. Yes, these are the slides being presented live right NOW!

• 2nd Annual SimpliFlying Awards in Social Media Excellence – Nominations now open for airlines, airports and hotels
• The Best Airlines, Airports and Hotels in social media – finalists for SimpliFlying Awards for Excellence in Social Media
• 2nd Annual SimpliFlying Awards in Social Media Excellence – Vote NOW for best airlines, airports, hotels
• SimpliFlying Awards for Social Media Excellence 2011: The Journey, the Experience
• The Best Airlines Driving Revenue Through Social Media – Introducing the Top 5 nominees for the 2nd SimpliFlying Awards for Social Media Excellence