"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
Laura Reis of Reis & Reis feels airline social networks are "ridiculous"
In Part 2 of this exclusive interview, Laura Reis discusses her frank opinions on how airlines should (and shouldn’t) be using technology. Laura is the president of Ries & Ries, an Atlanta-based marketing strategy firm that she runs with her father Al Ries – the branding guru. Together, they have written four books on branding, …. continue reading →
Laura Reis on airline branding – it's all about focus and simplicity
Canadian playwright Raymond Hull is famously quoted as saying that “he who trims himself to suit everyone will soon whittle himself away.” Laura Reis has aptly applied this concept to airline branding, and concluded that airlines need to “do one thing and do it well” to build lasting brands. Laura Ries is a world renowned …. continue reading →